SG Mediakit Annual Guides
City Guide 2016 - Rate Card
ADVERTISING RATES
PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
Outside Back Cover
225 x 170
$5,200
Full-page editorial plus image
Inside Front Cover
225 x 170
$3,250
Full-page editorial plus image
Inside Back Cover
225 x 170
$3,120
Full-page editorial plus image
Page One
225 x 170
$2,600 + 20% loading
Full-page editorial plus image
Page Two (Facing WM)
225 x 170
$2,600 + 20% loading
Full-page editorial plus image
Double-Page Spread
225 x 340
$4,680
Full-page editorial plus image
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
NON- PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
ONE INSERTION
Full Page
225 x 170
$2,600
Full-page editorial plus image
Half Page (Vertical) Half Page (Horizontal)
213 x 70 105 x 150
$1,560
Half-page editorial plus image
Quarter Page
105 x 70
$880
Quarter-page editorial plus image
*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.
Premium Positioning: Loading charges apply for the placement of ads in specific sections.
CITY GUIDE 2016 DEADLINE
TH E K E Y T O L I V IN G IN City Guide
Early Bird Booking Deadline 1 April 2016 Final Booking Deadline (with Editorial) 1 May 2016 Final Booking Deadline (Ads only) 30 May 2016 Material Deadline 30 May 2016 Publishing Date July 2016
MCI (P)161/06/2015 CITYGUIDE2015/16
W H A T ’ S I N S I D E ?
GettingStarted WHERETO LIVE
FurnishingyourHome Networking & Jobs
EARLY BIRD PROMOTION 15% OFF RACK RATE for all advertisers when you book by 1 April 2016
Choosing aSchool HEALTHADVICE
GreatEats & Drinks
Annual$6
A N D M O R E !
CG-Cover-boat1a.indd 1
9/7/15 6:41 pm
All advertisers are entitled to editorial Prepayment discount of 5% is applicable on all the prices above if payment is received by 15 April 2016 for 2016 edition
Expat Living | Singapore| Media Kit 1
Distribution - City Guide
Who reads Expat Living’s City Guide?
The City Guide reaches new as well as ‘old’ expats, and locals who enjoy exploring new places and want ideas and personal recommedations on home, family and places to dine and shop. Our target audience spends a large proportion of their disposable incomes on home, property, education, traveling, dining and many other personalised services.
20,000 printed copies Available in digital format
Circulation
Retail
Retailing for $6.00 and sold in major bookstores and newstands islandwide
DISTRIBUTED TO : Newstands/Retailers, Airline lounges, doctors’/dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, schools, embassies, serviced apartments, new arrivals via relocation, realtor and moving companies
Distribution
Distributed annually:
35% Free to newcomers via relocation companies, associations and schools
28%
13% For sale in major bookstores, supermarkets and over 100 newsstands islandwide
Placed in each room in serviced apartments and free to read at serviced offices
10% Distributed at newcomer events, fairs and readers
14%
Free to read in clubs and associations, airline lounges, embassies, F&B outlets, salons, clinics, hospitals, hotels
Expat Living | Singapore | Media Kit 2
Body & Mind Guide 2016 - Rate Card
ADVERTISING RATES
PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
Outside Back Cover
225 x 170
$5,200
Full-page editorial plus image
Inside Front Cover
225 x 170
$3,250
Full-page editorial plus image
Inside Back Cover
225 x 170
$3,120
Full-page editorial plus image
Page One
225 x 170
$2,600 + 20% loading
Full-page editorial plus image
Page Two (Facing WM)
225 x 170
$2,600 + 20% loading
Full-page editorial plus image
Double-Page Spread
225 x 340
$4,680
Full-page editorial plus image
NON- PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
Full Page
225 x 170
$2,600
Full-page editorial plus image
Half Page (Vertical) Half Page (Horizontal)
213 x 70 105 x 150
$1,560
Half-page editorial plus image
Quarter Page
105 x 70
$880
Quarter-page editorial plus image
Premium Positioning: Loading charges apply for the placement of ads in specific sections.
*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.
BODY & MIND GUIDE DEADLINE Early Bird Booking Deadline 1 January 2016 Final Booking Deadline 15 January 2016 Material Deadline 1 February 2016 Publishing Date April 2016
EARLY BIRD PROMOTION 15% OFF RACK RATE for all advertisers when you book by 1 January 2016
All advertisers are entitled to editorial Prepayment discount of 5% is applicable on all the prices above if payment is received by 15 January 2016
Expat Living | Singapore| Media Kit 3
Distribution - Body & Mind Guide
Who reads Expat Living’s Body & Mind Guide?
The Body & Mind guide reaches affluent expats and locals with high spending power. Our target audience are health conscious and spends a large proportion of their disposable incomes on health, fitness, and beauty products and services.
20,000 printed copies Available in digital format
Circulation
Retail
Retailing for $6.00 and sold in major bookstores and newstands islandwide
DISTRIBUTED TO : Readers, Newstands/Retailers, Airline lounges, doctors’/dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, schools, embassies, salons and beauty parlours, serviced apartments, new arrivals via relocation and moving companies, health and beauty events
Distribution
Distributed annually:
35% Free to newcomers via relocation and moving companies
28%
13% For sale in major bookstores, supermarkets and over 100 newsstands islandwide
Placed in each room in serviced apartments and free to read at serviced offices
10%
14%
Free to read in clubs and associations, F&B outlets, beauty and hair salons, clinics, hospitals, airline lounges, hotels, embassies, schools, advertisers and events
Posted directly to readers and subscribers
Expat Living | Singapore | Media Kit 4
Kids’ Guide 2016 - Rate Card
ADVERTISING RATES
PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
Outside Back Cover
225 x 170
$5,200
Full-page editorial plus image
Inside Front Cover
225 x 170
$3,250
Full-page editorial plus image
Inside Back Cover
225 x 170
$3,120
Full-page editorial plus image
Page One
225 x 170
$2,600 + 20% loading
Full-page editorial plus image
Page Two (Facing WM)
225 x 170
$2,600 + 20% loading
Full-page editorial plus image
Double-page Spread
225 x 340
$4,680
Full-page editorial plus image
NON- PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
Full Page
225 x 170
$2,600
Full-page editorial plus image
Half Page (Vertical) Half Page (Horizontal)
213 x 70 105 x 150
$1,560
Half-page editorial plus image
Quarter Page
105 x 70
$880
Quarter-page editorial plus image
Premium Positioning: Loading charges apply for the placement of ads in specific sections.
*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.
KIDS’ GUIDE DEADLINE Early Bird Booking Deadline 1 August 2016 Final Booking Deadline 15 September 2016 Material Deadline 30 September 2016 Publishing Date November 2016
EARLY BIRD PROMOTION 15% OFF RACK RATE for all advertisers when you book by 1 August 2016
All advertisers are entitled to editorial Prepayment discount of 5% is applicable on all the prices above if payment is received by 15 October 2016
Expat Living | Singapore| Media Kit 5
Distribution - Kids’ Guide
Who reads Expat Living’s Kids’ Guide?
The Kids’ Guide reaches expats as well as local parents with young children who want ideas and personal recommendations on education, enrichment and playdays, health tips for mums and children, and various products and services to help them make the right choices for their child.
18,000 printed copies Available in digital format
Circulation
Retail
Retailing for $6.00 and sold in major bookstores and newstands islandwide
DISTRIBUTED TO : Readers, Newstands/Retailers, Airline lounges, doctors’/dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, embassies, serviced apartments, newcomers via relocation and moving companies, schools and kids’ centers
Distribution
Distributed annually:
33%
29%
14% For sale in major bookstores, supermarkets and over 100 newsstands islandwide
Placed in each room in serviced apartments and free to read at serviced offices
Free to newcomers via relocation companies, and clubs and associations
10%
14%
Free to read in kids salons, pediatric clinic and hospitals, children enrichment centers, schools, F&B outlets, salons, airline lounges, hotels, embassies
Given out at events such as mothers’ groups, newcomer events, mailed to readers and sold at fairs
Expat Living | Singapore | Media Kit 6
Home & Property Guide 2017 - Rate Card
ADVERTISING RATES
PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
ONE INSERTION
EDITORIAL ENTITLEMENT
Outside Back Cover
275 x 210
$5,600
Double-page editorial + centrespread PLUS online image gallery*
Inside Front Cover (DPS)
275 x 420
$6,048
Double-page editorial + centrespread PLUS online image gallery*
Inside Back Cover
275 x 210
$3,920
Double-page editorial + centrespread PLUS online image gallery*
Page One
275 x 210
$3,920 (incl. loading)
Double-page editorial + centrespread PLUS online image gallery*
Page Two
275 x 210
$3,920 (Incl loading)
Double-page editorial + centrespread PLUS online image gallery*
Double-Page Spread
275 x 420
$5,040
Double-page editorial + centrespread PLUS online image gallery*
NON- PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
ONE INSERTION
EDITORIAL ENTITLEMENT
Full Page
275 x 210
$2,800
Full-page editorial + centrespread PLUS online image gallery*
Quarter Page
125 x 85
$980
Centrespread Inclusion**
Premium Positioning: Loading charges apply for the placement of ads in specific sections. * Either an online product gallery (where appropriate) or another online feature. ** Non-product advertisers will be offered a Premium Online Directory Listing.
*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.
HOME & PROPERTY GUIDE DEADLINE
Early Bird Booking Deadline 1 September 2016 Final Booking Deadline 1 November 2016 Material Deadline 30 November 2016 Publishing Date January 2017
EARLY BIRD PROMOTION 15% OFF RACK RATE for all advertisers when you book by 1 September 2016
All advertisers are entitled to editorial Prepayment discount of 5% is applicable on all the prices above if payment is received by 30 November 2016
Expat Living | Singapore| Media Kit 7
Distribution - Home & Property Guide
Who reads Expat Living’s Home & Property Guide?
Affluent expats and locals with spending power; our target audience spends a large proportion of their disposable incomes on home and property products and services.
20,000 printed copies Free online e-magazine readership
Circulation
Retail
Retailing for $6.50 and sold in major bookstores and newstands islandwide
DISTRIBUTED TO : Subscribers, Newstands/Retailers, Airline lounges, doctors’/dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, embassies, Interior design companies, serviced apartments, relocation/movers, real estate, schools
Distribution
Distributed annually:
31%
14%
25%
Free to newcomers via relocation and removalists
For sale in major bookstores and newstands islandwide
Posted directly to readers & subscribers
12% 8%
10%
Free to read in clubs, hotels, cafe, airline lounges, embassies, taxis, and carefully selected clinics and beauty salons
Distributed at events, Home Expos and subscription drives
Placed in each room in serviced apartments and free to read at serviced offices
Expat Living | Singapore | Media Kit 8
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