Expat Living Singapore Media Kit 2018
MEDIA KIT
Singapore | Media Kit
1 | Expat Living
What’s in our Media Kit?
Expat Living Publications is the leading way to reach expats in Singapore or HongKong. Through our print magazines, events, website and newsletters, we reach one in four expats*. Our well- established brand means we understand the expat market and the expat journey. We have been in Singapore for over 15 years and Hong Kong for 6 years, proving that Expat Living is a trustedbrand amongst both expats and locals. We are the leading source of recommendations for home, healthcare, fashion, travel, kids, beauty and things to do, including the arts and wining and dining, all with a local flavour. For you, the advertisers, we can offer a print and digital strategy that meets your objectives and combines editorial, advertorial and branded content, with the choice of being supported by display, interactive, push advertising and social media.
3
All About Us Expat Living Publications Who Reads Expat Living ? Magazine Sections
7
Print Editorial Calendar
9 Print Advertising Rate Cards & Distribution Artwork Specifications 18 Digital Advertising Online Editorial Calendar Display Ads Online Content Roundups Events Package 27 e-Newsletters & eDMs 29 Giveaways & Competitions 31 Events
33 Creative Buys 34 Direct Mailers 35 Contact Us
* Source: MOM & Expat Living subscriber figures
Disclaimer: Expat Living Publications Pte. Ltd. has taken every reasonable care to ensure the accuracy and objectivity of the information contained in this Media Kit. All information including rates, special packages, editorial themes, reader demographics and traffic figures are accurate as of January 2017. All artwork designed by Expat Living Publications including any part of this Media Kit may not be reproduced in a retrieval system or transmitted in any form or by any means – graphical, electronic or mechanical, photocopied, recorded, taped, etc. – without prior permission in writing from the Publishers.
Singapore | Media Kit
2 | Expat Living
All About Us
Welcome to the world of Expat Living! By incorporating various themes and types of editorial, we give you, the advertiser, multiple exposure opportunities including allowing your customers to give their personal endorsements of your product or service. We target newcomers who spend a large portion of their income setting up home here, especially in the first two years of their stay. We are also a favourite with long-timers, PRs and locals who are constantly on the lookout for recommendations in other areas such as travel destinations, wine and dine outlets, education, entertainment, financial services, home décor, beauty and health care. Set up by expats who understand the needs of people who are away from home and their need for recommendations from peers, Expat Living has become a bible to many. It’s the only referral guide that takes the reader into the actual homes of expats in Singapore and Hong Kong, letting others share their experiences. Our readers use our editorial articles – be they reviews, interviews, expert opinions or comments – as reference sources when choosing products and services. The print copies are collected and used for years. Our digital version is an instant source of information via mobile phone, tablet or desktop.
We produce a monthly print magazine in Singapore, and a bi-monthly sister magazine inHong Kong.We also publish specialised annual guides (City Guide, Kids’ Guide, Travel Guide and Home & Property Guide). Our magazines and guides are available through subscription and retail at major bookstores, supermarkets, petrol stations and newsstands. Browsing copies of our publications can also be found at clubs and associations, hotels and serviced apartments, moving and relocation companies, cafés and restaurants, airline lounges, international schools and waiting lounges at many spas, beauty salons, medical and dental clinics, and hospitals.We’re everywhere! Most importantly, Expat Living in Singapore is one of the few titles in Singapore that are audited (by the Audit Bureau of Circulations). We can also help you reach your target market through our digital platforms such as e-Newsletters, direct mailers, display advertising and editorials on our fabulous websites. Personal interaction through events such as coffee mornings and newcomer get-togethers, and social interaction via Facebook and blogs, is an important element of our role in the expat community. Whichever mode you choose (and we can help you decide), we can build a marketing package to ensure you reach the right target market and maximise your ad spend.
Rebecca Bisset Editor-in-Chief
Singapore | Media Kit
3 | Expat Living
All About Expat Living Publications
Monthly Singapore Magazine Monthly average net circulation of 16,471 copies* *certified by the Audit Bureau of Circulation 2015
Bi-monthly Hong Kong Magazine
Annual Guides Home & Property Guide, City Guide, Kids’ Guide
Facebook, Twitter, Instagram & YouTube
Online @ expatliving.sg | expatliving.hk
Events Up to 20 client events a year, including Newcomers, Mums & Little Ones, and ad hoc events
Digital Mail e-Newsletter, dedicated EDM
Digital Editions
Singapore | Media Kit
4 | Expat Living
WhoReadsExpat LivingPrintMagazine?
THE PERSONA The typical Expat Living reader is an expat married mother, aged between 35 and 44. She has lived in Singapore between four and five years, has a Dependant’s Pass and does not work. Her husband works in Finance or IT on a local package and they have a monthly income of $20,000. She has two young children who go to an international school. The family plans on being here for the foreseeable future. She lives in a contemporary-style 1,000-to-2,000-square-foot condo with facilities, with a monthly rental of between $4,000 and $7,500. She has a live-in foreign domestic worker. Her family eats out up to three times a week in casual restaurants and cafés but the rest of the time they eat home-cooked meals. Her family takes between three or four holidays a year, booked on the internet directly with the airline or hotel. She prefers the print format of Expat Living and reads every edition, taking between one and two hours to do so. Her husband and sometimes other female friends will read it. She keeps it for future reference or cuts out useful information. She thinks positively of the magazine and especially enjoys the home showcases and travel stories. She visits expatliving.sg regularly and is interested in finding information on holidays or activities with kids. READER DEMOGRAPHICS Highly affluent expatriates with large disposable incomes 67% are aged between 25 and 44 years 61% expats and 39% local 75% female readers and 25% male readers 54% of readers have more than $10,000 in disposable monthly income 72% of readers are married, out of which 84% have children 71% of respondents take more than three leisure trips a year 78% eat out twice a week or more 76% go to the cinema, theatre or other live events once a month 94% of expats have purchased a product/service based on recommendation from Expat Living
The print edition enjoys repeated reading and is passed on to family and friends, giving the magazine a wide readership.
Subscriptions
Over 5,000 printed copies each month are delivered to regular subscribers.
4,000 copies retail in major bookstores, supermarkets and newsstands islandwide, for $6.90.
Retail
Over 3,000 reading copies are delivered island-wide to cafes, airport lounges, doctors’ waiting rooms, clubs and associations, embassies, hotels, international schools and taxi companies. 4,500 copies are circulated to newcomers via removalists and serviced apartments. Expat Living has strong retention, with 93% of readers keeping their magazines for months and even years beyond release date, using advertising and editorials as a reference for purchase decisions.
Distribution
Shelf Life
Expat Living ’s digital edition is available to read on multiple platforms: iOS, Android and web.
*all statistics based on our 2018 Reader Survey results
Digital
Singapore | Media Kit
5 | Expat Living
Magazine Sections
HOME
PROPERTY
ARTS & LEISURE
LIFE & FAMILY
WINE & DINE
TRAVEL
FASHION
BEAUTY
HEALTH & FITNESS
Singapore | Media Kit
6 | Expat Living
Editorial Calendar - Print
HOME
ISSUE / THEMES & FEATURES
LIFE & FAMILY
WINE & DINE
TRAVEL
Happy Client
Centrespread
Destination: Keong Saik & Duxton Hill Japanese
Europe, Canada & U.S Driving Holidays
JANUARY
Dining Tables
Dining Rooms
Children’s Enrichment
Social Clubs Insurance The First Year (Centrespread)
Special Occasions Greek
Malaysia Family-friendly Holidays
FEBRUARY
Children’s Furniture
Children’s Rooms
Meat Mexican & Tex-Mex Destination: East Thai Champagne Brunches Destination: The Quays
New Zealand Wellness & Sporting Holidays
MARCH
Beds
Bedrooms
Preschools
Serviced Apartments Customised Furniture
Out & About (Centrespread) Safety Equipment
China Adventure Holidays
APRIL
Kitchens & Bathrooms
Sideboards, Benches & Consoles
Schools Holiday Camps
Australian Spanish
Japan Beach Breaks
MAY
Movers & Removalists
Children’s Parties Home Services Kids’ Fashion (Centrespread) Adult Enrichment Finance Back to School (Centrespread)
Outdoor Furniture
Outdoor Furniture & Accessories
Destination: Dempsey Afternoon Tea
Vietnam Weddings & Romance
JUNE
Living Room Furniture Soft Furnishings
Destination: CBD Cooking Classes
India Skiing
JULY
Sofas
Higher Education Auto Toys (Buying Guide)
Italian Rooftop
Australia Short Breaks
AUGUST
Home Offices
Home Offices
Performing Arts Photographers
Destination: Sentosa Family Brunches
Indonesia Sailing, Boating & Cruising
SEPTEMBER
Antiques
Antiques
Preschool Outings Learning Play (Centrespread) Kids’ Fashion (Centrespread)
Cambodia Spas & Golf Breaks Staycations Thailand Travel Planners Overseas Property
Art Storage
Middle Eastern Steakhouses & Butchers
OCTOBER
Art
School Trips Pets
Indian Destination: West
NOVEMBER
Interior Design
Lamps & Lights
Legal & Corporate Advice Christmas Gift Guide (Centrespread)
Hong Kong Cultural & Historical
DECEMBER
Carpets
Chairs
Christmas Dining
As at December 2018
Note: All print themes will go online in the month of publication.
Singapore | Media Kit
7 | Expat Living
Editorial Calendar - Print
ISSUE / THEMES & FEATURES
HAIR, BEAUTY & WELLNESS Rejuvenation New Hairstyles Nutrition & Detox Slimming, Toning & Body Treatments
HEALTH
FITNESS
FASHION
JANUARY
Health Checks
Getting Started
Officewear
Lingerie Jewellery
FEBRUARY
Veins
Motivation Tips
Salon Facials for Men & Women Aromatherapy
MARCH
Fertility, Pregnancy & Childbirth Yoga & Pilates
Maternity
Clinical Facial Treatments Manis & Pedis
APRIL
Eyes
Sport/Activity Getaways
Sportswear
Ear, Nose & Throat (ENT) Sun Damage
Hair Removal Tanning
MAY
Outdoor Fitness
Beach & Resortwear
Counselling Complementary Health
Natural or Organic Beauty Products Allergies
JUNE
Gyms
Kids’ Fashion
Hair Salons Hair Care
JULY
Teeth & Oral Care
Working Out While Travelling
Dressing for Events
Anti-ageing Vitamins & Minerals
AUGUST
Surgery & Critical Health
Martial Arts
Tweens & Young Fashion
Spa Roundup/ Massages Acupuncture
SEPTEMBER
Bones & Joints
Personal Training
Tailors & Dressmakers
Breast Cancer Women’s Health Tests
OCTOBER
Running
Beautiful Eyes
Cocktail Wear
Men’s Health Teeth Whitening
NOVEMBER
Home Workouts
Aesthetic & Cosmetic Treatments
Casual Wear
Child & Family Health Kids’ Oral Care
Festive Hair & Beauty Mindfulness
DECEMBER
Power Workouts
Partywear
Note: All print themes will go online in the month of publication.
As at December 2018
Singapore | Media Kit
8 | Expat Living
Monthly Magazine - Rate Card
MAGAZINE
Magazine Deadline:
FOUR COLOUR
SIZE (mm) H x W
PLACEMENT
Booking & Artwork Deadline 1st of month, one month prior to publication. Editorial Deadline 1st of month, two months prior to publication.
1 insertion*
6 insertions* 12 insertions*
Outside Back Cover
275 x 210
$5,200
Inside Front Cover (DP)
275 x 210
$6,370
Inside Back Cover
275 x 210
$3,120
Double-page Spread
275 x 420
$4,680
$4,212
$3,978
Full Page
275 x 210
$2,600
$2,340
$2,210
Half Page (Vertical) Half Page (Horizontal)
260 x 85 125 x 180
$1,560
$1,404
$1,326
*Rates indicated are per insertion. Rates exclude GST.
Quarter Page
125 x 85
$880
$792
$748
Semi-display Page
60 x 85
$480
$432
$408
*Rates exclude GST.
Premium Positioning : Loading charges are an additional 20% Editorial: Allocation availability is dependent on package.
Singapore | Media Kit
9 | Expat Living
Distribution
Monthly Distribution Profile:
You can buy Expat Living at the following retailers
BOOKSTORES Kinokuniya MPH Times Times Newslink SUPERMARKETS Cold Storage Market Place Jason’s
NEWSAGENTS Allscript Thambi @ Holland Village Adpost MGM Foreign Exchange The American Club The British Club OTHERS Cheers stores ExxonMobil petrol chain Shell petrol chain Guardian pharmacies (selected)
30%
Posted directly to readers and subscribers
24%
For sale in major bookstores,
Free copies are also provided at various newcomer events thoughout the year: Expat Living’s own coffee mornings Found in welcome packs at schools’ newcomer mornings Newcomer welcome events organised by relocation companies, clubs and associations Distributed at selected art and sporting events, as well as home expos Expat Living also participates in various fairs throughout the year, including: Boutiques at the Pit Building fairs School fairs Social club fairs
supermarkets and over 100 newsstands island-wide
27%
Free to read in serviced apartments,
19%
serviced offices and distributed to newcomers via relocation and moving companies
Reading copies delivered free to clubs, associations, F&B outlets, salons, clinics, airline lounges, hotels, embassies, schools and taxi companies
Singapore | Media Kit
10 | Expat Living
Artwork Specifications - Print Advertising
SIZE (mm) H x W
AD PLACEMENT
MATERIAL REQUIREMENTS
General Requirements Artwork is subject to proofreading. In the event of error, the client will be requested to re-submit artwork. Images must be 300dpi or above Acceptable file formats – JPEG, TIFF, PDF Colour: CMYK Solid black preferred (instead of 100K) Please note: Ad placement in Expat Living consistently follows a standard order, beginning with full pages. Half pages, quarter pages and semi-display ads are placed at the end of the relevant section, in a directory format, facing each other in double-page spreads. All ads will be rotated every issue within their size- group. Should you wish to secure a particular position within the magazine (e.g. a certain section or RHS placement), this will entail a 20% loading fee. Terms and conditions apply.
MAIN MAGAZINE
GUIDES*
Full bleed 10mm throughout with crop markings Centre portion of DPS artwork, allow working area 10mm inwards Full bleed 10mm throughout with crop markings Working area: 10mm in left and right; portrait / landscape layout
Double-page Spread
275 x 420
225 x 340
Full Page
275 x 210
225 x 170
Half Page (Horizontal)
125 x 180
105 x 150 Landscape layout – no bleed required
Half Page (Vertical)
260 x 85
213 x 70
Portrait layout – no bleed required
Quarter Page
125 x 85
105 x 70
Portrait layout – no bleed required
Semi-Display Page
60 x 85
NA
Landscape layout – no bleed required
*Guides are smaller page size than the monthly magazine, except for Travel Guide and Home & Property Guide, which are the same size
Delivery Instructions T +65 6812 1788 E production@expatliving.sg
Freelance Graphic Designers Please contact the Production Team for freelancer contact details. T +65 6812 1786 E production@expatliving.sg
Full page 275 x 210
Half page horiz. 125 x 180
Half page vertical 260 x 85
Semi display 60 x 85 Quarter page 125 x 85
Singapore | Media Kit
11 | Expat Living
City Guide 2019 - Rate Card
ADVERTISING RATES
PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
Outside Back Cover
225 x 170
$6,500
Full-page editorial with image
Inside Front Cover
225 x 170
$4,200
Full-page editorial with image
Inside Back Cover
225 x 170
$4,000
Full-page editorial with image
Page One
225 x 170
$2,600 + 20% loading
Full-page editorial with image
Page Two (Facing WM)
225 x 170
$2,600 + 20% loading
Full-page editorial with image
Double-Page Spread
225 x 340
$4,680
Two full pages of editorial with image
NON-PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
Full Page
225 x 170
$2,600
Full-page editorial with image
Half Page (Vertical) Half Page (Horizontal)
213 x 70 105 x 150
$1,560
Half-page editorial with image
Quarter Page
105 x 70
$880
Quarter-page editorial with image
Premium Positioning : Loading charges apply for the placement of ads in specific sections. *Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.
CITY GUIDE 2019 Deadline Early Bird Booking Deadline 1 March 2019
Final Booking Deadline (with Editorial) 1 April 2019 Final Booking Deadline (Ads only) 30 April 2019 Material Deadline 30 April 2019 Publishing Date June 2019
All advertisers are entitled to editorial
Singapore | Media Kit
12 | Expat Living
Distribution - City Guide
Annual Distribution:
35% Free to newcomers via relocation companies, associations and schools
Who reads Expat Living ’s City Guide? The City Guide reaches new as well as ‘old’ expats, and locals who enjoy exploring new places and want ideas and personal recommendations on home, family and places to dine and shop. Our target audience spends a large proportion of its disposable income on home, property, education, travelling, dining and other personal services.
13% For sale in major bookstores,
supermarkets and over 100 newsstands islandwide
28% Placed in each unit in serviced apartments and free to read at serviced offices
20,000 printed copies Available in digital format
Circulation
Retailing for $6.90 and sold at major bookstores and newsstands islandwide
Retail
14% Free to read in clubs and associations, airline lounges, embassies, F&B outlets, salons, clinics, hospitals, hotels
10% Distributed at newcomer events, and fairs.
Newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, schools and embassies, and to new arrivals via relocation, realtor, serviced apartments and moving companies
Distribution
Singapore | Media Kit
13 | Expat Living
Kids’ Guide 2019 - Rate Card
ADVERTISING RATES
PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
Outside Back Cover
225 x 170
$6,500
Full-page editorial with image
Inside Front Cover
225 x 170
$4,200
Full-page editorial with image
Inside Back Cover
225 x 170
$4,000
Full-page editorial with image
Page One
225 x 170
$2,600 + 20% loading
Full-page editorial with image
Page Two (Facing WM)
225 x 170
$2,600 + 20% loading
Full-page editorial with image
Double-Page Spread
225 x 340
$4,680
Two full pages of editorial with image
NON-PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
Full Page
225 x 170
$2,600
Full-page editorial with image
Half Page (Vertical) Half Page (Horizontal)
213 x 70 105 x 150
$1,560
Half-page editorial with image
Quarter Page
105 x 70
$880
Quarter-page editorial with image
Premium Positioning: Loading charges apply for the placement of ads in specific sections. *Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.
KIDS’ GUIDE 2019 Deadline Early Bird Booking Deadline 1 August 2019 Final Booking Deadline 1 September 2019 Material Deadline 30 September 2019 Publishing Date November 2019
All advertisers are entitled to editorial
Singapore | Media Kit
14 | Expat Living
Distribution - Kids’ Guide
Annual Distribution:
33% Free to newcomers via relocation companies, and clubs and associations
Who reads Expat Living ’s Kids’ Guide? The Kids’ Guide reaches expats as well as local parents with young children who want ideas and personal recommendations on education, enrichment and playdays, health tips for mums and children, and various products and services to help them make the right choices for their child.
13% For sale in major bookstores, supermarkets and at over 100
newsstands islandwide
30% Placed in each unit in serviced apartments and free to read at serviced offices
20,000 printed copies Available in digital format
Circulation
14% Free to read in kids’ salons, paediatric clinics and hospitals, enrichment centres, schools, F&B outlets, salons, airline lounges, hotels and embassies
Retailing for $6.90 and sold in major bookstores and newstands islandwide
10% Given out at events such as mothers’ groups and newcomer events and sold at fairs and online
Retail
Newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, embassies, serviced apartments, newcomers via relocation and moving companies, schools and kids’ centres and our online portal
Distribution
Singapore | Media Kit
15 | Expat Living
Home&PropertyGuide2019 - RateCard
ADVERTISING RATES
PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
ONE INSERTION
EDITORIAL ENTITLEMENT
Outside Back Cover
275 x 210
$5,600
Double-page editorial + centrespread inclusion PLUS online image gallery*
Inside Front Cover DPS
275 x 420
$6,048
Double-page editorial + centrespread inclusion PLUS online image gallery*
Inside Back Cover
275 x 210
$3,920
Double-page editorial + centrespread inclusion PLUS online image gallery*
Page One (Facing WM)
275 x 210
$3,920 (incl. loading)
Double-page editorial + centrespread inclusion PLUS online image gallery*
Page Two (Facing MH)
275 x 210
$3,920 (incl. loading)
Double-page editorial + centrespread inclusion PLUS online image gallery*
Double-Page Spread (DPS)
275 x 420
$5,040
Double-page editorial + centrespread inclusion PLUS online image gallery*
NON-PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
ONE INSERTION
Full Page
275 x 210
$2,800
Full-page editorial + centrespread PLUS online image gallery*
Quarter Page
125 x 85
$980
Centrespread inclusion**
Premium Positioning: Loading charges apply for the placement of ads in specific sections. * Either an online product gallery (where appropriate) or another online feature. ** Non-product advertisers will be offered a Premium Online Directory Listing. *Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.
HOME & PROPERTY GUIDE 2019 Deadline Early Bird Booking Deadline 1 November 2018 Final Booking Deadline 1 December 2018 Material Deadline 31 December 2018 Publishing Date February 2019
All advertisers are entitled to editorial
Singapore | Media Kit
16 | Expat Living
Distribution - Home &PropertyGuide
Annual distribution
25%
31% Free to newcomers via relocation and removal companies
Who reads Expat Living ’s Home & Property Guide?
Posted directly to readers and subscribers
Affluent expats and locals with spending power; our target audience spends a large proportion of its disposable income on home and property products and services.
13% For sale in major bookstores and
newsstands islandwide
13% Placed in each unit in serviced apartments and free to read at serviced offices
20,000 printed copies Free online e-magazine readership
Circulation
Retailing for $6.90 and sold in major bookstores and newstands islandwide
Retail
10% Distributed at events, home expos and subscription drives
8% Free to read in clubs, hotels, cafes, airline lounges, embassies, taxis, and carefully selected clinics and beauty salons
Subscribers, newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafes/restaurants, clubs, hotels, schools, associations, embassies, interior design businesses, serviced apartments, relocation and real estate companies
Distribution
Singapore | Media Kit
17 | Expat Living
Digital Media
WEBSITE AUDIENCE PROFILE
82%of our online audience is based in Singapore and 18% view the website from overseas. The typical online reader is American, British, Australian or Singaporean and female. She is aged between 24 and 44 and has up to two children. She uses the website to find things to do, research recommendations on shopping, restaurants and bars, or for holidays. She shops online. She also engages with us through our newsletter and accesses our website from her mobile phone when she is out and about. The typical overseas reader is researching a move to Singapore and spends most time in the SingaporeGuide andKids sections, but will also browse through recommended articles.
Singapore | Media Kit
18 | Expat Living
Editorial Calendar - Online Only
ISSUE / THEMES & FEATURES
LIVING IN SINGAPORE
THINGS TO DO KIDS
HOMES
TRAVEL
Schools – Curriculums Schools – Outdoor Education Co-working Spaces & Serviced Offices
Sofas Home Services
JANUARY
Dempsey Guide
Learning through Play
Short Breaks for the Year
Cushions, Curtains & Upholstery Online Home Shopping Moving Speciality Goods
Easter Valentine’s Day
FEBRUARY
Schools – Serviced Learning
Stroller Guide
Travel Insurance
Buying & Leasing Cars /Insurance Universities & Career Guidance Schools – Facilities & Programmes STEAM vs STEM Motorbikes & Scooters Wedding Venues
Looking after Your Home While You’re Away
Interior Designers Artworks for the Home
MARCH
Easter Activities
Budget Getaways
Furniture Rental Coffee Tables
APRIL
Mother’s Day
Craft Activities
Staycations
Corporate, Legal & Wills Setting Up a Business
Father’s Day Fancy Dress & Costume Hire
Antiques Mattresses
MAY
Family Portraits
Babymoons
Property Investment Schools – Counselling & Therapies Dog Grooming and Pet Friendly Hotels
Fun for Adults & Teens 20 Things to Do with Visitors
Neighbourhood Preschools Shows for Kids this Summer
Customised Furniture Children’s Furniture
JUNE
Girls’ Minibreaks
Pets Schools – Languages Schools – Mandarin Immersion
Things to Do on National Day Weekend
Carpets & Rugs Affordable Furniture
JULY
Books for Kids
Cool Weather Getaways
New Baby Structured vs Unstructured Preschools
Life & Health Insurance Schools – Facilities & Programmes (2) F1 Weekend
AUGUST
10 Home Décor Stores
Adult-only Resorts
Sports Clubs Schools – Sports International Money Transfer
SEPTEMBER
Adventures with Children
Car Seats, Slings & Carriers Outdoor Living Ideas
Family-friendly Holidays
Partyware & Dressing Up Int’l Schools Early Years
OCTOBER
Schools – ECAs
Cinemas
Tan Boon Liat Building
Shopping Weekends
Renting & Buying Property Home & Contents Insurance Schools – Performing Arts & Music
Beds & Linen Gifts for the Home Domestic Movers
Christmas Activities Finding Santa in Singapore
NOVEMBER
Top Toys for Christmas
Christmas Getaways
Kids’ Shoes Hairdressers for Kids
Christmas Trees & Decorations Teak Furniture
Camping/Glamping & Alternative Holidays
DECEMBER
Serviced Apartments
New Year’s Eve Guide
Please note these are Online-only roundups. Please see Print Editorial themes for roundups that run in the magazine and online.
As at January 2019
Singapore | Media Kit
19 | Expat Living
Editorial Calendar - Online Only
ISSUE / THEMES & FEATURES
WINE & DINE
STYLE & BEAUTY
MEN
HEALTH & FITNESS
Critical Illness Insurance Getting Fit for the New Year Engagement & Wedding Rings MBAs & Higher Education
Counselling Vaccinations Martial Arts Acupuncture
JANUARY
Healthy Eating
Spas
FEBRUARY
Easter Dining
Handbags
St. Patrick’s Day Online Wine/ Drinks Delivery
Shoes Blonde Highlights
Heart Attacks Hand Foot & Mouth Disease
MARCH
Barbers & Haircare
Mother’s Day Dining Catering Steak Restaurants Online Food Delivery
Massages Ethical Fashion
Water Sports Teeth Whitening
APRIL
Motorbikes & Scooters
Financial Advice Prostate Cancer
Golf Osteo, Chiro & Physio
MAY
Cosmetic Surgery
Botox, Fillers & Injectables Tattoo Parlours Online Fashion
Cameras Snoring & Sleep Issues
Sinus & Tonsils Antibiotics
JUNE
Father’s Day Dining
Ultimate Skincare Guide Where to Buy Second Hand/Vintage Fashion Bridal Fashion & Beauty Local Designers Curly Hair Management & Cuts
Ladies’ Lunch Spots Ladies’ Nights
Bespoke Tailoring Looking Good/Aesthetics
Well Woman Checks Sciatica
JULY
Child Health Guide to Hospitals Teeth Straightening
Unusual Wine & Dine Spots Supermarkets & Grocers
Fitness & Sportswear Hair Loss
AUGUST
Fashion for Your Body Type Manis & Pedis Bespoke Jewellers Swimwear & Resortwear Caring for Your Clothes Body Piercings
Kids’ Sport Pregnancy
SEPTEMBER
Marina Bay Dining
Watches & Smart Devices
Yoga & Pilates Veins
OCTOBER
Thanksgiving
Men’s Health Checks
Champagne Brunches Bars with the Best Live Music
Hair Removal Renting Party Dresses
Cycling Lasik / Asthma
NOVEMBER
Big Toys for Boys
Jewellery & Watches Light & Laser Treatments
Casual Fashion & Brunch Wear
Gyms ENT / Cholesterol
DECEMBER
New Year’s Eve Guide
Please note these are Online-only roundups. Please see Print Editorial themes for roundups that run in the magazine and online.
As at January 2019
Singapore | Media Kit
20 | Expat Living
Digital Advertising - Display Ads
Leaderboard (728x90px)
Article Skyscraper (300x700px) alongside online advertorial
LEADERBOARD & MPU | from $500 LEADERBOARD Homepage $1,500, Run of Site $900 MPU Homepage $1,200, Run of Site $500 Leaderboard and MPU advertising rotates at a 15s interval throughout the site, refreshing every time the browser moves to a new page Each banner has a share of voice of up to 25% (up to four advertisers per banner) Run of Site (R.O.S.) refers to Homes, Kids, Travel, Wine &Dine, Style, Health and Things To Do Frequency packages may apply to certain pages or positions Our in-house creative teamwill assist with the design of your banner for an additional $150
MPU (300x250px)
ARTICLE SKYSCRAPER | POA To feature alongside an advertorial or a single relevant roundup
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Artwork Specifications - Display Ads
Display Advertising Specifications
THIRD-PARTY HOSTED SPECIFICATIONS Complete redirect tags must be provided Max animation: 15 seconds Max number of loops: 3 Max file size: 100kb Frames per second: 18-24 Audio: Must be user-initiated with a click and include a mute/ stop button Vendors that are certified for third-party ads: https://support. google.com/dfp_sb/answer/94149 MOBILE SPECIFICATIONS No flash or rich media, must be a simple image file (jpg, gif) Max file size: 15kb Ad cannot be served through javascript or iframes; if hosted by a third party, the ad must be served through a simple http:// redirect Image files only (gif, jpg) – no flash, no rich media, no video HTML FORMATTING Code should be submitted without HTML, TITLE, HEAD or BODY tags All HTML attributes must be properly double-quoted All tags should be correctly nested Nested tables should be no more than four levels deep All form METHOD attributes must be set to “GET”, not “POST” There is no capability to track clicks through forms IMAGE ADS
RACK RATE
SPACE
SIZE (px) W x H
Homepage & Living in Singapore*
R.O.S.
$1,500
$900
LEADERBOARD
Desktop
728 x 90
Tablet
468 x 60
Mobile
320 x 50
300 x 250
$1,200
$500
MPU
300 x 700
POA (per article or roundup)
ARTICLE SKYSCRAPER
* Rates indicated refer to cost per month. Material Deadline: One week prior to going live.
General Guidelines and Requirements All expandable ads must have a close button with clearly defined copy – “Close X” All sound in ads must be click-initiated All expandable and responsive ads must be third-party served All locally served ads require a SWF, FLA, GIF/JPG and click-through URL. Refer to Display Advertising Specifications for details For tablets and other mobile devices, flash will not render properly. All units will need to be programmed in HTML5. JPG or GIF files are accepted Click-through URL must be supplied with all files Artwork to be submitted as SWF and FLA files. If modifications to the FLA are necessary, we request submission of the required fonts in Windows TrueType or Type 1 format and details on necessary changes to be made Flash version must be version 10.1 or lower
File types accepted: .jpg, .gif, .png Max animation: Up to 15 seconds Max number of loops: 3 Max file size: 100kb
DELIVERY INSTRUCTIONS: Leanda Rathmell / Liana Talib | Client Services & Production Manager | +65 6812 1788 | production@expatliving.sg
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Digital Advertising - Online Content
Advertorial Content Promoted on Homepage and Section Pages
ADVERTORIAL | $1,300 Content about the client in the form of an advertorial, that may be written by the client or by Expat Living . All content is subject to copy- editing to suit Expat Living ’s style. Up to 600 words; can include multiple images and URLs Content promoted on the homepage for one week and a section page for one month, then online for 12 months Includes free calendar or directory listing
TRENDING NOW PROMOTION $500 Available as a top- up for advertorial. Client advertorial will be promoted in the Trending Now box for one week. This box appears in every article on the site. Only one client a week will have this option due to limited space.
Advertorial Content
TOP-UPS $800 for inclusion on e-Newsletter $500 for Facebook push
Material Deadline: Two weeks prior to going live
DELIVERY INSTRUCTIONS: Leanda Rathmell / Liana Talib | Client Services & Production Manager | +65 6812 1788 | production@expatliving.sg
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Digital Advertising - Online Content
FACEBOOK PROMOTION Social Media promotions are available as a top-up for advertisers. Ask us for more details.
30,640 likes as of October 2018
CATEGORISED BUSINESS DIRECTORY | 12 months PREMIUM LISTING $800 Name, website, contact number, address, email, fax, logo
Example of a Facebook Promotion
Material Deadline: Two weeks prior to going live
DELIVERY INSTRUCTIONS: Leanda Rathmell / Liana Talib | Client Services & Production Manager | +65 6812 1788 | production@expatliving.sg
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Digital Advertising - Online Roundups
Top Placement on Roundup
Picture Gallery
TOP PLACEMENT | $1,600 150 words and a picture or gallery included at the top of a roundup SECOND PLACE | $1,200 150 words and a picture SUBSEQUENT SLOTS | $800 150 words and a picture, on a first-come, first-served basis
Second Place
Material Deadline: Two weeks prior to going live
DELIVERY INSTRUCTIONS: Leanda Rathmell / Liana Talib | Client Services & Production Manager | +65 6812 1788 | production@expatliving.sg
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Digital Advertising - Events Packages
Key Events’ Section on Homepage
200-word Editorial with Picture
SPECIAL EVENTS PACKAGE | $600 Approximately 200-word editorial with image listed in online calendar Listed under ‘Top 5 Events’ section in the e-Newsletter Promoted in the ‘Key Events’ section on the homepage for a maximum of four weeks Event listed in the online Calendar
Material Deadline: Two weeks prior to going live
DELIVERY INSTRUCTIONS: Leanda Rathmell / Liana Talib | Client Services & Production Manager | +65 6812 1788 | production@expatliving.sg
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e-Newsletter & EDM
NEWSLETTER MEMBER TOTAL NUMBERS – over 33,000
ADVERTORIAL FEATURE | $800 A bolt-on to ensure the above advertorial is featured in Expat Living ’s popular e-Newsletter EDITORIAL SLOT | $500 Items in the “What’s New” section should be newsworthy or include discounts to encourage reader action
LEADERBOARD AD | $800 Banner ad above ‘Top Events’ section
Advertorial Feature
Leaderboard Ad
EDM MEMBER NUMBERS – over 31,000 DEDICATED eDM
Example of a Dedicated eDM
Editorial Slot
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ArtworkSpecifications: e-Newsletter &eDM
e-NEWSLETTER & EDM SPECIFICATIONS
e-Newsletter Editorial Slot
$500
e-Newsletter Advertorial
$800
e-Newsletter Leaderboard Ad
$800
Targerted EDM
35¢ per member
General Guidelines and Requirements
e-NEWSLETTER Approximately 20 words of text, image in JPEG / PDF / TIFF format with 300dpi resolution and HTML link to a landing page on client’s website (Editorial Spot) or Expat Living Advertorial page. Limited to nine slots per section. Content must be upcoming, current and deemed to be of interest to Expat Living readers. Expat Living reserves the right to reject content that is not deemed suitable. Material Deadline : Four weeks prior to going live
DATABASE Over 33,000
engaged members
EDM Artwork in JPEG / PDF / TIFF format with 300dpi resolution,
Note: e-Newsletter blast: first and third week of the month All dates are subject to availability Limited EDM slots available per month, first-come, first-served
or HTML file with link to all necessary image files. Material Deadline: Two weeks prior to going live
DELIVERY INSTRUCTIONS: Leanda Rathmell / Liana Talib | Client Services & Production Manager | +65 6812 1788 | production@expatliving.sg
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Giveaways & Competitions
Subscription Offer
GIVEAWAYS/ COMPETITIONS
MINIMUM VALUE
MINIMUM QUANTITY
EXPOSURE
Approximately half-page coverage with picture in the magazine. Online coverage in terms of subscription marketing campaign for the month – e.g., MPU advertising online.
Subscription Offer
$70
50
One post on EL’s Facebook Page with a picture and URL. Competition entries will be made on Expat Living’ s dedicated competitions page. Winner chosen at random.
Facebook Competition
Varies
Max six per month
Approximately quarter-page coverage with picture in the magazine (in relevant category section). Online coverage: dedicated landing page under Competitions for entries.
Monthly Magazine Competition
One per section (Max five)
$250
Facebook Competition
Approximately full page coverage with picture in the magazine, either upfront in News section or in category section, to be determined by our production department. Online coverage: dedicated landing page under Competitions for entries.
Monthly Competition – Grand Prize
$2,500
One per issue
Approximately 50 words exposure under the Best Letter column in the magazine. We can also include a small image/logo.
Best Letter
$150
One
Clients can include products in goodie bags free of charge. This will give you direct access to event guests through the bags. Not applicable to vouchers. For sponsorship opportunities, please see Events (page 34).
Event Goodie Bag Sampling
$10
25
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Giveaways & Competitions - Examples
Monthly Competitions
Best Letter Sponsorship
Monthly Competition – Grand Prize
Monthly Giveaways
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Events
INTRODUCTION TO EXPAT LIVING’S EVENTS PROGRAMME
EVENT
SPONSORSHIP OPPORTUNITIES
NEWCOMER EVENTS Quarterly events, held in the evenings. Estimated audience size will be approximately 80-100 guests per event.
Along with the opportunity to be involved as a venue client and sponsor, things like decorations, games, goodie bags, beauty touch-up stations, photography and raffle prizes can also be sponsored.
MUMS & BABIES/COFFEE MORNINGS Bi-monthly events, held in the mornings. Estimated audience size approximately 30-40 guests.
Along with the opportunity to be involved as a venue client, goodie bags are available for sponsorship and there is the opportunity to have tables at the event and/or participate as a speaker.
Examples of topics or themes include workshops on setting up a business in Singapore, talks by inspirational women in Singapore, a panel event on getting the inside scoop on living in Singapore, and craft events (e.g., flower- arranging workshops).
ADHOC EVENTS These events are held as and when requested. Ideally, 50 to 100 guests would be invited.
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Events
How can you be involved in EL’s events? Only advertising clients are approached to host or cater for our events. If you would like to host or take part in one of our events, please speak to your sales manager or email sales@expatliving.sg to discuss further advertising options.
Options for getting involved in our fabulous 2017 events programme:
CO-TITLE SPONSOR | $5,000 As a co-title sponsor of the event, you will be mentioned in the event title across all collateral, print and online, plus have presence at the event including being able to include information in the event goodie bag. EVENT SPONSOR | $2,000 As an event sponsor you will be mentioned in the event artwork, both print and online, plus have a presence at the event, and be able to include information in the goodie bag. GOODIE BAG SPONSOR | $5 per BAG You can pay to be a goodie bag sponsor for as many events as you like. You can include any promotional material and will get direct access to event guests through these bags or FOC depending on value.
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Creative Buys
QUALITY (Colour, Paper & Lamination)
FINISHED SIZE (mm) H x W
OPEN SIZE (mm) H x W
COST (Per Unit/Issue)
TIPPED-IN INSERT
4C by 0C
Monthly Magazine
275 x 207
NA
$5,300 | $5,600*
190gsm artcard, tipped-in between signatures
All Guides
225 x 167
NA
$4,600 | $4,800*
4C by 4C
Monthly Magazine
275 x 207
NA
$5,500 | $5,800*
190gsm artcard, tipped-in between signatures
All Guides
225 x 167
NA
$4,600 | $5,000*
DPS FRONT FOLD
157gsm artpaper
Monthly Magazine
275 x 207
275 x 402
$6,700 | $7,100*
4C by 4C, tipped-in between signatures
All Guides
225 x 167
225 x 325
$5,100 | $5,400*
190gsm artcard
Monthly Magazine
275 x 207
275 x 402
$7,900 | $9,100*
4C by 4C, tipped-in between signatures
All Guides
225 x 167
225 x 325
$5,600 | $6,000*
GATEFOLD
Front Cover
275 x 210
275 x 630
$16,000
4C by 4C, 260gsm artcard with gloss lamination
Back Cover
275 x 210
275 x 630
$15,900
* Cost of product with perforation ** POA for other products, material and finishing Please note, product sampling (retail) options are available too. Please contact our marketing team for more information at circulation@expatliving.sg.
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Direct Mailers / Magazine Inserts
DIRECT MAILERS (Envelopes and Postcards)
MAGAZINE INSERTIONS
PACKAGE
SUBSCRIBERS NEWCOMERS
$1.10 + postage
COST PER ENVELOPE*
Quantity
5,000
Call us for more information
Cost per insert
$0.35
$0.35
$0.30
POSTAGE (up to 20gm)
Notes Insertions are sent with the monthly magazine or guides Newcomers package goes to serviced apartments and relocation companies Requirements Inserts must fit dimensions of 265mm x 190mm (monthly magazine) and 215mm x 150mm (guides) Each insert must not weigh more than 20gms and there is a maximum of four insertions per magazine/guide Client to produce actual insert for approval by Expat Living Delivery date is the 18th of the month, one month prior to publication
$0.37
POSTAGE (21 – 40gm)
*Where letter shopping is required, i.e., packing letters/cards into envelopes.
$1 + postage
COST PER POSTCARD**
$0.30
POSTAGE (up to 20gm)
$0.37
POSTAGE (21 – 40gm)
Delivery Instructions Shirley Tan, Ho Printing 31 Changi South Street 1 Changi South Industrial Estate, Singapore 486769
**Postcard should not exceed 114mm x 162mm Paper quality should be at least 230gsm
Mailout Options
CARRIER SHEET
Total members: 5,000 Other mailing options: Districts and business-to-business (please consult your sales manager) A minimum of 1,500 pieces is required for direct mailers Notes Direct mailers are not sent with any magazine or guide Mails must fit standard envelope sizes: C4, C5, C6 and DL or specified standard mail sizes Postage costs are determined by weight, size and material of mailer Requirements Client to produce actual insert for approval by Expat Living Client to provide weight of mailers and date of dissemination Insert to be delivered three weeks prior to dissemination date
PACKAGE
SUBSCRIBERS
Quantity
5,000
Cost (per unit/issue)
$1,900
Paper
4C by 0C, 80gsm wood-free paper, loose sheet
Requirements Artwork dimensions 120mm(h) by 190mm(w), 300 dpi resolution, jpg format
Delivery Instructions Leanda Rathmell | Liana Talib Client Services & Production Manager T +65 6812 1788 | E production@expatliving.sg
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