KIDS GUIDE MEDIA KIT
Kids’ Guide 2018 - Rate Card
ADVERTISING RATES
PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
225 x 170
$6,500
Full-page editorial with image
Outside Back Cover
225 x 170
$4,200
Full-page editorial with image
Inside Front Cover
225 x 170
$4,000
Full-page editorial with image
Inside Back Cover
225 x 170
$2,600 + 20% loading
Full-page editorial with image
Page One
225 x 170
$2,600 + 20% loading
Full-page editorial with image
Page Two (Facing WM)
225 x 340
$4,680
Two full pages of editorial with image
Double-Page Spread
NON-PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
225 x 170
$2,600
Full-page editorial with image
Full Page
213 x 70 105 x 150
Half Page (Vertical) Half Page (Horizontal)
$1,560
Half-page editorial with image
105 x 70
$880
Quarter-page editorial with image
Quarter Page
Premium Positioning: Loading charges apply for the placement of ads in specific sections. *Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.
KIDS’ GUIDE 2018 Deadline Early Bird Booking Deadline 1 August 2018 Final Booking Deadline 1 September 2018 Material Deadline 30 September 2018 Publishing Date November 2018
All advertisers are entitled to editorial
Singapore | Media Kit
14 | Expat Living
Distribution - Kids’ Guide
Annual Distribution:
33% Free to newcomers via relocation companies, and clubs and associations
Who reads Expat Living ’s Kids’ Guide? The Kids’ Guide reaches expats as well as local parents with young children who want ideas and personal recommendations on education, enrichment and playdays, health tips for mums and children, and various products and services to help them make the right choices for their child.
13% For sale in major
bookstores, supermarkets and at over 100 newsstands islandwide
30% Placed in each unit in serviced apartments and free to read at serviced offices
20,000 printed copies Available in digital format
Circulation
14% Free to read in kids’ salons, paediatric clinics and hospitals, enrichment centres, schools, F&B outlets, salons, airline lounges, hotels and embassies
Retailing for $6.90 and sold in major bookstores and newstands islandwide
10% Given out at events such as mothers’ groups and newcomer events and sold at fairs and online
Retail
Newsstands/retailers,airlinelounges,doctors’/dentists’waiting rooms,cafes/restaurants,clubs,hotels,associations,embassies, serviced apartments, newcomers via relocation and moving companies, schools and kids’ centres and our online portal
Distribution
Singapore | Media Kit
15 | Expat Living
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