hk General / Agency

MEDIA KIT

advertising@expatliving.hk

1 | Expat Living Hong Kong | Media Kit

MEDIAKIT

advertising@expatliving.hk

2 | Expat Living Hong Kong | Media Kit

About Us

Welcome to the world of Expat Living!

Our readers use our editorial articles – be they reviews, interviews, expert opinions or comments – as reference sources when choosing products and services. The print copies are collected and used for years. Our digital version is an instant source of information via mobile phone, table or desktop. Our print magazine is bi-monthly and available at all major bookstores, supermarkets and newsstands. Browsing copies of our publication can also be found at clubs and associations, hotels and serviced apartments, moving and relocation companies, cafés and restaurants, airline lounges, international schools and the waiting lounges at many spas, beauty salons, medical and dental clinics, and hospitals. Expat Living has a current print run in Hong Kong of 15,000 copies per issue. We also help you reach your target market through our digital platforms such as e-newsletters, direct mailers or display advertising and advertorials on www.expatliving.hk. Through whichever media you choose (and we can help you decide) we can build a marketing package to ensure you reach the right target market and maximise your ad spend.

By incorporating various editorial themes and content options, we give you multiple exposure opportunities. This includes allowing your customers to give their personal endorsements of your product or service. We target newcomers who spend a large portion of their income setting up home here, especially in the first two years of their stay. We are also a favourite with long-term residents who are constantly on the lookout for recommendations in other areas such as travel destinations, wine and dine outlets, education, entertainment, and beauty and health care. Set up by a team who understand the needs of people who are away from home and their need for recommendations from peers, Expat Living has become a ‘bible’ to many. It’s the only referral guide that takes the readers into their peers’ homes, letting others share their experiences, preferences and retail choices.

Rebecca Bisset Editor-in-Chief

advertising@expatliving.hk

3 | Expat Living Hong Kong | Media Kit

Reader Profile

94% HAVE CHILDREN 70% ARE MARRIED, OUT OF WHICH

76%

ARE PLANNING TO PURCHASE NEW FURNITURE AND HOME ACCESSORIES

62%

HAVE AN AVERAGE HOUSEHOLD INCOME GREATER THAN HK$750,000

EAT OUT

63%

HAVE PURCHASED A PRODUCT

TWICE A WEEK OR MORE

87%

OR SERVICE AFTER SEEING IT IN THE MAGAZINE OR ONLINE

63%

GO TO THE CINEMA, THEATRE OR LIVE EVENT ONCE A MONTH 89%

OF OUR READERS KEEP THE MAGAZINE FOR FUTURE REFERENCE OR PASS IT TO A FRIEND OR FAMILY MEMBER 93%

VISIT THE WEBSITE AT LEAST ONCE A MONTH 85%

PREFER THE PRINT VERSION

advertising@expatliving.hk

4 | Expat Living Hong Kong | Media Kit

Print Themes

HOME

STYLE & FASHION

ISSUE

THEME

LIFE & FAMILY

WINE & DINE

BODY & MIND

TRAVEL

Happy Client/ Expert Voice

Buying Guide

Slimming & Toning Yoga, Gyms & Pilates Massages Nutrition & Detox Nutrition for Kids Losing Weight Hair Treatments Best Spas Teen Health & Beauty Lasik & Eye Health

Europe, U.S & Canada Malaysia Family-friendly Holiday

Asian/Chinese New Year Romantic

Boarding Schools Caring for Elderly Family Parenting Dance Classes for Kids Pets & Vets Movers Summer Camps Outdoor Fun Travel & Home Contents Insurance Serviced Apartments Preschools/Early Years Services Martial Arts & Performing Arts Mortgages

FEBRUARY MARCH

Fitness Wear Smart Casual

Antiques & Asian Furniture Living Rooms

FAMILY

Detoxes & Healthy Eating / Vegetarian

New Zealand China Adventure Holidays

APRIL MAY

CULTURE & MAKEOVERS

Weddings Teen Fashion

Afternoon Tea Alfresco Dining

Carpets & Flooring Gardening

Boot Camps Mani & Pedis Cycling & Hiking Hair Removal Well Woman Checks & Clinics Hairdressers Medical Clinics Pregnancy & Maternity Cover Aesthetic Treatments Cosmetics / Beauty Products Kids’ Sports

Japan s Vietnam Romantic

Shoes, Bags & Accessories Holiday Fashion

JUNE JULY

SUMMER ISSUE

Indian Catering & Take Out

Kids’ & Teen Rooms Storage & Shelving

Social Clubs Guide Medical & Life Insurance

Cooking Classes Cheap Eats/Hidden Gems

India Australia Skiing

AUGUST SEPTEMBER

WELCOME TO HK

Maternity Kids’ Fashion

Hiring a Helper Craft Activities Learn a Language

Lights & Lamps

Bedrooms

Men’s Health Men’s Grooming & Treatments Teeth Whitening

Indonesia Singapore Sailing & Cruising Spas

Kids’ Parties Cars Schools – Performing Arts

OCTOBER NOVEMBER

HOME & LIVING

Tailors Evening & Cocktail Wear

Steakhouses Family-friendly

Outdoor

Home Offices

Counselling Sports Gear Facials

Winter Health & Asthma Hair Do’s, Colouring & Styling Dental & Teeth Straightening All About Eyes

Christmas Gifts Finding a Home Schools Indoor Fun

Beach Breaks Thailand Cambodia

Brunches Festive Eating & New Year Parties

DECEMBER JANUARY

CHRISTMAS & NEW YEAR

Cold Weather Wear Jewellery

Soft Furnishings

Dining Rooms

As at November 2018

Note: All print themes will also be published online. EL reserves the right to reschedule or change the themes at its discretion.

advertising@expatliving.hk

5 | Expat Living Hong Kong | Media Kit

Online Themes

THEMES & FEATURES

LIVING IN HONG KONG

THINGS TO DO KIDS

HOMES

2018 Interior Trends / Interior Designers

Travel & Home Contents Insurance Schools – Preschools / Early Years

JANUARY

Chinese New Year

Medical

FEBRUARY

Finding a Job and Working in HK

Valentine’s Day

Kids’ Hairdressers

Rugby 7s Easter

MARCH

Custom-made

Schools – Facilities

APRIL

Museums

Outdoor Furniture & Gardening

Tax Help

MAY

Mother’s Day Gift Ideas

Activity-based Play

Bedding & Linen

JUNE

Father’s Day Gift Ideas

Cinemas

Furniture Rental

School Application Deadlines Where to Buy Meat & Seafood

Birthday Parties Indoor Fun

JULY

10 Best Sofas

Stroller Guide Baby Gear

AUGUST

Top 5 Home Decor Stores

Ladies’ Nights

Networking Events & Associations School Curriculum

SEPTEMBER

Horizon Plaza Ap Lei Chau

OCTOBER

Halloween

Partyware & Dressing Up

What to Do with Visitors Christmas Fairs Universities & MBA Courses

NOVEMBER

Finding Santa

Top Toys for Christmas

Gifts for the Home

Festive Shopping Forex Transfers

DECEMBER

New Year’s Eve Guide

Party Clothes

Christmas Trees & Decorations

As at November 2018

Note: EL reserves the right to reschedule or change the themes at its discretion.

advertising@expatliving.hk

6 | Expat Living Hong Kong | Media Kit

Online Themes

THEMES & FEATURES

TRAVEL

WINE & DINE

BODY & STYLE

Winter Sun Southeast Asia

Vaccinations Spa Treatments

JANUARY

Chinese New Year

FEBRUARY

Short Breaks for the Year

Online Grocers

10 Ways to Get Fit

MARCH

Holidays on a Budget

Best Pubs

Massages

Fancy Dress

Vegetarian / Vegan Private Kitchens

APRIL

Hair Removal

Cruises

New Territories & Outlying Islands Mother’s Day Specials

Pregnancy Fitness Hair Treatments

MAY

Girls’ Minibreaks

Sports Wear

Cool Weather Getaways Travel Agents

Top 5 Restaurants with a View Father’s Day Specials

Manis & Pedis TCM & HK Cosmetics

JUNE

Summer Sales Guide

All About Junks & Picnics Macau

JULY

Cheap Flights

Shoes & Handbags

AUGUST

Hong Kong Staycations

Coffee, Tea & Cakes

Our Favourite Cosmetics

Baby Gear

5 Good Hospitals in HK Cycles & Hikes Yoga & Pilates Spa Treatments for Men

SEPTEMBER

Family-friendly Holidays

Oktoberfest

OCTOBER

Christmas Getaways

Best Party Dresses

Thanksgiving

NOVEMBER

Planning Ahead for CNY

Bars with the Best Live Music

Counselling

Facials

Camping, Glamping & Alternative Holidays

DECEMBER

Festive Eating & Catering

As at November 2018

Note: EL reserves the right to reschedule or change the themes at its discretion.

advertising@expatliving.hk

7 | Expat Living Hong Kong | Media Kit

Prices & Packages

PACKAGE OFFERINGS

A LA CARTE

advertising@expatliving.hk

8 | Expat Living Hong Kong | Media Kit

Make a Plan from the FollowingOfferings

BI-MONTHLY HONG KONG MAGAZINE

Annual City Guide

Online @ expatliving.hk | expatliving.sg

Video Product Placement & Bespoke

Facebook, Twitter, Instagram & YouTube

Digital Editions

Digital Mail e-Newsletter, Dedicated EDM

Events & Competitions Partnerships, promotions and workshops (price on request)

Let us work out a complete six-month or one-year marketing plan for you, from a range of digital and print products and services. Once it’s set up, you won’t have to worry again – we won’t let you miss a beat (or a customer!).

Creative Buys Direct Mail and Insertions (price on request)

Email us at advertising@expatliving.hk

**Packages start from as little as HK$2,500 per month**

advertising@expatliving.hk

9 | Expat Living Hong Kong | Media Kit

Bi-monthlyMagazine

Expat Living Magazine

Frequency discounts apply

SIZE (mm) W x H

PLACEMENT

1 insertion

e.g., for 6 insertions

210 x 275

N/A

15,400 Plus 50% off City Guide

Outside Back Cover

420 x 275

N/A

13,860 Plus 50% off City Guide

Inside Front Cover DPS

210 x 275

N/A

10,780 Plus 50% off City Guide

Inside Back Cover

420 x 275

18,700

13,100 Plus 50% off City Guide

Double-Page Spread ROP

210 x 275

12,600

8,900 Plus 50% off City Guide

Full Page

85 x 260 180 x 125

Half Page (Vertical) Half Page (Horizontal)

6,950

5,200 Plus 50% off City Guide

85 x 125

3,650

2,750 Plus 50% off City Guide

Quarter Page

85 x 60

2,300

1,100 Plus 50% off City Guide

One-Eighth Page

DEADLINE DATES FEB – MAR APR – MAY JUN – JUL AUG – SEPT OCT – NOV DEC – JAN

1 Dec

1 Feb

1 Apr

1 Jun

1 Aug

1 Oct

Bookings with Editorial

10 Dec

10 Feb

10 Apr

10 Jun

10 Aug

10 Oct

Ads-only Bookings

15 Dec

15 Feb

15 Apr

15 Jun

15 Aug

15 Oct

Material / Artwork

February

April

June

August

October

December

Publishing Date

Premium Positioning: Loading charges are an additional 20% Editorial: Allocation availability is dependent on package

advertising@expatliving.hk

10 | Expat Living Hong Kong | Media Kit

Circulation

Monthly Distribution Profile

21%

The print edition enjoys repeated reading and is passed on to family and friends, giving the magazine a wide readership. Expat Living ’s digital edition is available to read on multiple platforms giving advertisers unlimited exposure!

3,000 COPIES FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND SELECTED NEWSSTANDS, FOR HK$48

4,000 FREE TO READ COPIES IN SERVICED APARTMENTS, SERVICED OFFICES AND DISTRIBUTED TO NEWCOMERS VIA RELOCATION AND MOVING COMPANIES 26%

15,000 printed copies Free online e-magazine readership: Viewed by 50+ countries

CIRCULATION

Affluent and aspiring readers, predominantly expatriate females aged between 25 and 54 with spending power. Our readers spend a large proportion of their disposable incomes on products and services. Print readership: 60,000+ based on 4 readers per copy. Expat Living has strong retention, with expat readers keeping their magazines for months and even years beyond release date, using advertising and editorials as a reference for purchase decisions.

DEMOGRAPHIC

33% OVER 4,500 READINGCOPIES ARE DELIVERED TO CLUBS, ASSOCIATIONS, F&B OUTLETS, SALONS,CLINICS, AIRLINELOUNGES, HOTELS, EMBASSIES,AND SCHOOLS

APPROXIMATELY3,000COPIES ARE POSTED DIRECTLY TO SUBSCRIBERSEACHMONTH 20%

READERSHIP

advertising@expatliving.hk

11 | Expat Living Hong Kong | Media Kit

Digital Advertising

LEADERBOARD & MPU | from HK$1,800

LEADERBOARD Homepage HK$5,200, Run of Site HK$2,400 MPU Homepage HK$4,000, Run of Site HK$1,800 Frequency packages may apply to certain pages or positions Our in-house creative team will assist with the design of your banner for an additional HK$860

ONLINE ROUNDUPS

TOP PLACEMENT | HK$5,000 150 words and a picture or gallery included at the top of a roundup SECOND PLACE | HK$3,750 150 words and a picture SUBSEQUENT SLOTS | HK$2,500 150 words and a picture, on a first-come, first-served basis

ADVERTORIAL | HK$8,300

Content about the client in the form of an advertorial, that may be written by the client or by Expat Living . All content is subject to copy-editing to suit Expat Living ’s style. Up to 500 words; can include multiple images and URLs Content promoted on the homepage for one week and a section page for one month, then online for 12 months Includes free calendar or directory listing

CLICK TO SEE ONE OF OUR ROUNDUPS

SPECIAL EVENTS PACKAGE | HK$1,500

200-word editorial with images

CLICK TO SEE ONE OF OUR ADVERTORIALS

Promoted in the ‘Key Events’ section on the homepage for two weeks and listed in the online calendar Listed under ‘Top 5 events’ section in the Newsletter

eNEWSLETTER & eDM | Over 13,000 members

FACEBOOK PROMOTION

ADVERTORIAL FEATURE | HK$2,000 A bolt-on to ensure the above advertorial is featured in Expat Living ’s popular e-Newsletter EDITORIAL SLOT | HK$1,500 Items in the “What’s New” section should be newsworthy or include discounts to encourage reader action LEADERBOARD | HK$1,200

Social Media promotions are available as a top-up for advertisers. Ask us for more details.

CLICK TO SEE ONE OF OUR MONTHLY NEWSLETTERS

TARGETED EDM | HK$3,500 Over 6,500 third-party subscribers CLICK TO SEE AN EDM

Material Deadline: Two weeks prior to going live

Disclaimer: Expat Living will not accept any material that contains misleading content or any spam trigger words such as ‘Guaranteed’, ‘Risk Free’ or ‘No gimmick’. All content and images, including subject lines are subjected to approval by our editorial team.

advertising@expatliving.hk

12 | Expat Living Hong Kong | Media Kit

Expat Living Vide o

STREET TALK PRODUCT PLACEMENT HK$15,000 Approx. 30 seconds, Includes logo

INTERACTIVE MAP

TAILOR-MADE VIDEO HK$30,000 Expat Living production of 2-minute bespoke video, embedded in Interactive Map

CLIENT CONTENT

SNAPSHOT From HK$1,375 Approx. 3-6 seconds, Includes logo

HK$15,000 Client-supplied video upload, featured in an article

CLICK TO SEE A STREET TALK VIDEO

CLICK TO SEE A BESPOKE VIDEO

CLICK TO SEE INTERACTIVE MAP

Videos can be linked to relevant articles and will be on site and pushed through social media over one year. Additional costs apply for EDM and eNewsletter inclusions.

advertising@expatliving.hk

13 | Expat Living Hong Kong | Media Kit

City Guide 2019 - Rate Card

Early Bird Booking Deadline

1 April 2019 Final Booking Deadline (with Editorial) 15 May2019 Final Booking Deadline (Ads only) 1 June 2019 Material Deadline

ADVERTISING RATES

30 June 2019 Publishing Date July 2019

CLICK HERE TO SEE THE CITY GUIDE

PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W ONE INSERTION

Outside Back Cover

225 x 170

$21,000

Full-page editorial plus image

Inside Front Cover

225 x 170

$19,200

Full-page editorial plus image

Inside Back Cover

225 x 170

$16,800

Full-page editorial plus image

Page One

225 x 170

$10,000 + 20% loading

Full-page editorial plus image

Page Two (Facing WM)

225 x 170

$10,000 + 20% loading

Full-page editorial plus image

Double-Page Spread

225 x 340

$18,000

Full-page editorial plus image

NON-PREMIUM POSITIONS

SIZE (mm) H x W ONE INSERTION

EDITORIAL ENTITLEMENT

Full Page

225 x 170

$10,000

Full-page editorial with image

Half Page (Vertical) Half Page (Horizontal)

213 x 70 105 x 150

$6,000

Half-page editorial with image

Quarter Page

105 x 70

$3,000

*Rates indicated are in Hong Kong dollars and are per insertion.

Premium Positioning: Loading charges apply for the placement of ads in specific sections.

advertising@expatliving.hk

14 | Expat Living Hong Kong | Media Kit

City Guide 2019 - Distribution

Who reads Expat Living ’s City Guide? The City Guide reaches new as well as ‘old’ expats, and locals who enjoy exploring newplaces andwant ideas and personal recommendations on home, family and places to dine and shop. Our target audience spends a large proportion of its disposable income on home, property, education, travelling, dining and other personal services.

35%

FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND SELECTED NEWSSTANDS

FREE TO TO NEWCOMERS VIA RELOCATION AND MOVING COMPANIES & CLUBS AND ASSOCIATONS 30%

CIRCULATION 18,000

25% READINGCOPIES DELIVERED FREE TO F&B OUTLETS,SALONS, CLINICS,AIRLINE LOUNGES,HOTELS, EMBASSIESAND SCHOOLS

Printed copies and available in digital format

RETAIL

HK$28

POSTED DIRECTLY TO READERSANDSUBSCRIBERS 10%

Sold in major bookstores and selected newstands

Newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, schools and embassies, and to new arrivals via relocation, realtor, serviced apartments and moving companies DISTRIBUTION

advertising@expatliving.hk

15 | Expat Living Hong Kong | Media Kit

What Our Readers Say...

NATASHA BUTTERWORTH

PENELOPE ORPHANOUDAKI

What a fantastic magazine! You can tell that a lot of effort has been put into the quality of the content. The fact that my husband commented on the travel articles really amazed me, as he’s not a big reader. I look forward to the next issue!

Having being in Asia for the last three years, I find Expat Living a magazine that has a wide audience, often being read and referred to by locals, in addition to specifically expat groups.

JULIE LANE

PENELOPE ORPHANOUDAKI

TARA BENNETT

I just finished reading my copy of August/September and it gets better and better. Love the home articles, but your personalisation is what makes them so readable. Also love the where to go, where to eat, what’s on.... Expat Living has become my HK bible.

The magazine looks fantastic and has really established itself as a brand in the marketplace. Terrific job with distribution as I see it everywhere.

SUZANNE

ALLISON DAVIS

Big congratulations to everyone involved with its production – it looks sensational! I literally could not put it down after I opened it. I showed Expat Living to friends and several have stated that they would like to subscribe. I also talked a couple of husbands into subscribing for their wives as a surprise gift!

Love your glossy magazine! I have already shared it with four people who all want to subscribe.

advertising@expatliving.hk

16 | Expat Living Hong Kong | Media Kit

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