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94% HAVE CHILDREN 70% ARE MARRIED, OUT OF WHICH

68% HAVE SCHOOL- AGED CHILDREN

62%

HAVE AN AVERAGE HOUSEHOLD INCOME GREATER THAN HK$750,000

76%

OF THESE CHILDREN ARE ATTENDING AN INTERNATIONAL OR BOARDING SCHOOL

HAVE PURCHASED A PRODUCT

63%

OR SERVICE AFTER SEEING IT IN THE MAGAZINE OR ONLINE

58%

PLAN TO STAY FOR THE FORESEEABLE FUTURE

89%

85%

OF OUR READERS KEEP THE MAGAZINE FOR FUTURE REFERENCE OR PASS IT TO A FRIEND OR FAMILY MEMBER 93%

VISIT THE WEBSITE AT LEAST ONCE A MONTH

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