Home Decor, Furniture, Art

Media Kit 2019/20 Furniture & Home Decor

+65 6812 1780 | sales@expatliving.sg

1 | Expat Living Singapore | Media Kit

MEDIAKIT

+65 6812 1780 | sales@expatliving.sg

2 | Expat Living Singapore | Media Kit

About Us

Welcome to the world of Expat Living!

POWERFUL REACH Our audited circulation reaches more than 75,000* print readers and over 300,000 online readers each month.

With so many options available, how do you know which is the best way to reach an affluent, involved and relevant market? We know it’s changed out there; it’s tough – you have to reach out on so many levels, and as a business owner that means more time and often more money. Branding is still critical – your name must be front of mind with potential clients. Recall needs to be high. Visibility on social media needs to be high. And repetition of the message is often the only way to get a person to commit or connect, or take the next step. We all know how many times we have to see an ad or an email to get us to respond. Our print run is audited so you know exactly how many magazines are going out each month. Our database has been organically grown, so only those who want to receive our digital offering do so. This means our open rates are above average. Our website is made up of fabulous content built up over eight years. Our e-mag is quick and easy to read. Our Facebook likes are organically grown. We create focused events ranging from workshops to shows to enable you to be in front of your target market. We’re the one-stop shop for anything relating to people wanting to move here, or who want to make the most of Singapore life. For expats and Singaporeans too. We can put together the perfect combination to make your life easier and your marketing strategy more efficient and effective. We want to save you time and money. After being in the market for 17 years, we have seen the change and have stepped up to help you manage it.

SPENDING POWER

Our readers spend a large portion of their income on areas such as travel, wine and dine, education, entertainment, financial services, home décor, beauty, healthcare and more.

DEMOGRAPHIC PROFILE Our readers are mostly affluent expats and locals, aged between 25 and 44.

We look forward to working with you!

STRONG RETENTION

Rebecca Bisset Editor-in-Chief

Our magazines are retained for months beyond release date, with advertising and editorials used as reference for purchase decisions.

PS You can get in touch with us at sales@expatliving.sg or call 6812 1780 or your sales manager.

NOTE: Statistics are based on our data as of December 2018.*Based on our 2018 Reader Survey results on the number of people who read a single copy.

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3 | Expat Living Singapore | Media Kit

Reader Profile

70%

87% 79% ARE PLANNING TO PURCHASE NEW FURNITURE AND HOME ACCESSORIES 95% LOVE OUR HOME AND DÉCOR SECTION

ARE MARRIED, OUT OF

62%

83% HAVE CHILDREN

EARN MORE THAN S$200,000 PER YEAR

71%

HAVE PURCHASED A PRODUCT

OR SERVICE AFTER SEEING IT IN THE MAGAZINE OR ONLINE

77% FAVOUR

89% MODERN AND CONTEMPORARY FURNITURE

OF OUR READERS KEEP THE MAGAZINE FOR FUTURE REFERENCE OR PASS IT TO A FRIEND OR FAMILY MEMBER 93%

85%

VISIT THE WEBSITE AT LEAST ONCE A MONTH

PREFER THE PRINT VERSION

+65 6812 1780 | sales@expatliving.sg

4 | Expat Living Singapore | Media Kit

Editorial Themes

PRINT

ISSUE / THEMES & FEATURES

ONLINE

Happy Client

Centrespread

Sofas Home Services Best Furniture Shops in Singapore Cushions, Curtains & Upholstery Online Home Shopping Moving Speciality Goods

JANUARY

Dining Tables

Dining Rooms

FEBRUARY

Children’s Furniture

Children’s Rooms

Interior Designers Artworks for the Home

MARCH

Beds

Bedrooms

Furniture Rental Coffee Tables

APRIL

Customised Furniture

Kitchens & Bathrooms

Sideboards, Benches & Consoles

Antiques Mattresses

MAY

-

Customised Furniture Children’s Furniture 15 Go-to Homeware Stores

Outdoor Furniture & Accessories

JUNE

Outdoor Furniture

Living Room Furniture Soft Furnishings

Carpets & Rugs Affordable Furniture

JULY

Sofas

AUGUST

Home Offices

Home Offices

10 Home Décor Stores

SEPTEMBER

Antiques

Antiques

Outdoor Living Ideas

Art Storage

OCTOBER

Art

Tan Boon Liat Building

Beds & Linen Gifts for the Home Domestic Movers

NOVEMBER

Interior Design

Lamps & Lights

Beautiful Tableware Teak Furniture

DECEMBER

Carpets

Chairs

Note: All features go on our website for 12 months. Online-only roundups are S$800 for an inclusion, S$1200 for the second spot and S$1600 for the top spot.

+65 6812 1780 | sales@expatliving.sg

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Prices & Packages

PACKAGE OFFERINGS

A LA CARTE

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6 | Expat Living Singapore | Media Kit

Make a Plan from the FollowingOfferings

Annual Guides Home & Property Guide City Guide and Kids’ Guide

Online @ expatliving.sg | expatliving.hk + Digital Mail e-Newsletter, dedicated EDM

Video – Interviews & Guides

CITYGUIDE2019/20

Bi-monthly Hong Kong Magazine

SETTINGUP • DÉCOR • THINGSTODO • SCHOOLS • HEALTHCARE • DINING A L L Y O U N E E D T O N A V I G A T E L I F E O N T H E I S L A N D MCI (P)064/06/2019 Annual$6.90

Events Around four to six client events a month, including Newcomers, Mums & Little Ones, and ad hoc events

26/6/19 5:25PM

RCG19-CoverE2.indd 1

Let us work out a complete six-month or one-year marketing plan for you, from a range of digital and print products and services. Once it’s set up, you won’t have to worry again – we won’t let you miss a beat (or a customer!).

Social Media Facebook, Instagram & YouTube

Digital Editions

Monthly Singapore Magazine

Monthly average net circulation of 15,787 copies. Certified by the Audit Bureau of Media Consumption Singapore 2017.

Email me at danielle.rossetti@expatliving.sg

**Packages start from as little as $400 per month**

Email me at karin.galley@expatliving.sg

**Packages start from as little as $400 per month**

+65 6812 1780 | sales@expatliving.sg

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MonthlyMagazine

Booking & Artwork Deadline

Expat Living Magazine

1st of month One month prior to publication.

Editorial Deadline 1st of month Two months prior to publication.

CLICK HERE TO SEE THE MONTHLY MAG

FOUR COLOUR

SIZE (mm) H x W

PLACEMENT

1 insertion*

6 insertions*

12 insertions*

Outside Back Cover

275 x 210

$5,200

Inside Front Cover (DP)

275 x 210

$6,370

Inside Back Cover

275 x 210

$3,120

Double-page Spread

275 x 420

$4,680

$4,212

$3,978

Full Page

275 x 210

$2,600

$2,340

$2,210

Half Page (Vertical) Half Page (Horizontal)

260 x 85 125 x 180

$1,560

$1,404

$1,326

Quarter Page

125 x 85

$880

$792

$748

Semi-display Page

60 x 85

$480

$432

$408

Premium Positioning: Loading charges are an additional 20% Editorial: Allocation availability is dependent on package

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Circulation

Monthly Distribution Profile

Free copies are also provided at various newcomer events thoughout the year: Expat Living’s own coffee mornings Found in welcome packs at schools’ newcomer mornings Newcomer welcome events organised by relocation companies, clubs and associations Distributed at selected art and sporting events, as well as home expos Expat Living also distributes copies at various fairs throughout the year, including: Boutiques at the Pit Building fairs School fairs Social club fairs Our subscriber base comprises a mix of individuals and businesses. Distribution channels include international relocation companies, targeted waiting areas, schools, salons, clinics, embassies, clubs and associations, events and exhibitions, taxi companies, airline lounges, hotels, cafés and restaurants, and copies are circulated to newcomers via removalists and serviced apartments. Available in major bookstores, supermarkets and newsstands. The print edition enjoys repeated reading and is passed on to family and friends, giving the magazine a wide readership. Expat Living’s digital edition is available to read on multiple platforms, giving advertisers unlimited exposure!

FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND OVER 100 NEWSSTANDS ISLAND-WIDE, FOR $6.90. 2,000

4,700 READING COPIES ARE DELIVERED TO CLUBS, ASSOCIATIONS, F&B OUTLETS, SALONS, CLINICS, AIRLINE LOUNGES, HOTELS, EMBASSIES, SCHOOLS AND TAXI COMPANIES.

FREE-TO-READ COPIES IN SERVICED APARTMENTS, SERVICED OFFICES AND DISTRIBUTED TO NEWCOMERS VIA RELOCATION COMPANIES. 4,500

4,500

POSTED DIRECTLY TO READERS AND SUBSCRIBERS.

+65 6812 1780 | sales@expatliving.sg

9 | Expat Living Singapore | Media Kit

Digital Advertising

Material Deadline: Two weeks prior to going live

LEADERBOARD & MPU | from $500

DEDICATED EDM | Over 30K members

LEADERBOARD Homepage $1,500, Run of Site $900 MPU Homepage $1,200, Run of Site $500 Frequency packages may apply to certain pages or positions Our in-house creative team will assist with the design of your banner for an additional $150

Targeted EDM @ 35¢ per member Segmented EDM @ 65¢ per member CLICK HERE TO SEE A DEDICATED EDM

ONLINE ROUNDUPS

ADVERTORIAL | $1,300

TOP PLACEMENT | $1,600 150 words and a picture or gallery included at the top of a roundup SECOND PLACE | $1,200 150 words and a picture or gallery included at the top of a roundup SUBSEQUENT SLOTS | $800 150 words and a picture or gallery included at the top of a roundup CLICK HERE TO SEE AN ONLINE ROUNDUP

Content about the client in the form of an advertorial, that may be written by the client or by Expat Living . All content is subject to copy-editing to suit Expat Living ’s style. Up to 600 words; can include multiple images and URLs Content promoted on the homepage for one week and a section page for one month, then online for 12 months CLICK HERE TO SEE ONE OF OUR ADVERTORIALS

BI-WEEKLY E-NEWSLETTER | Over 34K members

ARTICLE SKYSCRAPER | POA

ADVERTORIAL FEATURE BOOST | $800 A bolt-on to ensure the above advertorial is featured in Expat Living ’s popular e-Newsletter LEADERBOARD AD | $800 Banner ad above ‘In The Know’ section EDITORIAL SLOT | $500 Items in the ‘Essential Reads’ section should be newsworthy or include discounts to encourage reader action

To feature alongside an advertorial, article or a single relevant roundup

FACEBOOK PROMOTION

Over 33,000 followers on our Facebook page

EVENT LISTING | $600 Listed under the ‘What’s On’ section CLICK HERE TO SEE OUR BI-WEEKLY E-NEWSLETTER

Social Media promotions are available as a top-up for advertisers or $1,600 for stand-alone posts

CLICK HERE TO SEE OUR FACEBOOK PAGE

Disclaimer: Expat Living will not accept any material that contains misleading content or any spam trigger words such as ‘Guaranteed’, ‘Risk Free’ or ‘No gimmick’. All content and images, including subject lines are subjected to approval by our editorial team.

+65 6812 1780 | sales@expatliving.sg

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Expat Living Vide

CLICK TO SEE INTERACTIVE MAP

STREET TALK PRODUCT PLACEMENT $3,000 Approx 30 seconds, Includes logo

BESPOKE VIDEO $6,000 Expat Living Production of 2-min bespoke video $3,000 Client-supplied video upload.

SNAPSHOT From $250 Approx 3-6 seconds, Includes logo

EDM & FB-push options available.

CLICK TO SEE A STREET TALK VIDEO

CLICK TO SEE A BESPOKE VIDEO

INTERACTIVE MAP $6,000 Expat Living Production of 2-min bespoke video, embeded in map $3,000 Client-supplied video embedded in map $250 Image snapshot

Videos can be linked to relevant articles and remain on site for one year. Additional costs apply for Facebook pushes, Google Adwords and inclusions in our eNewsetter.

+65 6812 1780 | sales@expatliving.sg

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Annual Guides

JAN-JUN

JUL-DEC

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Home & Property Guide - Rate Card

Early Bird Booking Deadline 1 November 2019 Final Booking Deadline 1 December 2019 Material Deadline 31 December 2019

ADVERTISING RATES

Publishing Date February 2020

CLICK HERE TO SEE THE HOME & PROPERTY GUIDE

PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

Outside Back Cover

275 x 210

$5,600

Inside Front Cover DPS

$6,248

275 x 420

Double-page editorial + centrespread PLUS online image gallery*

Inside Back Cover

275 x 210

$3,920

Page One (Facing WM)

275 x 210

$3,920 (incl. loading)

Page Two (Facing MH)

275 x 210

$3,920 (incl. loading)

Double-Page Spread

275 x 420

$5,040

NON-PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

Full-page editorial + centrespread PLUS online image gallery*

Full Page

225 x 170

$2,800

Quarter Page

125 X 85

$980

Centrespread inclusion**

*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion. All advertisers are entitled to editorial *Either an online product gallery (where appropriate) or another online feature. **Non-product advertisers will be offered a Premium Online Directory Listing.

Premium Positioning: Loading charges apply for the placement of ads in specific sections.

+65 6812 1780 | sales@expatliving.sg

13 | Expat Living Singapore | Media Kit

Home & Property Guide - Distribution

Who reads Expat Living ’s Home & Property Guide?

31% FREE TO NEWCOMERS VIA RELOCATION COMPANIES, AND CLUBS AND ASSOCIATIONS

13%

Affluent expats and locals with spending power ; our target a ud i e n ce s p e nd s a l a r g e proportion of its disposable income on home and property products and services.

FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND AT OVER 100 NEWSSTANDS ISLANDWIDE

CIRCULATION

13%

20,000

PLACED IN EACH UNIT IN SERVICED

Printed copies and available in digital format

APARTMENTS AND FREE TO READ AT SERVICED

$6.90 RETAIL

Sold in major bookstores and newstands islandwide

8% FREE TO READ IN CLUBS, HOTELS, CAFES, AIRLINE LOUNGES, EMBASSIES, TAXIS, AND CAREFULLY SELECTED CLINICS AND BEAUTY SALONS

10%

DISTRIBUTED AT EXPAT LIVING EVENTS, HOME EXPOS, SUBSCRIPTION DRIVES AND SOLD ONLINE

25%

DISTRIBUTION

Subscribers, newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafes/restaurants, clubs, hotels, schools, associations, embassies, interior design businesses, serviced apartments, relocation and real estate companies.

POSTED DIRECTLY TO READERS AND SUBSCRIBERS

+65 6812 1780 | sales@expatliving.sg

14 | Expat Living Singapore | Media Kit

City Guide - Rate Card

Early Bird Booking Deadline 1 March 2020 Final Booking Deadline 1 April 2020 Material Deadline

ADVERTISING RATES

30 April 2020 Publishing Date June 2020

CLICK HERE TO SEE THE CITY GUIDE

PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

Outside Back Cover

225 x 170

$6,500

Inside Front Cover

225 x 170

$4,200

Full-page editorial with image

Inside Back Cover

225 x 170

$4,000

CITY GUIDE 2019/20

Page One

225 x 170

$2,600 + 20% loading

Page Two (Facing WM)

225 x 170

$2,600 + 20% loading

Double-Page Spread

225 x 340

$4,680

Two full pages of editorial with image

A L L Y O U N E E D T O N A V I G A T E L I F E O N T H E I S L A N D

NON-PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

Full Page

225 x 170

$2,600

Full-page editorial with image

MCI (P)064/06/2019 Annual $6.90

Half Page (Vertical) Half Page (Horizontal)

213 x 70 105 x 150

$1,560

Half-page editorial with image

SETTING UP • DÉCOR • THINGS TO DO • SCHOOLS • HEALTHCARE • DINING

RCG19-CoverE2.indd 1

26/6/19 5:25PM

Quarter Page

105 x 70

$880

Quarter-page editorial with image

*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion. All advertisers are entitled to editorial

Premium Positioning: Loading charges apply for the placement of ads in specific sections.

+65 6812 1780 | sales@expatliving.sg

15 | Expat Living Singapore | Media Kit

City Guide - Distribution

Who reads Expat Living ’s City Guide? The City Guide reaches new as well as ‘old’ expats, and locals who enjoy exploring newplaces andwant ideas and personal recommendations on home, family and places to dine and shop. Our target audience spends a large proportion of its disposable income on home, property, education, travelling, dining and other personal services.

FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND AT OVER 100 NEWSSTANDS ISLANDWIDE 13%

35% FREE TO NEWCOMERS VIA RELOCATION COMPANIES, AND CLUBS AND ASSOCIATIONS

28%

PLACED IN EACH UNIT IN SERVICED

CIRCULATION

20,000

Printed copies and available in digital format

APARTMENTS AND FREE TO READ AT SERVICED OFFICES

RETAIL

14%

Sold in major bookstores and newstands islandwide $6.90

10%

FREE TO READ IN CLUBS, HOTELS, CAFES, AIRLINE LOUNGES, EMBASSIES, TAXIS, AND CAREFULLY SELECTED CLINICS AND BEAUTY SALONS

DISTRIBUTION

DISTRIBUTED AT EXPAT LIVING EVENTS, HOME EXPOS, SUBSCRIPTION DRIVES AND SOLD ONLINE

Newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, schools and embassies, and to new arrivals via relocation, realtor, serviced apartments and moving companies

+65 6812 1780 | sales@expatliving.sg

16 | Expat Living Singapore | Media Kit

Kids’ Guide - Rate Card

Early Bird Booking Deadline 1 August 2019 Final Booking Deadline 1 September 2019 Material Deadline 30 September 2019 Publishing Date November 2019

ADVERTISING RATES

CLICK HERE TO SEE THE KIDS’ GUIDE

PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

Outside Back Cover

225 x 170

$6,500

Inside Front Cover

225 x 170

$4,200

Full-page editorial with image

Inside Back Cover

225 x 170

$4,000

Page One

225 x 170

$2,600 + 20% loading

Page Two (Facing WM)

225 x 170

$2,600 + 20% loading

Double-Page Spread

225 x 340

$4,680

Two full pages of editorial with image

NON-PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

Full Page

225 x 170

$2,600

Full-page editorial with image

Half Page (Vertical) Half Page (Horizontal)

213 x 70 105 x 150

$1,560

Half-page editorial with image

Quarter Page

105 x 70

$880

Quarter-page editorial with image

*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion. All advertisers are entitled to editorial

Premium Positioning: Loading charges apply for the placement of ads in specific sections.

+65 6812 1780 | sales@expatliving.sg

17 | Expat Living Singapore | Media Kit

Kids’ Guide - Distribution

Who reads Expat Living ’s Kids’ Guide? The Kids’ Guide reaches expats as well as local parents with young children who want ideas and personal recommendations on education, enrichment and playdays, health tips for mums and children, and various products and services to help them make the right choices for their child.

33% FREE TO NEWCOMERS VIA RELOCATION COMPANIES, AND CLUBS AND ASSOCIATIONS

FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND AT OVER 100 NEWSSTANDS ISLANDWIDE 13%

30%

CIRCULATION

PLACED IN EACH UNIT IN SERVICED

20,000

Printed copies and available in digital format

GIVEN OUT AT EVENTS SUCH AS MOTHERS’ GROUPS AND NEWCOMER EVENTS AND SOLD AT FAIRS AND ONLINE APARTMENTS AND FREE TO READ AT SERVICED OFFICES 10%

RETAIL

14% FREE TO READ IN KIDS’ SALONS, PAEDIATRIC CLINICS AND HOSPITALS, ENRICHMENT CENTRES, SCHOOLS, F&B OUTLETS, SALONS, AIRLINE LOUNGES, HOTELS AND EMBASSIES

Sold in major bookstores and newstands islandwide $6.90

DISTRIBUTION

Newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, embassies, serviced apartments, newcomers via relocation and moving companies, schools and kids’ centres and our online portal

+65 6812 1780 | sales@expatliving.sg

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What Our Clients Say...

Arete Culture has advertised with Expat Living for the past five years and we’ve seen amazing results from the partnership. Expat Living is a publication that consistently delivers quality results and the team has repeatedly gone over and above to support us. Both the editorial and client servicing teams are organised, resourceful, and always ready to offer their professional insight to help us better position ourselves to their readers.

If you want to market to the expat community in Singapore, Expat Living is the way to go. Fully integrated campaigns using the well established magazine and ever-growing online properties specifically targeted to expats living in Singapore are only possible with Expat Living . Plus, the EL team is just a real pleasure to work with.

I’ve worked with Expat Living for more than 16 years, since their very first edition. They have always delivered a significant number of newcomers, as well as reaching expats and locals who have lived in Singapore a long time and discovered us through the magazine. The online platform is easy to navigate, as well as always having updated content. The paid online posts generate a good amount of traffic to our website and we are able to utilise their centre- spread features to showcase products. And on top of this, they have a fantastic team who are responsive and flexible and deliver great customer service.

- Gunther Scherz, Cutis Medical Laser Clinics cutislaserclinics.com

- Caroline Chin Geyler, Arete Culture Asia areteculture.com

Shopping at Tiffany’s has worked with E xpat Living for a number of years. From the professional and helpful team, to the volume and diversity of expats who read the magazine religiously every month, we have always found they deliver results, helping to get your brand known amongst the expat community in Singapore. The ever-expanding website and their social media platforms are becoming a go-to for all things expat on the island – an insider’s guide to the real Singapore!

Advertising with Expat Living has given us wide exposure and has helped us transmit information about our services to a relevant and large audience. The magazine is very reader-friendly, well laid out, informative, and it cuts across topics that are of interest and bring together the expat community.

- Geri Murphy, Originals originals.com.sg

- Mrs Franca Ciambella, Consilium Law Corporation consiliumlaw.com.sg

- Tania Tuney, Shopping at Tiffany’s shoppingattiffanys.com

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19 | Expat Living Singapore | Media Kit