Expat Living Singapore Media Kit 2018

MEDIA KIT

Singapore | Media Kit

1 | Expat Living

What’s in our Media Kit?

Expat Living Publications is the leading way to reach expats in Singapore or HongKong. Through our print magazines, events, website and newsletters, we reach one in four expats*. Our well- established brand means we understand the expat market and the expat journey. We have been in Singapore for over 15 years and Hong Kong for 6 years, proving that Expat Living is a trustedbrand amongst both expats and locals. We are the leading source of recommendations for home, healthcare, fashion, travel, kids, beauty and things to do, including the arts and wining and dining, all with a local flavour. For you, the advertisers, we can offer a print and digital strategy that meets your objectives and combines editorial, advertorial and branded content, with the choice of being supported by display, interactive, push advertising and social media.

3

All About Us Expat Living Publications Who Reads Expat Living ? Magazine Sections

7

Print Editorial Calendar

9 Print Advertising Rate Cards & Distribution Artwork Specifications 18 Digital Advertising Online Editorial Calendar Display Ads Online Content Roundups Events Package 27 e-Newsletters & eDMs 29 Giveaways & Competitions 31 Events

33 Creative Buys 34 Direct Mailers 35 Contact Us

* Source: MOM & Expat Living subscriber figures

Disclaimer: Expat Living Publications Pte. Ltd. has taken every reasonable care to ensure the accuracy and objectivity of the information contained in this Media Kit. All information including rates, special packages, editorial themes, reader demographics and traffic figures are accurate as of January 2017. All artwork designed by Expat Living Publications including any part of this Media Kit may not be reproduced in a retrieval system or transmitted in any form or by any means – graphical, electronic or mechanical, photocopied, recorded, taped, etc. – without prior permission in writing from the Publishers.

Singapore | Media Kit

2 | Expat Living

All About Us

Welcome to the world of Expat Living! By incorporating various themes and types of editorial, we give you, the advertiser, multiple exposure opportunities including allowing your customers to give their personal endorsements of your product or service. We target newcomers who spend a large portion of their income setting up home here, especially in the first two years of their stay. We are also a favourite with long-timers, PRs and locals who are constantly on the lookout for recommendations in other areas such as travel destinations, wine and dine outlets, education, entertainment, financial services, home décor, beauty and health care. Set up by expats who understand the needs of people who are away from home and their need for recommendations from peers, Expat Living has become a bible to many. It’s the only referral guide that takes the reader into the actual homes of expats in Singapore and Hong Kong, letting others share their experiences. Our readers use our editorial articles – be they reviews, interviews, expert opinions or comments – as reference sources when choosing products and services. The print copies are collected and used for years. Our digital version is an instant source of information via mobile phone, tablet or desktop.

We produce a monthly print magazine in Singapore, and a bi-monthly sister magazine inHong Kong.We also publish specialised annual guides (City Guide, Kids’ Guide, Travel Guide and Home & Property Guide). Our magazines and guides are available through subscription and retail at major bookstores, supermarkets, petrol stations and newsstands. Browsing copies of our publications can also be found at clubs and associations, hotels and serviced apartments, moving and relocation companies, cafés and restaurants, airline lounges, international schools and waiting lounges at many spas, beauty salons, medical and dental clinics, and hospitals.We’re everywhere! Most importantly, Expat Living in Singapore is one of the few titles in Singapore that are audited (by the Audit Bureau of Circulations). We can also help you reach your target market through our digital platforms such as e-Newsletters, direct mailers, display advertising and editorials on our fabulous websites. Personal interaction through events such as coffee mornings and newcomer get-togethers, and social interaction via Facebook and blogs, is an important element of our role in the expat community. Whichever mode you choose (and we can help you decide), we can build a marketing package to ensure you reach the right target market and maximise your ad spend.

Rebecca Bisset Editor-in-Chief

Singapore | Media Kit

3 | Expat Living

All About Expat Living Publications

Monthly Singapore Magazine Monthly average net circulation of 16,471 copies* *certified by the Audit Bureau of Circulation 2015

Bi-monthly Hong Kong Magazine

Annual Guides Home & Property Guide, City Guide, Kids’ Guide

Facebook, Twitter, Instagram & YouTube

Online @ expatliving.sg | expatliving.hk

Events Up to 20 client events a year, including Newcomers, Mums & Little Ones, and ad hoc events

Digital Mail e-Newsletter, dedicated EDM

Digital Editions

Singapore | Media Kit

4 | Expat Living

WhoReadsExpat LivingPrintMagazine?

THE PERSONA The typical Expat Living reader is an expat married mother, aged between 35 and 44. She has lived in Singapore between four and five years, has a Dependant’s Pass and does not work. Her husband works in Finance or IT on a local package and they have a monthly income of $20,000. She has two young children who go to an international school. The family plans on being here for the foreseeable future. She lives in a contemporary-style 1,000-to-2,000-square-foot condo with facilities, with a monthly rental of between $4,000 and $7,500. She has a live-in foreign domestic worker. Her family eats out up to three times a week in casual restaurants and cafés but the rest of the time they eat home-cooked meals. Her family takes between three or four holidays a year, booked on the internet directly with the airline or hotel. She prefers the print format of Expat Living and reads every edition, taking between one and two hours to do so. Her husband and sometimes other female friends will read it. She keeps it for future reference or cuts out useful information. She thinks positively of the magazine and especially enjoys the home showcases and travel stories. She visits expatliving.sg regularly and is interested in finding information on holidays or activities with kids. READER DEMOGRAPHICS Highly affluent expatriates with large disposable incomes 67% are aged between 25 and 44 years 61% expats and 39% local 75% female readers and 25% male readers 54% of readers have more than $10,000 in disposable monthly income 72% of readers are married, out of which 84% have children 71% of respondents take more than three leisure trips a year 78% eat out twice a week or more 76% go to the cinema, theatre or other live events once a month 94% of expats have purchased a product/service based on recommendation from Expat Living

The print edition enjoys repeated reading and is passed on to family and friends, giving the magazine a wide readership.

Subscriptions

Over 5,000 printed copies each month are delivered to regular subscribers.

4,000 copies retail in major bookstores, supermarkets and newsstands islandwide, for $6.90.

Retail

Over 3,000 reading copies are delivered island-wide to cafes, airport lounges, doctors’ waiting rooms, clubs and associations, embassies, hotels, international schools and taxi companies. 4,500 copies are circulated to newcomers via removalists and serviced apartments. Expat Living has strong retention, with 93% of readers keeping their magazines for months and even years beyond release date, using advertising and editorials as a reference for purchase decisions.

Distribution

Shelf Life

Expat Living ’s digital edition is available to read on multiple platforms: iOS, Android and web.

*all statistics based on our 2018 Reader Survey results

Digital

Singapore | Media Kit

5 | Expat Living

Magazine Sections

HOME

PROPERTY

ARTS & LEISURE

LIFE & FAMILY

WINE & DINE

TRAVEL

FASHION

BEAUTY

HEALTH & FITNESS

Singapore | Media Kit

6 | Expat Living

Editorial Calendar - Print

HOME

ISSUE / THEMES & FEATURES

LIFE & FAMILY

WINE & DINE

TRAVEL

Happy Client

Centrespread

Destination: Keong Saik & Duxton Hill Japanese

Europe, Canada & U.S Driving Holidays

JANUARY

Dining Tables

Dining Rooms

Children’s Enrichment

Social Clubs Insurance The First Year (Centrespread)

Special Occasions Greek

Malaysia Family-friendly Holidays

FEBRUARY

Children’s Furniture

Children’s Rooms

Meat Mexican & Tex-Mex Destination: East Thai Champagne Brunches Destination: The Quays

New Zealand Wellness & Sporting Holidays

MARCH

Beds

Bedrooms

Preschools

Serviced Apartments Customised Furniture

Out & About (Centrespread) Safety Equipment

China Adventure Holidays

APRIL

Kitchens & Bathrooms

Sideboards, Benches & Consoles

Schools Holiday Camps

Australian Spanish

Japan Beach Breaks

MAY

Movers & Removalists

Children’s Parties Home Services Kids’ Fashion (Centrespread) Adult Enrichment Finance Back to School (Centrespread)

Outdoor Furniture

Outdoor Furniture & Accessories

Destination: Dempsey Afternoon Tea

Vietnam Weddings & Romance

JUNE

Living Room Furniture Soft Furnishings

Destination: CBD Cooking Classes

India Skiing

JULY

Sofas

Higher Education Auto Toys (Buying Guide)

Italian Rooftop

Australia Short Breaks

AUGUST

Home Offices

Home Offices

Performing Arts Photographers

Destination: Sentosa Family Brunches

Indonesia Sailing, Boating & Cruising

SEPTEMBER

Antiques

Antiques

Preschool Outings Learning Play (Centrespread) Kids’ Fashion (Centrespread)

Cambodia Spas & Golf Breaks Staycations Thailand Travel Planners Overseas Property

Art Storage

Middle Eastern Steakhouses & Butchers

OCTOBER

Art

School Trips Pets

Indian Destination: West

NOVEMBER

Interior Design

Lamps & Lights

Legal & Corporate Advice Christmas Gift Guide (Centrespread)

Hong Kong Cultural & Historical

DECEMBER

Carpets

Chairs

Christmas Dining

As at December 2018

Note: All print themes will go online in the month of publication.

Singapore | Media Kit

7 | Expat Living

Editorial Calendar - Print

ISSUE / THEMES & FEATURES

HAIR, BEAUTY & WELLNESS Rejuvenation New Hairstyles Nutrition & Detox Slimming, Toning & Body Treatments

HEALTH

FITNESS

FASHION

JANUARY

Health Checks

Getting Started

Officewear

Lingerie Jewellery

FEBRUARY

Veins

Motivation Tips

Salon Facials for Men & Women Aromatherapy

MARCH

Fertility, Pregnancy & Childbirth Yoga & Pilates

Maternity

Clinical Facial Treatments Manis & Pedis

APRIL

Eyes

Sport/Activity Getaways

Sportswear

Ear, Nose & Throat (ENT) Sun Damage

Hair Removal Tanning

MAY

Outdoor Fitness

Beach & Resortwear

Counselling Complementary Health

Natural or Organic Beauty Products Allergies

JUNE

Gyms

Kids’ Fashion

Hair Salons Hair Care

JULY

Teeth & Oral Care

Working Out While Travelling

Dressing for Events

Anti-ageing Vitamins & Minerals

AUGUST

Surgery & Critical Health

Martial Arts

Tweens & Young Fashion

Spa Roundup/ Massages Acupuncture

SEPTEMBER

Bones & Joints

Personal Training

Tailors & Dressmakers

Breast Cancer Women’s Health Tests

OCTOBER

Running

Beautiful Eyes

Cocktail Wear

Men’s Health Teeth Whitening

NOVEMBER

Home Workouts

Aesthetic & Cosmetic Treatments

Casual Wear

Child & Family Health Kids’ Oral Care

Festive Hair & Beauty Mindfulness

DECEMBER

Power Workouts

Partywear

Note: All print themes will go online in the month of publication.

As at December 2018

Singapore | Media Kit

8 | Expat Living

Monthly Magazine - Rate Card

MAGAZINE

Magazine Deadline:

FOUR COLOUR

SIZE (mm) H x W

PLACEMENT

Booking & Artwork Deadline 1st of month, one month prior to publication. Editorial Deadline 1st of month, two months prior to publication.

1 insertion*

6 insertions* 12 insertions*

Outside Back Cover

275 x 210

$5,200

Inside Front Cover (DP)

275 x 210

$6,370

Inside Back Cover

275 x 210

$3,120

Double-page Spread

275 x 420

$4,680

$4,212

$3,978

Full Page

275 x 210

$2,600

$2,340

$2,210

Half Page (Vertical) Half Page (Horizontal)

260 x 85 125 x 180

$1,560

$1,404

$1,326

*Rates indicated are per insertion. Rates exclude GST.

Quarter Page

125 x 85

$880

$792

$748

Semi-display Page

60 x 85

$480

$432

$408

*Rates exclude GST.

Premium Positioning : Loading charges are an additional 20% Editorial: Allocation availability is dependent on package.

Singapore | Media Kit

9 | Expat Living

Distribution

Monthly Distribution Profile:

You can buy Expat Living at the following retailers

BOOKSTORES Kinokuniya MPH Times Times Newslink SUPERMARKETS Cold Storage Market Place Jason’s

NEWSAGENTS Allscript Thambi @ Holland Village Adpost MGM Foreign Exchange The American Club The British Club OTHERS Cheers stores ExxonMobil petrol chain Shell petrol chain Guardian pharmacies (selected)

30%

Posted directly to readers and subscribers

24%

For sale in major bookstores,

Free copies are also provided at various newcomer events thoughout the year: Expat Living’s own coffee mornings Found in welcome packs at schools’ newcomer mornings Newcomer welcome events organised by relocation companies, clubs and associations Distributed at selected art and sporting events, as well as home expos Expat Living also participates in various fairs throughout the year, including: Boutiques at the Pit Building fairs School fairs Social club fairs

supermarkets and over 100 newsstands island-wide

27%

Free to read in serviced apartments,

19%

serviced offices and distributed to newcomers via relocation and moving companies

Reading copies delivered free to clubs, associations, F&B outlets, salons, clinics, airline lounges, hotels, embassies, schools and taxi companies

Singapore | Media Kit

10 | Expat Living

Artwork Specifications - Print Advertising

SIZE (mm) H x W

AD PLACEMENT

MATERIAL REQUIREMENTS

General Requirements Artwork is subject to proofreading. In the event of error, the client will be requested to re-submit artwork. Images must be 300dpi or above Acceptable file formats – JPEG, TIFF, PDF Colour: CMYK Solid black preferred (instead of 100K) Please note: Ad placement in Expat Living consistently follows a standard order, beginning with full pages. Half pages, quarter pages and semi-display ads are placed at the end of the relevant section, in a directory format, facing each other in double-page spreads. All ads will be rotated every issue within their size- group. Should you wish to secure a particular position within the magazine (e.g. a certain section or RHS placement), this will entail a 20% loading fee. Terms and conditions apply.

MAIN MAGAZINE

GUIDES*

Full bleed 10mm throughout with crop markings Centre portion of DPS artwork, allow working area 10mm inwards Full bleed 10mm throughout with crop markings Working area: 10mm in left and right; portrait / landscape layout

Double-page Spread

275 x 420

225 x 340

Full Page

275 x 210

225 x 170

Half Page (Horizontal)

125 x 180

105 x 150 Landscape layout – no bleed required

Half Page (Vertical)

260 x 85

213 x 70

Portrait layout – no bleed required

Quarter Page

125 x 85

105 x 70

Portrait layout – no bleed required

Semi-Display Page

60 x 85

NA

Landscape layout – no bleed required

*Guides are smaller page size than the monthly magazine, except for Travel Guide and Home & Property Guide, which are the same size

Delivery Instructions T +65 6812 1788 E production@expatliving.sg

Freelance Graphic Designers Please contact the Production Team for freelancer contact details. T +65 6812 1786 E production@expatliving.sg

Full page 275 x 210

Half page horiz. 125 x 180

Half page vertical 260 x 85

Semi display 60 x 85 Quarter page 125 x 85

Singapore | Media Kit

11 | Expat Living

City Guide 2019 - Rate Card

ADVERTISING RATES

PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

Outside Back Cover

225 x 170

$6,500

Full-page editorial with image

Inside Front Cover

225 x 170

$4,200

Full-page editorial with image

Inside Back Cover

225 x 170

$4,000

Full-page editorial with image

Page One

225 x 170

$2,600 + 20% loading

Full-page editorial with image

Page Two (Facing WM)

225 x 170

$2,600 + 20% loading

Full-page editorial with image

Double-Page Spread

225 x 340

$4,680

Two full pages of editorial with image

NON-PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

Full Page

225 x 170

$2,600

Full-page editorial with image

Half Page (Vertical) Half Page (Horizontal)

213 x 70 105 x 150

$1,560

Half-page editorial with image

Quarter Page

105 x 70

$880

Quarter-page editorial with image

Premium Positioning : Loading charges apply for the placement of ads in specific sections. *Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.

CITY GUIDE 2019 Deadline Early Bird Booking Deadline 1 March 2019

Final Booking Deadline (with Editorial) 1 April 2019 Final Booking Deadline (Ads only) 30 April 2019 Material Deadline 30 April 2019 Publishing Date June 2019

All advertisers are entitled to editorial

Singapore | Media Kit

12 | Expat Living

Distribution - City Guide

Annual Distribution:

35% Free to newcomers via relocation companies, associations and schools

Who reads Expat Living ’s City Guide? The City Guide reaches new as well as ‘old’ expats, and locals who enjoy exploring new places and want ideas and personal recommendations on home, family and places to dine and shop. Our target audience spends a large proportion of its disposable income on home, property, education, travelling, dining and other personal services.

13% For sale in major bookstores,

supermarkets and over 100 newsstands islandwide

28% Placed in each unit in serviced apartments and free to read at serviced offices

20,000 printed copies Available in digital format

Circulation

Retailing for $6.90 and sold at major bookstores and newsstands islandwide

Retail

14% Free to read in clubs and associations, airline lounges, embassies, F&B outlets, salons, clinics, hospitals, hotels

10% Distributed at newcomer events, and fairs.

Newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, schools and embassies, and to new arrivals via relocation, realtor, serviced apartments and moving companies

Distribution

Singapore | Media Kit

13 | Expat Living

Kids’ Guide 2019 - Rate Card

ADVERTISING RATES

PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

Outside Back Cover

225 x 170

$6,500

Full-page editorial with image

Inside Front Cover

225 x 170

$4,200

Full-page editorial with image

Inside Back Cover

225 x 170

$4,000

Full-page editorial with image

Page One

225 x 170

$2,600 + 20% loading

Full-page editorial with image

Page Two (Facing WM)

225 x 170

$2,600 + 20% loading

Full-page editorial with image

Double-Page Spread

225 x 340

$4,680

Two full pages of editorial with image

NON-PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

Full Page

225 x 170

$2,600

Full-page editorial with image

Half Page (Vertical) Half Page (Horizontal)

213 x 70 105 x 150

$1,560

Half-page editorial with image

Quarter Page

105 x 70

$880

Quarter-page editorial with image

Premium Positioning: Loading charges apply for the placement of ads in specific sections. *Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.

KIDS’ GUIDE 2019 Deadline Early Bird Booking Deadline 1 August 2019 Final Booking Deadline 1 September 2019 Material Deadline 30 September 2019 Publishing Date November 2019

All advertisers are entitled to editorial

Singapore | Media Kit

14 | Expat Living

Distribution - Kids’ Guide

Annual Distribution:

33% Free to newcomers via relocation companies, and clubs and associations

Who reads Expat Living ’s Kids’ Guide? The Kids’ Guide reaches expats as well as local parents with young children who want ideas and personal recommendations on education, enrichment and playdays, health tips for mums and children, and various products and services to help them make the right choices for their child.

13% For sale in major bookstores, supermarkets and at over 100

newsstands islandwide

30% Placed in each unit in serviced apartments and free to read at serviced offices

20,000 printed copies Available in digital format

Circulation

14% Free to read in kids’ salons, paediatric clinics and hospitals, enrichment centres, schools, F&B outlets, salons, airline lounges, hotels and embassies

Retailing for $6.90 and sold in major bookstores and newstands islandwide

10% Given out at events such as mothers’ groups and newcomer events and sold at fairs and online

Retail

Newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, embassies, serviced apartments, newcomers via relocation and moving companies, schools and kids’ centres and our online portal

Distribution

Singapore | Media Kit

15 | Expat Living

Home&PropertyGuide2019 - RateCard

ADVERTISING RATES

PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

ONE INSERTION

EDITORIAL ENTITLEMENT

Outside Back Cover

275 x 210

$5,600

Double-page editorial + centrespread inclusion PLUS online image gallery*

Inside Front Cover DPS

275 x 420

$6,048

Double-page editorial + centrespread inclusion PLUS online image gallery*

Inside Back Cover

275 x 210

$3,920

Double-page editorial + centrespread inclusion PLUS online image gallery*

Page One (Facing WM)

275 x 210

$3,920 (incl. loading)

Double-page editorial + centrespread inclusion PLUS online image gallery*

Page Two (Facing MH)

275 x 210

$3,920 (incl. loading)

Double-page editorial + centrespread inclusion PLUS online image gallery*

Double-Page Spread (DPS)

275 x 420

$5,040

Double-page editorial + centrespread inclusion PLUS online image gallery*

NON-PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

Full Page

275 x 210

$2,800

Full-page editorial + centrespread PLUS online image gallery*

Quarter Page

125 x 85

$980

Centrespread inclusion**

Premium Positioning: Loading charges apply for the placement of ads in specific sections. * Either an online product gallery (where appropriate) or another online feature. ** Non-product advertisers will be offered a Premium Online Directory Listing. *Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.

HOME & PROPERTY GUIDE 2019 Deadline Early Bird Booking Deadline 1 November 2018 Final Booking Deadline 1 December 2018 Material Deadline 31 December 2018 Publishing Date February 2019

All advertisers are entitled to editorial

Singapore | Media Kit

16 | Expat Living

Distribution - Home &PropertyGuide

Annual distribution

25%

31% Free to newcomers via relocation and removal companies

Who reads Expat Living ’s Home & Property Guide?

Posted directly to readers and subscribers

Affluent expats and locals with spending power; our target audience spends a large proportion of its disposable income on home and property products and services.

13% For sale in major bookstores and

newsstands islandwide

13% Placed in each unit in serviced apartments and free to read at serviced offices

20,000 printed copies Free online e-magazine readership

Circulation

Retailing for $6.90 and sold in major bookstores and newstands islandwide

Retail

10% Distributed at events, home expos and subscription drives

8% Free to read in clubs, hotels, cafes, airline lounges, embassies, taxis, and carefully selected clinics and beauty salons

Subscribers, newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafes/restaurants, clubs, hotels, schools, associations, embassies, interior design businesses, serviced apartments, relocation and real estate companies

Distribution

Singapore | Media Kit

17 | Expat Living

Digital Media

WEBSITE AUDIENCE PROFILE

82%of our online audience is based in Singapore and 18% view the website from overseas. The typical online reader is American, British, Australian or Singaporean and female. She is aged between 24 and 44 and has up to two children. She uses the website to find things to do, research recommendations on shopping, restaurants and bars, or for holidays. She shops online. She also engages with us through our newsletter and accesses our website from her mobile phone when she is out and about. The typical overseas reader is researching a move to Singapore and spends most time in the SingaporeGuide andKids sections, but will also browse through recommended articles.

Singapore | Media Kit

18 | Expat Living

Editorial Calendar - Online Only

ISSUE / THEMES & FEATURES

LIVING IN SINGAPORE

THINGS TO DO KIDS

HOMES

TRAVEL

Schools – Curriculums Schools – Outdoor Education Co-working Spaces & Serviced Offices

Sofas Home Services

JANUARY

Dempsey Guide

Learning through Play

Short Breaks for the Year

Cushions, Curtains & Upholstery Online Home Shopping Moving Speciality Goods

Easter Valentine’s Day

FEBRUARY

Schools – Serviced Learning

Stroller Guide

Travel Insurance

Buying & Leasing Cars /Insurance Universities & Career Guidance Schools – Facilities & Programmes STEAM vs STEM Motorbikes & Scooters Wedding Venues

Looking after Your Home While You’re Away

Interior Designers Artworks for the Home

MARCH

Easter Activities

Budget Getaways

Furniture Rental Coffee Tables

APRIL

Mother’s Day

Craft Activities

Staycations

Corporate, Legal & Wills Setting Up a Business

Father’s Day Fancy Dress & Costume Hire

Antiques Mattresses

MAY

Family Portraits

Babymoons

Property Investment Schools – Counselling & Therapies Dog Grooming and Pet Friendly Hotels

Fun for Adults & Teens 20 Things to Do with Visitors

Neighbourhood Preschools Shows for Kids this Summer

Customised Furniture Children’s Furniture

JUNE

Girls’ Minibreaks

Pets Schools – Languages Schools – Mandarin Immersion

Things to Do on National Day Weekend

Carpets & Rugs Affordable Furniture

JULY

Books for Kids

Cool Weather Getaways

New Baby Structured vs Unstructured Preschools

Life & Health Insurance Schools – Facilities & Programmes (2) F1 Weekend

AUGUST

10 Home Décor Stores

Adult-only Resorts

Sports Clubs Schools – Sports International Money Transfer

SEPTEMBER

Adventures with Children

Car Seats, Slings & Carriers Outdoor Living Ideas

Family-friendly Holidays

Partyware & Dressing Up Int’l Schools Early Years

OCTOBER

Schools – ECAs

Cinemas

Tan Boon Liat Building

Shopping Weekends

Renting & Buying Property Home & Contents Insurance Schools – Performing Arts & Music

Beds & Linen Gifts for the Home Domestic Movers

Christmas Activities Finding Santa in Singapore

NOVEMBER

Top Toys for Christmas

Christmas Getaways

Kids’ Shoes Hairdressers for Kids

Christmas Trees & Decorations Teak Furniture

Camping/Glamping & Alternative Holidays

DECEMBER

Serviced Apartments

New Year’s Eve Guide

Please note these are Online-only roundups. Please see Print Editorial themes for roundups that run in the magazine and online.

As at January 2019

Singapore | Media Kit

19 | Expat Living

Editorial Calendar - Online Only

ISSUE / THEMES & FEATURES

WINE & DINE

STYLE & BEAUTY

MEN

HEALTH & FITNESS

Critical Illness Insurance Getting Fit for the New Year Engagement & Wedding Rings MBAs & Higher Education

Counselling Vaccinations Martial Arts Acupuncture

JANUARY

Healthy Eating

Spas

FEBRUARY

Easter Dining

Handbags

St. Patrick’s Day Online Wine/ Drinks Delivery

Shoes Blonde Highlights

Heart Attacks Hand Foot & Mouth Disease

MARCH

Barbers & Haircare

Mother’s Day Dining Catering Steak Restaurants Online Food Delivery

Massages Ethical Fashion

Water Sports Teeth Whitening

APRIL

Motorbikes & Scooters

Financial Advice Prostate Cancer

Golf Osteo, Chiro & Physio

MAY

Cosmetic Surgery

Botox, Fillers & Injectables Tattoo Parlours Online Fashion

Cameras Snoring & Sleep Issues

Sinus & Tonsils Antibiotics

JUNE

Father’s Day Dining

Ultimate Skincare Guide Where to Buy Second Hand/Vintage Fashion Bridal Fashion & Beauty Local Designers Curly Hair Management & Cuts

Ladies’ Lunch Spots Ladies’ Nights

Bespoke Tailoring Looking Good/Aesthetics

Well Woman Checks Sciatica

JULY

Child Health Guide to Hospitals Teeth Straightening

Unusual Wine & Dine Spots Supermarkets & Grocers

Fitness & Sportswear Hair Loss

AUGUST

Fashion for Your Body Type Manis & Pedis Bespoke Jewellers Swimwear & Resortwear Caring for Your Clothes Body Piercings

Kids’ Sport Pregnancy

SEPTEMBER

Marina Bay Dining

Watches & Smart Devices

Yoga & Pilates Veins

OCTOBER

Thanksgiving

Men’s Health Checks

Champagne Brunches Bars with the Best Live Music

Hair Removal Renting Party Dresses

Cycling Lasik / Asthma

NOVEMBER

Big Toys for Boys

Jewellery & Watches Light & Laser Treatments

Casual Fashion & Brunch Wear

Gyms ENT / Cholesterol

DECEMBER

New Year’s Eve Guide

Please note these are Online-only roundups. Please see Print Editorial themes for roundups that run in the magazine and online.

As at January 2019

Singapore | Media Kit

20 | Expat Living

Digital Advertising - Display Ads

Leaderboard (728x90px)

Article Skyscraper (300x700px) alongside online advertorial

LEADERBOARD & MPU | from $500 LEADERBOARD Homepage $1,500, Run of Site $900 MPU Homepage $1,200, Run of Site $500 Leaderboard and MPU advertising rotates at a 15s interval throughout the site, refreshing every time the browser moves to a new page Each banner has a share of voice of up to 25% (up to four advertisers per banner) Run of Site (R.O.S.) refers to Homes, Kids, Travel, Wine &Dine, Style, Health and Things To Do Frequency packages may apply to certain pages or positions Our in-house creative teamwill assist with the design of your banner for an additional $150

MPU (300x250px)

ARTICLE SKYSCRAPER | POA To feature alongside an advertorial or a single relevant roundup

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Artwork Specifications - Display Ads

Display Advertising Specifications

THIRD-PARTY HOSTED SPECIFICATIONS Complete redirect tags must be provided Max animation: 15 seconds Max number of loops: 3 Max file size: 100kb Frames per second: 18-24 Audio: Must be user-initiated with a click and include a mute/ stop button Vendors that are certified for third-party ads: https://support. google.com/dfp_sb/answer/94149 MOBILE SPECIFICATIONS No flash or rich media, must be a simple image file (jpg, gif) Max file size: 15kb Ad cannot be served through javascript or iframes; if hosted by a third party, the ad must be served through a simple http:// redirect Image files only (gif, jpg) – no flash, no rich media, no video HTML FORMATTING Code should be submitted without HTML, TITLE, HEAD or BODY tags All HTML attributes must be properly double-quoted All tags should be correctly nested Nested tables should be no more than four levels deep All form METHOD attributes must be set to “GET”, not “POST” There is no capability to track clicks through forms IMAGE ADS

RACK RATE

SPACE

SIZE (px) W x H

Homepage & Living in Singapore*

R.O.S.

$1,500

$900

LEADERBOARD

Desktop

728 x 90

Tablet

468 x 60

Mobile

320 x 50

300 x 250

$1,200

$500

MPU

300 x 700

POA (per article or roundup)

ARTICLE SKYSCRAPER

* Rates indicated refer to cost per month. Material Deadline: One week prior to going live.

General Guidelines and Requirements All expandable ads must have a close button with clearly defined copy – “Close X” All sound in ads must be click-initiated All expandable and responsive ads must be third-party served All locally served ads require a SWF, FLA, GIF/JPG and click-through URL. Refer to Display Advertising Specifications for details For tablets and other mobile devices, flash will not render properly. All units will need to be programmed in HTML5. JPG or GIF files are accepted Click-through URL must be supplied with all files Artwork to be submitted as SWF and FLA files. If modifications to the FLA are necessary, we request submission of the required fonts in Windows TrueType or Type 1 format and details on necessary changes to be made Flash version must be version 10.1 or lower

File types accepted: .jpg, .gif, .png Max animation: Up to 15 seconds Max number of loops: 3 Max file size: 100kb

DELIVERY INSTRUCTIONS: Leanda Rathmell / Liana Talib | Client Services & Production Manager | +65 6812 1788 | production@expatliving.sg

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Digital Advertising - Online Content

Advertorial Content Promoted on Homepage and Section Pages

ADVERTORIAL | $1,300 Content about the client in the form of an advertorial, that may be written by the client or by Expat Living . All content is subject to copy- editing to suit Expat Living ’s style. Up to 600 words; can include multiple images and URLs Content promoted on the homepage for one week and a section page for one month, then online for 12 months Includes free calendar or directory listing

TRENDING NOW PROMOTION $500 Available as a top- up for advertorial. Client advertorial will be promoted in the Trending Now box for one week. This box appears in every article on the site. Only one client a week will have this option due to limited space.

Advertorial Content

TOP-UPS $800 for inclusion on e-Newsletter $500 for Facebook push

Material Deadline: Two weeks prior to going live

DELIVERY INSTRUCTIONS: Leanda Rathmell / Liana Talib | Client Services & Production Manager | +65 6812 1788 | production@expatliving.sg

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Digital Advertising - Online Content

FACEBOOK PROMOTION Social Media promotions are available as a top-up for advertisers. Ask us for more details.

30,640 likes as of October 2018

CATEGORISED BUSINESS DIRECTORY | 12 months PREMIUM LISTING $800 Name, website, contact number, address, email, fax, logo

Example of a Facebook Promotion

Material Deadline: Two weeks prior to going live

DELIVERY INSTRUCTIONS: Leanda Rathmell / Liana Talib | Client Services & Production Manager | +65 6812 1788 | production@expatliving.sg

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Digital Advertising - Online Roundups

Top Placement on Roundup

Picture Gallery

TOP PLACEMENT | $1,600 150 words and a picture or gallery included at the top of a roundup SECOND PLACE | $1,200 150 words and a picture SUBSEQUENT SLOTS | $800 150 words and a picture, on a first-come, first-served basis

Second Place

Material Deadline: Two weeks prior to going live

DELIVERY INSTRUCTIONS: Leanda Rathmell / Liana Talib | Client Services & Production Manager | +65 6812 1788 | production@expatliving.sg

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Digital Advertising - Events Packages

Key Events’ Section on Homepage

200-word Editorial with Picture

SPECIAL EVENTS PACKAGE | $600 Approximately 200-word editorial with image listed in online calendar Listed under ‘Top 5 Events’ section in the e-Newsletter Promoted in the ‘Key Events’ section on the homepage for a maximum of four weeks Event listed in the online Calendar

Material Deadline: Two weeks prior to going live

DELIVERY INSTRUCTIONS: Leanda Rathmell / Liana Talib | Client Services & Production Manager | +65 6812 1788 | production@expatliving.sg

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e-Newsletter & EDM

NEWSLETTER MEMBER TOTAL NUMBERS – over 33,000

ADVERTORIAL FEATURE | $800 A bolt-on to ensure the above advertorial is featured in Expat Living ’s popular e-Newsletter EDITORIAL SLOT | $500 Items in the “What’s New” section should be newsworthy or include discounts to encourage reader action

LEADERBOARD AD | $800 Banner ad above ‘Top Events’ section

Advertorial Feature

Leaderboard Ad

EDM MEMBER NUMBERS – over 31,000 DEDICATED eDM

Example of a Dedicated eDM

Editorial Slot

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ArtworkSpecifications: e-Newsletter &eDM

e-NEWSLETTER & EDM SPECIFICATIONS

e-Newsletter Editorial Slot

$500

e-Newsletter Advertorial

$800

e-Newsletter Leaderboard Ad

$800

Targerted EDM

35¢ per member

General Guidelines and Requirements

e-NEWSLETTER Approximately 20 words of text, image in JPEG / PDF / TIFF format with 300dpi resolution and HTML link to a landing page on client’s website (Editorial Spot) or Expat Living Advertorial page. Limited to nine slots per section. Content must be upcoming, current and deemed to be of interest to Expat Living readers. Expat Living reserves the right to reject content that is not deemed suitable. Material Deadline : Four weeks prior to going live

DATABASE Over 33,000

engaged members

EDM Artwork in JPEG / PDF / TIFF format with 300dpi resolution,

Note: e-Newsletter blast: first and third week of the month All dates are subject to availability Limited EDM slots available per month, first-come, first-served

or HTML file with link to all necessary image files. Material Deadline: Two weeks prior to going live

DELIVERY INSTRUCTIONS: Leanda Rathmell / Liana Talib | Client Services & Production Manager | +65 6812 1788 | production@expatliving.sg

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Giveaways & Competitions

Subscription Offer

GIVEAWAYS/ COMPETITIONS

MINIMUM VALUE

MINIMUM QUANTITY

EXPOSURE

Approximately half-page coverage with picture in the magazine. Online coverage in terms of subscription marketing campaign for the month – e.g., MPU advertising online.

Subscription Offer

$70

50

One post on EL’s Facebook Page with a picture and URL. Competition entries will be made on Expat Living’ s dedicated competitions page. Winner chosen at random.

Facebook Competition

Varies

Max six per month

Approximately quarter-page coverage with picture in the magazine (in relevant category section). Online coverage: dedicated landing page under Competitions for entries.

Monthly Magazine Competition

One per section (Max five)

$250

Facebook Competition

Approximately full page coverage with picture in the magazine, either upfront in News section or in category section, to be determined by our production department. Online coverage: dedicated landing page under Competitions for entries.

Monthly Competition – Grand Prize

$2,500

One per issue

Approximately 50 words exposure under the Best Letter column in the magazine. We can also include a small image/logo.

Best Letter

$150

One

Clients can include products in goodie bags free of charge. This will give you direct access to event guests through the bags. Not applicable to vouchers. For sponsorship opportunities, please see Events (page 34).

Event Goodie Bag Sampling

$10

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Giveaways & Competitions - Examples

Monthly Competitions

Best Letter Sponsorship

Monthly Competition – Grand Prize

Monthly Giveaways

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Events

INTRODUCTION TO EXPAT LIVING’S EVENTS PROGRAMME

EVENT

SPONSORSHIP OPPORTUNITIES

NEWCOMER EVENTS Quarterly events, held in the evenings. Estimated audience size will be approximately 80-100 guests per event.

Along with the opportunity to be involved as a venue client and sponsor, things like decorations, games, goodie bags, beauty touch-up stations, photography and raffle prizes can also be sponsored.

MUMS & BABIES/COFFEE MORNINGS Bi-monthly events, held in the mornings. Estimated audience size approximately 30-40 guests.

Along with the opportunity to be involved as a venue client, goodie bags are available for sponsorship and there is the opportunity to have tables at the event and/or participate as a speaker.

Examples of topics or themes include workshops on setting up a business in Singapore, talks by inspirational women in Singapore, a panel event on getting the inside scoop on living in Singapore, and craft events (e.g., flower- arranging workshops).

ADHOC EVENTS These events are held as and when requested. Ideally, 50 to 100 guests would be invited.

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Events

How can you be involved in EL’s events? Only advertising clients are approached to host or cater for our events. If you would like to host or take part in one of our events, please speak to your sales manager or email sales@expatliving.sg to discuss further advertising options.

Options for getting involved in our fabulous 2017 events programme:

CO-TITLE SPONSOR | $5,000 As a co-title sponsor of the event, you will be mentioned in the event title across all collateral, print and online, plus have presence at the event including being able to include information in the event goodie bag. EVENT SPONSOR | $2,000 As an event sponsor you will be mentioned in the event artwork, both print and online, plus have a presence at the event, and be able to include information in the goodie bag. GOODIE BAG SPONSOR | $5 per BAG You can pay to be a goodie bag sponsor for as many events as you like. You can include any promotional material and will get direct access to event guests through these bags or FOC depending on value.

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Creative Buys

QUALITY (Colour, Paper & Lamination)

FINISHED SIZE (mm) H x W

OPEN SIZE (mm) H x W

COST (Per Unit/Issue)

TIPPED-IN INSERT

4C by 0C

Monthly Magazine

275 x 207

NA

$5,300 | $5,600*

190gsm artcard, tipped-in between signatures

All Guides

225 x 167

NA

$4,600 | $4,800*

4C by 4C

Monthly Magazine

275 x 207

NA

$5,500 | $5,800*

190gsm artcard, tipped-in between signatures

All Guides

225 x 167

NA

$4,600 | $5,000*

DPS FRONT FOLD

157gsm artpaper

Monthly Magazine

275 x 207

275 x 402

$6,700 | $7,100*

4C by 4C, tipped-in between signatures

All Guides

225 x 167

225 x 325

$5,100 | $5,400*

190gsm artcard

Monthly Magazine

275 x 207

275 x 402

$7,900 | $9,100*

4C by 4C, tipped-in between signatures

All Guides

225 x 167

225 x 325

$5,600 | $6,000*

GATEFOLD

Front Cover

275 x 210

275 x 630

$16,000

4C by 4C, 260gsm artcard with gloss lamination

Back Cover

275 x 210

275 x 630

$15,900

* Cost of product with perforation ** POA for other products, material and finishing Please note, product sampling (retail) options are available too. Please contact our marketing team for more information at circulation@expatliving.sg.

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Direct Mailers / Magazine Inserts

DIRECT MAILERS (Envelopes and Postcards)

MAGAZINE INSERTIONS

PACKAGE

SUBSCRIBERS NEWCOMERS

$1.10 + postage

COST PER ENVELOPE*

Quantity

5,000

Call us for more information

Cost per insert

$0.35

$0.35

$0.30

POSTAGE (up to 20gm)

Notes Insertions are sent with the monthly magazine or guides Newcomers package goes to serviced apartments and relocation companies Requirements Inserts must fit dimensions of 265mm x 190mm (monthly magazine) and 215mm x 150mm (guides) Each insert must not weigh more than 20gms and there is a maximum of four insertions per magazine/guide Client to produce actual insert for approval by Expat Living Delivery date is the 18th of the month, one month prior to publication

$0.37

POSTAGE (21 – 40gm)

*Where letter shopping is required, i.e., packing letters/cards into envelopes.

$1 + postage

COST PER POSTCARD**

$0.30

POSTAGE (up to 20gm)

$0.37

POSTAGE (21 – 40gm)

Delivery Instructions Shirley Tan, Ho Printing 31 Changi South Street 1 Changi South Industrial Estate, Singapore 486769

**Postcard should not exceed 114mm x 162mm Paper quality should be at least 230gsm

Mailout Options

CARRIER SHEET

Total members: 5,000 Other mailing options: Districts and business-to-business (please consult your sales manager) A minimum of 1,500 pieces is required for direct mailers Notes Direct mailers are not sent with any magazine or guide Mails must fit standard envelope sizes: C4, C5, C6 and DL or specified standard mail sizes Postage costs are determined by weight, size and material of mailer Requirements Client to produce actual insert for approval by Expat Living Client to provide weight of mailers and date of dissemination Insert to be delivered three weeks prior to dissemination date

PACKAGE

SUBSCRIBERS

Quantity

5,000

Cost (per unit/issue)

$1,900

Paper

4C by 0C, 80gsm wood-free paper, loose sheet

Requirements Artwork dimensions 120mm(h) by 190mm(w), 300 dpi resolution, jpg format

Delivery Instructions Leanda Rathmell | Liana Talib Client Services & Production Manager T +65 6812 1788 | E production@expatliving.sg

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