SHAWS PRESCHOOL

ADVERTISING REVIEW SHAWS PRESCHOOL

SEP 2022

S$8.80 MCI (P) 059/02/2022 September 2022 Issue 242 ANTIQUES • SPAS • PERSONAL TRAINERS Persona " & MANI-PEDIS CAKES & FAMILY BRUNCHES TRAINERS WHALE WATCHING Spas

Girl Walk! Worl ! Recor !

Fun Days Out Choosing a School Family Staycations

Parents’ Views Foodie Focus

KIDS’ GUIDE 2022 MCI (P) 044/12/2021 Annual $9.90 Baby Products Becoming a Mum

HOME & PROPERTY GUIDE 2022 S$9.90 MCI (P) 063/02/2021

PRODUCTS & DESIGN IDEAS plus rEAL HOMES

MCI (P) 015/09/2022 Annual $9.90

Enrichment Classes Teen Hangouts Health Tips

SET T I NG UP • HOME DÉCOR • TH I NGS TO DO • SCHOOLS • HEALTHCARE • D I N I NG

FURNITURE | HOME DÉCOR | PROPERTIES | NEIGHBOURHOODS

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expatliving.sg | expatliving.hk SINGAPORE | HONG KONG

2021/22 REVIEWFOR SHAWS PRESCHOOL

Thank you for your continued support of Expat Living . To help you plan the next stage of your business, we have put together a summary of your recent coverage in the magazine.

Here are some highlights from Expat Living Publications which we’d like to share with you:

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ADVERTISING 2021/22

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JANUARY 2022 ANNUAL KIDS’ GUIDE

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APRIL 2022 EXPAT LIVING

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SEPTEMBER 2022 ANNUAL CITY GUIDE

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JANUARY 2022 EXPATLIVING.SG: LEARNING THROUGH PLAY

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TOTAL PAGEVIEWS: 490

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APRIL 2022 EXPAT LIVING: PRESCHOOLS MINI GUIDE

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JUNE 2022 EXPATLIVING.SG: NEIGHBOURHOOD PRESCHOOLS

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AUGUST 2022 EXPAT LIVING: STRUCTURED VS. UNSTRUCTURED PRESCHOOLS

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8 OCTOBER 2021 ENEWSLETTER

RECIPIENTS 63,246 OPENS 16% CLICKS 26

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11 FEBRUARY 2022 ENEWSLETTER

RECIPIENTS 67,983 OPENS 45% CLICKS 22

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8 APRIL 2022 ENEWSLETTER

RECIPIENTS 67,522 OPENS 48% CLICKS 16

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12 AUGUST 2022 ENEWSLETTER

RECIPIENTS 66,864 OPENS 42% CLICKS 18

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ADDED VALUE

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JANUARY 2022 ANNUAL KIDS’ GUIDE

Bright Young Things

Nikki, British, and Ali, Iranian; Faya (6), Noah (4) and Elias (2) We moved to Singapore from Hong Kong in 2017. Faya had just turned two years and Noah was a baby.

As a former teacher, I was looking for a few key things in a preschool. I felt that a large campus environment might overwhelm Faya so we wanted a warm, cosy and safe environment. Secondly, and non-negotiable, was a play-led learning environment. My experience is that play-led learning for young children is vital for their early-stage development; they have all their lives for serious learning! Finally, it had to be within walking distance of our home. Shaws ticked all these boxes and more. The teachers won us over with their warm personalities and they seemed to genuinely care about the children in their care. This definitely proved to be the case. Faya joined Shaws in 2018, followed by Noah the following year and eventually Elias, the final member of our family, in 2021. Faya recently started primary school, Noah is in N2 and Elias is in pre-nursery. They all love Shaws and have made so many friends from countries far and wide. My favourite memory is definitely the pre pandemic Mother’s Day celebrations that my mother-in-law and I attended. The children sang songs and we had a salsa class together; there was so much fun and laughter.

WHAT FAYA LOVES “Definitely cookery class!”

FOUNDED: 1989 DATES: All year round HOURS: 7am to 7pm AGES: 18 months to 6-plus years SIZE: Over 450 students across five schools CURRICULUM: ShawsPlay, a play-based curriculum

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JANUARY 2022 EXPAT LIVING

LIFE & FAMILY

Skincare for Baby & You! If you’re looking for effective skincare suitable for your whole family, look no further than A Tapir’s Tale. Formulated and produced in Japan, the product range consists of GentleWash, a hair and body cleanser; Moist Milk, a moisturising lotion; Aqua Gel, a soothing lotion; and Baby Protect UV, a lightweight sunscreen. All the products are so gentle on skin, they can even be used on babies! In January only, get a complimentary sunscreen while stocks last with a minimum $130 spend on the website. For more information, visit tapirstale.com .

NewDance Programme

Tanglin Arts Studio introduces Dancely, a new dance programme with original music specially written by award winning songwriters at Disney, Netflix and Marvel, and original choreography in dance styles such as jazz, hip hop, ballet and tap. Dancers learn fundamental movement skills such as jumping, balancing and skipping, together with choreography, easy-to-understand lyrics and fun music. Choose between Dancely Explorers (three to five years) and Dancely Heroes (five to seven years). Use code “dancely25” for 25 percent off the tuition fee of $40 per class that’s paid each term. tanglinartsstudio.com | info@tanglinartsstudio.com

Beyond the Classroom

Preschool Peek

Dulwich College (Singapore) is a candidate school for the IBCareer-related Programme, which they’re looking to be authorised to deliver from August 2022. Dulwich says it’s committed to creating personalised pathways for students that recognise each of their individual passions and aspirations; that’s why it seeks innovative programmes l ike the IB, which al low students to apply skills in an experiential context. It reflects the College’s “Live Wor l dwi se” v i s i on that encourages students to make a difference compassionately and effectively in a complex wor ld upon graduat ion. singapore.dulwich.org

If you’ve got a child aged 18 months to six years and you ’ r e l oo k i ng for a preschool , f i n d o u t wh a t Shaws Preschool has to offer from Pre -Nu r se r y to Kindergarten Two at its Open House, 9am to 1pm on 19 February. Learn more about their u n i q u e p l a y - based curriculum ShawsPlay and find

out why Shaws believe sport is such a great way for children to exercise their bodies and their minds. Visits are by appointment only; contact Enrolment Manager Dana at dana@shaws.edu.sg or 9789 2255 to book your slot. shaws.com.sg

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APRIL 2022 EXPAT LIVING: PRESCHOOL MINI GUIDE

PRESCHOOL GUIDE

Preschool

Marlies and Bryce Boland, Swiss and Kiwi; Mia (6), Amy (4), Kim (2) and Zoe (7 months)

We’ve been living in Singapore for eight years. Amy and Kim each joined Shaws on Boscombe Road when they were 18 months. Mia did too but she departed last August to go to “big school”. They all started with three half-days and loved it so much that they wanted to go every day, so we moved them to five half-days. The experience with the school has been positive at every stage. The teachers are kind and caring, and know every kid in the school and their parents and helpers. The environment is fun and play-based. The girls especially love the fun games at circle time and mud kitchen in their first years. They learn to sing and dance with Chinese songs and all three will sing songs together during the festival times. The Shaws Little League sports programme is also excellent – they all love the skill development and fun. Both Amy and Kim love going to school and seeing their friends, and sharing what they’ve made when they come home. Prior to COVID restrictions, the kids loved the regular water play. They would also go on excursions to interesting places – these were great fun for the little ones and adults alike.

The result for Mia has been extremely positive – she is excelling at big school, conversant with her Chinese teachers and helps other kids with their learning. Her old teachers love to see her when she stops by occasionally on the school run, especially Miss Carmi. We initially found Shaws while looking for something play-based on the East Coast near where we lived. It was one of the few schools where there was flexibility on the number of days and length of programme, and we wanted that flexibility to see how the girls adapted to the school. We liked the outdoor play area, which we think is very important for little kids. We also liked the location, being on a quiet side street without a lot of road noise. We would recommend this school to other families who are looking for a play-based programme, a fun and happy environment where the kids don’t want to leave, and with Chinese-native speakers to give the kids a fun approach to learning Mandarin.

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APRIL 2022 EXPAT LIVING

CALENDAR

WHAT’SON

The Non Season Exhibition (UNTIL 10 APRIL)

Russel Wong in Kyoto, Asian Civilisations Museum

The Non Season is an eclectic art and fashion activation publicly showcased in the Design Orchard building. Conceptualised by creative collective Hyphen BB and led by May Leong, Becca D’Bus and Bobby Luo, it incorporates the work of more than 20 Singapore-based artists and designers. Along with art exhibits, there are workshops, panel discussions, live performances by homegrown band Tiramisu, DJ sets by KiDG and Ginette Chittick, and tours by heritage blogger Jerome Lim. designorchard.sg/the-non-season Russel Wong in Kyoto – Extended (UNTIL 10 APRIL) ACM’s expanded exhibition showcases 37 additional black-and-white prints by Russel Wong, and several images in colour from the photographer’s ongoing personal project to document the geisha community of Kyoto. This new selection sheds further light on the uncommon traditions of this fascinating community, giving visitors deeper insights into Kyoto’s culture. Tickets are priced at $19 and can be purchased at sistic.com.sg/events/russel0422. nhb.gov.sg/acm My Video Making Practice by Gan Siong King (UNTIL 17 APRIL) This is a presentation of recent video essays by renowned Malaysian artist Gan Siong King. The exhibition is in two parts: a probing, three-channel video installation featuring the production of bespoke electric guitar amplifiers in Malaysia, along with a humorous take on the artist’s own video making process. Enjoy the free event at The Engine Room in Singapore Art Museum as part of Singapore Art Week. artweek.sg/events The Sea and The Sky Art Show

(UNTIL 17 APRIL) The Sea and The Sky is an art show that celebrates the sublime beauty of nature while addressing the harm that mankind has caused to the marine environment. Held in partnership with Seastainable, a local business that supports marine conservation in Southeast Asia, the show includes paintings for sale, with a percentage of proceeds going to conservation efforts. Seastainable will also organise beach clean-up activities via the Stridy mobile app in conjunction with the exhibition. All participants receive free postcards of the paintings. heymiwa.com/2022/02/06/new

exhibition-the-sea-and-sky Shaws Open House (23 APRIL) Looking for a suitable preschool for your child? Join this open house to explore the play-based campuses of Shaws Preschool – the outdoor spaces and butterfly gardens are highlights! You’ll also meet teachers who can answer any questions you may have on how play-based learning is applied in the classrooms, and explain why sport is

an important part of their ethos. The school accepts children from Pre Nursery (18 months) to Kindergarten Two (6+ years). The event is from 9am to 10am, and free to attend. Book a slot with enrolment manager Dana at dana@shaws.com.sg. shaws.com.sg

Gan Siong King

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SEPTEMBER 2022 ANNUAL CITY GUIDE

| Learn & Play |

Preschool Shaws

Maxim and Jace Kemel, American and Singaporean; Vincent (5) and Julian (2)

It’s been a year since we moved from the UK back to Singapore. We chose Shaws because we were attracted by the balanced curriculum, focus

on learning through play, and overall diversity of the school. The large outdoor play area and curated sports activities were other differentiating factors that drew us in. Vincent’s favourite part of the school is the Shaws Little League sports activities while Julian’s is the spacious outdoor playground. What has impressed us recently is that Vincent, who is generally very sports focused, has really expressed enthusiasm towards his Chinese calligraphy lessons, which demonstrates the quality and balance of the teaching at Shaws. Our children have made loads of friends and have never had a bad day at the school. We look forward to their ongoing journey at Shaws Preschool! THE SCHOOL SAYS… Every day is an exciting learning adventure at Shaws. Led by our dedicated and experienced teachers, your child’s innate curiosity and creativity will blossom through hands on learning, exploration, outdoor play and sports. We provide a rich, stimulating, colourful and vibrant learning environment that builds the foundation for an adventurous and successful life!

What’s new? Our ShawsPlay Club is a holistic learning syllabus designed to equip children with vital 21st-century life skills. They will cook like little chefs, create works of art, pick up specialised sports, participate in speech and drama, learn to swim (at the Lorong Chuan Campus), develop programming skills using Codeplay, and more!

SCHOOL HOURS: 7am to 7pm SCHOOL YEAR: All year round YEARS TAUGHT: Pre-nursery to Kindergarten Two YEAR ESTABLISHED: 1989

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OCTOBER 2022 EXPAT LIVING

LIFE & FAMILY

BY PATRICEA CHOW

Playing outside helps children develop useful motor skills and stay active while learning at the same time. Two preschools in Singapore share how they incorporate the outdoors into learning – and we hear what the parents think too.

Shaws Preschool Since opening its doors in 1989, outdoor play has been an intrinsic part of the Shaws Preschool curriculum. Being outdoors encourages children to explore, learn and understand the world around them through words, smell, touch and hearing the sounds of nature. All five of their schools have large outdoor spaces that include butterfly gardens and veggie patches, climbing and sports equipment, bicycle tracks, water play and messy play areas. Shaws Teachers do more than just take lessons outdoors – they integrate the outdoors into learning. You might find the children outside under a shady spot for art classes, taking a Chinese reading lesson, measuring for a Maths lesson, or doing experiments for Science. The children get to use their fine and gross motor skills while soaking up some vitamin D, exercising and getting lots of fresh air, all while they learn. Children at the Serangoon campuses even enjoy Water Confidence Classes in the private pool at the Lorong Chuan campus, all as part of the Shaws Play curriculum. Twice a week, the kids have Shaws Little League classes introducing them to soccer, basketball, rugby, cricket, volleyball, hockey, athletics and more. What better way to learn resilience, grit, communication, teamwork and develop self-esteem? Toddlers also have Messy Play and Water Play in the morning or afternoon, a great way to make a mess while learning through play and having fun outdoors! A word from parents… A major highlight for us has been the sports and outdoors focus at Shaws. The kids get plenty of time to play outside and Shaws does Little League all year round. We really value this as it gets the kids moving and interested in a huge range of sports. Kathryn & Matthew Bousfield, Shaws Preschool Katong

Little Bunnies Little Bunnies – The Outdoor Classroom is a preschool with a difference; you sense this from the moment you walk into the open, breathable classroom made from recycled finds from around Singapore. The school doesn’t use air-conditioning, instead taking advantage of the high ceilings for natural ventilation with a totally open breathable wall. The tropical oasis garden has shady grass areas for outdoor play where chickens roam freely amongst the plants and vegetables. The garden has bamboo-woven playhouses for imaginary play along with a small pond with fish and tadpoles. Children play outside for an hour each morning. Activities vary from nature treasure hunts and watercolour painting to fun with ride-on cars and trucks, digging in the garden and watering the plants. Projects inside the classroom often extend outside with dinosaurs and fossil hunting and even outdoor picnics. Little Bunnies is a “green thinking green doing” preschool with a very low carbon footprint. The teaching team strives to help children understand that we all need to play our part to help our planet to thrive, and that being connected to and having empathy for nature and living things is essential for wellbeing. A word from parents… Sid and Doug had such amazing experiences at Little Bunnies. We appreciate all of the effort that the preschool put in to ensure they were always happy and thriving. We really couldn’t wish for a better start to their ‘school’ life. Jo & Andy 21 Media Circle, #01-08 9759 8990 | little-bunnies.com

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CONTRACT 2021/22

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Offer Number: 30656

Singapore, 02/09/2022

Campaign: Shaws 2021/2022 campaign Customer: Shaw's Preschool Address: 855 Mountbatten Road , 437839 Singapore Debtor: Address:

Shaw's Preschool

Contact Person: Email address:

Lara Sage

855 Mountbatten Road , 437839 Singapore

lara.sage@expatliving.sg

Telephone:

+65 9112 0652 +65 68121799

Fax:

Contact person: Email address:

Carla Bowes

Address:

c/o The Hive, Carpenter Haus, 36 Carpenter Street, #02-01, Singapore, 059915 Singapore

carla_bowe@shaws.com.sg

Telephone:

6440 9192

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Email Advertising - Singapore

E-Newsletter

E-Newsletter Event Slot

01/10/2021 01/10/2021 600.00 Fixed Price

1 600.00

15%

510.00

1 (October,(Event) 1Oct e-news Publication Dates: EMSG202110 (01/10/2021) 2 EL Guide - Kids Publication Dates: KG2022 (01/01/2022)

KG - Education

AD: Full Page

01/01/2022 01/01/2022 2,600.00 Fixed Price

1 2,600.00

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2,210.00

Expat Living Magazine - Singapore

Life & Family Section

ED: News

01/01/2022 01/01/2022 0.00 Fixed Price

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3 Scheduled for Jan but client may move to when newsworthy Publication Dates: ELSG202201 (01/01/2022) 4 Expat Living Website - Singapore Kids Publication Dates: WBSG202201 (01/01/2022) 5 EL Guide - Kids KG - Education Publication Dates: KG2022 (01/01/2022)

AD: Round Up Inclusion_Learning Play & Educational Toys (January)

01/01/2022 01/01/2022 800.00 Fixed Price

1 800.00

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680.00

ED: Full Page

01/01/2022 01/01/2022 0.00 Fixed Price

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E-Newsletter

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11/02/2022 11/02/2022 600.00 Fixed Price

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Feb (Event), 11 Feb e-news Publication Dates: NLSG202202Blast1 (11/02/2022)

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01/04/2022 01/04/2022 0.00 Fixed Price

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April (Calendar) print Publication Dates: ELSG202204 (01/04/2022)

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Offer Number: 30656

Singapore, 02/09/2022

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Living in Singapore

AD: Round Up Inclusion_Preschools (April)

01/04/2022 01/04/2022 800.00 Fixed Price

1 800.00

15%

680.00

8

With happy parent in print and online Publication Dates: ELSGOP202204 (01/04/2022)

Expat Living Magazine - Singapore

Life & Family Section

AD: Full Page

01/04/2022 01/04/2022 2,600.00 Fixed Price

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With happy parent in print and online Publication Dates: ELSG202204 (01/04/2022)

Email Advertising - Singapore

E-Newsletter

E-Newsletter Event Slot

08/04/2022 08/04/2022 600.00 Fixed Price

1 600.00

15%

510.00

10 April (Calendar) Publication Dates: NLSG202204Blast1 (08/04/2022) 11 Expat Living Website - Singapore Kids Publication Dates: WBSG202206 (01/06/2022)

AD: Round Up Inclusion_Neighbourhood Preschools (June)

01/06/2022 01/06/2022 800.00 Fixed Price

1 800.00

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680.00

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Upfront Section

ED: Calendar

01/10/2022 01/10/2022 0.00 Fixed Price

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July (Calendar) print moved to October Publication Dates: ELSG202210 (01/10/2022)

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14/10/2022 14/10/2022 600.00 Fixed Price

1 600.00

15%

510.00

13 July (Calendar) 8 July moved to October Publication Dates: NLSG202210Blast1 (14/10/2022) 14 Expat Living Website - Singapore Kids Publication Dates: WBSG202208 (01/08/2022)

AD: Round Up Inclusion_Structured vs Unstructured Preschools (August)

01/08/2022 01/08/2022 800.00 Fixed Price

1 800.00

15% 100% 0.00

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E-Newsletter

E-Newsletter Event Slot

12/08/2022 12/08/2022 600.00 Fixed Price

1 600.00

15%

510.00

15 August (Event) 12 Aug e-news - shifted back to July. Shifted again to August Publication Dates: NLSG202208Blast1 (12/08/2022) 16 EL Guide - City SG CG - Education AD: Full Page Publication Dates: CGSG2022 (01/09/2022)

01/09/2022 01/09/2022 2,600.00 Fixed Price

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EL Guide - City SG

CG - Education

ED: Full Page

01/09/2022 01/09/2022 0.00 Fixed Price

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Publication Dates: CGSG2022 (01/09/2022)

Note: The magazine section listed above is for internal reference only; it doesn't confirm placement in that particular section (except for directories and editorial) Expat Living Publications Singapore Bank: United Overseas Bank (UOB) Bank Code: 7375 Account Number: 1163153128 Branch Code: 016 Swift Code: UOVBSGSG Cheques to be paid to Expat Living Publications Pte Ltd Singapore Bank Address United Overseas Bank Ltd 80 Raffles Place UOB Plaza Singapore 048624

Expat Living Publications Hong Kong Bank: HSBC, No. 1 Queens Road, Central, HK Acct No: 400-783346-001 Swift Code: HSBCHKHHHKH Cheques should be crossed & made payable to: Expat Living Publications Pte Ltd. (Payable in Hong Kong Dollars)

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Offer Number: 30656

Singapore, 02/09/2022

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ELSG Online & Print

Living in Singapore

AD: Round Up Second Slot_Preschool Outings (October)

01/10/2022 01/10/2022 1,200.00 Fixed Price

1 1,200.00

15% 100% 0.00

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Potings or similar topic if not applicable Publication Dates: ELSGOP202210 (01/10/2022)

15,200.00

11,220.00 All prices given are in SGD.

Gross Amount (B1) .\. Customer Discount .\. Special Discount

SGD 15,200.00 SGD 2,280.00 SGD 1,700.00

Notes: 5 newsletters x R600 (October,(Event) Feb (Event), April (Calendar), July (Calendar), August (Event)) . Kids Guide In Jan 2022 - $2600 Full page S$2600 advert APRIL preschool focussed issue - plus buy upload to online costing S$800 City Guide In Sept 2022 S$2600 The round up topics relevant to schools cost S$800 each: Learning through play

Customer Net

SGD 11,220.00

GST 7.00%

SGD 785.40 SGD 12,005.40

Invoice Gross Amount

Neighbourhood preschools Structured & Unstructured I am happy to give you buy one get 2 foc.

Note: The magazine section listed above is for internal reference only; it doesn't confirm placement in that particular section (except for directories and editorial) Expat Living Publications Singapore Bank: United Overseas Bank (UOB) Bank Code: 7375 Account Number: 1163153128 Branch Code: 016 Swift Code: UOVBSGSG Cheques to be paid to Expat Living Publications Pte Ltd Singapore Bank Address United Overseas Bank Ltd 80 Raffles Place UOB Plaza Singapore 048624

Expat Living Publications Hong Kong Bank: HSBC, No. 1 Queens Road, Central, HK Acct No: 400-783346-001 Swift Code: HSBCHKHHHKH Cheques should be crossed & made payable to: Expat Living Publications Pte Ltd. (Payable in Hong Kong Dollars)

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