KIDS GUIDE MEDIA KIT

Kids’ Guide 2018 - Rate Card

ADVERTISING RATES

PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

225 x 170

$6,500

Full-page editorial with image

Outside Back Cover

225 x 170

$4,200

Full-page editorial with image

Inside Front Cover

225 x 170

$4,000

Full-page editorial with image

Inside Back Cover

225 x 170

$2,600 + 20% loading

Full-page editorial with image

Page One

225 x 170

$2,600 + 20% loading

Full-page editorial with image

Page Two (Facing WM)

225 x 340

$4,680

Two full pages of editorial with image

Double-Page Spread

NON-PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

225 x 170

$2,600

Full-page editorial with image

Full Page

213 x 70 105 x 150

Half Page (Vertical) Half Page (Horizontal)

$1,560

Half-page editorial with image

105 x 70

$880

Quarter-page editorial with image

Quarter Page

Premium Positioning: Loading charges apply for the placement of ads in specific sections. *Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.

KIDS’ GUIDE 2018 Deadline Early Bird Booking Deadline 1 August 2018 Final Booking Deadline 1 September 2018 Material Deadline 30 September 2018 Publishing Date November 2018

All advertisers are entitled to editorial

Singapore | Media Kit

14 | Expat Living

Distribution - Kids’ Guide

Annual Distribution:

33% Free to newcomers via relocation companies, and clubs and associations

Who reads Expat Living ’s Kids’ Guide? The Kids’ Guide reaches expats as well as local parents with young children who want ideas and personal recommendations on education, enrichment and playdays, health tips for mums and children, and various products and services to help them make the right choices for their child.

13% For sale in major

bookstores, supermarkets and at over 100 newsstands islandwide

30% Placed in each unit in serviced apartments and free to read at serviced offices

20,000 printed copies Available in digital format

Circulation

14% Free to read in kids’ salons, paediatric clinics and hospitals, enrichment centres, schools, F&B outlets, salons, airline lounges, hotels and embassies

Retailing for $6.90 and sold in major bookstores and newstands islandwide

10% Given out at events such as mothers’ groups and newcomer events and sold at fairs and online

Retail

Newsstands/retailers,airlinelounges,doctors’/dentists’waiting rooms,cafes/restaurants,clubs,hotels,associations,embassies, serviced apartments, newcomers via relocation and moving companies, schools and kids’ centres and our online portal

Distribution

Singapore | Media Kit

15 | Expat Living