HK Beauty & Spas

MEDIA KIT

Beauty & Spas

advertising@expatliving.hk

1 | Expat Living Hong Kong | Media Kit

MEDIAKIT

advertising@expatliving.hk

2 | Expat Living Hong Kong | Media Kit

About Us

Welcome to the world of Expat Living!

Our readers use our editorial articles – be they reviews, interviews, expert opinions or comments – as reference sources when choosing products and services. The print copies are collected and used for years. Our digital version is an instant source of information via mobile phone, table or desktop. Our print magazine is bi-monthly and available at all major bookstores, supermarkets and newsstands. Browsing copies of our publication can also be found at clubs and associations, hotels and serviced apartments, moving and relocation companies, cafés and restaurants, airline lounges, international schools and the waiting lounges at many spas, beauty salons, medical and dental clinics, and hospitals. Expat Living has a current print run in Hong Kong of 15,000 copies per issue. We also help you reach your target market through our digital platforms such as e-newsletters, direct mailers or display advertising and advertorials on www.expatliving.hk. Through whichever media you choose (and we can help you decide) we can build a marketing package to ensure you reach the right target market and maximise your ad spend.

By incorporating various editorial themes and content options, we give you multiple exposure opportunities. This includes allowing your customers to give their personal endorsements of your product or service. We target newcomers who spend a large portion of their income setting up home here, especially in the first two years of their stay. We are also a favourite with long-term residents who are constantly on the lookout for recommendations in other areas such as travel destinations, wine and dine outlets, education, entertainment, and beauty and health care. Set up by a team who understand the needs of people who are away from home and their need for recommendations from peers, Expat Living has become a ‘bible’ to many. It’s the only referral guide that takes the readers into their peers’ homes, letting others share their experiences, preferences and retail choices.

Rebecca Bisset Editor-in-Chief

advertising@expatliving.hk

3 | Expat Living Hong Kong | Media Kit

Reader Profile

94% HAVE CHILDREN 70% ARE MARRIED, OUT OF WHICH

75% HAVE FREQUENT BEAUTY AND SPA DAYS

62%

HAVE AN AVERAGE HOUSEHOLD INCOME GREATER THAN HK$750,000

92% ARE INTERESTED IN SPA AND BEAUTY TREATMENTS

63%

HAVE PURCHASED A PRODUCT

OR SERVICE AFTER SEEING IT IN THE MAGAZINE OR ONLINE

BUY CLOTHING AND COSMETICS ONLINE 93%

OF OUR READERS KEEP THE MAGAZINE FOR FUTURE REFERENCE OR PASS IT TO A FRIEND OR FAMILY MEMBER 93%

PREFER THE PRINT VERSION 89%

85%

VISIT THE WEBSITE AT LEAST ONCE A MONTH

advertising@expatliving.hk

4 | Expat Living Hong Kong | Media Kit

Editorial Themes

ONLINE ROUNDUPS

PRINT THEMES

Slimming & Toning Massages Nutrition & Detox

JANUARY

Spa Treatments

FEB/MAR

FEBRUARY

Kids’ Haidressers

Hair Treatments Best Spas Teen Health & Beauty

APR/MAY

MARCH

Massages

APRIL

Hair Removal

Manis & Pedis Hair Removal

JUN/JULY

MAY

Hair Treatments

Hairdressers Aesthetic Treatments Cosmetic / Beauty Products

AUG/SEP

JUNE

Manis & Pedi

AUGUST

Our Favourite Cosmetics

Men’s Grooming & Treatments Facials

OCT/NOV

OCTOBER

Spa Treatments for Men

Hairdos, Colouring & Styling All About Eyes

DEC/JAN

NOVEMBER

Facials

As at November 2018

Note: All print themes will also be published online. EL reserves the right to reschedule or change the themes at its discretion.

advertising@expatliving.hk

5 | Expat Living Hong Kong | Media Kit

Prices & Packages

PACKAGE OFFERINGS

A LA CARTE

advertising@expatliving.hk

6 | Expat Living Hong Kong | Media Kit

Make a Plan from the FollowingOfferings

BI-MONTHLY HONG KONG MAGAZINE

Annual City Guide

Online @ expatliving.hk | expatliving.sg

Video Product Placement & Bespokes

Facebook, Twitter, Instagram & YouTube

Digital Editions

Digital Mail e-Newsletter, Dedicated EDM

Events & Competitions Partnerships, promotions and workshops ( price on request)

Let us work out a complete six-month or one-year marketing plan for you, from a range of digital and print products and services. Once it’s set up, you won’t have to worry again – we won’t let you miss a beat (or a customer!).

Creative Buys Direct Mail and Insertions (price on request)

Email us at advertising@expatliving.hk

**Packages start from as little as HK$2,500 per month**

advertising@expatliving.hk

7 | Expat Living Hong Kong | Media Kit

Bi-monthlyMagazine

Expat Living Magazine

Frequency discounts apply

SIZE (mm) W x H

PLACEMENT

1 insertion

e.g., for 6 insertions

210 x 275

N/A

15,400 Plus 50% off City Guide

Outside Back Cover

420 x 275

N/A

13,860 Plus 50% off City Guide

Inside Front Cover DPS

210 x 275

N/A

10,780 Plus 50% off City Guide

Inside Back Cover

420 x 275

18,700

13,100 Plus 50% off City Guide

Double-Page Spread ROP

210 x 275

12,600

8,900 Plus 50% off City Guide

Full Page

85 x 260 180 x 125

Half Page (Vertical) Half Page (Horizontal)

6,950

5,200 Plus 50% off City Guide

85 x 125

3,650

2,750 Plus 50% off City Guide

Quarter Page

85 x 60

2,300

1,100 Plus 50% off City Guide

One-Eighth Page

DEADLINE DATES FEB – MAR APR – MAY JUN – JUL AUG – SEPT OCT – NOV DEC – JAN

1 Dec

1 Feb

1 Apr

1 Jun

1 Aug

1 Oct

Bookings with Editorial

10 Dec

10 Feb

10 Apr

10 Jun

10 Aug

10 Oct

Ads-only Bookings

15 Dec

15 Feb

15 Apr

15 Jun

15 Aug

15 Oct

Material / Artwork

February

April

June

August

October

December

Publishing Date

Premium Positioning: Loading charges are an additional 20% Editorial: Allocation availability is dependent on package

advertising@expatliving.hk

8 | Expat Living Hong Kong | Media Kit

Circulation

Monthly Distribution Profile

21%

The print edition enjoys repeated reading and is passed on to family and friends, giving the magazine a wide readership. Expat Living ’s digital edition is available to read on multiple platforms giving advertisers unlimited exposure!

3,000 COPIES FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND SELECTED NEWSSTANDS, FOR HK$48

26% 4,000 FREE TO READ COPIES IN SERVICED APARTMENTS, SERVICED OFFICES AND DISTRIBUTED TO NEWCOMERS VIA RELOCATION AND MOVING COMPANIES

15,000 printed copies Free online e-magazine readership: Viewed by 50+ countries

CIRCULATION

Affluent and aspiring readers, predominantly expatriate females aged between 25 and 54 with spending power. Our readers spend a large proportion of their disposable incomes on products and services. Print readership: 60,000+ based on 4 readers per copy. Expat Living has strong retention, with expat readers keeping their magazines for months and even years beyond release date, using advertising and editorials as a reference for purchase decisions.

DEMOGRAPHIC

33% OVER 4,500 READING COPIES ARE DELIVERED TO CLUBS, ASSOCIATIONS, F&B OUTLETS, SALONS, CLINICS, AIRLINE LOUNGES, HOTELS, EMBASSIES, AND SCHOOLS

APPROXIMATELY 3,000 COPIES ARE POSTED DIRECTLY TO SUBSCRIBERS EACH MONTH 20%

READERSHIP

advertising@expatliving.hk

9 | Expat Living Hong Kong | Media Kit

Digital Advertising

LEADERBOARD & MPU | from HK$1,800

LEADERBOARD Homepage HK$5,200, Run of Site HK$2,400 MPU Homepage HK$4,000, Run of Site HK$1,800 Frequency packages may apply to certain pages or positions Our in-house creative team will assist with the design of your banner for an additional HK$860

ONLINE ROUNDUPS

TOP PLACEMENT | HK$5,000 150 words and a picture or gallery included at the top of a roundup SECOND PLACE | HK$3,750 150 words and a picture SUBSEQUENT SLOTS | HK$2,500 150 words and a picture, on a first-come, first-served basis

ADVERTORIAL | HK$8,300

Content about the client in the form of an advertorial, that may be written by the client or by Expat Living . All content is subject to copy-editing to suit Expat Living ’s style. Up to 500 words; can include multiple images and URLs Content promoted on the homepage for one week and a section page for one month, then online for 12 months Includes free calendar or directory listing

CLICK TO SEE ONE OF OUR ROUNDUPS

SPECIAL EVENTS PACKAGE | HK$1,500

200-word editorial with images

CLICK TO SEE ONE OF OUR ADVERTORIALS

Promoted in the ‘Key Events’ section on the homepage for two weeks and listed in the online calendar Listed under ‘Top 5 events’ section in the Newsletter

eNEWSLETTER & eDM | Over 13,000 members

FACEBOOK PROMOTION

ADVERTORIAL FEATURE | HK$2,000 A bolt-on to ensure the above advertorial is featured in Expat Living ’s popular e-Newsletter EDITORIAL SLOT | HK$1,500 Items in the “What’s New” section should be newsworthy or include discounts to encourage reader action LEADERBOARD | HK$1,200

Social Media promotions are available as a top-up for advertisers. Ask us for more details.

CLICK TO SEE ONE OF OUR MONTHLY NEWSLETTERS

TARGETED EDM | HK$3,500 Over 6,500 third-party subscribers CLICK TO SEE AN EDM

Material Deadline: Two weeks prior to going live

Disclaimer: Expat Living will not accept any material that contains misleading content or any spam trigger words such as ‘Guaranteed’, ‘Risk Free’ or ‘No gimmick’. All content and images, including subject lines are subjected to approval by our editorial team.

advertising@expatliving.hk

10 | Expat Living Hong Kong | Media Kit

Expat Living Vide o

STREET TALK PRODUCT PLACEMENT HK$15,000 Approx. 30 seconds, Includes logo

INTERACTIVE MAP

TAILOR-MADE VIDEO HK$30,000 Expat Living production of 2-minute bespoke video, embedded in Interactive Map

CLIENT CONTENT

SNAPSHOT From HK$1,375 Approx. 3-6 seconds, Includes logo

HK$15,000 Client-supplied video upload, featured in an article

CLICK TO SEE A STREET TALK VIDEO

CLICK TO SEE A BESPOKE VIDEO

CLICK TO SEE INTERACTIVE MAP

Videos can be linked to relevant articles and will be on site and pushed through social media over one year. Additional costs apply for EDM and eNewsletter inclusions.

advertising@expatliving.hk

11 | Expat Living Hong Kong | Media Kit

City Guide 2019 - Rate Card

Early Bird Booking Deadline

1 April 2019 Final Booking Deadline (with Editorial) 15 May2019 Final Booking Deadline (Ads only) 1 June 2019 Material Deadline

ADVERTISING RATES

30 June 2019 Publishing Date August 2019

CLICK HERE TO SEE THE CITY GUIDE

PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W ONE INSERTION

Outside Back Cover

225 x 170

$21,000

Full-page editorial plus image

Inside Front Cover

225 x 170

$19,200

Full-page editorial plus image

Inside Back Cover

225 x 170

$16,800

Full-page editorial plus image

Page One

225 x 170

$10,000 + 20% loading

Full-page editorial plus image

Page Two (Facing WM)

225 x 170

$10,000 + 20% loading

Full-page editorial plus image

Double-Page Spread

225 x 340

$18,000

Full-page editorial plus image

NON-PREMIUM POSITIONS

SIZE (mm) H x W ONE INSERTION

EDITORIAL ENTITLEMENT

Full Page

225 x 170

$10,000

Full-page editorial with image

Half Page (Vertical) Half Page (Horizontal)

213 x 70 105 x 150

$6,000

Half-page editorial with image

Quarter Page

105 x 70

$3,000

*Rates indicated are in Hong Kong dollars and are per insertion.

Premium Positioning: Loading charges apply for the placement of ads in specific sections.

advertising@expatliving.hk

12 | Expat Living Hong Kong | Media Kit

City Guide 2019 - Distribution

Who reads Expat Living ’s City Guide? The City Guide reaches new as well as ‘old’ expats, and locals who enjoy exploring newplaces andwant ideas and personal recommendations on home, family and places to dine and shop. Our target audience spends a large proportion of its disposable income on home, property, education, travelling, dining and other personal services.

35%

FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND SELECTED NEWSSTANDS

FREE TO TO NEWCOMERS VIA RELOCATION AND MOVING COMPANIES & CLUBS AND ASSOCIATONS 30%

CIRCULATION 18,000

25%

Printed copies and available in digital format

RETAIL

READING COPIES DELIVERED FREE TO F&B OUTLETS, SALONS, CLINICS, AIRLINE LOUNGES, HOTELS, EMBASSIES AND SCHOOLS

HK$28

POSTED DIRECTLY TO READERS AND SUBSCRIBERS 10%

Sold in major bookstores and selected newstands

Newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, schools and embassies, and to new arrivals via relocation, realtor, serviced apartments and moving companies DISTRIBUTION

advertising@expatliving.hk

13 | Expat Living Hong Kong | Media Kit

What Our Clients Say...

NATASHA BUTTERWORTH

PENELOPE ORPHANOUDAKI

What a fantastic magazine! You can tell that a lot of effort has been put into the quality of the content. The fact that my husband commented on the travel articles really amazed me, as he’s not a big reader. I look forward to the next issue!

Having being in Asia for the last three years, I find Expat Living a magazine that has a wide audience, often being read and referred to by locals, in addition to specifically expat groups.

JULIE LANE

PENELOPE ORPHANOUDAKI

TARA BENNETT

I just finished reading my copy of August/September and it gets better and better. Love the home articles, but your personalisation is what makes them so readable. Also love the where to go, where to eat, what’s on.... Expat Living has become my HK bible.

The magazine looks fantastic and has really established itself as a brand in the marketplace. Terrific job with distribution as I see it everywhere.

SUZANNE

ALLISON DAVIS

Big congratulations to everyone involved with its production – it looks sensational! I literally could not put it down after I opened it. I showed Expat Living to friends and several have stated that they would like to subscribe. I also talked a couple of husbands into subscribing for their wives as a surprise gift!

Love your glossy magazine! I have already shared it with four people who all want to subscribe.

advertising@expatliving.hk

14 | Expat Living Hong Kong | Media Kit

Targeted Print &OnlineOfferings Beauty

Exposure Opportunities Not to Be Missed!

FEB /

MAR

AUG /

SEPT

Print:

Print:

SLIMMING & TONING MASSAGES LOSING WEIGHT

HAIRDRESSERS AESTHETIC TREATMENTS COSMETICS / BEAUTY PRODUCTS

Online-only: FEB: KIDS’ HAIRDRESSERS MAR: MASSAGES

Online-only: AUG: OUR FAVOURITE COSMETICS

APR /

MAY

OCT /

NOV

Print:

Print: MEN’S GROOMING & TREATMENTS TEETH WHITENING FACIALS Online-only: OCT: SPA TREATMENTS FOR MEN NOV: FACIALS

HAIR TREATMENTS BEST SPAS TEEN HEALTH & BEAUTY Online-only: APR: HAIR REMOVAL MAY: HAIR TREATMENTS

HONGKONGCITYGUIDE2018/19

Annual$28

9/7/18 9:58AM

SETTINGUP • DÉCOR • THINGSTODO • SCHOOLS • HEALTHCARE • DINING

HKCG18-CoverB1.indd 1

OTHER OPTIONS INCLUDE:

• Print adverts from HK$2,300 • Annual City Guide • Online advertorials at $8,300 • Web banners and skyscrapers from HK$1,800 on BEAUTY section • Video advertising • eNewsletter and eDM blasts to over 14,000 members • Social Media (available as top-up)

JUN /

JUL

DEC /

JAN

Print:

Print: HAIR DO’S, COLOURING & STYLING

MANI & PEDIS HAIR REMOVAL

Online-only: JAN: SPA TREATMENTS

Online-only: JUN: MANIS & PEDIS JUN: TCM & HK COSMETICS

Reach newcomers throughout the year in the ANNUAL CITY GUIDE

Note: All features go on our website for 12 months. Online-only roundups are HK$2,500 for an inclusion, HK$3,750 for the second spot and HK$5,000 for the top spot

advertising@expatliving.hk

15 | Expat Living Hong Kong | Media Kit

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