Expat Living Singapore Media Kit 2023 - 2024
MEDIA KIT
1 SINGAPORE | MEDIAKIT |
ALLABOUTUS
POWERFUL REACH
Welcome to the world of Expat Living!
Our audited print edition has a redership of over 60,000* and our website receives over 300,000 viewers each month.
With so many options available, how do you know which is the best way to reach an affluent, involved and relevant market?
We know it’s changed out there; it’s tough – you have to reach out on so many levels, and as a business owner that means more time and often more money. Branding is still critical – your name must be front of mind with potential clients. Recall needs to be high. Visibility on social media needs to be high. And repetition of the message is often the only way to get a person to commit or connect, or take the next step. We all know how many times we have to see an ad or an email to get us to respond. Our database has been organically grown, so only thosewhowant to receive our digital offering do so. This means our open rates are above average. Our website is made up of fabulous content built up over nine years. Our e-mag is quick and easy to read. Our Facebook likes are organically grown. We create focused events ranging from workshops to shows to enable you to be in front of your target market. We’re the one-stop shop for anything relating to people wanting to move here, or who want to make the most of Singapore life – for expats and Singaporeans too. We can put together the perfect combination tomake your life easier and your marketing strategy more efficient and effective. We want to save you time and money. We have been around since 2002, and have evolved in line with the changes in the media landscape.
SPENDING POWER
DEMOGRAPHIC PROFILE Our readers are mostly affluent expats and locals, aged between 25 and 44. Our readers spend a large portion of their income on areas such as travel, wine and dine, education, entertainment, financial services, home décor, beauty, healthcare and more. STRONG RETENTION Our magazines are retained for months beyond release date, with advertising and editorials used as reference for purchase decisions.
REBECCA BISSET Editor-in-Chief
P.S. You can get in touch with us at sales@expatliving.sg or Whatsapp +65 9112 0652.
We look forward to working with you!
*Based on our Reader Survey results on the number of people who read a single copy.
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PRINT DEMOGRAPHICS
THE PERSONA The typical Expat Living reader is an expat married mother, aged between 35 and 44. She balances her life in Singapore with shopping, has a stylish flair, loves to pamper herself and stay in shape, and enjoys taking holidays at least two to four times a year. She either works full-time or manages her own business, lives in a rented condominium or landed property, and has two young children who go to an international school. The family plans on being here for the foreseeable future. She prefers the print format of Expat Living and reads every edition, taking between one and two hours to do so. Her husband and sometimes other female friends will read it. She visits expatliving.sg and our social media pages regularly and is interested in finding information on holidays or activities with kids. READER DEMOGRAPHICS 56% are aged between 25 and 44 years 75% female and 25% male readers 60% expats and 40% local
The print edition enjoys repeated reading and is passed on to family and friends, giving the magazine a wide readership.
Our subscriber base comprises a mix of individuals and businesses. For sale in major bookstores, supermarkets and newsstands island-wide. Free-to-read copies in serviced apartments, serviced offices and targeted areas such as schools, salons, clinics, embassies, clubs and associations, taxi companies, airline lounges, cafés and restaurants, hotels, and advertisers’ outlets. Distributed to newcomers via international relocation and moving companies. Complimentary copies are provided at various fairs, events and exhibitions throughout the year. The digital edition offers unlimited exposure online and is viewed in 50+ countries.
67% earn above $100,000 per annum 70% of readers are married, out of which 76% have children 65% of respondents take at least three leisure trips a year 87% eat out or order in at least once a week 82% are interested in fashion items, beauty treatments, shopping and keeping fit
NOTE: Statistics are based on our Reader Survey results.
3 SINGAPORE | MEDIAKIT |
MONTHLYMAGAZINE - ADRATE CARD
MONTHLY MAGAZINE
Full page 275 x 210
FOUR COLOUR
SIZE (mm) H x W
PLACEMENT
1 insertion*
6 insertions* 12 insertions*
Half page horizontal 125 x 180
Outside Back Cover
275 x 210
$5,200
Inside Front Cover (DPS)
275 x 420
$6,370
Inside Back Cover
275 x 210
$3,120
Double-page Spread
275 x 420
$4,680
$4,212
$3,978
Full Page
275 x 210
$2,600
$2,340
$2,210
Half Page (Vertical) Half Page (Horizontal)
260 x 85 125 x 180
$1,560
$1,404
$1,326
Quarter Page
125 x 85
$880
$792
$748
Semi-display Page
60 x 85
$480
$432
$408
*Rates exclude GST.
Premium Positioning : Upfront placements are an additional 20%.
We also have other creative production options. Contact us for more information.
MAGAZINE DEADLINE: Ad Booking & Artwork Deadline: 1st of month, one month prior to publication. Editorial Deadline: 1st of month, two months prior to publication.
Quarter page 125 x 85
Half page vertical 260 x 85
ARTWORK SUBMISSION: E hana.kamal@expatliving.sg | T +65 9112 0652 FREELANCE GRAPHIC DESIGNERS: Please contact the Production Team for freelancer contact details. E hana.kamal@expatliving.sg | T +65 9112 0652
Semi display 60 x 85
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DISTRIBUTION
BOOKSTORES Kinokuniya MPH Times Tango Mango WH Smith You can buy Expat Living at the following retailers Free copies are also provided at various events thoughout the year: Expat Living’s own coffee mornings Found in welcome packs at schools’ newcomer mornings Newcomer welcome events organised by relocation companies, clubs and associations Social club events NEWSAGENTS Allscript Thambi @ Holland Village Adpost MGM Foreign Exchange The American Club The British Club OTHERS Selected Cheers stores Selected 7-Eleven stores Selected petrol stations Selected Cold Storage
Monthly Distribution Profile:
20%
Posted directly to readers and subscribers
4%
For sale in major bookstores and newsstands
15,000 printed copies Over 152,000 unique pageviews from our digital edition
Circulation
27%
60,000+ based on average of 4 readers per magazine copy Does not include non-subscriber copies
Readership
49%
Free-to-read in serviced apartments and distributed to newcomers via relocation and moving companies
Retailing for $6.90 and sold in major bookstores and newstands islandwide
Retail
Subscribers, newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafés/restaurants, clubs, hotels, schools, associations, embassies, interior design businesses, serviced apartments, relocation and real estate companies and our online portal
Reading copies delivered free to clubs, associations, F&B outlets, salons, clinics, hotels, embassies, schools, serviced offices and taxi companies
Islandwide Distribution Network
Full distribution list available upon request.
5 SINGAPORE | MEDIAKIT |
EDITORIAL EXAMPLES
PRINT & ONLINE EDITORIAL Stand-alone print editorials can also be uploaded online for 12 months. Includes social media posting and inclusion on e-Newsletter (additional charges apply). Other options include roundup articles and news features.
Full Page Articles
Inside Stories/Roundups
DPS Articles
News Features
Fashion Spreads
Buying Guides/Centrespreads
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CALENDARLISTINGS
EVENT LISTING PACKAGE | $600 Approximately 200-word editorial with image listed on ‘Key Events’ section on Homepage Editorial with image in the Calendar page of our monthly print magazine Listed in the e-Newsletter ‘What’s On’ section to a database of approximately 90K members ONLINE CALENDAR LISTING ONLY | $300 Promoted in the ‘Upcoming Events’ section on our online Calendar section
Material Deadline: Two weeks prior to going live NOTE: Additional costs apply for Facebook posting
200-word Editorial with Image
Listed in the What’s On section in the e-Newsletter
Promoted on Key Events Section on Homepage
Editorial with Image
ARTWORK SUBMISSION : E hana.kamal@expatliving.sg | T +65 9112 0652
7 SINGAPORE | MEDIAKIT |
WEBSITEDEMOGRAPHICS
ONLINE AUDIENCE PROFILE 82% of our online audience is based in Singapore and 18% view the website from overseas. The typical online reader is American, British, Australian or Singaporean and female. She is aged between 24 and 44 and has up to two children. She uses the website to find things to do, research recommendations on shopping, restaurants and bars, or for holidays. She shops online. She also engages with us through our newsletter and accesses our website from her mobile phone when she is out and about. The typical overseas reader is researching a move to Singapore and spends most time in the Singapore Guide and Kids sections, but will also browse through recommended articles.
EXPATLIVING.SG Promote your product or service with banner ads and editorial and roundup content on our website. Our high Google rankings offer prominent visibility with relevant searches. We also feature online competitions, directories, giveaways and updates on news and events.
Male
40%
60%
Female
Visitors 220,000
Visits / Sessions 250,000
GENDER
30 %
23%
MONTHLY VISITS Web Traffic 2022 Average
18%
12%
11%
7%
AGE 18-24 25-34 35-44 45-54 55-64 65+
Pageviews 350,000
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WEBSITERATECARD
DISPLAY ADS | FROM $500 LEADERBOARD: Homepage$1,500,RunofSite$900 MPU: Homepage $1,200, Run of Site $500 Leaderboard and MPU advertising rotates at a 15s interval throughout the site, refreshing every time the browser moves to a new page Each banner has a share of voice of up to 25% (up to four advertisers per banner) Our in-house creative team will assist with the design of your banner for an additional $150 ARTICLE SKYSCRAPER | POA To feature alongside an advertorial or a single relevant roundup
EDITORIAL | FROM $1,800 Content about the client in the form of an advertorial, that may be written by the client or by Expat Living . All content is subject to copy-editing to suit Expat Living ’s style. Up to 600 words; can include multiple images and URLs Promoted on the homepage for one week and a section page for one month, then online for 12 months Includes Facebook posts. Additional boosting can be discussed with your sales manager. TOP-UP $800 for inclusion on e-Newsletter
ROUNDUPS | FROM $800 Content promoted on the homepage for one week and a section page for one month, then online for 12 months. Includes e-Newsletter feature and Facebook posts. Refer to the 2021 Print & Online Editorial Calendar for a full list of annual themes. TOP PLACEMENT | $1,600 150 words and a picture gallery at the top of the roundup SECOND PLACE | $1,200 150 words and a picture SUBSEQUENT SLOTS | $800 150 words and a picture, on a first-come, first-served basis
Leaderboard (728x90px)
Advertorial Content Promoted on Homepage and Section Pages
Article Skyscraper (300x700px) alongside online advertorial
Top Placement on Online Roundup with Picture Gallery
MPU (300x250px)
Second Place on Online Roundup
9 SINGAPORE | MEDIAKIT |
E-NEWSLETTER
EMAILMARKETING
E-NEWSLETTER | OVER 60,000 MEMBERS
ADVERTORIAL FEATURE BOOST | $800 A bolt-on to ensure your advertorial is featured under ‘Essential Reads’ in Expat Living ’s popular e-Newsletter LEADERBOARD AD | $800 Banner ad (728x180px) above ‘In The Know’ section EDITORIAL SLOT | $500 Items under the ‘In The Know’ section should be newsworthy or include discounts to encourage reader action
Advertorial Feature Boost
Material Deadline: Four weeks prior to going live. Limited to nine slots per section | e-Newsletter blast: first and third week of the month
DEDICATED EDM | OVER 40,000 MEMBERS TARGETED EDM @ 35¢ per member | SEGMENTED EDM @ 65¢ per member
Leaderboard Ad
Material Deadline: Two weeks prior to going live. Limited EDM slots available per month, first-booked, first-placed.
Editorial Slot
DEMOGRAPHICS
DEDICATED EDM
35%
25%
Locals
40%
19%
12%
60%
8%
Expats
18-24 25-34 35-44 45-54 55+
NATIONALITY
AGE
Notes All dates are subject to availability.
Content must be upcoming, current and deemed to be of interest to Expat Living readers. Expat Living reserves the right to reject content that is not deemed suitable.
10 | SINGAPORE | MEDIAKIT
SOCIALMEDIA&VIDEO
SOCIAL MEDIA PROMOTION | $1,600 Extend your reach to our followers on social media. Stand-alone Facebook posts are available as a top-up for advertisers. Contact your sales manager for more details.
27K+
VIDEO PROMOTION | POA Add video to your ad buy to reach even more potential customers. We can customise your videos to precisely target your customer. Promoted on our social media and YouTube channels
We can feature you in one of our videos or build one for you from scratch. Ask us for more details.
11 SINGAPORE | MEDIAKIT |
CITY GUIDE 2023 - AD RATE CARD
CITY GUIDE 2023 ADVERTISING RATES
PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
Outside Back Cover
225 x 170
$6,500
Inside Front Cover
225 x 170
$4,200
Full-page editorial with image
Inside Back Cover
225 x 170
$4,000
Page One
225 x 170
$2,600 + 20% loading
Page Two (Facing Welcome Mat)
225 x 170
$2,600 + 20% loading
Double-Page Spread
225 x 340
$4,680
Two full pages of editorial with image
NON-PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
Full Page
225 x 170
$2,600
Full-page editorial with image
Half Page (Vertical) Half Page (Horizontal)
213 x 70 105 x 150
$1,560
Half-page editorial with image
Quarter Page
105 x 70
$880
Quarter-page editorial with image
Premium Positioning : Loading charges apply for the placement of ads in specific sections. *Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.
Artwork Submission T +65 9112 0652 E hana.kamal@expatliving.sg
The City Guide , published in September ,
CITY GUIDE 2023 DEADLINES Early-bird Booking Deadline 1 April 2023 Final Booking Deadline (with Editorial) 1 May 2023 Final Booking Deadline (Ads only) 31 May 2023 Material Deadline 31 May 2023 Publishing Date July 2023
is a comprehensive welcome guide to all aspects of Singapore,
Freelance Graphic Designers Please contact the Production Team for freelancer contact details. T +65 9112 0652 E hana.kamal@expatliving.sg
providing information to people who are interested in moving here, those on reconnaissance trips and those who have recently moved here.
All advertisers are entitled to editorial
Our annual guides offer year-longexposure toyour target audience andare kept throughout the year byour readers for reference.
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CITY GUIDE 2023 - DISTRIBUTION
Annual Distribution:
35% Free to newcomers via relocation companies, associations and schools
Who reads Expat Living ’s City Guide? The City Guide reaches new as well as ‘old’ expats, and locals who enjoy exploring new places and want ideas and personal recommendations on home, family and places to dine and shop. Our target audience spends a large proportion of its disposable income on home, property, education, travelling, dining and other personal services.
13%
For sale in major bookstores and newsstands island-wide
28% Placed in each unit in serviced apartments and free to read at serviced offices
20,000 copies Also available in digital format
Circulation
Retailing for $6.90 and sold at major bookstores and newsstands islandwide
Retail
14% Free to read in clubs and associations, airline lounges, embassies, F&B outlets, salons, clinics, hospitals, hotels
10% Distributed at newcomer events, and fairs
Newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafés/restaurants, clubs, hotels, associations, schools and embassies, and to new arrivals via relocation, realtor, serviced apartments and moving companies and our online portal
Distribution
13 SINGAPORE | MEDIAKIT |
KIDS’ GUIDE 2024 - AD RATE CARD
KIDS’ GUIDE 2024 ADVERTISING RATES
PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
Outside Back Cover
225 x 170
$6,500
Inside Front Cover
225 x 170
$4,200
Full-page editorial with image
Inside Back Cover
225 x 170
$4,000
Page One
225 x 170
$2,600 + 20% loading
Page Two (Facing Welcome Mat)
225 x 170
$2,600 + 20% loading
Double-Page Spread
225 x 340
$4,680
Two full pages of editorial with image
NON-PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
Full Page
225 x 170
$2,600
Full-page editorial with image
Half Page (Vertical) Half Page (Horizontal)
213 x 70 105 x 150
$1,560
Half-page editorial with image
Quarter Page
105 x 70
$880
Quarter-page editorial with image
Premium Positioning: Loading charges apply for the placement of ads in specific sections. *Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.
Artwork Submission T +65 9112 0652 E hana.kamal@expatliving.sg
The Kids’ Guide , published in January , is the quintessential resource for everything child-related in Singapore, guiding parents through choices including preschools, medical care, enrichment classes, furniture, fashion, things to do and heaps more.
KIDS’ GUIDE 2024 DEADLINES Early-bird Booking Deadline 1 October 2023
Final Booking Deadline (with Editorial) 1 November 2023 Final Booking Deadline (Ads only) 30 November 2023 Material Deadline 30 November 2023 Publishing Date January 2024
Freelance Graphic Designers Please contact the Production Team for freelancer contact details. T +65 9112 0652 E hana.kamal@expatliving.sg
All advertisers are entitled to editorial
Our annual guides offer year-longexposure toyour target audience andare kept throughout the year byour readers for reference.
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KIDS’ GUIDE 2024 - DISTRIBUTION
Annual Distribution:
33% Free to newcomers via relocation companies, and clubs and associations
Who reads Expat Living ’s Kids’ Guide? The Kids’ Guide reaches expats as well as local parents with young children who want ideas and personal recommendations on education, enrichment and playdays, health tips for mums and children, and various products and services to help them make the right choices for their child.
13%
For sale in major bookstores and newsstands island-wide
30% Placed in each unit in serviced apartments and free to read at serviced offices
20,000 copies Also available in digital format
Circulation
14% Free to read in kids’ salons, paediatric clinics and hospitals, enrichment centres, schools, F&B outlets, salons, airline lounges, hotels and embassies
Retailing for $6.90 and sold in major bookstores and newstands islandwide
Retail
10% Given out at events such as mothers’ groups and newcomer events and sold at fairs and online
Newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafés/restaurants, clubs, hotels, associations, embassies, serviced apartments, newcomers via relocation and moving companies, schools and kids’ centres and our online portal
Distribution
15 SINGAPORE | MEDIAKIT |
DIRECTMAILERS& LOOSE INSERTS
LOOSE INSERTIONS
DIRECT MAILERS (Envelopes and Postcards)
PACKAGE
SUBSCRIBERS NEWCOMERS
$1.10 + postage
COST PER ENVELOPE*
Quantity
3,000
Call us for more information
Cost per insert
$0.45
$0.45
$0.30
POSTAGE (up to 20gm)
$0.37
POSTAGE (21 – 40gm)
Notes Insertions are sent with the monthly magazine or guides Newcomers package goes to serviced apartments and relocation companies Requirements Inserts must fit dimensions of 265mm x 190mm (monthly magazine) and 215mm x 150mm (guides) Each insert must not weigh more than 20gm and there is a maximum of four insertions per magazine/guide Client to produce actual insert for approval by Expat Living Delivery date is the 18th of the month, one month prior to publication
*Where letter shopping is required, i.e., packing letters/cards into envelopes.
$1 + postage
COST PER POSTCARD**
$0.30
POSTAGE (up to 20gm)
$0.37
POSTAGE (21 – 40gm)
**Postcard should not exceed 114mm x 162mm Paper quality should be at least 230gsm
Mailout Options Other mailing options: Districts and business-to-business (please consult your sales manager) A minimum of 1,500 pieces is required for direct mailers
CARRIER SHEET
PACKAGE
SUBSCRIBERS
Quantity
3,000
Notes Direct mailers are not sent with any magazine or guide Mails must fit standard envelope sizes: C4, C5, C6 and DL or specified standard mail sizes Postage costs are determined by weight, size and material of mailer Requirements Client to produce actual insert for approval by Expat Living Client to provide weight of mailers and date of dissemination Insert to be delivered three weeks prior to dissemination date
Cost (per unit/issue)
$1,900
Paper
4C by 0C, 80gsm wood-free paper, loose sheet
Requirements Artwork dimensions 120mm(h) by 190mm(w), 300 dpi resolution, jpg format
ARTWORK SUBMISSION : E hana.kamal@expatliving.sg | T +65 9112 0652
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CREATIVE BUYS
QUALITY (Colour, Paper & Lamination)
FINISHED SIZE (mm) H x W
OPEN SIZE (mm) H x W
COST (Per Unit/Issue)
TIPPED-IN INSERT
4C by 0C
Monthly Magazine
275 x 207
NA
$5,300 | $5,600*
190gsm artcard, tipped-in between signatures
All Guides
225 x 167
NA
$4,600 | $4,800*
4C by 4C
Monthly Magazine
275 x 207
NA
$5,500 | $5,800*
190gsm artcard, tipped-in between signatures
All Guides
225 x 167
NA
$4,600 | $5,000*
DPS FRONT FOLD
157gsm artpaper
Monthly Magazine
275 x 207
275 x 402
$6,700 | $7,100*
4C by 4C, tipped-in between signatures
All Guides
225 x 167
225 x 325
$5,100 | $5,400*
190gsm artcard
Monthly Magazine
275 x 207
275 x 402
$7,900 | $9,100*
4C by 4C, tipped-in between signatures
All Guides
225 x 167
225 x 325
$5,600 | $6,000*
GATEFOLD Front Cover
275 x 210
275 x 630
$16,000
4C by 4C, 260gsm artcard with gloss lamination
Back Cover
275 x 210
275 x 630
$15,900
128gsm artcard with gloss lamination 260gsm artcard with gloss lamination
BELLYBAND
65 X 210
65 X 515
POA
BOOKMARK
220 X 55
NA
$3,400
COVER TIP-ON
NA
70 X 140
NA
POA
* Cost of product with perforation ** POA for other products, material and finishing Please note, product sampling (retail) options are available too. Please contact our marketing team for more information at circulation@expatliving.sg.
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GIVEAWAYS&COMPETITIONS
GIVEAWAYS & COMPETITIONS Clients can participate in our monthly giveaways and competitions for coverage and exposure opportunities.
Subscription Offer
GIVEAWAY/ COMPETITION
MINIMUM VALUE
MINIMUM QUANTITY
EXPOSURE
Approximately half-page coverage with picture in the magazine. Online coverage in terms of subscription marketing campaign for the month – e.g. MPU advertising online.
SUBSCRIPTION OFFER
$70
50
Max. six per month One per section (Max. five)
One post on EL’s Facebook Page with a picture and URL. Competition entries will be made on Expat Living’s dedicated competitions page.
FACEBOOK COMPETITION
Varies
Approximately quarter-page coverage with picture in the magazine (in relevant category section). Online coverage on dedicated landing page under Competitions for entries. Approximately full-page coverage with picture in the magazine, either upfront in News section or in category section (to be determined by our production department). Online coverage on dedicated landing page under Competitions for entries.
MONTHLY MAGAZINE COMPETITION MONTHLY COMPETITION – GRAND PRIZE
$250
$2,500 One per issue
Approximately 50 words exposure under the Best Letter column in the magazine. We can also include a small image/logo.
BEST LETTER SPONSORSHIP
$150
One
Monthly Competitions & Giveaways
Monthly Competition – Grand Prize
Best Letter Sponsorship
Facebook Competition
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EVENTS
Options for getting involved in our fabulous 2023 events programme:
EL EVENTS We offer sponsorship opportunities for our events, which are held regularly. Along with the opportunity to be involved as a venue client, goodie bags and door or raffle prizes are available for sponsorship and there is the opportunity to have tables at the event and/or participate as a speaker. Our regular events include newcomer events, coffee mornings, events for mums, and other ad hoc events.
CO-TITLE SPONSOR | $5,000 As a co-title sponsor of the event, you will be mentioned in the event title across all collateral, print and online, plus have presence at the event including being able to include information in the event goodie bag. EVENT SPONSOR | POA As an event sponsor you will be mentioned in the event artwork, both print and online, plus have a presence at the event, and be able to include information in the goodie bag. GOODIE BAG SPONSOR | POA You can pay to be a goodie bag sponsor for as many events as you like. You can include any promotional material and will get direct access to event guests through these bags or FOC depending on value. ONLINE EVENTS | POA We can execute online events within our community and network which will be promoted on our print magazine, website, social media channels, dedicated EL Events EDM and inclusion in our eNewsletter.
REGULAR EL EVENTS
SPONSORSHIP OPPORTUNITIES
NEWCOMER EVENTS Quarterly events, held in the evenings. Estimated audience size will be approximately 80-100 guests per event.
Along with the opportunity to be involved as a venue client and sponsor, things like decorations, games, goodie bags, beauty touch-up stations, photography and raffle prizes can also be sponsored.
MUMS & BABIES/ COFFEE MORNINGS
Along with the opportunity to be involved as a venue client, goodie bags are available for sponsorship and there is the opportunity to have tables at the event and/or participate as a speaker.
Bi-monthly events, held in the mornings. Estimated audience size approximately 30-40 guests.
Examples of topics or themes include workshops on setting up a business in Singapore, talks by inspirational women in Singapore, a panel event on getting the inside scoop on living in Singapore, and craft events (e.g., flower-arranging workshops).
AD HOC EVENTS These events are held as and when requested. Ideally, 50-100 guests would be invited.
NOTE : Event sizes are subject to current Government guidelines.
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PRINT EDITORIAL CALENDAR 2023/24
HOME
ISSUE / THEMES & FEATURES
LIFE & FAMILY
WINE & DINE
TRAVEL
Happy Client
Centrespread
Kids’ Enrichment & Activities Co-working Spaces & Serviced Offices
Nutrition, Healthy Eating & Detox Japanese Vegetarian
JANUARY
Dining Tables
Dining Rooms
Driving Holidays
Social Clubs Insurance
Greek Best Restaurants
Malaysia Family-friendly Holidays
FEBRUARY
Children’s Furniture
Children’s Rooms
New Zealand Maldives Safaris Travel Insurance
MARCH
Beds
Bedrooms
Mexican & Tex-Mex
Kitchens & Bathrooms Bathroom Electronics & Kitchen Appliances
Serviced Apartments Customised Furniture
Best Brunches Online Wine / Drinks Delivery
APRIL
Preschools
Adventure Holidays
Best Breakfasts Spanish & Tapas
Japan Beach Breaks
MAY
Movers & Removalists Sideboards, Benches & Consoles
Summer Camps / Classes
Schools Children’s Parties Maid Agencies
Outdoor Furniture & Accessories
Private Dining Afternoon Tea
Vietnam Weddings & Romance
JUNE
Outdoor Furniture
Living Room Furniture Soft Furnishings Technology: AV Equipment
Adult Enrichment Financial Advisors
Supermarkets & Grocers Rooftop Restaurants & Bars
India Skiing
JULY
Sofas
Italian Ladies’ Lunch Spots Ladies’ Nights
Home Offices & IT Solutions
Home Offices & IT Solutions
Australia Short Breaks
AUGUST
Auto Leasing, Rental & Sharing
Performing Arts Photographers
Indonesia Sailing, Boating & Cruising
SEPTEMBER
Antiques
Antiques
Best Cakes
Cambodia Spas & Golf Breaks Staycations
Art Storage
Steakhouses & Butchers Catering
OCTOBER
Art
Preschool Outdoor Play
School Trips Pets
Indian Middle Eastern
NOVEMBER
Interior Design
Lamps & Lights
Thailand
Legal Advice: Divorce & Mediation Christmas Gift Guide (Centrespread)
DECEMBER
Carpets
Chairs
Christmas Dining
Hong Kong
NOTE: Correct as of October 2022.
20 | SINGAPORE | MEDIAKIT
PRINT EDITORIAL CALENDAR 2023/24
ISSUE / THEMES & FEATURES
HAIR, BEAUTY & WELLNESS
HEALTH
FITNESS
STYLE
JANUARY
Health Checks
Getting Fit for the New Year
Luxury Spas
Active Wear & Sports Shoes
Lashes & Brows Slimming & Body Treatments
FEBRUARY
Veins
Motivation Tips
Jewellery
Salon Facials Blonde Highlights
MARCH
Fertility, Pregnancy & Childbirth Yoga & Pilates
Menswear
Eyes Digestive Health
Clinical Facials Massages
Dress for Your Body Type Ethical Fashion
APRIL
Sport / Activity Getaways
Ear, Nose & Throat (ENT) Sun Damage
Frizzy & Curly Hair Cosmetic Surgery
MAY
Outdoor Fitness
Beach & Resort Wear
Natural & Organic Products Botox, Fillers & Injectibles
Brunch & High Tea Swimwear
JUNE
Complementary Health
Gyms
Hair Care Dermatology
JULY
Teeth & Oral Care
Working Out While Travelling
Womenswear
Anti-ageing Hair Loss
Local Designers Diamonds & Gems
AUGUST
Surgery & Critical Health
Martial Arts
Spas Mani Pedi
SEPTEMBER
Bones & Joints
Personal Training
Tailors & Dressmakers
Breast Cancer Women’s Health Tests Counselling
Beautiful Eyes Barbers & Men’s Haircare
OCTOBER
Running
Bespoke Jewellery
Aesthetic & Cosmetic Treatments Hair Removal
Men’s Health Teeth Whitening
NOVEMBER
Home Workouts
Top 10 Places for a Shirt
Child & Family Health Kids’ Oral Care
DECEMBER
Power Workouts
Light & Laser Treatments
Party & Cocktail Wear
NOTE: Correct as of October 2022.
21 SINGAPORE | MEDIAKIT |
ONLINEEDITORIAL CALENDAR 2023/24
ISSUE / THEMES & FEATURES
LIVING IN SINGAPORE
THINGS TO DO
KIDS
HOMES
Learning Play & Educational Toys Counselling for Kids Kids’ Rugby Clubs
Sofas Home Services Best Furniture Shops in Singapore Cushions, Curtains & Upholstery Online Home Shopping Moving Speciality Goods
Schools – Curriculums Schools – Outdoor Education
Dempsey Guide CNY
JANUARY
Easter Valentine’s Day Fun Things to Do in Singapore
Schools – Serviced Learning New Cars
FEBRUARY
Top 30 Kids’ Stores
East Coast Guide Leaving Gifts
Interior Designers Artworks for the Home
MARCH
Universities & Career Guidance
Easter Activities
Schools – Facilities & Programmes STEAM vs STEM Legal Advice: Wills
Mother’s Day Holland Village Guide
Furniture Rental Coffee Tables
APRIL
Kids’ Shoes
Antiques Mattresses
Setting Up a Business Wedding Venues Digital Learning
Father’s Day Fancy Dress & Costume Hire
Family Portraits Kids’ Football Clubs
MAY
Lamps & Lights Water Purifiers
Customised Furniture Children’s Furniture 15 Go-to Homeware Stores
Schools – Counselling & Therapies Dog Grooming & Pet-friendly Hotels
Fun for Adults & Teens Things to Do with Visitors
Neighbourhood Preschools Kids’ Gear
JUNE
Pets Schools – Languages Schools – Mandarin Immersion
Carpets & Rugs Affordable Furniture Online Florists
Things to Do on National Day Weekend
JULY
Great Play Areas for Kids
New Baby Gear Structured vs Unstructured Preschools
Life & Health Insurance Legal Advice: Civil Law & Litigation
10 Home Décor Stores Tropical Furniture & Décor
AUGUST
F1 Weekend
Sports Clubs Schools – Sports International Money Transfer Schools – ECAs Legal Advice: Criminal Law Immigration & PR
Outdoor Living Ideas Designer Furniture Air Purifiers
SEPTEMBER
Adventures with Children
Learning Difficulties Support
Int’l Schools Early Years Winter Holiday Camps
Tan Boon Liat Building Renovations & Repairs
OCTOBER
Cinemas
Renting Property Schools – Performing Arts & Music Christmas Activities
Online Shopping Deals Christmas Gifts for Women Christmas Gifts for Men
Beds & Linen Domestic Movers Christmas Gifts for the Home
Finding Santa in Singapore Christmas Gifts for Kids & Teens
NOVEMBER
Property Investment Serviced Apartments
Beautiful Tableware Teak Furniture
DECEMBER
New Year’s Eve Guide
NOTE: Correct as of October 2022. These are online-only roundups. Please see Print Editorial Calendar 2023 for roundups that run in the magazine and online.
22 | SINGAPORE | MEDIAKIT
ONLINEEDITORIAL CALENDAR 2023/24
ISSUE / THEMES & FEATURES
WINE & DINE
STYLE & BEAUTY
HEALTH & FITNESS
JANUARY
East Coast Dining
Style & Beauty Solutions
FEBRUARY
Easter Dining
Tattoos
St. Patrick’s Day Online Wine / Drinks Delivery
Heart Attacks Chiropractors
MARCH
Online Beauty Shopping
APRIL
Mother’s Day Dining
Where to Buy a Sari
Osteopaths
Golf Courses (SG & Region) Physiotherapy Prostate Cancer
MAY
Tanning
JUNE
Father’s Day Dining
Online Fashion
Essential Oils
Secondhand & Vintage Fashion
JULY
Bars Showing Sport
Well Woman Checks
Teeth Straightening Health Supplements
AUGUST
Mooncakes
Top 10 Bridal Boutiques
SEPTEMBER
Oktoberfest
Masks
Pregnancy
OCTOBER
Thanksgiving
Piercings
Men’s Health Checks
Fashion Rentals & Subscriptions
Cycling Lasik
NOVEMBER
Cool Bars
DECEMBER
New Year’s Eve Guide
Blow-drys & Blowouts
NOTE: Correct as of October 2022. These are online-only roundups. Please see Print Editorial Calendar 2023 for roundups that run in the magazine and online.
23 SINGAPORE | MEDIAKIT |
WHATOURCLIENTSSAY...
I’ve worked with Expat Living for more than 16 years, since their very first edition. They have always delivered a significant number of newcomers, as well as reaching expats and locals who have lived in Singapore a long time and discovered us through the magazine. The online platform is easy to navigate, as well as always having updated content. The paid online posts generate a good amount of traffic to our website and we are able to utilise their centre spread features to showcase products. And on top of this, they have a fantastic team who are responsive and flexible and deliver great customer service.
Arete Culture has advertised with Expat Living for the past five years and we’ve seen amazing results from the partnership. Expat Living is a publication that consistently delivers quality results and the team has repeatedly gone over and above to support us. Both the editorial and client servicing teams are organised, resourceful and always ready to offer their professional insight to help us better position ourselves to their readers.
– Caroline Chin Geyler, Arete Culture Asia areteculture.com
Shopping at Tiffany’s has worked with E xpat Living for a number of years. From the professional and helpful team, to the volume and diversity of expats who read the magazine religiously every month, we have always found they deliver results, helping to get your brand known amongst the expat community in Singapore. The ever-expanding website and their social media platforms are becoming a go-to for all things expat on the island – an insider’s guide to the real Singapore!
– Geri Murphy, Originals originals.com.sg
Advertising with Expat Living has given us wide exposure and has helped us transmit information about our services to a relevant and large audience. The magazine is very reader-friendly, well laid out, informative, and it cuts across topics that are of interest and bring together the expat community.
If you want to market to the expat community in Singapore, Expat Living is the way to go. Fully integrated campaigns using the well-established magazine and ever-growing online properties specifically targeted to expats living in Singapore are only possible with Expat Living . Plus, the EL team is just a real pleasure to work with.
– Tania Tulen, Shopping at Tiffany’s shoppingattiffanys.com
– Franca Ciambella, Consilium Law Corporation consiliumlaw.com.sg
– Gunther Scherz, Cutis Medical Laser Clinics cutislaserclinics.com
24 | SINGAPORE | MEDIAKIT
General Enquiries: +65 9112 0652 | info@expatliving.sg Advertising Sales: sales@expatliving.sg Subscription: subscription@expatliving.sg Production: production@expatliving.sg Editorial & Media Releases : editorial@expatliving.sg Calendar of Events : calendar@expatliving.sg Events: events@expatliving.sg Expat Living Hong Kong: info@expatliving.hk | sales@expatliving.hk | subscription@expatliving.hk Websites: expatliving.sg | expatliving.hk Published by: Expat Living Publications Pte Ltd, 36 Carpenter Street, #02-01 The Hive, Singapore 059915 Contact Us
25 SINGAPORE | MEDIAKIT |
EVERYTHINGYOUNEEDTOREACHYOURAUDIENCE
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Online @ expatliving.sg | expatliving.hk Digital Mail e-Newsletter, dedicated EDM
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26 | SINGAPORE | MEDIAKIT
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