Expat Living Singapore Media Kit 2023 - 2024

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MEDIA KIT 2023/24

1 SINGAPORE | MEDIAKIT |

ALLABOUTUS

POWERFUL REACH

Welcome to the world of Expat Living!

Our audited print edition has a redership of over 60,000* and our website receives over 300,000 viewers each month.

With so many options available, how do you know which is the best way to reach an affluent, involved and relevant market?

We know it’s changed out there; it’s tough – you have to reach out on so many levels, and as a business owner that means more time and often more money. Branding is still critical – your name must be front of mind with potential clients. Recall needs to be high. Visibility on social media needs to be high. And repetition of the message is often the only way to get a person to commit or connect, or take the next step. We all know how many times we have to see an ad or an email to get us to respond. Our database has been organically grown, so only thosewhowant to receive our digital offering do so. This means our open rates are above average. Our website is made up of fabulous content built up over nine years. Our e-mag is quick and easy to read. Our Facebook likes are organically grown. We create focused events ranging from workshops to shows to enable you to be in front of your target market. We’re the one-stop shop for anything relating to people wanting to move here, or who want to make the most of Singapore life – for expats and Singaporeans too. We can put together the perfect combination tomake your life easier and your marketing strategy more efficient and effective. We want to save you time and money. We have been around since 2002, and have evolved in line with the changes in the media landscape.

SPENDING POWER

DEMOGRAPHIC PROFILE Our readers are mostly affluent expats and locals, aged between 25 and 44. Our readers spend a large portion of their income on areas such as travel, wine and dine, education, entertainment, financial services, home décor, beauty, healthcare and more. STRONG RETENTION Our magazines are retained for months beyond release date, with advertising and editorials used as reference for purchase decisions.

REBECCA BISSET Editor-in-Chief

P.S. You can get in touch with us at sales@expatliving.sg or Whatsapp +65 9112 0652.

We look forward to working with you!

*Based on our Reader Survey results on the number of people who read a single copy.

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PRINT DEMOGRAPHICS

THE PERSONA The typical Expat Living reader is an expat married mother, aged between 35 and 44. She balances her life in Singapore with shopping, has a stylish flair, loves to pamper herself and stay in shape, and enjoys taking holidays at least two to four times a year. She either works full-time or manages her own business, lives in a rented condominium or landed property, and has two young children who go to an international school. The family plans on being here for the foreseeable future. She prefers the print format of Expat Living and reads every edition, taking between one and two hours to do so. Her husband and sometimes other female friends will read it. She visits expatliving.sg and our social media pages regularly and is interested in finding information on holidays or activities with kids. READER DEMOGRAPHICS 56% are aged between 25 and 44 years 75% female and 25% male readers 60% expats and 40% local

The print edition enjoys repeated reading and is passed on to family and friends, giving the magazine a wide readership.

Our subscriber base comprises a mix of individuals and businesses. For sale in major bookstores, supermarkets and newsstands island-wide. Free-to-read copies in serviced apartments, serviced offices and targeted areas such as schools, salons, clinics, embassies, clubs and associations, taxi companies, airline lounges, cafés and restaurants, hotels, and advertisers’ outlets. Distributed to newcomers via international relocation and moving companies. Complimentary copies are provided at various fairs, events and exhibitions throughout the year. The digital edition offers unlimited exposure online and is viewed in 50+ countries.

67% earn above $100,000 per annum 70% of readers are married, out of which 76% have children 65% of respondents take at least three leisure trips a year 87% eat out or order in at least once a week 82% are interested in fashion items, beauty treatments, shopping and keeping fit

NOTE: Statistics are based on our 2021 and 2020 Reader Survey results.

3 SINGAPORE | MEDIAKIT |

MONTHLYMAGAZINE - ADRATE CARD

MONTHLY MAGAZINE

Full page 275 x 210

FOUR COLOUR

SIZE (mm) H x W

PLACEMENT

1 insertion*

6 insertions* 12 insertions*

Half page horizontal 125 x 180

Outside Back Cover

275 x 210

$5,200

Inside Front Cover (DPS)

275 x 420

$6,370

Inside Back Cover

275 x 210

$3,120

Double-page Spread

275 x 420

$4,680

$4,212

$3,978

Full Page

275 x 210

$2,600

$2,340

$2,210

Half Page (Vertical) Half Page (Horizontal)

260 x 85 125 x 180

$1,560

$1,404

$1,326

Quarter Page

125 x 85

$880

$792

$748

Semi-display Page

60 x 85

$480

$432

$408

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*Rates exclude GST.

Premium Positioning : Upfront placements are an additional 20%.

We also have other creative production options. Contact us for more information.

MAGAZINE DEADLINE: Ad Booking & Artwork Deadline: 1st of month, one month prior to publication. Editorial Deadline: 1st of month, two months prior to publication.

Quarter page 125 x 85

Half page vertical 260 x 85

ARTWORK SUBMISSION: E hana.kamal@expatliving.sg | T +65 9112 0652 FREELANCE GRAPHIC DESIGNERS: Please contact the Production Team for freelancer contact details. E hana.kamal@expatliving.sg | T +65 9112 0652

Semi display 60 x 85

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DISTRIBUTION

BOOKSTORES Kinokuniya MPH Times Tango Mango WH Smith You can buy Expat Living at the following retailers Free copies are also provided at various events thoughout the year: Expat Living’s own coffee mornings Found in welcome packs at schools’ newcomer mornings Newcomer welcome events organised by relocation companies, clubs and associations Social club events NEWSAGENTS Allscript Thambi @ Holland Village Adpost MGM Foreign Exchange The American Club The British Club OTHERS Selected Cheers stores Selected 7-Eleven stores Selected petrol stations Selected Cold Storage

Monthly Distribution Profile:

20%

Posted directly to readers and subscribers

For sale in major bookstores and newsstands

15,000 printed copies Over 152,000 unique pageviews from our digital edition

Circulation

27%

60,000+ based on average of 4 readers per magazine copy Does not include non-subscriber copies

Readership

49%

Free-to-read in serviced apartments and distributed to newcomers via relocation and moving companies

Retailing for $6.90 and sold in major bookstores and newstands islandwide

Retail

Subscribers, newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafés/restaurants, clubs, hotels, schools, associations, embassies, interior design businesses, serviced apartments, relocation and real estate companies and our online portal

Reading copies delivered free to clubs, associations, F&B outlets, salons, clinics, hotels, embassies, schools, serviced offices and taxi companies

Islandwide Distribution Network

Full distribution list available upon request.

5 SINGAPORE | MEDIAKIT |

EDITORIAL EXAMPLES

PRINT & ONLINE EDITORIAL Stand-alone print editorials can be uploaded online for 12 months from $2,600. Includes social media posting and $500 for inclusion on e-Newsletter. Roundups and news features are from $800.

Full Page Articles

Inside Stories/Roundups

DPS Articles

HOME & PROPERTY

WINE & DINE

Stylin’

Bring that summer sunshine indoors with these trendy tips for your home. We may not have your regular four seasons in Singapore, but we’re no stranger to summer heat. This month brings us smack bang into the middle of the region’s “dry” season, with climbing temperatures and typically dryer days than normal. So while you’re escaping the heat, why not take the opportunity to give your home interior a summer refresh? Here are a few tips from Altfield Interiors to switch up your style and invite those summer vibes in. Open your home and recreate the sunshine and greenery indoors with big leafy green plants in all shapes and sizes. Play around with ferns or large statement planters. Don’t have a green thumb? Don’t worry! Simply invest in a regular bloom delivery, decorative vases or tropical fabric and upholstery. #1 Go Green

#4 Frame It

This is a great trick for those in rented homes. Find a beautiful fabric or wallpaper that captures your heart and frame it in panels. This way, you can hang it on your wall and enjoy it even after you move, or simply replace it the next season. #5 Take it to the Table Bring a touch of summer style to your dining table with bright and colourful tablecloths, runners and placemats. Or, if you’re lucky enough to have an outdoor area, try a garden picnic in the shade, or afternoon tea on the verandah.

#2 Be Bold

Just like you would experiment with your outfit, revel in the season’s colour and pattern trends. Be inspired by the catalogues or Pinterest pages and dip your toe into bolder colours and decorative accents around the house. #3 Lighten Up In European grand houses, white slip covers were often used to lighten rooms and bring in a more relaxed vibe during summer. Remember, you don’t always need to buy new; you can often just re-cover. Or, toy with blue and white tones – nothing says summer like the azure blue of the Mediterranean or that Hamptons beach-house look!

Pre-order your Christmas essentials from this sustainable, ethical fine grocer in Singapore.

It’s easy to find yourself frazzled in the lead up to celebrations in December. As joyous as the occasion is, we’ve all at some point found ourselves with too much to do and too little time. Thankfully, grocers are savvy to these problems – which is why they offer some of the easiest, most fuss-free ways to sort out your Christmas shopping. One option for avoiding the pre-holiday jitters and planning your groceries ahead of time is Sasha’s Fine Foods . The well-loved online grocer has been a popular choice for some time now for food-conscious shoppers who want fully traceable, ethically sourced meat, fish and plant-based products. With a broad range of other products like artisan beer, wine, fruit, vegetables, cakes, pastries and cheese, it’s a one-stop shop for all your festive needs. MAINS For your Christmas centrepiece, Sasha’s offers an ethically sourced, frozen, pre-basted turkey from leading French poultry specialist Société Bretonne de Volaille. To add to your holiday spread, the grocer stocks an extensive range of meats sourced from small-scale, inspirational farmers. Christmas roasts are another iconic dish for the season; one hearty option is the Wicks Manor boneless half ham, which is available smoked or unsmoked.

DESSERTS No Christmas feast is complete without an array of sweet treats. Comfort classics like mince pies and log cakes are available, along with exquisite creations including a Borsari pear and chocolate panettone. If you prefer a more savoury after-dinner offering, craft the perfect cheese board with fresh Italian burrata, Tours De Paris Brie and slivers of Parma ham – and keep an eye out for more offerings becoming available between now and Christmas. DRINKS In line with Sasha’s focus on sustainable products, the grocery offers a selection of beers fromCRUST group. The brand’s line-up of artisan beers is made with upcycled ingredients like bread and fruit peels sourced from service and retail partners. Available beers include the crisp and refreshing Toasted Lager and the flavour-filled Breaking Bread Pale Ale. If you prefer a hoppier brew that won’t weigh you down, try the I Knead An Easy IPA. Other options include craft spirits like Brass Lion and Silent Pool gins, Diplomatico rum and Black Cow vodka. Also available are a carbon neutral Bression-Lourdeaux Champagne and Ilauri Extra Dry Prosecco. How to order

Formore colourful ideas and seasonal fabrics, visit Altfield Interiors at #07-10 Central Mall Office Tower, 1 Magazine Road.

6909 2768 | @altfieldinteriorssng

If you’re keen on cutting down the time spent in the kitchen, you can also pick up quick finger-food options like Our Very Own (OVO) sausage rolls and Wick’s Manor pork chipolatas. For lighter options, sustainably farmed salmon and Vietnamese shell-off tiger prawns will be a welcome addition to any spread.

Christmas pre-orders are available from2 to 10 November and there’s no minimum order for deliveries. Free delivery is available for orders above $100. Orders of $150 and above qualify for free same-day delivery between Monday and Saturday, if you order before 1pm. And, if you’re concerned about your environmental impact, you’ll be happy to know that the grocer’s delivery fleet is carbon neutral.

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News Features

Fashion Spreads

Buying Guides/Centrespreads

HEALTH & FITNESS

HOME & PROPERTY

WHAT’S NEW

Health Help

WHAT’S NEW

A “creaky” knee is commonly due to an osteoarthritic knee, which occurs when the cartilage of the joints has thinned out and loose fragments are floating within the knee. Most times, runners can continue with their activities. However, a runner should seek medical attention if the knee is swollen or if daily activities have been altered to cope with the niggling knee issues for a long period of time. Medical evaluations can exclude more serious injuries such as a meniscus or a ligament tear. Knee pain from running up and down slopes can also radiate from the kneecap (patella femoral joint) due to certain conditions including iliotibial band syndrome (an overuse injury of the connective tissues in the knee, thigh and hip) and patella femoral osteoarthritis, which can result from increased pressure and force exerted on the surface of the joint when running on inclines. My knee creaks when I run and it’s especially sore when I run up and down hills. Should I be concerned?

Running repeatedly can also stress the patella tendon, the muscle that stretches from the kneecap to the shinbone at the front of the leg. It can become inflamed, resulting in pain on or under the kneecap. If you feel this type of pain, you should: • Stop repeating the activity that is causing the pain to prevent it from getting worse; • splint or brace the knee to decrease the stress on the tendon; • consider taking anti-inflammatory medications to decrease the inflammation and pain; • consider shockwave therapy and physiotherapy to help strengthen the surrounding muscles; and, • consider PRP (platelet rich plasma) injections to stimulate the healing process. Of course, it’s best to consult your doctor if you think you have any of these conditions. Spire Orthopaedic Centre • #18-03 Royal Square Medical Centre, 101 Irrawaddy Road | 6970 4468 • #08-04 Gleneagles Medical Centre, 6 Napier Road 6970 6628 spireortho.com.sg

Furnishings Fancy

Dr Ambrose Yung Specialist orthopaedic surgeon

Sustainable Tables As par t of her increas ing move towards environmental sustainability, Visha Nelson, owner of The Cinnamon Room, is now selling sustainably sourced mahogany wood side tables. The material is sourced from Singapore’s own mahogany trees, salvaged from land development exercises and routine maintenance work. With its rich, fiery hue and subtle grain detail, these tables are fully customisable in terms of height, size, style of legs and carving design. Find out how to get your slice of Singapore in the showroom at Holland Village, 43 Jalan Merah Saga, #02-74. See thecinnamonroom.com for opening hours.

Cedarwood is an essential oil that reaps more than one benefit. In fact, its antiseptic, antifungal, antimicrobial, anti-inflammatory and diuretic components make it extra advantageous. Here are five reasons why you should consider using this essential oil. #1 It’s a natural insect repellent (bugs hate that pine scent!) #2 It’s a natural decongestant and can help clear phlegm #3 It can help soothe scalp conditions like eczema and dandruff (add some to your shampoo!) #4 It’s a natural astringent and can help with skin conditions like acne #5 It can help relieve anxiety and stress, thanks to its soothing effects Read more about essential oils at expatliving.sg/health. Spotlight on CedarwoodOil

itsollie.com

Add a little designer flourish to your home in a really simple way with some beautiful furnishings – perfect for cushions, curtains and more. Altfield Interiors offers a range of exclusive international furnishing brands, from Ralph Lauren Home’s classic American style to the glamorous Italian textiles of Loro Piana and Armani/ Casa-Rubelli. There are also indoor-outdoor fabrics from Australian brand Westbury, which are perfect for Singapore’s climate, as well as busy family homes with children and pets. Head to the showroom at 1 Magazine Road, #07-10 Central Mall Office Tower, to check out the collections.

Coffee Date Impress your friends wi th bar ista-style co f f e e s t r a i g h t from your home, with De’Longhi ’s newl y l aunched

pump espresso coffee machine. La Specialista Prestigio is a luxury craft coffee mach i ne a imed at producing an authentic at-home bar ista cof fee experience. It comes with eight

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grinding levels and an active temperature control; Brad Pitt not included. shop.delonghi.com/dl_sg

NOVEMBER2021

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14/10/21 10:50 AM

6 | SINGAPORE | MEDIAKIT

CALENDARLISTINGS

EVENT LISTING PACKAGE | $600 Approximately 200-word editorial with image listed on ‘Key Events’ section on Homepage Editorial with image in the Calendar page of our monthly print magazine Listed in the e-Newsletter ‘What’s On’ section to a database of approximately 90K members ONLINE CALENDAR LISTING ONLY | $300 Promoted in the ‘Upcoming Events’ section on our online Calendar section

Material Deadline: Two weeks prior to going live NOTE: Additional costs apply for Facebook posting

200-word Editorial with Image

Listed in the What’s On section in the e-Newsletter

Promoted on Key Events Section on Homepage

Editorial with Image

ARTWORK SUBMISSION : E hana.kamal@expatliving.sg | T +65 9112 0652

7 SINGAPORE | MEDIAKIT |

WEBSITEDEMOGRAPHICS

ONLINE AUDIENCE PROFILE 82% of our online audience is based in Singapore and 18% view the website from overseas. The typical online reader is American, British, Australian or Singaporean and female. She is aged between 24 and 44 and has up to two children. She uses the website to find things to do, research recommendations on shopping, restaurants and bars, or for holidays. She shops online. She also engages with us through our newsletter and accesses our website from her mobile phone when she is out and about. The typical overseas reader is researching a move to Singapore and spends most time in the Singapore Guide and Kids sections, but will also browse through recommended articles.

EXPATLIVING.SG Promote your product or service with banner ads and editorial and roundup content on our website. Our high Google rankings offer prominent visibility with relevant searches. We also feature online competitions, directories, giveaways and updates on news and events.

Male

40%

60%

Female

Visitors 220,000

Visits / Sessions 250,000

GENDER

30 %

23%

MONTHLY VISITS Web Traffic 2022 Average

18%

12%

11%

AGE 18-24 25-34 35-44 45-54 55-64 65+

Pageviews 350,000

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WEBSITERATECARD

DISPLAY ADS | FROM $500 LEADERBOARD: Homepage$1,500,RunofSite$900 MPU: Homepage $1,200, Run of Site $500 Leaderboard and MPU advertising rotates at a 15s interval throughout the site, refreshing every time the browser moves to a new page Each banner has a share of voice of up to 25% (up to four advertisers per banner) Our in-house creative team will assist with the design of your banner for an additional $150 ARTICLE SKYSCRAPER | POA To feature alongside an advertorial or a single relevant roundup

EDITORIAL | FROM $1,800 Content about the client in the form of an advertorial, that may be written by the client or by Expat Living . All content is subject to copy-editing to suit Expat Living ’s style. Up to 600 words; can include multiple images and URLs Promoted on the homepage for one week and a section page for one month, then online for 12 months Includes Facebook posts. Additional boosting can be discussed with your sales manager. TOP-UP $800 for inclusion on e-Newsletter

ROUNDUPS | FROM $800 Content promoted on the homepage for one week and a section page for one month, then online for 12 months. Includes e-Newsletter feature and Facebook posts. Refer to the 2021 Print & Online Editorial Calendar for a full list of annual themes. TOP PLACEMENT | $1,600 150 words and a picture gallery at the top of the roundup SECOND PLACE | $1,200 150 words and a picture SUBSEQUENT SLOTS | $800 150 words and a picture, on a first-come, first-served basis

Leaderboard (728x90px)

Advertorial Content Promoted on Homepage and Section Pages

Article Skyscraper (300x700px) alongside online advertorial

Top Placement on Online Roundup with Picture Gallery

MPU (300x250px)

Second Place on Online Roundup

9 SINGAPORE | MEDIAKIT |

E-NEWSLETTER

EMAILMARKETING

E-NEWSLETTER | OVER 60,000 MEMBERS

ADVERTORIAL FEATURE BOOST | $800 A bolt-on to ensure your advertorial is featured under ‘Essential Reads’ in Expat Living ’s popular e-Newsletter LEADERBOARD AD | $800 Banner ad (728x180px) above ‘In The Know’ section EDITORIAL SLOT | $500 Items under the ‘In The Know’ section should be newsworthy or include discounts to encourage reader action

Advertorial Feature Boost

Material Deadline: Four weeks prior to going live. Limited to nine slots per section | e-Newsletter blast: first and third week of the month

DEDICATED EDM | OVER 40,000 MEMBERS TARGETED EDM @ 35¢ per member | SEGMENTED EDM @ 65¢ per member

Leaderboard Ad

Material Deadline: Two weeks prior to going live. Limited EDM slots available per month, first-booked, first-placed.

Editorial Slot

DEMOGRAPHICS

DEDICATED EDM

35%

25%

Locals

40%

19%

12%

60%

Expats

18-24 25-34 35-44 45-54 55+

NATIONALITY

AGE

Notes All dates are subject to availability.

Content must be upcoming, current and deemed to be of interest to Expat Living readers. Expat Living reserves the right to reject content that is not deemed suitable.

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SOCIALMEDIA&VIDEO

SOCIAL MEDIA PROMOTION | $1,600 Extend your reach to our followers on social media. Stand-alone Facebook posts are available as a top-up for advertisers. Contact your sales manager for more details.

26K+

VIDEO PROMOTION | POA Add video to your ad buy to reach even more potential customers. We can customise your videos to precisely target your customer. Promoted on our social media and YouTube channels

We can feature you in one of our videos or build one for you from scratch. Ask us for more details.

11 SINGAPORE | MEDIAKIT |

CITY GUIDE 2023 - AD RATE CARD

CITY GUIDE 2023 ADVERTISING RATES

PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

Outside Back Cover

225 x 170

$6,500

Inside Front Cover

225 x 170

$4,200

Full-page editorial with image

Inside Back Cover

225 x 170

$4,000

Page One

225 x 170

$2,600 + 20% loading

Page Two (Facing Welcome Mat)

225 x 170

$2,600 + 20% loading

Double-Page Spread

225 x 340

$4,680

Two full pages of editorial with image

NON-PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

Full Page

225 x 170

$2,600

Full-page editorial with image

Half Page (Vertical) Half Page (Horizontal)

213 x 70 105 x 150

$1,560

Half-page editorial with image

Quarter Page

105 x 70

$880

Quarter-page editorial with image

Premium Positioning : Loading charges apply for the placement of ads in specific sections. *Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.

Artwork Submission T +65 9112 0652 E hana.kamal@expatliving.sg

The City Guide , published in September ,

CITY GUIDE 2023 DEADLINES Early-bird Booking Deadline 1 June 2023 Final Booking Deadline (with Editorial) 1 July 2023 Final Booking Deadline (Ads only) 31 July 2023

is a comprehensive welcome guide to all aspects of Singapore,

CITY GUIDE 2021/22 MCI (P) 040/09/2021 Annual $6.90

Freelance Graphic Designers Please contact the Production Team for freelancer contact details. T +65 9112 0652 E hana.kamal@expatliving.sg

providing information to people who are interested in moving here, those on reconnaissance trips and those who have recently moved here.

Material Deadline 31 July 2023 Publishing Date September 2023

All advertisers are entitled to editorial

SETTING UP • HOME DÉCOR • THINGS TO DO • SCHOOLS • HEALTHCARE • DINING

Our annual guides offer year-longexposure toyour target audience andare kept throughout the year byour readers for reference.

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CITY GUIDE 2023 - DISTRIBUTION

Annual Distribution:

35% Free to newcomers via relocation companies, associations and schools

Who reads Expat Living ’s City Guide? The City Guide reaches new as well as ‘old’ expats, and locals who enjoy exploring new places and want ideas and personal recommendations on home, family and places to dine and shop. Our target audience spends a large proportion of its disposable income on home, property, education, travelling, dining and other personal services.

13%

For sale in major bookstores and newsstands island-wide

28% Placed in each unit in serviced apartments and free to read at serviced offices

20,000 copies Also available in digital format

Circulation

Retailing for $6.90 and sold at major bookstores and newsstands islandwide

Retail

14% Free to read in clubs and associations, airline lounges, embassies, F&B outlets, salons, clinics, hospitals, hotels

10% Distributed at newcomer events, and fairs

Newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafés/restaurants, clubs, hotels, associations, schools and embassies, and to new arrivals via relocation, realtor, serviced apartments and moving companies and our online portal

Distribution

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KIDS’ GUIDE 2024 - AD RATE CARD

KIDS’ GUIDE 2024 ADVERTISING RATES

PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

Outside Back Cover

225 x 170

$6,500

Inside Front Cover

225 x 170

$4,200

Full-page editorial with image

Inside Back Cover

225 x 170

$4,000

Page One

225 x 170

$2,600 + 20% loading

Page Two (Facing Welcome Mat)

225 x 170

$2,600 + 20% loading

Double-Page Spread

225 x 340

$4,680

Two full pages of editorial with image

NON-PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

Full Page

225 x 170

$2,600

Full-page editorial with image

Half Page (Vertical) Half Page (Horizontal)

213 x 70 105 x 150

$1,560

Half-page editorial with image

Quarter Page

105 x 70

$880

Quarter-page editorial with image

Premium Positioning: Loading charges apply for the placement of ads in specific sections. *Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.

Artwork Submission T +65 9112 0652 E hana.kamal@expatliving.sg

The Kids’ Guide , published in January , is the quintessential resource for everything child-related in Singapore, guiding parents through choices including preschools, medical care, enrichment classes, furniture, fashion, things to do and heaps more.

KIDS’ GUIDE 2024 DEADLINES Early-bird Booking Deadline 1 October 2023

Fun Days Out Choosing a School Family Staycations

Parents’ Views Foodie Focus

Final Booking Deadline (with Editorial) 1 November 2023 Final Booking Deadline (Ads only) 30 November 2023 Material Deadline 30 November 2023 Publishing Date January 2024

KIDS’ GUIDE 2022 MCI (P) 044/12/2021 Annual $9.90 Baby Products Becoming a Mum

Freelance Graphic Designers Please contact the Production Team for freelancer contact details. T +65 9112 0652 E hana.kamal@expatliving.sg

All advertisers are entitled to editorial

Enrichment Classes Teen Hangouts Health Tips

Our annual guides offer year-longexposure toyour target audience andare kept throughout the year byour readers for reference.

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KIDS’ GUIDE 2024 - DISTRIBUTION

Annual Distribution:

33% Free to newcomers via relocation companies, and clubs and associations

Who reads Expat Living ’s Kids’ Guide? The Kids’ Guide reaches expats as well as local parents with young children who want ideas and personal recommendations on education, enrichment and playdays, health tips for mums and children, and various products and services to help them make the right choices for their child.

13%

For sale in major bookstores and newsstands island-wide

30% Placed in each unit in serviced apartments and free to read at serviced offices

20,000 copies Also available in digital format

Circulation

14% Free to read in kids’ salons, paediatric clinics and hospitals, enrichment centres, schools, F&B outlets, salons, airline lounges, hotels and embassies

Retailing for $6.90 and sold in major bookstores and newstands islandwide

Retail

10% Given out at events such as mothers’ groups and newcomer events and sold at fairs and online

Newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafés/restaurants, clubs, hotels, associations, embassies, serviced apartments, newcomers via relocation and moving companies, schools and kids’ centres and our online portal

Distribution

15 SINGAPORE | MEDIAKIT |

DIRECTMAILERS& LOOSE INSERTS

LOOSE INSERTIONS

DIRECT MAILERS (Envelopes and Postcards)

PACKAGE

SUBSCRIBERS NEWCOMERS

$1.10 + postage

COST PER ENVELOPE*

Quantity

3,000

Call us for more information

Cost per insert

$0.45

$0.30

POSTAGE (up to 20gm)

$0.37

POSTAGE (21 – 40gm)

Notes Insertions are sent with the monthly magazine or guides Newcomers package goes to serviced apartments and relocation companies Requirements Inserts must fit dimensions of 265mm x 190mm (monthly magazine) and 215mm x 150mm (guides) Each insert must not weigh more than 20gm and there is a maximum of four insertions per magazine/guide Client to produce actual insert for approval by Expat Living Delivery date is the 18th of the month, one month prior to publication

*Where letter shopping is required, i.e., packing letters/cards into envelopes.

$1 + postage

COST PER POSTCARD**

$0.30

POSTAGE (up to 20gm)

$0.37

POSTAGE (21 – 40gm)

**Postcard should not exceed 114mm x 162mm Paper quality should be at least 230gsm

Mailout Options Other mailing options: Districts and business-to-business (please consult your sales manager) A minimum of 1,500 pieces is required for direct mailers

CARRIER SHEET

PACKAGE

SUBSCRIBERS

Quantity

3,000

Notes Direct mailers are not sent with any magazine or guide Mails must fit standard envelope sizes: C4, C5, C6 and DL or specified standard mail sizes Postage costs are determined by weight, size and material of mailer Requirements Client to produce actual insert for approval by Expat Living Client to provide weight of mailers and date of dissemination Insert to be delivered three weeks prior to dissemination date

Cost (per unit/issue)

$1,900

Paper

4C by 0C, 80gsm wood-free paper, loose sheet

Requirements Artwork dimensions 120mm(h) by 190mm(w), 300 dpi resolution, jpg format

ARTWORK SUBMISSION : E hana.kamal@expatliving.sg | T +65 9112 0652

16 | SINGAPORE | MEDIAKIT

CREATIVE BUYS

QUALITY (Colour, Paper & Lamination)

FINISHED SIZE (mm) H x W

OPEN SIZE (mm) H x W

COST (Per Unit/Issue)

TIPPED-IN INSERT

4C by 0C

Monthly Magazine

275 x 207

$5,300 | $5,600*

190gsm artcard, tipped-in between signatures

All Guides

225 x 167

$4,600 | $4,800*

4C by 4C

Monthly Magazine

275 x 207

$5,500 | $5,800*

190gsm artcard, tipped-in between signatures

All Guides

225 x 167

$4,600 | $5,000*

DPS FRONT FOLD

157gsm artpaper

Monthly Magazine

275 x 207

275 x 402

$6,700 | $7,100*

4C by 4C, tipped-in between signatures

All Guides

225 x 167

225 x 325

$5,100 | $5,400*

190gsm artcard

Monthly Magazine

275 x 207

275 x 402

$7,900 | $9,100*

4C by 4C, tipped-in between signatures

All Guides

225 x 167

225 x 325

$5,600 | $6,000*

GATEFOLD Front Cover

275 x 210

275 x 630

$16,000

4C by 4C, 260gsm artcard with gloss lamination

Back Cover

275 x 210

275 x 630

$15,900

128gsm artcard with gloss lamination 260gsm artcard with gloss lamination

BELLYBAND

65 X 210

65 X 515

POA

BOOKMARK

220 X 55

$3,400

COVER TIP-ON

70 X 140

POA

* Cost of product with perforation ** POA for other products, material and finishing Please note, product sampling (retail) options are available too. Please contact our marketing team for more information at circulation@expatliving.sg.

17 SINGAPORE | MEDIAKIT |

GIVEAWAYS&COMPETITIONS

GIVEAWAYS & COMPETITIONS Clients can participate in our monthly giveaways and competitions for coverage and exposure opportunities.

Subscription Offer

GIVEAWAY/ COMPETITION

MINIMUM VALUE

MINIMUM QUANTITY

EXPOSURE

Approximately half-page coverage with picture in the magazine. Online coverage in terms of subscription marketing campaign for the month – e.g. MPU advertising online.

SUBSCRIPTION OFFER

$70

Max. six per month One per section (Max. five)

One post on EL’s Facebook Page with a picture and URL. Competition entries will be made on Expat Living’s dedicated competitions page.

FACEBOOK COMPETITION

Varies

Approximately quarter-page coverage with picture in the magazine (in relevant category section). Online coverage on dedicated landing page under Competitions for entries. Approximately full-page coverage with picture in the magazine, either upfront in News section or in category section (to be determined by our production department). Online coverage on dedicated landing page under Competitions for entries.

MONTHLY MAGAZINE COMPETITION MONTHLY COMPETITION – GRAND PRIZE

$250

$2,500 One per issue

Approximately 50 words exposure under the Best Letter column in the magazine. We can also include a small image/logo.

BEST LETTER SPONSORSHIP

$150

One

Monthly Competitions & Giveaways

Monthly Competition – Grand Prize

Best Letter Sponsorship

Facebook Competition

WINE & DINE

HOME & PROPERTY

LETTERS

HOME & PROPERTY

Insiders These readers tell us what inspired them to adorn their walls with these special art pieces.

Stephan Amling, German

We have been art lovers for many years and always lived with art around us. When coming to Singapore five years ago, we were looking for local artwork and found this wonderful painting of a black-and-white house, which we immediately fell in love with and brought home. Our real estate agent, who assisted us during our house search, introduced us to Gallery 278. We liked them due to the warm-hearted and friendly people working there and the high-quality and hand-picked styles in their portfolio. We ended up using the store to kit out our entire house, as we had arrived in Singapore without any furniture.

Rosie Thompson, Scottish

BY AMY BROOK-PARTRIDGE PHOTOGRAPHY KEN TAN

I have admired DeborahMcKellar’s artwork for many years and have often bought her smaller prints for friends as leaving presents and her tea towels and glass platters as birthday gifts. I always liked different parts of different pieces of her work. So, for my birthday, my husband gave me the gift of a bespoke piece from Deborah, picking out my favourite parts and colours from all her various pieces. I also had cards made of the painting, which she named “Rosie’s Shophouse”. Deborah’s work is very well known and admired among the expat community and I often see her pieces displayed in peoples’ houses. She uses many different and evolving techniques, so each piece is unique and tells a different story about Singapore. I had a specific wall in mind for my bespoke piece. To fit the area, I commissioned a traditional Chinatown shophouse as the centrepiece, including details of Chinese lanterns, bamboo window bars, hand-painted frangipanis and bamboo in my favourite greens and gold leaf, and a double happiness symbol. Deborah also had some beautiful Christian Lacroix fabric and batik that was sewn onto the painting to add dimension.

Owner Felicia Koh provided us with very professional and elegant advice in building our new home. Along the way, if anything needed some maintenance or was to be replaced with a different item for redecoration purposes, she and her teamwere extremely courteous. Based on all our experience in collaborating with Gallery 278 over the last five years, we can definitely recommend them to anyone aiming to build a cosy home that leaves an impression.

WHAT’S NEW

Gallery 278 203 Henderson Road, #11-01/02 (Wing A) 6737 2322 | gallery278.com | escoleasing.com

Making Changes Dea r ed i t or and team, I just wanted to 54 OCTOBER2021 I visited Deborah’s studio and she spent lots of time with me, listening to my ideas and likes. She created a mock-up piece that I could then edit as desired. Different framing options were also presented. I’m not an artist at all, but I know visually what I like, and I was very impressed at how easily Deborah interpreted on paper what I was visualising in my head. My husband Alistair was born in Singapore and spent the first few years of his life here. We have now commissioned Deborah to create a painting to reflect his memories of that time, including family photos as well as Alexandra Hospital and Jalan Pemimpin where he was born and lived. We can’t wait to see it. Deborah’s husband Shawn is also an artist and they have been collaborating on some fantastic pieces of new art using different techniques. He loves to paint cars and boats; if you visit their lovely studio in Joo Chiat, you can admire his work as well. Talking Textiles To book an appointment to visit the studio, contact talkingtextiles@gmail.com.

Juliet Kelly-Wong, British

We had just moved house and had a very large wall space that needed one large piece of art to be featured in it. I already knew of the artist Eleftharia Lasthiotaki and loved her art. We ended up purchasing two paintings of hers from LivingwithArt. One is called “Sometimes The Sky Is Pink”. This reminded us of a certain port in Greece that we love. The colours are gorgeous and, indeed, sometimes the sky is pink! The other painting is called “Lines And Fragments”. The colours of this painting just transfixed us from the moment we saw it. It draws you in and transports you to another world. It’s now in our living room and there is not a day that goes by where I don’t immerse myself in it; it literally transports me to a place of calmness, serenity and happiness.

LIFE & FAMILY

BEST LETTER We want to hear from you! Send us your thoughts on any subject and you could win a bottle of Paper Lantern Gin ( drinkpaperlantern.com ) featuring botanicals sourced from Asia – and no colours or additives – to add a dash of flavour to your life.

The service we received from LivingwithArt was fantastic and we would definitely purchase from them again!

LivingwithArt Singapore #02-05 Tan Boon Liat Building, 315 Outram Road 9826 4172 | livingwithart.com.sg

OCTOBER2021

say that I like your new edition! Your magazine looks refreshed, with lots of changes – and the City Guide too. I suspended my subscription two years ago after getting the magazine for a year when I first moved to Singapore, but I started again as I was missing some relaxing reading time during the pandemic. I’ve been out of my home country and a trailing spouse for more than 13 years. Subscribing to a local magazine is one of the best things you can do to get settled in. However, after the first year, those regular magazines can be less interesting, as they focus on typical expat life rather than local life. With this edition, though, I’m still finding new aspects of Singapore in it, and I’ve put them on my to-do list. I guess the pandemic has changed your magazine concept; it’s so good to see these changes! Ayako Hashiguchi Ed: Thanks so much for your lovely feedback – glad you’re enjoying some fresh content. We’re trying to mix it up a bit!

a day out at sea worth $2,600! for six people,

Three lucky winners will get to attend a free barbecue course of their choice, along with a friend! We’ve teamed up with Weber Grill Academy to give away three categories: Beginner, Intermediate and Advanced (worth $100, $150 and $180 per person respectively). Each course is two to three hours long, and includes a three- to five-course menu. Check out the full list of cooking classes at weber.com/BookNowSG. Weber Grill Academy courses worth $860

Find Magical Moments by Arete at Atelier by Arete 20 Depot Lane, #01-01/02 magicalmomentsbyarete.com The pieces on offer include an exquisite two-tone linen runner, jute and cotton runner, duck egg blue and silver gradient glass vase, and four natural agate coasters with live gold edge. Then there’s the tall silver cage lantern to give your entertaining setting a natural glow, along with a gorgeous acrylic candle holder and mirror lantern. The hand-crafted white capiz clam shell table piece adds a sculptural element to a stylish table as well. Find out how you can win this entire stunning table setting worth over $3,000 – courtesy of the newly launched Magical Moments by Arete. Party season is upon us, so what better time to get in with a chance of winning over $3,000 worth of beautiful home entertaining accessories! Magical Moments by Arete is stocked at Atelier by Arete, which offers a striking selection of table and home accessories for any special occasion, from morning brunches to dinner parties. The range is there to help you create a striking setting for home entertainment. Stuck for a Christmas gift for a loved one? These pieces also make gorgeous gifts. Home Décor

New Discoveries Hi, I received my first issue of Expat Living a week ago and have found it an absolute delight to read from cover to cover. In these highly stressful times, your October edition has inspired me to spruce up my home, cook a steak for the first time (using the marvellous tomahawk steak recipe), before ending with a comforting silent mental retreat. The way the articles were sequenced really brought me on a fun ride of discovery – all from the comfort of my living room! Kudos to the team – I look forward to next month’s edition! Daryl Lim

WINE & DINE

Tips • How to tell when your steak is done: 50°C rare; 55°C medium rare; 60°C medium; 65°C medium well; 70°C well done. • Don’t have a grill? No problem! Sear your steak on the stove before placing it in the oven. Use a large heavy skillet, preferably cast iron. • If you want to keep your steak in the grill to finish cooking, you’ll need to cook over indirect heat. Keep the lid of the grill closed and adjust the flames to keep the temperature at 200°C.

Grilling a quality piece of meat is, for some people, an intimidating prospect. But making a great steak at home is easy! All you really need is some seasoning and a meat thermometer to hit the perfect doneness. Here’s a quick guide to cooking a tomahawk (a thick bone-in ribeye) from the grill gurus at Weber. Instructions #1 Heat an outdoor grill or preheat your oven to 190°C. #2 Season the steaks generously with salt and pepper, using about one teaspoon per 450 grams of steak. #3 Sear the steak for three to four minutes on each side. #4 Transfer the steak to a baking sheet and bake in the preheated oven until the steak reaches an internal temperature of 52°C. This will take about 30 minutes, but use a meat thermometer for best results. #5 Let the steak rest for five to ten minutes before serving.

weber.com/sg

108

OCTOBER2021

To enter the competition, visit expatliving.sg/competitions .

Ed: Thanks for the lovelymessage, Daryl! As with all things in life, it makes such a difference when you get good feedback. Thanks for being one of our readers, too; let us know if youwant us to cover something in particular and we’ll see what we can do.

How to own a boat on a budget – plus, a chance to win a fun day out at sea!

Zero Guilt For a refreshing pick-me-up at any time of the day, try McGuigan Wines’ new alcohol-free range! The Australian winemaker uses a unique spinning cone technology to remove

33 DECEMBER2021 The boat is licenced to fit 12 people, and your ¼ share ownership will grant you Saturday or Sunday usage every second week, plus unlimited weekday use and freedom to swap dates with other owners! You just turn up, step on board and enjoy amazing days out with friends and family. Premium Nautical takes care of berthing, maintenance, servicing and insurance for the first year, all included in your share price of $58,500. Petrol is paid for as used, with subsequent annual running costs at approximately $6,500 per year, per share. 12/11/21 1:30 PM What if we told you that you could get all the pleasure of owning a boat in Singapore, but at a fraction of the price, and without all the maintenance worries? With Premium Nautical’s ¼ share boat ownership scheme, it’s possible! This fully equipped Four Winns HD8-OB sports bow-rider is fitted with a Mercury 350XL Verado outboard, a wakeboard tower for watersports, a toilet, fresh water showers, stereo, and a fore and aft canvas bimini to provide shade.

Short Stories Firstly, congratulations on your magazine! We’ve been in Singapore for 12 years and I was first introduced to Expat Living in our welcome pack at our temporary housing; I now look forward to the new issue each month. I wanted to enquire if you’re interested in publishing short stories from teenagers in Singapore? My daughter regularly writes stories and I wanted to see if I could get one published! Finuala Hattori Ed: Hi, yes, please send something in! We have our regular Parting Shot feature (on the back page) where readers canwrite in, andwe sometimes run longer ones from contributors depending on the topic.

Farewell to SG Many thanks to Siti at EL for helping to cancel our subscription. We’ve now left Singapore with lots of tears in our eyes. As a farewell present, it was great to be portrayed in front of one of our favourite pieces of art in the recent issue of Expat Living. Best regards from Europe. Stephan Amling HOME & PROPERTY Stephan Amling, German We have been art lovers for many years and always lived with art around us. When coming to Singapore five years ago, we were looking for local artwork and found this wonderful painting of a black-and-white house, which we immediately fell in love with and brought home.

the alcohol content from the wine under low temperatures. No art i f icial sweeteners or additives are used, which means the drinks contain less sugar and calories than regular wi ne s . Ava i l ab l e a t selected Cold Storage s t o r e s a t $ 2 3 p e r b o t t l e , Mc G u i g a n Zero includes three variants: a sparkling, a chardonnay and a shiraz. coldstorage.com.sg

Want to give one of the boats a spin first? We’ve teamed up with Premium Nautical to grant two lucky winners a six-hour day out at sea with five of your pals, worth $2,600! Don’t forget to pack the sunscreen and sausages – guests will have free use of kayaks, paddleboards, a giant floating carpet and a barbecue!

How To Enter

Keen toget your handson thesegorgeousgoodies? Just go toexpatliving.sg/competitions; and be sure to enter before 31 December. Good luck!

Bacon Goodness Love bacon? You can now have it whenever you like, without all that greasy kitchen prep. Premium snack brand Baken was born out of founders Rachel Carrasco and Kelly Parreño’s obsession with bacon. On the menu are addictive ready-to-eat treats like real bacon crisps (our favourite!), bacon cookies and bacon jam. shopbaken.com

Insiders These readers tell us what inspired them to adorn their walls with these special art pieces.

Our real estate agent, who assisted us during our house search, introduced us to Gallery 278. We liked them due to the warm-hearted and friendly people working there and the high-quality and hand-picked styles in their portfolio. We ended up using the store to kit out our entire house, as we had arrived in Singapore without any furniture. Owner Felicia Koh provided us with very professional and elegant advice in building our new home. Along the way, if anything needed some maintenance or was to be replaced with a different item for redecoration purposes, she and her teamwere extremely courteous. Based on all our experience in collaborating with Gallery 278 over the last five years, we can definitely recommend them to anyone aiming to build a cosy home that leaves an impression.

About Premium Nautical PremiumNautical is a yacht brokerage and new yacht provider in Singapore, including popular names such as Belassi, Four Winns, Hudson Yachts, Marex, Sundeck Yachts and Wellcraft. For more information, contact Marc Singleton at 9090 2200 or visit premiumnautical.com.

BY AMY BROOK-PARTRIDGE PHOTOGRAPHY KEN TAN

Gallery 278 203 Henderson Road, #11-01/02 (Wing A) 6737 2322 | gallery278.com | escoleasing.com

Juliet Kelly-Wong, British

Ed: Enjoy your new home!

Rosie Thompson, Scottish

The service we received from LivingwithArt was fantastic and we would definitely purchase from them again!

LivingwithArt Singapore #02-05 Tan Boon Liat Building, 315 Outram Road 9826 4172 | livingwithart.com.sg

I visited Deborah’s studio and she spent lots of time with me, listening to my ideas and likes. She created a mock-up piece that I could then edit as desired. Different framing options were also presented. I’m not an artist at all, but I know visually what I like, and I was very impressed at how easily Deborah interpreted on paper what I was visualising in my head. My husband Alistair was born in Singapore and spent the first few years of his life here. We have now commissioned Deborah to create a painting to reflect his memories of that time, including family photos as well as Alexandra Hospital and Jalan Pemimpin where he was born and lived. We can’t wait to see it. Deborah’s husband Shawn is also an artist and they have been collaborating on some fantastic pieces of new art using different techniques. He loves to paint cars and boats; if you visit their lovely studio in Joo Chiat, you can admire his work as well.

OCTOBER2021

HM-AreteCOMP J2 JK SS.indd 33

Talking Textiles To book an appointment to visit the studio, contact talkingtextiles@gmail.com.

Email us at info@expatliving.sg

OCTOBER2021

FOR A CHANCE TO WIN, GO TO EXPATLIVING.SG/COMPETITIONS – ENDS 31 MAY.

DECEMBER2021

JULY2021

12/11/21 1:55 PM

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WD-News J JK.indd 88

9/6/21 4:25 PM

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83 MAY2021

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