General Agency
Media Kit 2019/20 Digital Version
+65 6812 1780 | sales@expatliving.sg
1 | Expat Living Singapore | Media Kit
MEDIAKIT
+65 6812 1780 | sales@expatliving.sg
2 | Expat Living Singapore | Media Kit
About Us
Welcome to the world of Expat Living!
POWERFUL REACH Our audited circulation reaches more than 75,000* print readers and over 300,000 online readers each month.
With so many options available, how do you know which is the best way to reach an affluent, involved and relevant market? We know it’s changed out there; it’s tough – you have to reach out on so many levels, and as a business owner that means more time and often more money. Branding is still critical – your name must be front of mind with potential clients. Recall needs to be high. Visibility on social media needs to be high. And repetition of the message is often the only way to get a person to commit or connect, or take the next step. We all know how many times we have to see an ad or an email to get us to respond. Our print run is audited so you know exactly how many magazines are going out each month. Our database has been organically grown, so only those who want to receive our digital offering do so. This means our open rates are above average. Our website is made up of fabulous content built up over eight years. Our e-mag is quick and easy to read. Our Facebook likes are organically grown. We create focused events ranging from workshops to shows to enable you to be in front of your target market. We’re the one-stop shop for anything relating to people wanting to move here, or who want to make the most of Singapore life. For expats and Singaporeans too. We can put together the perfect combination to make your life easier and your marketing strategy more efficient and effective. We want to save you time and money. After being in the market for 17 years, we have seen the change and have stepped up to help you manage it.
SPENDING POWER
Our readers spend a large portion of their income on areas such as travel, wine and dine, education, entertainment, financial services, home décor, beauty, healthcare and more.
DEMOGRAPHIC PROFILE Our readers are mostly affluent expats and locals, aged between 25 and 44.
We look forward to working with you!
STRONG RETENTION
Rebecca Bisset Editor-in-Chief
Our magazines are retained for months beyond release date, with advertising and editorials used as reference for purchase decisions.
PS You can get in touch with us at sales@expatliving.sg or call 6812 1780 or your sales manager.
NOTE: Statistics are based on our data as of December 2018.*Based on our 2018 Reader Survey results on the number of people who read a single copy.
+65 6812 1780 | sales@expatliving.sg
3 | Expat Living Singapore | Media Kit
Reader Profile
70%
79% TAKE MORE THAN 3 LEISURE TRIPS A YEAR
ARE MARRIED, OUT OF
62%
83% HAVE CHILDREN
EARN MORE THAN S$200,000 PER YEAR
71%
EAT OUT
HAVE PURCHASED A PRODUCT
TWICE A WEEK OR MORE
87%
OR SERVICE AFTER SEEING IT IN THE MAGAZINE OR ONLINE
76%
GO TO THE CINEMA, THEATRE OR LIVE EVENT ONCE A MONTH
OF OUR READERS KEEP THE MAGAZINE FOR FUTURE REFERENCE OR PASS IT TO A FRIEND OR FAMILY MEMBER 93%
89%
85%
VISIT THE WEBSITE AT LEAST ONCE A MONTH
PREFER THE PRINT VERSION
+65 6812 1780 | sales@expatliving.sg
4 | Expat Living Singapore | Media Kit
Print Themes
HOME
ISSUE / THEMES & FEATURES
LIFE & FAMILY
WINE & DINE
TRAVEL
Happy Client
Centrespread
Destination: Keong Saik & Duxton Hill Japanese
Europe, Canada & U.S Driving Holidays
JANUARY
Dining Tables
Dining Rooms
Children’s Enrichment
Social Clubs Insurance
Special Occasions Greek
Malaysia Family-friendly Holidays
FEBRUARY
Children’s Furniture
Children’s Rooms
Meat Mexican & Tex-Mex Destination: East Thai Champagne Brunches Destination: The Quays
New Zealand Wellness & Sporting Holidays
MARCH
Beds
Bedrooms
Preschools
Serviced Apartments Customised Furniture
Out & About (Centrespread) Safety Equipment
China Adventure Holidays
APRIL
Kitchens & Bathrooms
Sideboards, Benches & Consoles
Schools Holiday Camps
Australian Spanish
Japan Beach Breaks
MAY
Movers & Removalists
Outdoor Furniture & Accessories
Children’s Parties Home Services
Destination: Dempsey Afternoon Tea
Vietnam Weddings & Romance
JUNE
Outdoor Furniture
Adult Enrichment Finance Back to School (Centrespread)
Living Room Furniture Soft Furnishings
Destination: CBD Cooking Classes
India Skiing
JULY
Sofas
Higher Education Auto Toys (Buying Guide)
Italian Rooftop Bars & Restaurants
Australia Short Breaks
AUGUST
Home Offices
Home Offices
Performing Arts Photographers
Destination: Sentosa Family Brunches
Indonesia Sailing, Boating & Cruising
SEPTEMBER
Antiques
Antiques
Cambodia Spas & Golf Breaks Staycations Thailand Travel Planners Overseas Property
Art Storage
Preschool Outings Learning Through Play (Centrespread)
Middle Eastern Steakhouses & Butchers
OCTOBER
Art
School Trips Pets
Indian Destination: West
NOVEMBER
Interior Design
Lamps & Lights
Legal & Corporate Advice Christmas Gift Guide (Centrespread)
Hong Kong Cultural & Historical
DECEMBER
Carpets
Chairs
Christmas Dining
NOTE: All print themes will go online in the month of publication. Correct as of January 2019.
+65 6812 1780 | sales@expatliving.sg
5 | Expat Living Singapore | Media Kit
Print Themes
ISSUE / THEMES & FEATURES
HAIR, BEAUTY & WELLNESS
HEALTH
FITNESS
FASHION
Rejuvenation New Hairstyles Nutrition & Detox
JANUARY
Health Checks
Getting Started
Officewear
Slimming, Toning & Body Treatments
Lingerie Jewellery
FEBRUARY
Veins
Motivation Tips
Salon Facials Aromatherapy
MARCH
Fertility, Pregnancy & Childbirth Yoga & Pilates
Maternity
Clinical Facial Treatments Manis & Pedis
APRIL
Eyes
Sport/ Activity Getaways
Sportswear
Ear, Nose & Throat (ENT) Sun Damage
Hair Removal Tanning
MAY
Outdoor Fitness
Beach & Resortwear
Counselling Complementary Health
Natural or Organic Beauty Products Allergies
Dressing for Events Menswear
JUNE
Gyms
Hair Salons Hair Care
JULY
Teeth & Oral Care
Working Out While Travelling
Kids’ Fashion
Anti-ageing Vitamins & Minerals
AUGUST
Surgery & Critical Health
Martial Arts
Tweens & Young Fashion
Spas/ Massages Acupuncture
SEPTEMBER
Bones & Joints
Personal Training
Tailors & Dressmakers
Breast Cancer Women’s Health Tests
OCTOBER
Running
Beautiful Eyes
Cocktail Wear
Men’s Health Teeth Whitening
NOVEMBER
Home Workouts
Aesthetic & Cosmetic Treatments
Casual Wear
Child & Family Health Kids’ Oral Care
Festive Hair & Beauty Mindfulness
DECEMBER
Power Workouts
Partywear
NOTE: All print themes will go online in the month of publication. Correct as of January 2019.
+65 6812 1780 | sales@expatliving.sg
6 | Expat Living Singapore | Media Kit
Online Themes
ISSUE / THEMES & FEATURES
LIVING IN SINGAPORE
THINGS TO DO KIDS
HOMES
TRAVEL
Schools – Curriculums Schools – Outdoor Education Co-working Spaces & Serviced Offices
Sofas Home Services Best Furniture Shops in Singapore Cushions, Curtains & Upholstery Online Home Shopping Moving Speciality Goods
JANUARY
Dempsey Guide
Learning through Play
Short Breaks for the Year
Schools – Serviced Learning Power Services
Easter Valentine’s Day
FEBRUARY
Stroller Guide
Travel Insurance
Buying & Leasing Cars/ Insurance Universities & Career Guidance
Looking after Your Home While You’re Away
Interior Designers Artworks for the Home
MARCH
Easter Activities
Budget Getaways
Schools – Facilities & Programmes (1) STEAM vs STEM Motorbikes & Scooters
Furniture Rental Coffee Tables
APRIL
Mother’s Day
Craft Activities
Staycations
Corporate, Legal & Wills Setting Up a Business Wedding Venues
Father’s Day Fancy Dress & Costume Hire
Antiques Mattresses
MAY
Family Portraits
Babymoons
Property Investment Schools – Counselling & Therapies Dog Grooming and Pet-friendly Hotels
Customised Furniture Children’s Furniture 15 Go-to Homeware Stores
Fun for Adults & Teens 20 Things to Do with Visitors
Neighbourhood Preschools Shows for Kids this Summer
JUNE
Girls’ Minibreaks
Schools – Languages Pets Schools – Mandarin Immersion
Things to Do on National Day Weekend
Carpets & Rugs Affordable Furniture
JULY
Books for Kids
Cool Weather Getaways
New Baby Structured vs Unstructured Preschools
Life & Health Insurance Schools – Facilities & Programmes (2) F1 Weekend
AUGUST
10 Home Décor Stores
Adult-only Resorts
Sports Clubs Schools – Sports International Money Transfer
SEPTEMBER
Adventures with Children
Car Seats, Slings & Carriers Outdoor Living Ideas
Family-friendly Holidays
Partyware & Dressing Up Int’l Schools Early Years
OCTOBER
Schools – ECAs
Cinemas
Tan Boon Liat Building
Shopping Weekends
Renting & Buying Property Home & Contents Insurance Schools – Performing Arts & Music
Beds & Linen Gifts for the Home Domestic Movers
Christmas Activities Finding Santa in Singapore
NOVEMBER
Top Toys for Christmas
Christmas Getaways
Kids’ Shoes Hairdressers for Kids
Christmas Trees & Decorations Teak Furniture
Camping/ Glamping & Alternative Holidays
DECEMBER
Serviced Apartments
New Year’s Eve Guide
NOTE: These are online-only roundups. Please see Print Editorial Calendar 2019 for roundups that run in the magazine and online. Correct as of January 2019.
+65 6812 1780 | sales@expatliving.sg
7 | Expat Living Singapore | Media Kit
Online Themes
ISSUE / THEMES & FEATURES
WINE & DINE
STYLE & BEAUTY
MEN
HEALTH & FITNESS
Critical Illness Insurance Getting Fit for the New Year
Counselling Vaccinations
JANUARY
Healthy Eating
Spas
Engagement & Wedding Rings MBAs & Higher Education
Martial Arts Acupuncture
FEBRUARY
Easter Dining
Handbags
St. Patrick’s Day Online Wine/ Drinks Delivery
Shoes Blonde Highlights
Heart Attacks Hand Foot & Mouth Disease
MARCH
Barbers & Haircare
Mother’s Day Dining Catering
Massages Ethical Fashion
Water Sports Teeth Whitening
APRIL
Motorbikes & Scooters
Steak Restaurants Online Food Delivery
Financial Advice Prostate Cancer
Golf Osteo, Chiro & Physio
MAY
Cosmetic Surgery
Botox, Fillers & Injectables Tattoo Parlours Online Fashion
Cameras Snoring & Sleep Issues
Sinus & Tonsils Antibiotics
JUNE
Father’s Day Dining
Ultimate Skincare Guide Where to Buy Second Hand/ Vintage Fashion Bridal Fashion & Beauty Local Designers Curly Hair Management & Cuts
Ladies’ Nights Ladies’ Lunch Spots
Bespoke Tailoring Looking Good/ Aesthetics
Well Woman Checks Sciatica
JULY
Child Health Guide to Hospitals Teeth Straightening
Unusual Wine & Dine Spots Supermarkets & Grocers
Fitness & Sportswear Hair Loss
AUGUST
Bespoke Jewellers Fashion for Your Body Type Manis & Pedis Swimwear & Resortwear Caring for Your Clothes Body Piercings
Kids’ Sport Pregnancy
SEPTEMBER
Marina Bay Dining
Watches & Smart Devices
Yoga & Pilates Veins
OCTOBER
Thanksgiving
Men’s Health Checks
Champagne Brunches Bars with the Best Live Music
Hair Removal Renting Party Dresses
Cycling Lasik/ Asthma
NOVEMBER
Big Toys for Boys
Jewellery & Watches Light & Laser Treatments
Casual Fashion & Brunch Wear
Gyms ENT/ Cholesterol
DECEMBER
New Year’s Eve Guide
NOTE: These are online-only roundups. Please see Print Editorial Calendar 2019 for roundups that run in the magazine and online. Correct as of January 2019.
+65 6812 1780 | sales@expatliving.sg
8 | Expat Living Singapore | Media Kit
Prices & Packages
PACKAGE OFFERINGS
A LA CARTE
+65 6812 1780 | sales@expatliving.sg
9 | Expat Living Singapore | Media Kit
Make a Plan from the FollowingOfferings
Annual Guides Home & Property Guide City Guide and Kids’ Guide
100 + PRODUCTS DESIGN IDEAS& REALHOMES
Online @ expatliving.sg | expatliving.hk + Digital Mail e-Newsletter, dedicated EDM
HOME&PROPERTYGUIDE 2019
Video – Interviews & Guides
GUIDE 2019
AHANDBOOK FORPARENTS
KIDS’GUIDE2019
Bi-monthly Hong Kong Magazine
MCI (P)100/01/2019
Events Around four to six client events a month, including Newcomers, Mums & Little Ones, and ad hoc events
S$6.90
FURNITURE •ACCESSORIES •PROPERTIES •SERVICES
MCI (P) 121/11/2018 $ 6.90
TIPS FROM MUMS&DADS GETTINGBABY-READY TOYS&DÉCOR FAMILYHEALTH INFO
SCHOOLS&PLAYGROUPS ART,DRAMA,DANCE &SPORTS
RKGCover2018-3.indd 1
Dec2018—Jan2019 Issue44
23/11/18 1:08PM
DEC18- JAN19
JAN2019
January2019 Issue 198 S$6.90 DININGROOMS •VEGETARIANRESTAURANTS •EUROPE MCI (P)074/02/2018 KIDS DANCE, ART & TECH ENRICHMENT SPORTS REPORT URBAN POLO & LOTS MORE
Interiors Abedthat’s just rightforyou
Reviving Facials Hair Makeovers Fitness Goals Health Tips New You
READERS’ CHOICEAWARDS Wina trip toFiji orVietnam!
SCHOOLS •DININGTABLES • ITALIANCUISINE
Plusplentyof blingforyou andyourhome
Schools T ebestof thebest
Let us work out a complete six-month or one-year marketing plan for you, from a range of digital and print products and services. Once it’s set up, you won’t have to worry again – we won’t let you miss a beat (or a customer!). HK$48 January2019 Issue 198 JAN2019 January2019 Issue 198 DININGROOMS •VEGETARIANRESTAURANTS •EUROPE
All Iwantfor Christmas isGREAT TEETH!
Social Media Facebook, Instagram & YouTube
Festive Food
SPORTS REPORT URBANPOLO& LOTSMORE
Italian Eats DiningDécor RevivingFacials HairMakeovers FitnessGoals HealthTips New You
European
Digital Editions
dec/janR3.indd 2
Monthly Singapore Magazine
FOODIES! VEGETARIAN CHOICES CHOCOLATES REVIEWED
Monthly average net circulation of 15,787 copies. Certified by the Audit Bureau of Media Consumption Singapore 2017.
BORDEAUX TO BAVARIA
15/11/18 12:59PM
Email me at danielle.rossetti@expatliving.sg MCI (P)074/02/2018 KIDS DANCE,ART& TECH ENRICHMENT
**Packages start from as little as $400 per month** 17/12/18 11:25AM
-RJANUARYCOVER k.indd 2
S$6.90
Email me at sales@expatliving.sg
European
FOODIES! VEGETARIAN CHOICES CHOCOLATESREVIEWED
**Packages start from as little as $400 per month**
-RJANUARYCOVER k.indd 2
+65 6812 1780 | sales@expatliving.sg BORDEAUXTO BAVARIA
10 | Expat Living Singapore | Media Kit
MonthlyMagazine
Booking & Artwork Deadline
Expat Living Magazine
1st of month One month prior to publication.
Editorial Deadline 1st of month Two months prior to publication.
CLICK HERE TO SEE THE MONTHLY MAG
JAN2019
January2019 Issue 198 S$6.90 98 DININGROOMS •VEGETARIANRESTAURANTS •EUROPE MCI (P)074/02/2018 KIDS DANCE, ART & TECH ENRICHMENT SPORTS REPORT URBAN POLO & LOTS MORE
Reviving Facials Hair Makeovers Fitness Goals Health Tips New You
FOUR COLOUR
SIZE (mm) H x W
PLACEMENT
1 insertion*
6 insertions*
12 insertions*
Outside Back Cover
275 x 210
$5,200
Inside Front Cover (DP)
275 x 210
$6,370
Inside Back Cover
275 x 210
$3,120
Double-page Spread
275 x 420
$4,680
$4,212
$3,978
Full Page
275 x 210
$2,600
$2,340
$2,210
Half Page (Vertical) Half Page (Horizontal)
260 x 85 125 x 180
European
$1,560
$1,404
$1,326
Quarter Page
125 x 85
$880
$792
$748
FOODIES! VEGETARIAN CHOICES CHOCOLATES REVIEWED
BORDEAUX TO BAVARIA
Semi-display Page
60 x 85
$480
$432
$408
-RJANUARYCOVER k.indd 2
17/12/18 11:25AM
Premium Positioning: Loading charges are an additional 20% Editorial: Allocation availability is dependent on package
+65 6812 1780 | sales@expatliving.sg
11 | Expat Living Singapore | Media Kit
Circulation
Monthly Distribution Profile
Free copies are also provided at various newcomer events thoughout the year: Expat Living’s own coffee mornings Found in welcome packs at schools’ newcomer mornings Newcomer welcome events organised by relocation companies, clubs and associations Distributed at selected art and sporting events, as well as home expos Expat Living also distributes copies at various fairs throughout the year, including: Boutiques at the Pit Building fairs School fairs Social club fairs Our subscriber base comprises a mix of individuals and businesses. Distribution channels include international relocation companies, targeted waiting areas, schools, salons, clinics, embassies, clubs and associations, events and exhibitions, taxi companies, airline lounges, hotels, cafés and restaurants, and copies are circulated to newcomers via removalists and serviced apartments. Available in major bookstores, supermarkets and newsstands. The print edition enjoys repeated reading and is passed on to family and friends, giving the magazine a wide readership. Expat Living’s digital edition is available to read on multiple platforms, giving advertisers unlimited exposure!
FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND OVER 100 NEWSSTANDS ISLAND-WIDE, FOR $6.90. 2,000
4,700 READING COPIES ARE DELIVERED TO CLUBS, ASSOCIATIONS, F&B OUTLETS, SALONS, CLINICS, AIRLINE LOUNGES, HOTELS, EMBASSIES, SCHOOLS AND TAXI COMPANIES.
FREE-TO-READ COPIES IN SERVICED APARTMENTS, SERVICED OFFICES AND DISTRIBUTED TO NEWCOMERS VIA RELOCATION COMPANIES. 4,500
4,500
POSTED DIRECTLY TO READERS AND SUBSCRIBERS.
+65 6812 1780 | sales@expatliving.sg
12 | Expat Living Singapore | Media Kit
Digital Advertising
Material Deadline: Two weeks prior to going live
LEADERBOARD & MPU | from $500
DEDICATED EDM | Over 30K members
LEADERBOARD Homepage $1,500, Run of Site $900 MPU Homepage $1,200, Run of Site $500 Frequency packages may apply to certain pages or positions Our in-house creative team will assist with the design of your banner for an additional $150
Targeted EDM @ 35¢ per member Segmented EDM @ 65¢ per member CLICK HERE TO SEE A DEDICATED EDM
ONLINE ROUNDUPS
ADVERTORIAL | $1,300
TOP PLACEMENT | $1,600 150 words and a picture or gallery included at the top of a roundup SECOND PLACE | $1,200 150 words and a picture or gallery included at the top of a roundup SUBSEQUENT SLOTS | $800 150 words and a picture or gallery included at the top of a roundup CLICK HERE TO SEE AN ONLINE ROUNDUP
Content about the client in the form of an advertorial, that may be written by the client or by Expat Living . All content is subject to copy-editing to suit Expat Living ’s style. Up to 600 words; can include multiple images and URLs Content promoted on the homepage for one week and a section page for one month, then online for 12 months CLICK HERE TO SEE ONE OF OUR ADVERTORIALS
BI-WEEKLY E-NEWSLETTER | Over 34K members
ARTICLE SKYSCRAPER | POA
ADVERTORIAL FEATURE BOOST | $800 A bolt-on to ensure the above advertorial is featured in Expat Living ’s popular e-Newsletter LEADERBOARD AD | $800 Banner ad above ‘In The Know’ section EDITORIAL SLOT | $500 Items in the ‘Essential Reads’ section should be newsworthy or include discounts to encourage reader action
To feature alongside an advertorial, article or a single relevant roundup
FACEBOOK PROMOTION
Over 33,000 followers on our Facebook page
EVENT LISTING | $600 Listed under the ‘What’s On’ section CLICK HERE TO SEE OUR BI-WEEKLY E-NEWSLETTER
Social Media promotions are available as a top-up for advertisers or $1,600 for stand-alone posts.
CLICK HERE TO SEE OUR FACEBOOK PAGE
Disclaimer: Expat Living will not accept any material that contains misleading content or any spam trigger words such as ‘Guaranteed’, ‘Risk Free’ or ‘No gimmick’. All content and images, including subject lines are subjected to approval by our editorial team.
+65 6812 1780 | sales@expatliving.sg
13 | Expat Living Singapore | Media Kit
Expat Living Vide
CLICK TO SEE INTERACTIVE MAP
STREET TALK PRODUCT PLACEMENT $3,000 Approx 30 seconds, Includes logo
BESPOKE VIDEO $6,000 Expat Living Production of 2-min bespoke video $3,000 Client-supplied video upload.
SNAPSHOT From $250 Approx 3-6 seconds, Includes logo
EDM & FB-push options available.
CLICK TO SEE A STREET TALK VIDEO
CLICK TO SEE A BESPOKE VIDEO
INTERACTIVE MAP $6,000 Expat Living Production of 2-min bespoke video, embeded in map $3,000 Client-supplied video embedded in map $250 Image snapshot
Videos can be linked to relevant articles and remain on site for one year. Additional costs apply for Facebook pushes, Google Adwords and inclusions in our eNewsetter.
+65 6812 1780 | sales@expatliving.sg
14 | Expat Living Singapore | Media Kit
Annual Guides
JAN-JUN
JUL-DEC
+65 6812 1780 | sales@expatliving.sg
15 | Expat Living Singapore | Media Kit
Home & Property Guide - Rate Card
Early Bird Booking Deadline 1 November 2019 Final Booking Deadline 1 December 2019 Material Deadline 31 December 2019
ADVERTISING RATES
Publishing Date February 2019
CLICK HERE TO SEE THE HOME & PROPERTY GUIDE
PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
ONE INSERTION
Outside Back Cover
275 x 210
$5,600
100 + PRODUCTS DESIGN IDEAS& REALHOMES
Inside Front Cover DPS
275 x 420
$6,248
Double-page editorial + centrespread PLUS online image gallery*
Inside Back Cover
275 x 210
$3,920
HOME & PROPERTY GUIDE 2019 S$6.90 MCI (P)100/01/2019
Page One (Facing WM)
275 x 210
$3,920 (incl. loading)
Page Two (Facing MH)
275 x 210
$3,920 (incl. loading)
Double-Page Spread
275 x 420
$5,040
NON-PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
ONE INSERTION
Full-page editorial + centrespread PLUS online image gallery*
Full Page
225 x 170
$2,800
FURNITURE • ACCESSORIES • PROPERTIES • SERVICES
Quarter Page
125 X 85
$980
Centrespread inclusion**
RHPGCover2019-final.indd 1
23/1/19 10:07AM
*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion. All advertisers are entitled to editorial *Either an online product gallery (where appropriate) or another online feature. **Non-product advertisers will be offered a Premium Online Directory Listing.
Premium Positioning: Loading charges apply for the placement of ads in specific sections.
+65 6812 1780 | sales@expatliving.sg
16 | Expat Living Singapore | Media Kit
Home & Property Guide - Distribution
Who reads Expat Living ’s Home & Property Guide?
31% FREE TO NEWCOMERS VIA RELOCATION COMPANIES, AND CLUBS AND ASSOCIATIONS
13%
Affluent expats and locals with spending power ; our target a ud i e n ce s p e nd s a l a r g e proportion of its disposable income on home and property products and services.
FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND AT OVER 100 NEWSSTANDS ISLANDWIDE
CIRCULATION
13%
20,000
PLACED IN EACH UNIT IN SERVICED
Printed copies and available in digital format
APARTMENTS AND FREE TO READ AT SERVICED
$6.90 RETAIL
Sold in major bookstores and newstands islandwide
8% FREE TO READ IN CLUBS, HOTELS, CAFES, AIRLINE LOUNGES, EMBASSIES, TAXIS, AND CAREFULLY SELECTED CLINICS AND BEAUTY SALONS
10%
DISTRIBUTED AT EXPAT LIVING EVENTS, HOME EXPOS, SUBSCRIPTION DRIVES AND SOLD ONLINE
25%
DISTRIBUTION
Subscribers, newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafes/restaurants, clubs, hotels, schools, associations, embassies, interior design businesses, serviced apartments, relocation and real estate companies.
POSTED DIRECTLY TO READERS AND SUBSCRIBERS
+65 6812 1780 | sales@expatliving.sg
17 | Expat Living Singapore | Media Kit
City Guide - Rate Card
Early Bird Booking Deadline 1 March 2019 Final Booking Deadline 1 April 2019 Material Deadline
ADVERTISING RATES
30 April 2019 Publishing Date June 2019
CLICK HERE TO SEE THE CITY GUIDE
SETTING UP HOME • INTERIOR DÉCOR • THINGS TO DO
PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
ONE INSERTION
Outside Back Cover
225 x 170
$6,500
Inside Front Cover
225 x 170
$4,200
Full-page editorial with image
Inside Back Cover
225 x 170
$4,000
MCI (P)044/06/2018 CITY GUIDE 2018/19 Annual $6
Page One
225 x 170
$2,600 + 20% loading
Page Two (Facing WM)
225 x 170
$2,600 + 20% loading
Double-Page Spread
225 x 340
$4,680
Two full pages of editorial with image
A L L Y O U N E E D T O N A V I G A T E L I F E O N T H E I S L A N D
NON-PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
ONE INSERTION
Full Page
225 x 170
$2,600
Full-page editorial with image
Half Page (Vertical) Half Page (Horizontal)
213 x 70 105 x 150
$1,560
Half-page editorial with image
CHOOSING SCHOOLS • HEALTHCARE • DINING ... & MORE!
RCG18-Cover3.indd 1
12/6/18 11:36AM
Quarter Page
105 x 70
$880
Quarter-page editorial with image
*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion. All advertisers are entitled to editorial
Premium Positioning: Loading charges apply for the placement of ads in specific sections.
+65 6812 1780 | sales@expatliving.sg
18 | Expat Living Singapore | Media Kit
City Guide - Distribution
Who reads Expat Living ’s City Guide? The City Guide reaches new as well as ‘old’ expats, and locals who enjoy exploring newplaces andwant ideas and personal recommendations on home, family and places to dine and shop. Our target audience spends a large proportion of its disposable income on home, property, education, travelling, dining and other personal services.
FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND AT OVER 100 NEWSSTANDS ISLANDWIDE 13%
35% FREE TO NEWCOMERS VIA RELOCATION COMPANIES, AND CLUBS AND ASSOCIATIONS
28%
PLACED IN EACH UNIT IN SERVICED
CIRCULATION
20,000
Printed copies and available in digital format
APARTMENTS AND FREE TO READ AT SERVICED OFFICES
RETAIL
14%
Sold in major bookstores and newstands islandwide $6.90
10%
FREE TO READ IN CLUBS, HOTELS, CAFES, AIRLINE LOUNGES, EMBASSIES, TAXIS, AND CAREFULLY SELECTED CLINICS AND BEAUTY SALONS
DISTRIBUTION
DISTRIBUTED AT EXPAT LIVING EVENTS, HOME EXPOS, SUBSCRIPTION DRIVES AND SOLD ONLINE
Newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, schools and embassies, and to new arrivals via relocation, realtor, serviced apartments and moving companies
+65 6812 1780 | sales@expatliving.sg
19 | Expat Living Singapore | Media Kit
Kids’ Guide - Rate Card
Early Bird Booking Deadline 1 August 2019 Final Booking Deadline 1 September 2019 Material Deadline 30 September 2019 Publishing Date November 2019
ADVERTISING RATES
CLICK HERE TO SEE THE KIDS’ GUIDE
PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
ONE INSERTION
Outside Back Cover
225 x 170
$6,500
Inside Front Cover
225 x 170
$4,200
Full-page editorial with image
Inside Back Cover
225 x 170
$4,000
Page One
225 x 170
$2,600 + 20% loading
Page Two (Facing WM)
225 x 170
$2,600 + 20% loading
Double-Page Spread
225 x 340
$4,680
Two full pages of editorial with image
NON-PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
ONE INSERTION
Full Page
225 x 170
$2,600
Full-page editorial with image
Half Page (Vertical) Half Page (Horizontal)
213 x 70 105 x 150
$1,560
Half-page editorial with image
Quarter Page
105 x 70
$880
Quarter-page editorial with image
*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion. All advertisers are entitled to editorial
Premium Positioning: Loading charges apply for the placement of ads in specific sections.
+65 6812 1780 | sales@expatliving.sg
20 | Expat Living Singapore | Media Kit
Kids’ Guide - Distribution
Who reads Expat Living ’s Kids’ Guide? The Kids’ Guide reaches expats as well as local parents with young children who want ideas and personal recommendations on education, enrichment and playdays, health tips for mums and children, and various products and services to help them make the right choices for their child.
33% FREE TO NEWCOMERS VIA RELOCATION COMPANIES, AND CLUBS AND ASSOCIATIONS
FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND AT OVER 100 NEWSSTANDS ISLANDWIDE 13%
30%
CIRCULATION
PLACED IN EACH UNIT IN SERVICED
20,000
Printed copies and available in digital format
GIVEN OUT AT EVENTS SUCH AS MOTHERS’ GROUPS AND NEWCOMER EVENTS AND SOLD AT FAIRS AND ONLINE APARTMENTS AND FREE TO READ AT SERVICED OFFICES 10%
RETAIL
14% FREE TO READ IN KIDS’ SALONS, PAEDIATRIC CLINICS AND HOSPITALS, ENRICHMENT CENTRES, SCHOOLS, F&B OUTLETS, SALONS, AIRLINE LOUNGES, HOTELS AND EMBASSIES
Sold in major bookstores and newstands islandwide $6.90
DISTRIBUTION
Newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, embassies, serviced apartments, newcomers via relocation and moving companies, schools and kids’ centres and our online portal
+65 6812 1780 | sales@expatliving.sg
21 | Expat Living Singapore | Media Kit
What Our Clients Say...
Arete Culture has advertised with Expat Living for the past five years and we’ve seen amazing results from the partnership. Expat Living is a publication that consistently delivers quality results and the team has repeatedly gone over and above to support us. Both the editorial and client servicing teams are organised, resourceful, and always ready to offer their professional insight to help us better position ourselves to their readers.
If you want to market to the expat community in Singapore, Expat Living is the way to go. Fully integrated campaigns using the well established magazine and ever-growing online properties specifically targeted to expats living in Singapore are only possible with Expat Living . Plus, the EL team is just a real pleasure to work with.
I’ve worked with Expat Living for more than 16 years, since their very first edition. They have always delivered a significant number of newcomers, as well as reaching expats and locals who have lived in Singapore a long time and discovered us through the magazine. The online platform is easy to navigate, as well as always having updated content. The paid online posts generate a good amount of traffic to our website and we are able to utilise their centre- spread features to showcase products. And on top of this, they have a fantastic team who are responsive and flexible and deliver great customer service.
- Gunther Scherz, Cutis Medical Laser Clinics cutislaserclinics.com
- Caroline Chin Geyler, Arete Culture Asia areteculture.com
Shopping at Tiffany’s has worked with E xpat Living for a number of years. From the professional and helpful team, to the volume and diversity of expats who read the magazine religiously every month, we have always found they deliver results, helping to get your brand known amongst the expat community in Singapore. The ever-expanding website and their social media platforms are becoming a go-to for all things expat on the island – an insider’s guide to the real Singapore!
Advertising with Expat Living has given us wide exposure and has helped us transmit information about our services to a relevant and large audience. The magazine is very reader-friendly, well laid out, informative, and it cuts across topics that are of interest and bring together the expat community.
- Geri Murphy, Originals originals.com.sg
- Mrs Franca Ciambella, Consilium Law Corporation consiliumlaw.com.sg
- Tania Tuney, Shopping at Tiffany’s shoppingattiffanys.com
+65 6812 1780 | sales@expatliving.sg
22 | Expat Living Singapore | Media Kit
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