Expat Living Singapore Media Kit 2023 - 2024

MEDIA KIT

1 SINGAPORE | MEDIAKIT |

ALLABOUTUS

POWERFUL REACH

Welcome to the world of Expat Living!

Our audited print edition has a redership of over 60,000* and our website receives over 300,000 viewers each month.

With so many options available, how do you know which is the best way to reach an affluent, involved and relevant market?

We know it’s changed out there; it’s tough – you have to reach out on so many levels, and as a business owner that means more time and often more money. Branding is still critical – your name must be front of mind with potential clients. Recall needs to be high. Visibility on social media needs to be high. And repetition of the message is often the only way to get a person to commit or connect, or take the next step. We all know how many times we have to see an ad or an email to get us to respond. Our database has been organically grown, so only thosewhowant to receive our digital offering do so. This means our open rates are above average. Our website is made up of fabulous content built up over nine years. Our e-mag is quick and easy to read. Our Facebook likes are organically grown. We create focused events ranging from workshops to shows to enable you to be in front of your target market. We’re the one-stop shop for anything relating to people wanting to move here, or who want to make the most of Singapore life – for expats and Singaporeans too. We can put together the perfect combination tomake your life easier and your marketing strategy more efficient and effective. We want to save you time and money. We have been around since 2002, and have evolved in line with the changes in the media landscape.

SPENDING POWER

DEMOGRAPHIC PROFILE Our readers are mostly affluent expats and locals, aged between 25 and 44. Our readers spend a large portion of their income on areas such as travel, wine and dine, education, entertainment, financial services, home décor, beauty, healthcare and more. STRONG RETENTION Our magazines are retained for months beyond release date, with advertising and editorials used as reference for purchase decisions.

REBECCA BISSET Editor-in-Chief

P.S. You can get in touch with us at sales@expatliving.sg or Whatsapp +65 9112 0652.

We look forward to working with you!

*Based on our Reader Survey results on the number of people who read a single copy.

2 | SINGAPORE | MEDIAKIT

PRINT DEMOGRAPHICS

THE PERSONA The typical Expat Living reader is an expat married mother, aged between 35 and 44. She balances her life in Singapore with shopping, has a stylish flair, loves to pamper herself and stay in shape, and enjoys taking holidays at least two to four times a year. She either works full-time or manages her own business, lives in a rented condominium or landed property, and has two young children who go to an international school. The family plans on being here for the foreseeable future. She prefers the print format of Expat Living and reads every edition, taking between one and two hours to do so. Her husband and sometimes other female friends will read it. She visits expatliving.sg and our social media pages regularly and is interested in finding information on holidays or activities with kids. READER DEMOGRAPHICS 56% are aged between 25 and 44 years 75% female and 25% male readers 60% expats and 40% local

The print edition enjoys repeated reading and is passed on to family and friends, giving the magazine a wide readership.

Our subscriber base comprises a mix of individuals and businesses. For sale in major bookstores, supermarkets and newsstands island-wide. Free-to-read copies in serviced apartments, serviced offices and targeted areas such as schools, salons, clinics, embassies, clubs and associations, taxi companies, airline lounges, cafés and restaurants, hotels, and advertisers’ outlets. Distributed to newcomers via international relocation and moving companies. Complimentary copies are provided at various fairs, events and exhibitions throughout the year. The digital edition offers unlimited exposure online and is viewed in 50+ countries.

67% earn above $100,000 per annum 70% of readers are married, out of which 76% have children 65% of respondents take at least three leisure trips a year 87% eat out or order in at least once a week 82% are interested in fashion items, beauty treatments, shopping and keeping fit

NOTE: Statistics are based on our Reader Survey results.

3 SINGAPORE | MEDIAKIT |

MONTHLYMAGAZINE - ADRATE CARD

MONTHLY MAGAZINE

Full page 275 x 210

FOUR COLOUR

SIZE (mm) H x W

PLACEMENT

1 insertion*

6 insertions* 12 insertions*

Half page horizontal 125 x 180

Outside Back Cover

275 x 210

$5,200

Inside Front Cover (DPS)

275 x 420

$6,370

Inside Back Cover

275 x 210

$3,120

Double-page Spread

275 x 420

$4,680

$4,212

$3,978

Full Page

275 x 210

$2,600

$2,340

$2,210

Half Page (Vertical) Half Page (Horizontal)

260 x 85 125 x 180

$1,560

$1,404

$1,326

Quarter Page

125 x 85

$880

$792

$748

Semi-display Page

60 x 85

$480

$432

$408

*Rates exclude GST.

Premium Positioning : Upfront placements are an additional 20%.

We also have other creative production options. Contact us for more information.

MAGAZINE DEADLINE: Ad Booking & Artwork Deadline: 1st of month, one month prior to publication. Editorial Deadline: 1st of month, two months prior to publication.

Quarter page 125 x 85

Half page vertical 260 x 85

ARTWORK SUBMISSION: E hana.kamal@expatliving.sg | T +65 9112 0652 FREELANCE GRAPHIC DESIGNERS: Please contact the Production Team for freelancer contact details. E hana.kamal@expatliving.sg | T +65 9112 0652

Semi display 60 x 85

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DISTRIBUTION

BOOKSTORES Kinokuniya MPH Times Tango Mango WH Smith You can buy Expat Living at the following retailers Free copies are also provided at various events thoughout the year: Expat Living’s own coffee mornings Found in welcome packs at schools’ newcomer mornings Newcomer welcome events organised by relocation companies, clubs and associations Social club events NEWSAGENTS Allscript Thambi @ Holland Village Adpost MGM Foreign Exchange The American Club The British Club OTHERS Selected Cheers stores Selected 7-Eleven stores Selected petrol stations Selected Cold Storage

Monthly Distribution Profile:

20%

Posted directly to readers and subscribers

4%

For sale in major bookstores and newsstands

15,000 printed copies Over 152,000 unique pageviews from our digital edition

Circulation

27%

60,000+ based on average of 4 readers per magazine copy Does not include non-subscriber copies

Readership

49%

Free-to-read in serviced apartments and distributed to newcomers via relocation and moving companies

Retailing for $6.90 and sold in major bookstores and newstands islandwide

Retail

Subscribers, newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafés/restaurants, clubs, hotels, schools, associations, embassies, interior design businesses, serviced apartments, relocation and real estate companies and our online portal

Reading copies delivered free to clubs, associations, F&B outlets, salons, clinics, hotels, embassies, schools, serviced offices and taxi companies

Islandwide Distribution Network

Full distribution list available upon request.

5 SINGAPORE | MEDIAKIT |

EDITORIAL EXAMPLES

PRINT & ONLINE EDITORIAL Stand-alone print editorials can also be uploaded online for 12 months. Includes social media posting and inclusion on e-Newsletter (additional charges apply). Other options include roundup articles and news features.

Full Page Articles

Inside Stories/Roundups

DPS Articles

News Features

Fashion Spreads

Buying Guides/Centrespreads

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CALENDARLISTINGS

EVENT LISTING PACKAGE | $600 Approximately 200-word editorial with image listed on ‘Key Events’ section on Homepage Editorial with image in the Calendar page of our monthly print magazine Listed in the e-Newsletter ‘What’s On’ section to a database of approximately 90K members ONLINE CALENDAR LISTING ONLY | $300 Promoted in the ‘Upcoming Events’ section on our online Calendar section

Material Deadline: Two weeks prior to going live NOTE: Additional costs apply for Facebook posting

200-word Editorial with Image

Listed in the What’s On section in the e-Newsletter

Promoted on Key Events Section on Homepage

Editorial with Image

ARTWORK SUBMISSION : E hana.kamal@expatliving.sg | T +65 9112 0652

7 SINGAPORE | MEDIAKIT |

WEBSITEDEMOGRAPHICS

ONLINE AUDIENCE PROFILE 82% of our online audience is based in Singapore and 18% view the website from overseas. The typical online reader is American, British, Australian or Singaporean and female. She is aged between 24 and 44 and has up to two children. She uses the website to find things to do, research recommendations on shopping, restaurants and bars, or for holidays. She shops online. She also engages with us through our newsletter and accesses our website from her mobile phone when she is out and about. The typical overseas reader is researching a move to Singapore and spends most time in the Singapore Guide and Kids sections, but will also browse through recommended articles.

EXPATLIVING.SG Promote your product or service with banner ads and editorial and roundup content on our website. Our high Google rankings offer prominent visibility with relevant searches. We also feature online competitions, directories, giveaways and updates on news and events.

Male

40%

60%

Female

Visitors 220,000

Visits / Sessions 250,000

GENDER

30 %

23%

MONTHLY VISITS Web Traffic 2022 Average

18%

12%

11%

7%

AGE 18-24 25-34 35-44 45-54 55-64 65+

Pageviews 350,000

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WEBSITERATECARD

DISPLAY ADS | FROM $500 LEADERBOARD: Homepage$1,500,RunofSite$900 MPU: Homepage $1,200, Run of Site $500 Leaderboard and MPU advertising rotates at a 15s interval throughout the site, refreshing every time the browser moves to a new page Each banner has a share of voice of up to 25% (up to four advertisers per banner) Our in-house creative team will assist with the design of your banner for an additional $150 ARTICLE SKYSCRAPER | POA To feature alongside an advertorial or a single relevant roundup

EDITORIAL | FROM $1,800 Content about the client in the form of an advertorial, that may be written by the client or by Expat Living . All content is subject to copy-editing to suit Expat Living ’s style. Up to 600 words; can include multiple images and URLs Promoted on the homepage for one week and a section page for one month, then online for 12 months Includes Facebook posts. Additional boosting can be discussed with your sales manager. TOP-UP $800 for inclusion on e-Newsletter

ROUNDUPS | FROM $800 Content promoted on the homepage for one week and a section page for one month, then online for 12 months. Includes e-Newsletter feature and Facebook posts. Refer to the 2021 Print & Online Editorial Calendar for a full list of annual themes. TOP PLACEMENT | $1,600 150 words and a picture gallery at the top of the roundup SECOND PLACE | $1,200 150 words and a picture SUBSEQUENT SLOTS | $800 150 words and a picture, on a first-come, first-served basis

Leaderboard (728x90px)

Advertorial Content Promoted on Homepage and Section Pages

Article Skyscraper (300x700px) alongside online advertorial

Top Placement on Online Roundup with Picture Gallery

MPU (300x250px)

Second Place on Online Roundup

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E-NEWSLETTER

EMAILMARKETING

E-NEWSLETTER | OVER 60,000 MEMBERS

ADVERTORIAL FEATURE BOOST | $800 A bolt-on to ensure your advertorial is featured under ‘Essential Reads’ in Expat Living ’s popular e-Newsletter LEADERBOARD AD | $800 Banner ad (728x180px) above ‘In The Know’ section EDITORIAL SLOT | $500 Items under the ‘In The Know’ section should be newsworthy or include discounts to encourage reader action

Advertorial Feature Boost

Material Deadline: Four weeks prior to going live. Limited to nine slots per section | e-Newsletter blast: first and third week of the month

DEDICATED EDM | OVER 40,000 MEMBERS TARGETED EDM @ 35¢ per member | SEGMENTED EDM @ 65¢ per member

Leaderboard Ad

Material Deadline: Two weeks prior to going live. Limited EDM slots available per month, first-booked, first-placed.

Editorial Slot

DEMOGRAPHICS

DEDICATED EDM

35%

25%

Locals

40%

19%

12%

60%

8%

Expats

18-24 25-34 35-44 45-54 55+

NATIONALITY

AGE

Notes All dates are subject to availability.

Content must be upcoming, current and deemed to be of interest to Expat Living readers. Expat Living reserves the right to reject content that is not deemed suitable.

10 | SINGAPORE | MEDIAKIT

SOCIALMEDIA&VIDEO

SOCIAL MEDIA PROMOTION | $1,600 Extend your reach to our followers on social media. Stand-alone Facebook posts are available as a top-up for advertisers. Contact your sales manager for more details.

27K+

VIDEO PROMOTION | POA Add video to your ad buy to reach even more potential customers. We can customise your videos to precisely target your customer. Promoted on our social media and YouTube channels

We can feature you in one of our videos or build one for you from scratch. Ask us for more details.

11 SINGAPORE | MEDIAKIT |

CITY GUIDE 2023 - AD RATE CARD

CITY GUIDE 2023 ADVERTISING RATES

PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

Outside Back Cover

225 x 170

$6,500

Inside Front Cover

225 x 170

$4,200

Full-page editorial with image

Inside Back Cover

225 x 170

$4,000

Page One

225 x 170

$2,600 + 20% loading

Page Two (Facing Welcome Mat)

225 x 170

$2,600 + 20% loading

Double-Page Spread

225 x 340

$4,680

Two full pages of editorial with image

NON-PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

Full Page

225 x 170

$2,600

Full-page editorial with image

Half Page (Vertical) Half Page (Horizontal)

213 x 70 105 x 150

$1,560

Half-page editorial with image

Quarter Page

105 x 70

$880

Quarter-page editorial with image

Premium Positioning : Loading charges apply for the placement of ads in specific sections. *Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.

Artwork Submission T +65 9112 0652 E hana.kamal@expatliving.sg

The City Guide , published in September ,

CITY GUIDE 2023 DEADLINES Early-bird Booking Deadline 1 April 2023 Final Booking Deadline (with Editorial) 1 May 2023 Final Booking Deadline (Ads only) 31 May 2023 Material Deadline 31 May 2023 Publishing Date July 2023

is a comprehensive welcome guide to all aspects of Singapore,

Freelance Graphic Designers Please contact the Production Team for freelancer contact details. T +65 9112 0652 E hana.kamal@expatliving.sg

providing information to people who are interested in moving here, those on reconnaissance trips and those who have recently moved here.

All advertisers are entitled to editorial

Our annual guides offer year-longexposure toyour target audience andare kept throughout the year byour readers for reference.

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CITY GUIDE 2023 - DISTRIBUTION

Annual Distribution:

35% Free to newcomers via relocation companies, associations and schools

Who reads Expat Living ’s City Guide? The City Guide reaches new as well as ‘old’ expats, and locals who enjoy exploring new places and want ideas and personal recommendations on home, family and places to dine and shop. Our target audience spends a large proportion of its disposable income on home, property, education, travelling, dining and other personal services.

13%

For sale in major bookstores and newsstands island-wide

28% Placed in each unit in serviced apartments and free to read at serviced offices

20,000 copies Also available in digital format

Circulation

Retailing for $6.90 and sold at major bookstores and newsstands islandwide

Retail

14% Free to read in clubs and associations, airline lounges, embassies, F&B outlets, salons, clinics, hospitals, hotels

10% Distributed at newcomer events, and fairs

Newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafés/restaurants, clubs, hotels, associations, schools and embassies, and to new arrivals via relocation, realtor, serviced apartments and moving companies and our online portal

Distribution

13 SINGAPORE | MEDIAKIT |

KIDS’ GUIDE 2024 - AD RATE CARD

KIDS’ GUIDE 2024 ADVERTISING RATES

PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

Outside Back Cover

225 x 170

$6,500

Inside Front Cover

225 x 170

$4,200

Full-page editorial with image

Inside Back Cover

225 x 170

$4,000

Page One

225 x 170

$2,600 + 20% loading

Page Two (Facing Welcome Mat)

225 x 170

$2,600 + 20% loading

Double-Page Spread

225 x 340

$4,680

Two full pages of editorial with image

NON-PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

Full Page

225 x 170

$2,600

Full-page editorial with image

Half Page (Vertical) Half Page (Horizontal)

213 x 70 105 x 150

$1,560

Half-page editorial with image

Quarter Page

105 x 70

$880

Quarter-page editorial with image

Premium Positioning: Loading charges apply for the placement of ads in specific sections. *Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.

Artwork Submission T +65 9112 0652 E hana.kamal@expatliving.sg

The Kids’ Guide , published in January , is the quintessential resource for everything child-related in Singapore, guiding parents through choices including preschools, medical care, enrichment classes, furniture, fashion, things to do and heaps more.

KIDS’ GUIDE 2024 DEADLINES Early-bird Booking Deadline 1 October 2023

Final Booking Deadline (with Editorial) 1 November 2023 Final Booking Deadline (Ads only) 30 November 2023 Material Deadline 30 November 2023 Publishing Date January 2024

Freelance Graphic Designers Please contact the Production Team for freelancer contact details. T +65 9112 0652 E hana.kamal@expatliving.sg

All advertisers are entitled to editorial

Our annual guides offer year-longexposure toyour target audience andare kept throughout the year byour readers for reference.

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KIDS’ GUIDE 2024 - DISTRIBUTION

Annual Distribution:

33% Free to newcomers via relocation companies, and clubs and associations

Who reads Expat Living ’s Kids’ Guide? The Kids’ Guide reaches expats as well as local parents with young children who want ideas and personal recommendations on education, enrichment and playdays, health tips for mums and children, and various products and services to help them make the right choices for their child.

13%

For sale in major bookstores and newsstands island-wide

30% Placed in each unit in serviced apartments and free to read at serviced offices

20,000 copies Also available in digital format

Circulation

14% Free to read in kids’ salons, paediatric clinics and hospitals, enrichment centres, schools, F&B outlets, salons, airline lounges, hotels and embassies

Retailing for $6.90 and sold in major bookstores and newstands islandwide

Retail

10% Given out at events such as mothers’ groups and newcomer events and sold at fairs and online

Newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafés/restaurants, clubs, hotels, associations, embassies, serviced apartments, newcomers via relocation and moving companies, schools and kids’ centres and our online portal

Distribution

15 SINGAPORE | MEDIAKIT |

DIRECTMAILERS& LOOSE INSERTS

LOOSE INSERTIONS

DIRECT MAILERS (Envelopes and Postcards)

PACKAGE

SUBSCRIBERS NEWCOMERS

$1.10 + postage

COST PER ENVELOPE*

Quantity

3,000

Call us for more information

Cost per insert

$0.45

$0.45

$0.30

POSTAGE (up to 20gm)

$0.37

POSTAGE (21 – 40gm)

Notes Insertions are sent with the monthly magazine or guides Newcomers package goes to serviced apartments and relocation companies Requirements Inserts must fit dimensions of 265mm x 190mm (monthly magazine) and 215mm x 150mm (guides) Each insert must not weigh more than 20gm and there is a maximum of four insertions per magazine/guide Client to produce actual insert for approval by Expat Living Delivery date is the 18th of the month, one month prior to publication

*Where letter shopping is required, i.e., packing letters/cards into envelopes.

$1 + postage

COST PER POSTCARD**

$0.30

POSTAGE (up to 20gm)

$0.37

POSTAGE (21 – 40gm)

**Postcard should not exceed 114mm x 162mm Paper quality should be at least 230gsm

Mailout Options Other mailing options: Districts and business-to-business (please consult your sales manager) A minimum of 1,500 pieces is required for direct mailers

CARRIER SHEET

PACKAGE

SUBSCRIBERS

Quantity

3,000

Notes Direct mailers are not sent with any magazine or guide Mails must fit standard envelope sizes: C4, C5, C6 and DL or specified standard mail sizes Postage costs are determined by weight, size and material of mailer Requirements Client to produce actual insert for approval by Expat Living Client to provide weight of mailers and date of dissemination Insert to be delivered three weeks prior to dissemination date

Cost (per unit/issue)

$1,900

Paper

4C by 0C, 80gsm wood-free paper, loose sheet

Requirements Artwork dimensions 120mm(h) by 190mm(w), 300 dpi resolution, jpg format

ARTWORK SUBMISSION : E hana.kamal@expatliving.sg | T +65 9112 0652

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CREATIVE BUYS

QUALITY (Colour, Paper & Lamination)

FINISHED SIZE (mm) H x W

OPEN SIZE (mm) H x W

COST (Per Unit/Issue)

TIPPED-IN INSERT

4C by 0C

Monthly Magazine

275 x 207

NA

$5,300 | $5,600*

190gsm artcard, tipped-in between signatures

All Guides

225 x 167

NA

$4,600 | $4,800*

4C by 4C

Monthly Magazine

275 x 207

NA

$5,500 | $5,800*

190gsm artcard, tipped-in between signatures

All Guides

225 x 167

NA

$4,600 | $5,000*

DPS FRONT FOLD

157gsm artpaper

Monthly Magazine

275 x 207

275 x 402

$6,700 | $7,100*

4C by 4C, tipped-in between signatures

All Guides

225 x 167

225 x 325

$5,100 | $5,400*

190gsm artcard

Monthly Magazine

275 x 207

275 x 402

$7,900 | $9,100*

4C by 4C, tipped-in between signatures

All Guides

225 x 167

225 x 325

$5,600 | $6,000*

GATEFOLD Front Cover

275 x 210

275 x 630

$16,000

4C by 4C, 260gsm artcard with gloss lamination

Back Cover

275 x 210

275 x 630

$15,900

128gsm artcard with gloss lamination 260gsm artcard with gloss lamination

BELLYBAND

65 X 210

65 X 515

POA

BOOKMARK

220 X 55

NA

$3,400

COVER TIP-ON

NA

70 X 140

NA

POA

* Cost of product with perforation ** POA for other products, material and finishing Please note, product sampling (retail) options are available too. Please contact our marketing team for more information at circulation@expatliving.sg.

17 SINGAPORE | MEDIAKIT |

GIVEAWAYS&COMPETITIONS

GIVEAWAYS & COMPETITIONS Clients can participate in our monthly giveaways and competitions for coverage and exposure opportunities.

Subscription Offer

GIVEAWAY/ COMPETITION

MINIMUM VALUE

MINIMUM QUANTITY

EXPOSURE

Approximately half-page coverage with picture in the magazine. Online coverage in terms of subscription marketing campaign for the month – e.g. MPU advertising online.

SUBSCRIPTION OFFER

$70

50

Max. six per month One per section (Max. five)

One post on EL’s Facebook Page with a picture and URL. Competition entries will be made on Expat Living’s dedicated competitions page.

FACEBOOK COMPETITION

Varies

Approximately quarter-page coverage with picture in the magazine (in relevant category section). Online coverage on dedicated landing page under Competitions for entries. Approximately full-page coverage with picture in the magazine, either upfront in News section or in category section (to be determined by our production department). Online coverage on dedicated landing page under Competitions for entries.

MONTHLY MAGAZINE COMPETITION MONTHLY COMPETITION – GRAND PRIZE

$250

$2,500 One per issue

Approximately 50 words exposure under the Best Letter column in the magazine. We can also include a small image/logo.

BEST LETTER SPONSORSHIP

$150

One

Monthly Competitions & Giveaways

Monthly Competition – Grand Prize

Best Letter Sponsorship

Facebook Competition

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EVENTS

Options for getting involved in our fabulous 2023 events programme:

EL EVENTS We offer sponsorship opportunities for our events, which are held regularly. Along with the opportunity to be involved as a venue client, goodie bags and door or raffle prizes are available for sponsorship and there is the opportunity to have tables at the event and/or participate as a speaker. Our regular events include newcomer events, coffee mornings, events for mums, and other ad hoc events.

CO-TITLE SPONSOR | $5,000 As a co-title sponsor of the event, you will be mentioned in the event title across all collateral, print and online, plus have presence at the event including being able to include information in the event goodie bag. EVENT SPONSOR | POA As an event sponsor you will be mentioned in the event artwork, both print and online, plus have a presence at the event, and be able to include information in the goodie bag. GOODIE BAG SPONSOR | POA You can pay to be a goodie bag sponsor for as many events as you like. You can include any promotional material and will get direct access to event guests through these bags or FOC depending on value. ONLINE EVENTS | POA We can execute online events within our community and network which will be promoted on our print magazine, website, social media channels, dedicated EL Events EDM and inclusion in our eNewsletter.

REGULAR EL EVENTS

SPONSORSHIP OPPORTUNITIES

NEWCOMER EVENTS Quarterly events, held in the evenings. Estimated audience size will be approximately 80-100 guests per event.

Along with the opportunity to be involved as a venue client and sponsor, things like decorations, games, goodie bags, beauty touch-up stations, photography and raffle prizes can also be sponsored.

MUMS & BABIES/ COFFEE MORNINGS

Along with the opportunity to be involved as a venue client, goodie bags are available for sponsorship and there is the opportunity to have tables at the event and/or participate as a speaker.

Bi-monthly events, held in the mornings. Estimated audience size approximately 30-40 guests.

Examples of topics or themes include workshops on setting up a business in Singapore, talks by inspirational women in Singapore, a panel event on getting the inside scoop on living in Singapore, and craft events (e.g., flower-arranging workshops).

AD HOC EVENTS These events are held as and when requested. Ideally, 50-100 guests would be invited.

NOTE : Event sizes are subject to current Government guidelines.

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PRINT EDITORIAL CALENDAR 2023/24

HOME

ISSUE / THEMES & FEATURES

LIFE & FAMILY

WINE & DINE

TRAVEL

Happy Client

Centrespread

Kids’ Enrichment & Activities Co-working Spaces & Serviced Offices

Nutrition, Healthy Eating & Detox Japanese Vegetarian

JANUARY

Dining Tables

Dining Rooms

Driving Holidays

Social Clubs Insurance

Greek Best Restaurants

Malaysia Family-friendly Holidays

FEBRUARY

Children’s Furniture

Children’s Rooms

New Zealand Maldives Safaris Travel Insurance

MARCH

Beds

Bedrooms

Mexican & Tex-Mex

Kitchens & Bathrooms Bathroom Electronics & Kitchen Appliances

Serviced Apartments Customised Furniture

Best Brunches Online Wine / Drinks Delivery

APRIL

Preschools

Adventure Holidays

Best Breakfasts Spanish & Tapas

Japan Beach Breaks

MAY

Movers & Removalists Sideboards, Benches & Consoles

Summer Camps / Classes

Schools Children’s Parties Maid Agencies

Outdoor Furniture & Accessories

Private Dining Afternoon Tea

Vietnam Weddings & Romance

JUNE

Outdoor Furniture

Living Room Furniture Soft Furnishings Technology: AV Equipment

Adult Enrichment Financial Advisors

Supermarkets & Grocers Rooftop Restaurants & Bars

India Skiing

JULY

Sofas

Italian Ladies’ Lunch Spots Ladies’ Nights

Home Offices & IT Solutions

Home Offices & IT Solutions

Australia Short Breaks

AUGUST

Auto Leasing, Rental & Sharing

Performing Arts Photographers

Indonesia Sailing, Boating & Cruising

SEPTEMBER

Antiques

Antiques

Best Cakes

Cambodia Spas & Golf Breaks Staycations

Art Storage

Steakhouses & Butchers Catering

OCTOBER

Art

Preschool Outdoor Play

School Trips Pets

Indian Middle Eastern

NOVEMBER

Interior Design

Lamps & Lights

Thailand

Legal Advice: Divorce & Mediation Christmas Gift Guide (Centrespread)

DECEMBER

Carpets

Chairs

Christmas Dining

Hong Kong

NOTE: Correct as of October 2022.

20 | SINGAPORE | MEDIAKIT

PRINT EDITORIAL CALENDAR 2023/24

ISSUE / THEMES & FEATURES

HAIR, BEAUTY & WELLNESS

HEALTH

FITNESS

STYLE

JANUARY

Health Checks

Getting Fit for the New Year

Luxury Spas

Active Wear & Sports Shoes

Lashes & Brows Slimming & Body Treatments

FEBRUARY

Veins

Motivation Tips

Jewellery

Salon Facials Blonde Highlights

MARCH

Fertility, Pregnancy & Childbirth Yoga & Pilates

Menswear

Eyes Digestive Health

Clinical Facials Massages

Dress for Your Body Type Ethical Fashion

APRIL

Sport / Activity Getaways

Ear, Nose & Throat (ENT) Sun Damage

Frizzy & Curly Hair Cosmetic Surgery

MAY

Outdoor Fitness

Beach & Resort Wear

Natural & Organic Products Botox, Fillers & Injectibles

Brunch & High Tea Swimwear

JUNE

Complementary Health

Gyms

Hair Care Dermatology

JULY

Teeth & Oral Care

Working Out While Travelling

Womenswear

Anti-ageing Hair Loss

Local Designers Diamonds & Gems

AUGUST

Surgery & Critical Health

Martial Arts

Spas Mani Pedi

SEPTEMBER

Bones & Joints

Personal Training

Tailors & Dressmakers

Breast Cancer Women’s Health Tests Counselling

Beautiful Eyes Barbers & Men’s Haircare

OCTOBER

Running

Bespoke Jewellery

Aesthetic & Cosmetic Treatments Hair Removal

Men’s Health Teeth Whitening

NOVEMBER

Home Workouts

Top 10 Places for a Shirt

Child & Family Health Kids’ Oral Care

DECEMBER

Power Workouts

Light & Laser Treatments

Party & Cocktail Wear

NOTE: Correct as of October 2022.

21 SINGAPORE | MEDIAKIT |

ONLINEEDITORIAL CALENDAR 2023/24

ISSUE / THEMES & FEATURES

LIVING IN SINGAPORE

THINGS TO DO

KIDS

HOMES

Learning Play & Educational Toys Counselling for Kids Kids’ Rugby Clubs

Sofas Home Services Best Furniture Shops in Singapore Cushions, Curtains & Upholstery Online Home Shopping Moving Speciality Goods

Schools – Curriculums Schools – Outdoor Education

Dempsey Guide CNY

JANUARY

Easter Valentine’s Day Fun Things to Do in Singapore

Schools – Serviced Learning New Cars

FEBRUARY

Top 30 Kids’ Stores

East Coast Guide Leaving Gifts

Interior Designers Artworks for the Home

MARCH

Universities & Career Guidance

Easter Activities

Schools – Facilities & Programmes STEAM vs STEM Legal Advice: Wills

Mother’s Day Holland Village Guide

Furniture Rental Coffee Tables

APRIL

Kids’ Shoes

Antiques Mattresses

Setting Up a Business Wedding Venues Digital Learning

Father’s Day Fancy Dress & Costume Hire

Family Portraits Kids’ Football Clubs

MAY

Lamps & Lights Water Purifiers

Customised Furniture Children’s Furniture 15 Go-to Homeware Stores

Schools – Counselling & Therapies Dog Grooming & Pet-friendly Hotels

Fun for Adults & Teens Things to Do with Visitors

Neighbourhood Preschools Kids’ Gear

JUNE

Pets Schools – Languages Schools – Mandarin Immersion

Carpets & Rugs Affordable Furniture Online Florists

Things to Do on National Day Weekend

JULY

Great Play Areas for Kids

New Baby Gear Structured vs Unstructured Preschools

Life & Health Insurance Legal Advice: Civil Law & Litigation

10 Home Décor Stores Tropical Furniture & Décor

AUGUST

F1 Weekend

Sports Clubs Schools – Sports International Money Transfer Schools – ECAs Legal Advice: Criminal Law Immigration & PR

Outdoor Living Ideas Designer Furniture Air Purifiers

SEPTEMBER

Adventures with Children

Learning Difficulties Support

Int’l Schools Early Years Winter Holiday Camps

Tan Boon Liat Building Renovations & Repairs

OCTOBER

Cinemas

Renting Property Schools – Performing Arts & Music Christmas Activities

Online Shopping Deals Christmas Gifts for Women Christmas Gifts for Men

Beds & Linen Domestic Movers Christmas Gifts for the Home

Finding Santa in Singapore Christmas Gifts for Kids & Teens

NOVEMBER

Property Investment Serviced Apartments

Beautiful Tableware Teak Furniture

DECEMBER

New Year’s Eve Guide

NOTE: Correct as of October 2022. These are online-only roundups. Please see Print Editorial Calendar 2023 for roundups that run in the magazine and online.

22 | SINGAPORE | MEDIAKIT

ONLINEEDITORIAL CALENDAR 2023/24

ISSUE / THEMES & FEATURES

WINE & DINE

STYLE & BEAUTY

HEALTH & FITNESS

JANUARY

East Coast Dining

Style & Beauty Solutions

FEBRUARY

Easter Dining

Tattoos

St. Patrick’s Day Online Wine / Drinks Delivery

Heart Attacks Chiropractors

MARCH

Online Beauty Shopping

APRIL

Mother’s Day Dining

Where to Buy a Sari

Osteopaths

Golf Courses (SG & Region) Physiotherapy Prostate Cancer

MAY

Tanning

JUNE

Father’s Day Dining

Online Fashion

Essential Oils

Secondhand & Vintage Fashion

JULY

Bars Showing Sport

Well Woman Checks

Teeth Straightening Health Supplements

AUGUST

Mooncakes

Top 10 Bridal Boutiques

SEPTEMBER

Oktoberfest

Masks

Pregnancy

OCTOBER

Thanksgiving

Piercings

Men’s Health Checks

Fashion Rentals & Subscriptions

Cycling Lasik

NOVEMBER

Cool Bars

DECEMBER

New Year’s Eve Guide

Blow-drys & Blowouts

NOTE: Correct as of October 2022. These are online-only roundups. Please see Print Editorial Calendar 2023 for roundups that run in the magazine and online.

23 SINGAPORE | MEDIAKIT |

WHATOURCLIENTSSAY...

I’ve worked with Expat Living for more than 16 years, since their very first edition. They have always delivered a significant number of newcomers, as well as reaching expats and locals who have lived in Singapore a long time and discovered us through the magazine. The online platform is easy to navigate, as well as always having updated content. The paid online posts generate a good amount of traffic to our website and we are able to utilise their centre spread features to showcase products. And on top of this, they have a fantastic team who are responsive and flexible and deliver great customer service.

Arete Culture has advertised with Expat Living for the past five years and we’ve seen amazing results from the partnership. Expat Living is a publication that consistently delivers quality results and the team has repeatedly gone over and above to support us. Both the editorial and client servicing teams are organised, resourceful and always ready to offer their professional insight to help us better position ourselves to their readers.

– Caroline Chin Geyler, Arete Culture Asia areteculture.com

Shopping at Tiffany’s has worked with E xpat Living for a number of years. From the professional and helpful team, to the volume and diversity of expats who read the magazine religiously every month, we have always found they deliver results, helping to get your brand known amongst the expat community in Singapore. The ever-expanding website and their social media platforms are becoming a go-to for all things expat on the island – an insider’s guide to the real Singapore!

– Geri Murphy, Originals originals.com.sg

Advertising with Expat Living has given us wide exposure and has helped us transmit information about our services to a relevant and large audience. The magazine is very reader-friendly, well laid out, informative, and it cuts across topics that are of interest and bring together the expat community.

If you want to market to the expat community in Singapore, Expat Living is the way to go. Fully integrated campaigns using the well-established magazine and ever-growing online properties specifically targeted to expats living in Singapore are only possible with Expat Living . Plus, the EL team is just a real pleasure to work with.

– Tania Tulen, Shopping at Tiffany’s shoppingattiffanys.com

– Franca Ciambella, Consilium Law Corporation consiliumlaw.com.sg

– Gunther Scherz, Cutis Medical Laser Clinics cutislaserclinics.com

24 | SINGAPORE | MEDIAKIT

General Enquiries: +65 9112 0652 | info@expatliving.sg Advertising Sales: sales@expatliving.sg Subscription: subscription@expatliving.sg Production: production@expatliving.sg Editorial & Media Releases : editorial@expatliving.sg Calendar of Events : calendar@expatliving.sg Events: events@expatliving.sg Expat Living Hong Kong: info@expatliving.hk | sales@expatliving.hk | subscription@expatliving.hk Websites: expatliving.sg | expatliving.hk Published by: Expat Living Publications Pte Ltd, 36 Carpenter Street, #02-01 The Hive, Singapore 059915 Contact Us

25 SINGAPORE | MEDIAKIT |

EVERYTHINGYOUNEEDTOREACHYOURAUDIENCE

Annual Guides City Guide and Kids’ Guide

Video Interviews & Guides

Online @ expatliving.sg | expatliving.hk Digital Mail e-Newsletter, dedicated EDM

Hong Kong Editions Print Run: 15,000 copies per issue

Events Four to six client events a month, including Newcomers, Mums & Little Ones, and online events

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Monthly Singapore Magazine Print Run: 15,000 copies per issue

We can help build a marketing package for you to ensure you reach your target market and maximise your ad dollar.

26 | SINGAPORE | MEDIAKIT