Home & Property Guide Mock Up
& PROPERTY GUIDE
Editor’s Letter Welcome to this Mock Up of the Home & Property Guide by Expat Living Publications! Inside you'll see a flavour of the content, design and style we hope to achieve with this first annual issue. This Guide will be the definitive resource for anyone looking to furnish or decorate their home and those looking to buy or rent in the City. You'll see details of our plan for distribution of the Guide at the back of the Mock Up along with our
Contents
HOME 22 Living
sample text 22 Dining sample text 22 Bedroom sample text 22 Kids sample text 22 Living sample text 22 Interior Design sample text
Rates. We are offering any full page and DPS advertisers the chance to also have a full page or DPS editorial spread to give the guide the best visual appeal for both readers and advertisers. We hope you enjoy viewing our Mock Up. Don't forget to book your ad in with your sales manager!
PROPERTY 22 Property Report sample text 22 To Rent sample text 22 To Buy sample text 22 Overseas Investment sample text 22 Financial & Legal Issues sample text 22 Setting up your Home sample text
REBECCABISSET Editor-in-Chief
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Home
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W allpaper as an alternative to paint can create a striking effect in a room, but there are some things to be considered before taking the plunge. First off, if you rent, make sure you ask the landlord before you go steaming ahead. Next, be sure to measure up the surface area or room and work out how much wallpaper you will actually need before choosing your pattern. This should help you avoid going over budget before you’ve even started. Buying a couple of extra rolls just in case is also a good idea. A feature or accent wall is a clever way of creating a striking focal point in a room without spending too much money. “Depending on the pattern chosen and the size of the room, it’s often better to wallpaper one wall rather than all four, and this avoids elements of the décor having to fight for attention,” says Marcus Wong from Danovel. With some of the strong and detailed patterns on the market at the moment, a feature wall can set a scene or provide a room with a cost-effective version of art. When it comes to children’s rooms, always consider whether the “colour-coding” route (blue for boys, pink for girls) will stand the test of time. Something more generic can be a better fit. “Let them wake up in a pleasant environment with soft colours,” says Marcus. He believes that it’s better to surround very young kids with soft, muted colours rather than loud patterns. Danovel wallpaper starts from around $108 a roll, rising to more than $400. As each roll size is slightly different, and patterns need to be matched up, it’s best to consult your supplier for advice on the number of rolls you need. Material matters Vinyl: The most common wallpaper material is durable and easy to clean. There are four types of vinyl wallpaper: solid vinyl, vinyl-coated, paper-backed vinyl and fabric-backed vinyl. Grasscloth: Environmentally friendly grasscloth wallpaper is made of textured, natural grasses woven together and stuck to rice paper backing. It can feel rough and often contains natural imperfections like knots and frays. Foil: Created by applying a thin sheet of metallic foil to paper backing, foil wallpaper can add a striking and contemporary look to a room. It’s sometimes tough to hang, however, as the thin foil can wrinkle and tear.
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OUTDOOR MAKEOVER
We asked AN outdoor furniture specialists to come up with ideas for this patio area..
with bronze fibre, which has a slightly metallic reflective quality, would set off the furniture from the dull colour of the flooring. It’s also practical and easy to clean, and its smartness and elegance will lift that area. For fabrics, there’s only one brand to choose: Sunbrella. Sunbrella products are perfect as they are highly stain-resistant; you don’t have to worry about chocolate stains from the toddler or red wine stains from the adults. A safe choice of colour is taupe, for both lounging cushions and dining cushions; it’s classic and it really hides the dirt and stains. But for accent cushions, choose something bright to really set off the area and pick up the greenery. Link it in with an umbrella canopy (which should be centred, for maximum coverage) to give that connection between the dining and lounging areas. It’s alsoworth considering thinner accent cushions for the dining chairs to addmore splashes of colour.
THE SOLUTION
AN outdoor funriture founder and designer
The outdoor space appears quite generous, although rather monotone in colour with its weathered patina wooden floor and solid, closed-in balustrade. This space is just begging for some warm and bright colours to transform it from a somewhat drab area into one that will really make a difference to the family’s lifestyle. I would go for classic furnishings, in colours that contrast with the patina floor. A high-quality synthetic rattan style
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HK living television console, wood with metal handles, $1,499, Plexi table lamp, $229
Malagoon saddle stool (Lewin Wertheimer), $119
Madam Stoltz antique brass with solid marble coffee table, $1,124
Global living style goes far beyond maps on the wall and trinkets on the shelf. Richly layered and very personal, it honours the customs, cultures and resources of countries around the planet
Madam Stoltz Dreamcatcher in brown, $34, antique brass mirror, $899
Make Room 315 Outram Road
#10-01 Tan Boon Liat Building 9113 1274 | make-room.net
Hubsch patterned baskets, from $49
EVERY ROOM COVERED 1/4 PAGE ADVERTISERS ONE CENTRESPREAD IN A ROOM OF THEIR CHOICE STARTING FROM SCRATCH
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1 Butterfly table from the Naver Collection, available in three different sizes and extendable with two leaves, from $4,000. Danish Design, 100E Pasir Panjang Road, 6270 8483, danishdesignco.com 2 Barone dining table by Bontempi Casa. Lifestorey, #02-15Great World City, 6732 7362, lifestorey.com 3 Atelier K Bench by Karpenter, made from 100 percent reclaimed wood and powder-coated iron, with lockable wheels, $530. Mountain Teak Furniture Gallery, 315 Outram Road, 6224 7176, mountainteak.com 4 Eye chairs with a retro touch, from $1,300. Danish Design 5 Uncle Jo chair from Philippe Starck’s Aunts and Uncles collection. Lifestorey 6 Walk on the wild side with Clarke & Clarke’s wild fern wallpaper and fabric. Danovel, 19 Tanglin Road, #02-54/55TanglinShoppingCentre, 63382488, danovel.com Dining
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Living & Lounge 14 Hand-woven contemporary luxe wool and art-silk carpet, $1,650; reversible silk duvet, $545, accessories available. Arete Culture, 63 Hillview Avenue, #09-08 Lam Soon Building, 6310 8098, areteculture.com 15 Exotic Kayyam bird and foliage printed wall- covering and fabric by Osborne & Little. Danovel, 19 Tanglin Road, #02-54/55 Tanglin Shopping Centre, 6338 2488, danovel.com 16 Steinway D-274 concert grand piano, flagship of the Steinway & Sons line. Steinway Gallery Singapore, 400 Orchard Road, Palais Renaissance Mall, 6838 0525, steinway-gallery.com.sg
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24 Origami desk with five drawers by Mr Marius, available in black or cream, $1,680. Mountain Teak Furniture Gallery, 315OutramRoad, 6224 7176, mountainteak. com 25 Retro Origami secretary desk with two sliding doors and two drawers, by Mr Marius, in solid European oak, $1,480. Mountain Teak Furniture Gallery 26 Stella Desk by Snedkergaarden, light and simple enough to be ideal for hallways as well as office spaces, available in solid wood or a wide range of laminate colours, $1,550. Danish Design, 100E Pasir Panjang Road, 6270 8483, danishdesignco.com 27 Covo’s Aika wall clock. Lifestorey, #02-15 Great World City, 6732 7362, lifestorey.com 28 Snakkes lamp by Northern Lighting, a wall-mounted LED “speaking” board where you can leave a comment with a whiteboard marker pen and light it up to make sure you remember! $400. Danish Design Time for Work
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Think that antiques belong to the past? Think again, says MARIE-HÉLÈNE VAN HOUTEN of The Past Perfect Collection , just the right person to show us how to create a contemporary home that oozes style – colonial style, that is. A ntiques are a great way to enhance any living space, believes Marie-Hélène, from homes to offices to public spaces. Incorporating one or more pieces into your home is not difficult, and it can make a huge impact on any room. “That holds true regardless of the style of the building,” she continues. Provided its size suits the space, an antique can look just as good in the sleek, austere confines of modern condos and houses as it will in a more traditional house, such as Singapore’s covetable black-and-white bungalows. We’re sitting at her desk in the gorgeous Bukit Timah showroom, surrounded by a vast collection of the exquisitely restored colonial furniture and contemporary accessories that she and her husband Peter havemade a business of bringing in from India since 2007. (Even this work-station is a thing of beauty: I make a rather self-conscious point of not placing my cup of Dutch coffee on its gleaming surface.) Mix and match “Remember that you don’t have to aim for a houseful of antiques,” says Marie-Hélène. “In fact, it can be incredibly effective to mix and match the old and the new.” Clicking through her comprehensive website, she points out examples of how current designers are using a solitary, stunning antique in an otherwise contemporary environment. One of her favourites is the US designer Darryl Carter, who has perfected the look. Examples include: • An antique dining table surrounded by modern grey upholstered chairs and a stunning artwork portraying Maria Callas against the wall (pictured middle right) • An elegant antique secretaire chest of drawers in an entrance hall full of light and whitewashed walls (pictured bottom right) • A Louis Ghost chair that seems to hover in front of a distinctively ornate lady’s antique writing desk • A single, stylish antique chair taking pride of place in an otherwise modern living room. Colonial By Verne Maree
Left: Marie- Hélène van Houten Below and opposite: Dorothee ter Kulve’s
black-and-white house; see our May issue for a full showcase
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British colonial style incorporates traditional themes together with a touch of the tropical and a dash of the exotic. It features the distinctive Western-style furniture – particularly for seating – that was produced during the colonial era in East and Southeast Asia, from the 16th century, when the first European settlers arrived, to the 20th century when these countries gained their independence. The classic rattan planter’s chair – traditionally placed on the wide, deep verandah of a planter’s bungalow – is perhaps the essence of colonial style. A close second is the typical colonial easy chair, with a seat and back of the same cool, open-weave cane that allows air to circulate, yet has some of the comfortable “give” of an upholstered chair. Get the look • Go for a mix of darker woods like rosewood and mahogany, commonly used because they were native to the region • Add textural interest with rugs, bedding, baskets or pillows • Keep walls light in colour, with shades of white, pale green or sea-blue • Display a few antique maps, globes or navigational devices along with traditional Asian collectibles • Liven up your room with greenery, especially ferns or other tropical plants • Less is more – aim for an uncluttered look. To get the look, says Marie-Hélène: • Choose rattan framed furniture
5 Reasons to Love Antiques 1. Antique furniture is generally very well made , with high quality materials and craftsmanship that’s either difficult or impossible to find nowadays. 2. Antiques are green , reflecting an ethos of preservation and recycling that is highly desirable in today’s atmosphere of conservation and sustainability. 3. Antiques have a story , as they carry the secrets of past communities and reflect the patina of a bygone era. 4. Antiques offer trend-proof decorative impact ; they never go out of fashion. 5. Antiques retain their value or increase in value , unlike other luxury items that drop in value the moment they leave the store. In each example, the antique stars as an accent piece. Its inclusion delivers an edgy jolt of freshness and energy, just as Marie-Hélène promised: the complete opposite of dull and stuffy! Colonial style Forgetting for a moment the unfortunate punkah wallah (a servant tasked with the manual operation of ceiling fans to cool the sahib and memsahib through the gin-and-tonic hour, during dinners and possibly also post-prandial naps), British colonial style is endlessly appealing. What’s more, as Marie-Hélène rightly points out, it’s perfect for our own tropical climate, and its unique combination of practicality, innovation and decorative appeal makes it eminently suited to our own time.
The Past Perfect Collection #02-01D Sime Darby Centre 896 Dunearn Road 6737 3078 | pastperfect.sg
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ad
FACT FILE: SERVICED APARTMENTS
Finding the right accommodation that offers the services you require as well as some home-away-from-home comforts can be tricky. Orchard Scotts Residences is the kind of place that would be ideal either for corporate visitors to Singapore or for families with children, due to its central location and close proximity to dining, shopping and entertainment options. Here’s a fact file on the property to help you with your decision.
1. FACILITIES: Orchard Scott Residences has four swimming pools, a gym with state-of-the-art equipment, and a wine cellar where guests can store their collections. There’s also a business centre, a spa pavilion, an indoor playroom and an outdoor playground. 2. SERVICES: A free shuttle service takes guests to key MRT stations including Orchard and Dhoby Ghaut. Continental breakfasts and housekeeping services are available Monday to Friday (except public holidays). 3. ROOMS: The total of 204 units includes 26 one-bedroom suites and eight penthouses. The single-room suites are approximately 689 square feet in size, each with two LED televisions, wireless broadband access, a fully equipped kitchen and a washing machine and dryer. The four-bedroom penthouses measure approximately 3,218 square feet, and each comes with three LED televisions and a wine chiller in addition to the standard amenities. All rooms have views over the Orchard Road skyline. 4. LOCATION: It’s a 15-minute walk to Orchard Road, the shopping belt of Singapore. Attractions include a variety of shopping malls, from high end to high street, entertainment venues such as the Shaw Theatres, and a multitude of restaurants and bars. For those not looking to shop till they drop, there’s the famous Newton Food Centre, a five-minute walk away; and attractions such as the Marina Bay area and Sentosa Island are a ten- or 20-minute taxi ride away respectively. 5. COST: Rates are around $14,700 per month for a three-bedroom unit. The minimum stay is seven nights.
Why choose serviced accommodation?
The driving reason for many is that they are arriving here on a short-termcontract – that is, for one month to one year, making it difficult to secure a residential lease (typically two years in length). Serviced apartments can be described as something between a hotel and a private home, combining space and privacy with the services and facilities a hotel can offer. The price, however, can also reflect the difference between living in a private home and a hotel. Much of the serviced accommodation in Singapore is centrally located, meaning the properties are close to a variety of amenities, as well as having excellent transport links.
Orchard Scotts Residences 5 Anthony Road 6496 0688 | orchardscottsresidences.com.sg
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Luxury Living $9,900 RENT Size: 4,500 sq. ft land, 3,800 sq.ft built
Bedrooms: 3 Type: Landed semi-detached District: 16
This beautifully renovated home is only on the market because its expat owners are relocating to Germany. It’s ideal for smaller families or couples, as the house has been remodelled to have three larger bedrooms instead of four smaller ones. Bedroom three has a large loft area, perfect for a child. The master bedroom has a fabulous walk-in wardrobe, and there are four bathrooms. The open-plan, state-of-the-art Valcucina kitchen with Miele appliances, lava-grill barbecue, induction hob, steamer, built-in coffee maker and dishwasher flows easily into the lounge, dining andoutdoor areas. The home has power saving LED lights, and the pool comes with an endless fast-lane swimmingmachine. Outside, the built-in barbecue sits in a perfectly manicured garden. Close to Changi Business Park and United World College SEA Tampines, with easy access to the PIE or ECP, you can be in the CBD or Orchard area in around 15 minutes.
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BROOKE HOUSE, LONDON Situated in a typical English village in the London Borough of Merton, BrookeHouse is only 17minutes by train from central London. It’s set in a lush green area made up of numerous historic parks, buildings and designed landscapes. Amajor regeneration project is underway and the whole area is experiencing a phenomenal growing demand from young professionals who are looking for a more value-for-money option than the more affluent neighbourhoods nearby. With prices starting from less than S$450,000 for a one-bedroomed apartment with a 999-year lease, it’s easy to see why these units are becoming increasingly popular. The Mitcham district of Merton was featured on property search site Zoopla as one of the UK’s top 20 growth spots over the past five years.
SALE LESS THAN S$450K
999-year leasehold
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HOME DIRECTORY
PROPERTY DIRECTORY
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Circulation
Affluent expats and locals with spending power; our target audience spends a large proportion of their disposable incomes on home and property products and services. Who will read Expat Living's Home & Property Guide?
20,000 printed copies Free online e-magazine readership
Circulation
Retail
Retailing for $8 and sold in major bookstores and newstands islandwide
DISTRIBUTED TO: Subscribers, Newstands/Retailers, Airline lounges, doctors’/dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, embassies, Interior design companies, serviced apartments, relocation/movers, real estate, schools.
Distribution
Distributed annually:
31%
25%
Free to newcomers via relocation and removalists
Posted directly to readers & subscribers
13%
12%
Placed in each room in serviced apartments and free to read at serviced offices
For sale in major bookstores and newstands islandwide
8%
10%
Free to read in clubs, hotels, cafe, airline lounges, embassies, taxis, and carefully selected clinics and beauty salons
Distributed at events, Home Expos and subscription drives
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Home & Property Guide 2016 - Rate Card
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HOME & PROPERTY GUIDE 2016 DEADLINE
Early Bird Booking Deadline 1 September 2015 Final Booking Deadline (with Editorial) 1 November 2015 Material Deadline 30 November 2015 Publishing Date January 2016
Prepayment discount of 5% is applicable on all the prices above if payment is received by 30 November 2015 for 2016 edition
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