Travel

Media Kit 2019/20 Travel

+65 6812 1780 | sales@expatliving.sg

1 | Expat Living Singapore | Media Kit

MEDIAKIT

+65 6812 1780 | sales@expatliving.sg

2 | Expat Living Singapore | Media Kit

About Us

NOTE: Statistics are based on our data as of December 2018.*Based on our 2018 Reader Survey results on the number of people who read a single copy.

Welcome to the world of Expat Living!

POWERFUL REACH Our audited circulation reaches more than 75,000* print readers and our website has over 300,000 visitors each month.

With somany options available, howdo you knowwhich is the best way to reach an affluent, involved and relevant market?

We know it’s changed out there; it’s tough – you have to reach out on so many levels, and as a business owner that means more time and often more money. Branding is still critical – your name must be front of mind with potential clients. Recall needs to be high. Visibility on social media needs to be high. And repetition of the message is often the only way to get a person to commit or connect, or take the next step. We all know how many times we have to see an ad or an email to get us to respond. Our print run is audited so you know exactly how many magazines are going out each month. Our database has been organically grown, so only those who want to receive our digital offering do so. This means our open rates are above average. Our website is made up of fabulous content built up over eight years. Our e-mag is quick and easy to read. Our Facebook likes are organically grown. We create focused events ranging from workshops to shows to enable you to be in front of your target market. We’re the one-stop shop for anything relating to people wanting tomove here, or who want tomake the most of Singapore life. For expats and Singaporeans too. We can put together the perfect combination to make your life easier and your marketing strategy more efficient and effective. We want to save you time and money. After being in the market for 17 years, we have seen the change and have stepped up to help you manage it.

SPENDING POWER Our readers spend a large

portion of their income on areas such as travel,

wine and dine, education, entertainment, financial services, home décor, beauty, healthcare and more.

DEMOGRAPHIC PROFILE Our readers are mostly affluent expats and locals, aged between 25 and 44.

We look forward to working with you!

STRONG RETENTION

Rebecca Bisset Editor-in-Chief

Our magazines are retained for months beyond release date, with advertising and editorials used as reference for purchase decisions.

PS You can get in touch with us at sales@expatliving.sg or call 6812 1780 or your sales manager.

+65 6812 1780 | sales@expatliving.sg

3 | Expat Living Singapore | Media Kit

Reader Profile

72%

84% HAVE CHILDREN ARE MARRIED, OUT OF WHICH

79% TAKE MORE THAN THREE LEISURE TRIPS A YEAR

62%

EARN MORE THAN S$200,000 PER YEAR

LOVE READING OUR TRAVEL SECTION

94%

94%

HAVE PURCHASED A PRODUCT

OR SERVICE AFTER SEEING IT IN THE MAGAZINE OR ONLINE

77% MAKE BOOKINGS DIRECTLY WITH THE HOTEL AND AIRLINE

78%

MAKE THEIR TRAVEL BOOKINGS ONLINE

KEEP THE MAGAZINE FOR FUTURE REFERENCE OR PASS IT

93%

89%

85%

TO A FRIEND OR FAMILY MEMBER

VISIT THE WEBSITE AT LEAST ONCE A MONTH

READ THE PRINT VERSION

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4 | Expat Living Singapore | Media Kit

Travel Themes

ISSUE / FEATURES

PRINT THEMES

ONLINE-ONLY ROUNDUPS

Europe, Canada & U.S Driving Holidays

JANUARY

Short Breaks for the Year

Malaysia Family-friendly Holidays

FEBRUARY

Travel Insurance

New Zealand Wellness & Sporting Holidays

Budget Getaways Safaris

MARCH

China Adventure Holidays

APRIL

Staycations

Japan Beach Breaks

MAY

Babymoons

Vietnam Weddings & Romance

JUNE

Girls’ Minibreaks

India Skiing

JULY

Cool Weather Getaways

Australia Short Breaks

AUGUST

Adult-only Resorts

Indonesia Sailing, Boating & Cruising

SEPTEMBER

Family-friendly Holidays

Cambodia Spas & Golf Breaks Staycations Thailand Travel Planners Overseas Property

OCTOBER

Shopping Weekends

NOVEMBER

Christmas Getaways

Hong Kong Cultural & Historical

Camping/ Glamping & Alternative Holidays

DECEMBER

Note: All features go on our website for 12 months. Online-only roundups are S$800 for an inclusion, S$1200 for the second spot and S$1600 for the top spot.

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5 | Expat Living Singapore | Media Kit

Make a Plan from the FollowingOfferings

Annual Guides Home & Property Guide City Guide and Kids’ Guide

100 + PRODUCTS DESIGN IDEAS& REALHOMES

Online @ expatliving.sg | expatliving.hk + Digital Mail e-Newsletter, dedicated EDM

HOME&PROPERTYGUIDE 2019

Video – Interviews & Guides

GUIDE 2019

CITYGUIDE2019/20

AHANDBOOK FORPARENTS

KIDS’GUIDE2019

Bi-monthly Hong Kong Magazine

MCI (P)100/01/2019

FURNITURE •ACCESSORIES •PROPERTIES •SERVICES SETTINGUP • DÉCOR • THINGSTODO • SCHOOLS • HEALTHCARE • DINING A L L Y O U N E E D T O N A V I G A T E L I F E O N T H E I S L A N D MCI (P)064/06/2019 Annual$6.90 MCI (P) 121/11/2018 $ 6.90

Events Around four to six client events a month, including Newcomers, Mums & Little Ones, and ad hoc events

S$6.90

TIPS FROM MUMS&DADS GETTINGBABY-READY TOYS&DÉCOR FAMILYHEALTH INFO

26/6/19 5:25PM

June – July 2019 Issue47

JUN-JUL 19

SCHOOLS&PLAYGROUPS ART,DRAMA,DANCE &SPORTS

RKGCover2018-3.indd 1

RCG19-CoverE2.indd 1

HOMES • FAMILY • ARTS • FOOD • TRAVEL • FASHION • HEALTH • BEAUTY

23/11/18 1:08PM

JUN2019

KIDS’FURNITURE •CRUISINGHOLIDAYS •MUST-DODINING

ACool House with a View Discovery Bay

June2019 Issue203 S$6.90 OUTDOORFURNITURE •HIGHTEAS •VIETNAM •MENSWEAR MCI (P)031/02/2019 MENSWEAR ORGANIC SKINCARE HIGHTEAS &OUTDOOR FURNITURE THE Best

Where to Cruise

SINGAPORE

WheretoRent &What’sOnthe Market

Let us work out a complete six-month or one-year marketing plan for you, from a range of digital and print products and services. Once it’s set up, you won’t have to worry again – we won’t let you miss a beat (or a customer!). HK$48 SkiingJapan RomanticRetrea s World’sBiggestCave Travel GettingBeachReady HealthyJunkTrips AquaticAdventures 4JUNE-JULY .indd 2 January2019 Issue 198 JAN2019 January2019 Issue 198 DININGROOMS •VEGETARIANRESTAURANTS •EUROPE

Social Media Facebook, Instagram & YouTube

Kids

SPORTS REPORT URBANPOLO& LOTSMORE

SchoolNew Furniture&Flooring

RevivingFacials HairMakeovers FitnessGoals HealthTips New You

ABEDSETWORTH $5,000+! Win

Digital Editions

GIRL POWER MINIAMBASSADORS RUGBYPLAYERS CAVEEXPLORERS

17/5/19 3:28PM

Monthly Singapore Magazine

Monthly average net circulation of 15,787 copies. Certified by the Audit Bureau of Media Consumption Singapore 2017.

Email me at danielle.rossetti@expatliving.sg MCI (P)074/02/2018 KIDS DANCE,ART& TECH ENRICHMENT

**Packages start from as little as $400 per month** 15/5/19 10:46AM

2RELSG_COVER_Jun19 k2.indd 2

S$6.90

European

Email jacqui.young@expatliving.sg

FOODIES! VEGETARIAN CHOICES CHOCOLATESREVIEWED

**Packages start from as little as $400 per month**

-RJANUARYCOVER k.indd 2

+65 6812 1780 | sales@expatliving.sg BORDEAUXTO BAVARIA

6 | Expat Living Singapore | Media Kit

Prices & Packages

PRINT

DIGITAL

+65 6812 1780 | sales@expatliving.sg

7 | Expat Living Singapore | Media Kit

MonthlyMagazine

Booking & Artwork Deadline

Expat Living Magazine

1st of month One month prior to publication.

Editorial Deadline 1st of month Two months prior to publication.

CLICK HERE TO SEE THE MONTHLY MAG

HOMES • FAMILY • ARTS • FOOD • TRAVEL • FASHION • HEALTH • BEAUTY

JUN2019

June2019 Issue203 S$6.90 OUTDOORFURNITURE •HIGHTEAS •VIETNAM •MENSWEAR MCI (P)031/02/2019 MENSWEAR ORGANIC SKINCARE HIGHTEAS &OUTDOOR FURNITURE THE Best

SINGAPORE

FOUR COLOUR

SIZE (mm) H x W

PLACEMENT

1 insertion*

6 insertions*

12 insertions*

Outside Back Cover

275 x 210

$5,200

Inside Front Cover (DP)

275 x 210

$6,370

Inside Back Cover

275 x 210

$3,120

Double-page Spread

275 x 420

$4,680

$4,212

$3,978

Full Page

275 x 210

$2,600

$2,340

$2,210

Half Page (Vertical) Half Page (Horizontal)

260 x 85 125 x 180

ABEDSETWORTH $5,000+! Win

$1,560

$1,404

$1,326

GIRLPOWER MINIAMBASSADORS RUGBYPLAYERS CAVEEXPLORERS

Quarter Page

125 x 85

$880

$792

$748

Semi-display Page

60 x 85

$480

$432

$408

2RELSG_COVER_Jun19 k2.indd 2

15/5/19 10:46AM

Premium Positioning: Loading charges are an additional 20% Editorial: Allocation availability is dependent on package

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8 | Expat Living Singapore | Media Kit

Circulation

THE PERSONA The typical Expat Living reader is an expat married mother, aged between 35 and 44. She has lived in Singapore between four and five years, has a Dependant’s Pass and does not work. Her husband works in Finance or IT on a local package and they have a monthly income of $20,000. She has two young children who go to an international school. The family plans on being here for the foreseeable future. She prefers the print format of Expat Living and reads every edition, taking between one and two hours to do so. Her husband and sometimes other female friends will read it. She visits expatliving.sg regularly and is interested in finding information on holidays or activities with kids. DEMOGRAPHICS 67% are aged between 25 and 44 years 75% female readers and 25% male readers 61% expats and 39% local 54% have more than $10,000 in disposable monthly income 72% of readers are married, out of which 84% have children 79% of respondents take more than three leisure trips a year 78% eat out twice a week or more 76% go to the cinema, theatre or other live events once a month 94% have purchased a product/service based on recommendation from Expat Living

FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND OVER 100 NEWSSTANDS ISLAND-WIDE, FOR $6.90. 2,000

4,700 READING COPIES ARE DELIVERED TO CLUBS, ASSOCIATIONS, F&B OUTLETS, SALONS, CLINICS, AIRLINE LOUNGES, HOTELS, EMBASSIES, SCHOOLS AND TAXI COMPANIES.

FREE-TO-READ COPIES IN SERVICED APARTMENTS, SERVICED OFFICES AND DISTRIBUTED TO NEWCOMERS VIA RELOCATION COMPANIES. 4,500

4,500

POSTED DIRECTLY TO READERS AND SUBSCRIBERS.

The print edition enjoys repeated reading and is passed on to family and friends, giving the magazine a wide readership. Our subscriber base comprises a mix of individuals and businesses. Distribution channels include international relocation companies, targeted waiting areas, schools, salons, clinics, embassies, clubs and associations, taxi companies, airline lounges, hotels, cafés and restaurants, our advertisers’ outlets and copies are circulated to newcomers via removalists and serviced apartments. Available in major bookstores, supermarkets and newsstands. Copies are also provided at various fairs, events and exhibitions throughout the year. The digital edition offers unlimited exposure online and is viewed in 50+ countries.

Full distribution list is available upon request.

NOTE: Statistics are based on our 2018 Reader Survey results.

+65 6812 1780 | sales@expatliving.sg

9 | Expat Living Singapore | Media Kit

Digital Advertising

DEDICATED EDM | Over 31,000 members

WEB BANNERS

Targeted EDM @ 35¢ per member Segmented EDM @ 65¢ per member CLICK HERE TO SEE A DEDICATED EDM

LEADERBOARD Homepage $1,500, Run of Site $900 MPU Homepage $1,200, Run of Site $500 Frequency packages may apply to certain pages or positions Our in-house creative team will assist with the design of your banner for an additional $150

ONLINE ROUNDUPS

ADVERTORIAL

TOP PLACEMENT | $1,600 150 words and a picture gallery included at the top SECOND PLACE | $1,200 150 words and a picture SUBSEQUENT SLOTS | $800 150 words and a picture, on a first-come, first-served basis CLICK HERE TO SEE AN ONLINE ROUNDUP

Content about the client in the form of an advertorial, that may be written by the client or by Expat Living . All content is subject to copy-editing to suit Expat Living ’s style. Up to 600 words; can include multiple images and URLs Content promoted on the homepage for one week and a section page for one month, then online for 12 months CLICK HERE TO SEE ONE OF OUR TRAVEL ADVERTORIALS

BI-WEEKLY E-NEWSLETTER | Over 35,000 members

ARTICLE SKYSCRAPER

To feature alongside an advertorial, article or a single relevant roundup

ADVERTORIAL FEATURE BOOST | $800 A bolt-on to ensure your advertorial is featured in Expat Living ’s popular e-Newsletter LEADERBOARD AD | $800 Banner ad above ‘In The Know’ section EDITORIAL SLOT | $500 Items in the ‘Essential Reads’ section should be newsworthy or include discounts to encourage reader action EVENT LISTING | $600 Listed under the ‘What’s On’ section CLICK HERE TO SEE OUR BI-WEEKLY E-NEWSLETTER

SOCIAL MEDIA PROMOTIONS

Stand-alone Facebook posts are available at $1,600

Disclaimer: Expat Living will not accept any material that contains misleading content or any spam trigger words such as ‘Guaranteed’, ‘Risk Free’ or ‘No gimmick’. All content and images, including subject lines are subjected to approval by our editorial team.

+65 6812 1780 | sales@expatliving.sg

10 | Expat Living Singapore | Media Kit

Online Demographics

ONLINE AUDIENCE PROFILE 82% of our online audience is based in Singapore and 18% view the website from overseas. The typical online reader is American, British, Australian or Singaporean and female. She is aged between 24 and 44 and has up to two children. She uses the website to find things to do, research recommendations on shopping, restaurants and bars, or for holidays. She shops online. She also engages with us through our newsletter and accesses our website from her mobile phone when she is out and about. The typical overseas reader is researching a move to Singapore and spends most time in the Singapore Guide and Kids sections, but will also browse through recommended articles.

Unique Visitors 325,000

Visits / Sessions 383,000

MONTHLY VISITS Web Traffic January 2019

EXPATLIVING.SG: Promote your product or service with banner ads and editorial content on our website. Our high Google rankings offer prominent visibility with relevant searches. We also feature online competitions, directories, giveaways and updates on news and events.

EMAIL MARKETING: Access your target audience through our monthly newsletter and dedicated EDM to 30K+ subscribers.

Pageviews 515,000

41%

24%

Male

13%

40%

12%

60%

6%

3%

Female

AGE 18-24 25-34 35-44 45-54 55-64 65+

GENDER

34k+

Value Shoppers

Travel Buffs Shopaholics Art & Theater Aficionados Foodies Business Professionals Music Lovers Health & Fitness Buffs Green Living Enthusiasts

17k+

SOCIAL MEDIA: Extend your reach to our followers on social media; this is available as a top-up for advertisers.

VIDEO: Add video to your ad buy to reach even more potential customers.

INTERESTS

We can help build a marketing package for you to ensure you reach your target market and maximise your ad dollar.

NOTE: Demographics are based on Google Analytics Data as of December 2018.

+65 6812 1780 | sales@expatliving.sg

11 | Expat Living Singapore | Media Kit

Annual Guides

JAN-JUN

JUL-DEC

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12 | Expat Living Singapore | Media Kit

Home & Property Guide - Rate Card

Early Bird Booking Deadline 1 November 2019 Final Booking Deadline 1 December 2019 Material Deadline 31 December 2019

ADVERTISING RATES

Publishing Date February 2020

CLICK HERE TO SEE THE GUIDE

PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

Outside Back Cover

275 x 210

$5,600

100 + PRODUCTS DESIGN IDEAS& REALHOMES

Inside Front Cover DPS

$6,248

275 x 420

Double-page editorial + centrespread PLUS online image gallery*

Inside Back Cover

275 x 210

$3,920

HOME & PROPERTY GUIDE 2019 S$6.90 MCI (P)100/01/2019

Page One (Facing WM)

275 x 210

$3,920 (incl. loading)

Page Two (Facing MH)

275 x 210

$3,920 (incl. loading)

Double-Page Spread

275 x 420

$5,040

NON-PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

Full-page editorial + centrespread PLUS online image gallery*

Full Page

225 x 170

$2,800

FURNITURE • ACCESSORIES • PROPERTIES • SERVICES

Quarter Page

125 X 85

$980

Centrespread inclusion**

RHPGCover2019-final.indd 1

23/1/19 10:07AM

*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion. All advertisers are entitled to editorial *Either an online product gallery (where appropriate) or another online feature. **Non-product advertisers will be offered a Premium Online Directory Listing.

Premium Positioning: Loading charges apply for the placement of ads in specific sections.

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13 | Expat Living Singapore | Media Kit

Home & Property Guide - Distribution

Who reads Expat Living ’s Home & Property Guide?

31% FREE TO NEWCOMERS VIA RELOCATION COMPANIES, AND CLUBS AND ASSOCIATIONS

13%

Affluent expats and locals with spending power ; our target a ud i e n ce s p e nd s a l a r g e proportion of its disposable income on home and property products and services.

FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND AT OVER 100 NEWSSTANDS ISLANDWIDE

CIRCULATION

13%

20,000

PLACED IN EACH UNIT IN SERVICED

Printed copies and available in digital format

APARTMENTS AND FREE TO READ AT SERVICED

$6.90 RETAIL

Sold in major bookstores and newstands islandwide

8% FREE TO READ IN CLUBS, HOTELS, CAFES, AIRLINE LOUNGES, EMBASSIES, TAXIS, AND CAREFULLY SELECTED CLINICS AND BEAUTY SALONS

10%

DISTRIBUTED AT EXPAT LIVING EVENTS, HOME EXPOS, SUBSCRIPTION DRIVES AND SOLD ONLINE

25%

DISTRIBUTION

Subscribers, newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafes/restaurants, clubs, hotels, schools, associations, embassies, interior design businesses, serviced apartments, relocation and real estate companies.

POSTED DIRECTLY TO READERS AND SUBSCRIBERS

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14 | Expat Living Singapore | Media Kit

City Guide - Rate Card

Early Bird Booking Deadline

1 April 2020 Final Booking Deadline 1 May 2020 Material Deadline

ADVERTISING RATES

30 May 2020 Publishing Date July 2020

CLICK HERE TO SEE THE GUIDE

PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

Outside Back Cover

225 x 170

$6,500

Inside Front Cover

225 x 170

$4,200

Full-page editorial with image

Inside Back Cover

225 x 170

$4,000

CITY GUIDE 2019/20

Page One

225 x 170

$2,600 + 20% loading

Page Two (Facing WM)

225 x 170

$2,600 + 20% loading

Double-Page Spread

225 x 340

$4,680

Two full pages of editorial with image

A L L Y O U N E E D T O N A V I G A T E L I F E O N T H E I S L A N D

NON-PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

Full Page

225 x 170

$2,600

Full-page editorial with image

MCI (P)064/06/2019 Annual $6.90

Half Page (Vertical) Half Page (Horizontal)

213 x 70 105 x 150

$1,560

Half-page editorial with image

SETTING UP • DÉCOR • THINGS TO DO • SCHOOLS • HEALTHCARE • DINING

RCG19-CoverE2.indd 1

26/6/19 5:25PM

Quarter Page

105 x 70

$880

Quarter-page editorial with image

*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion. All advertisers are entitled to editorial

Premium Positioning: Loading charges apply for the placement of ads in specific sections.

+65 6812 1780 | sales@expatliving.sg

15 | Expat Living Singapore | Media Kit

City Guide - Distribution

Who reads Expat Living ’s City Guide? The City Guide reaches new as well as ‘old’ expats, and locals who enjoy exploring newplaces andwant ideas and personal recommendations on home, family and places to dine and shop. Our target audience spends a large proportion of its disposable income on home, property, education, travelling, dining and other personal services.

FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND AT OVER 100 NEWSSTANDS ISLANDWIDE 13%

35% FREE TO NEWCOMERS VIA RELOCATION COMPANIES, AND CLUBS AND ASSOCIATIONS

28%

PLACED IN EACH UNIT IN SERVICED

CIRCULATION

20,000

Printed copies and available in digital format

APARTMENTS AND FREE TO READ AT SERVICED OFFICES

RETAIL

14%

Sold in major bookstores and newstands islandwide $6.90

10%

FREE TO READ IN CLUBS, HOTELS, CAFES, AIRLINE LOUNGES, EMBASSIES, TAXIS, AND CAREFULLY SELECTED CLINICS AND BEAUTY SALONS

DISTRIBUTION

DISTRIBUTED AT EXPAT LIVING EVENTS, HOME EXPOS, SUBSCRIPTION DRIVES AND SOLD ONLINE

Newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, schools and embassies, and to new arrivals via relocation, realtor, serviced apartments and moving companies

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16 | Expat Living Singapore | Media Kit

Kids’ Guide - Rate Card

Early Bird Booking Deadline 1 August 2019 Final Booking Deadline 1 September 2019 Material Deadline 30 September 2019 Publishing Date November 2019

ADVERTISING RATES

CLICK HERE TO SEE THE GUIDE

PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

GUIDE 2019

Outside Back Cover

225 x 170

$6,500

Inside Front Cover

225 x 170

$4,200

A HANDBOOK FOR PARENTS

Full-page editorial with image

Inside Back Cover

225 x 170

$4,000

MCI (P) 121/11/2018 $ 6.90 KIDS’ GUIDE 2019

Page One

225 x 170

$2,600 + 20% loading

Page Two (Facing WM)

225 x 170

$2,600 + 20% loading

Double-Page Spread

225 x 340

$4,680

Two full pages of editorial with image

NON-PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

TIPS FROM MUMS & DADS GETTING BABY-READY TOYS & DÉCOR FAMILY HEALTH INFO SCHOOLS & PLAYGROUPS ART, DRAMA, DANCE & SPORTS

Full Page

225 x 170

$2,600

Full-page editorial with image

Half Page (Vertical) Half Page (Horizontal)

213 x 70 105 x 150

$1,560

Half-page editorial with image

RKGCover2018-3.indd 1

23/11/18 1:08PM

Quarter Page

105 x 70

$880

Quarter-page editorial with image

*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion. All advertisers are entitled to editorial

Premium Positioning: Loading charges apply for the placement of ads in specific sections.

+65 6812 1780 | sales@expatliving.sg

17 | Expat Living Singapore | Media Kit

Kids’ Guide - Distribution

Who reads Expat Living ’s Kids’ Guide? The Kids’ Guide reaches expats as well as local parents with young children who want ideas and personal recommendations on education, enrichment and playdays, health tips for mums and children, and various products and services to help them make the right choices for their child.

33% FREE TO NEWCOMERS VIA RELOCATION COMPANIES, AND CLUBS AND ASSOCIATIONS

FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND AT OVER 100 NEWSSTANDS ISLANDWIDE 13%

30%

CIRCULATION

PLACED IN EACH UNIT IN SERVICED

20,000

Printed copies and available in digital format

GIVEN OUT AT EVENTS SUCH AS MOTHERS’ GROUPS AND NEWCOMER EVENTS AND SOLD AT FAIRS AND ONLINE APARTMENTS AND FREE TO READ AT SERVICED OFFICES 10%

RETAIL

14% FREE TO READ IN KIDS’ SALONS, PAEDIATRIC CLINICS AND HOSPITALS, ENRICHMENT CENTRES, SCHOOLS, F&B OUTLETS, SALONS, AIRLINE LOUNGES, HOTELS AND EMBASSIES

Sold in major bookstores and newstands islandwide $6.90

DISTRIBUTION

Newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, embassies, serviced apartments, newcomers via relocation and moving companies, schools and kids’ centres and our online portal

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18 | Expat Living Singapore | Media Kit

What Our Clients Say...

Arete Culture has advertised with Expat Living for the past five years and we’ve seen amazing results from the partnership. Expat Living is a publication that consistently delivers quality results and the team has repeatedly gone over and above to support us. Both the editorial and client servicing teams are organised, resourceful, and always ready to offer their professional insight to help us better position ourselves to their readers.

If you want to market to the expat community in Singapore, Expat Living is the way to go. Fully integrated campaigns using the well established magazine and ever-growing online properties specifically targeted to expats living in Singapore are only possible with Expat Living . Plus, the EL team is just a real pleasure to work with.

I’ve worked with Expat Living for more than 16 years, since their very first edition. They have always delivered a significant number of newcomers, as well as reaching expats and locals who have lived in Singapore a long time and discovered us through the magazine. The online platform is easy to navigate, as well as always having updated content. The paid online posts generate a good amount of traffic to our website and we are able to utilise their centre- spread features to showcase products. And on top of this, they have a fantastic team who are responsive and flexible and deliver great customer service.

- Gunther Scherz, Cutis Medical Laser Clinics cutislaserclinics.com

- Caroline Chin Geyler, Arete Culture Asia areteculture.com

Shopping at Tiffany’s has worked with E xpat Living for a number of years. From the professional and helpful team, to the volume and diversity of expats who read the magazine religiously every month, we have always found they deliver results, helping to get your brand known amongst the expat community in Singapore. The ever-expanding website and their social media platforms are becoming a go-to for all things expat on the island – an insider’s guide to the real Singapore!

Advertising with Expat Living has given us wide exposure and has helped us transmit information about our services to a relevant and large audience. The magazine is very reader-friendly, well laid out, informative, and it cuts across topics that are of interest and bring together the expat community.

- Geri Murphy, Originals originals.com.sg

- Mrs Franca Ciambella, Consilium Law Corporation consiliumlaw.com.sg

- Tania Tuney, Shopping at Tiffany’s shoppingattiffanys.com

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19 | Expat Living Singapore | Media Kit