Expat Living Singapore Media Kit 2021

MEDIAKIT 2021/22

1 SINGAPORE | MEDIAKIT |

All About Us

POWERFUL REACH

Welcome to the world of Expat Living!

Our audited print edition has a redership of over 60,000* and our website receives over 300,000 viewers each month.

With so many options available, how do you know which is the best way to reach an affluent, involved and relevant market? We know it’s changed out there; it’s tough – you have to reach out on so many levels, and as a business owner that means more time and often more money. Branding is still critical – your name must be front of mind with potential clients. Recall needs to be high. Visibility on social media needs to be high. And repetition of the message is often the only way to get a person to commit or connect, or take the next step. We all know how many times we have to see an ad or an email to get us to respond. Our print run is audited so you know exactly how many magazines are going out each month. Our database has been organically grown, so only those who want to receive our digital offering do so. This means our open rates are above average. Our website is made up of fabulous content built up over nine years. Our e-mag is quick and easy to read. Our Facebook likes are organically grown. We create focused events ranging from workshops to shows to enable you to be in front of your target market. We’re the one-stop shop for anything relating to people wanting to move here, or who want to make the most of Singapore life. For expats and Singaporeans too. We can put together the perfect combination to make your life easier and your marketing strategy more efficient and effective. We want to save you time and money. After being in the market for 18 years, we have seen the change and have stepped up to help you manage it.

SPENDING POWER

DEMOGRAPHIC PROFILE Our readers are mostly affluent expats and locals, aged between 25 and 44. Our readers spend a large portion of their income on areas such as travel, wine and dine, education, entertainment, financial services, home décor, beauty, healthcare and more. STRONG RETENTION Our magazines are retained for months beyond release date, with advertising and editorials used as reference for purchase decisions.

We look forward to working with you!

Rebecca Bisset Editor-in-Chief

P.S. You can get in touch with us at sales@expatliving.sg or call 6812 1780 or your sales manager.

*Based on our Reader Survey results on the number of people who read a single copy.

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EverythingYouNeedToReachYour Audience

Annual Guides Home & Property Guide City Guide and Kids’ Guide

GUIDE2021

Online @ expatliving.sg | expatliving.hk + Digital Mail e-Newsletter, dedicated EDM

HOME & PROPERTY GUIDE 2021 S$9.90 MCI (P) 063/02/2021

Video – Interviews & Guides

2021

CITY GUIDE 20202/21

KIDS’ GUIDE 2021 MCI (P) 059/12/2020 Annual $9.90

WEEKEND FUN SCHOOL OPTIONS PARENTS’ PERSPECTIVES GREAT STAYCATIONS HEALTH HELP BABY PRODUCTS CAMPS & CLINICS IDEAS FOR EXPLORING FOODIE FINDS

FURNITURE | HOME DÉCOR | PROPERTIES | SERVICES

Events Around four to six client events a month, including Newcomers, Mums & Little Ones, and ad hoc events

Hong Kong Editions

MCI (P) 064/06/2019

Annual $6.90

SETTING UP • DÉCOR • THINGS TO DO • SCHOOLS • HEALTHCARE • DINING

KIDSGUIDE-Option1.indd 1

WINTER 2020/21 Issue 54 GIFTS • DINING ROOMS • NEW YEAR, NEW YOU FULL OF GIFT IDEAS & FESTIVE FEASTS

5/1/21 3:03 PM

FEBRUARY 2021

FITNESS, FACIALS & EYELASHES MOOD MANAGEMENT

TWO COOL HOME RENOVATIONS

February 2021 Issue 223 S$6.90 VALENTINE’S DAY • KIDS’ FURNITURE • GREEK CUISINE MCI (P) 032/02/2020 + GREEK CUISINE WHERE TO DINE IN DEMPSEY KIDS’ ROOMS VALENTINE’S JEWELLERY KEEPING IN Shape

SINGAPORE

READERS’ CHOICE AWARDS

SHORT-TERM ACCOMMODATION THAT FEELS LIKE HOME

February 2021 Issue 223

FEBRUARY 2021

READERS’ CHOICE AWARDS LASTCHANCE TOVOTE READERS’ CHOICE AWARDS

+ GREEK CUISINE WHERE TO DINE IN DEMPSEY

HK$48

SINGAPORE

VALENTINE’S DAY • KIDS’ FURNITURE • GREEK CUISINE

Dining Table!

Say Yes !

Digital Editions

KEEPING IN Shape

Social Media Facebook, Instagram & YouTube

KIDS’ ROOMS VALENTINE’S JEWELLERY

IT’S ALL ABOUT LOVE

MCI (P) 032/02/2020

S$6.90

Say Yes !

IT’S ALL ABOUT LOVE

Rwedding February COVER4 JK.indd 2

Rwedding February COVER4 JK.indd 2

19/1/21 10:07 AM

Monthly Singapore Magazine

19/1/21 10:07 AM

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Print Demographics

THE PERSONA The typical Expat Living reader is an expat married mother, aged between 35 and 44. She balances her life in Singapore with shopping, has a stylish flair, loves to pamper herself and stay in shape, and enjoys taking holidays at least two to four times a year. She either works full-time or manages her own business, lives in a rented condominium, and has two young children who go to an international school. The family plans on being here for the foreseeable future. She prefers the print format of Expat Living and reads every edition, taking between one and two hours to do so. Her husband and sometimes other female friends will read it. She visits expatliving.sg regularly and is interested in finding information on holidays or activities with kids. READER DEMOGRAPHICS 59% are aged between 25 and 44 years 72% female readers and 28% male readers 62% expats and 38% local 63% earn above $100,000 per annum 68% of readers are married, out of which 77% have children 65% of respondents take at least three leisure trips a year 87% eat out or order-in at least once a week 82% are interested in beauty treatments, shopping and keeping fit 61% have purchased a product/service based on recommendation from Expat Living

The print edition enjoys repeated reading and is passed on to family and friends, giving the magazine a wide readership.

Our subscriber base comprises a mix of individuals and businesses. For sale in major bookstores, supermarkets and newsstands island-wide. Free-to-read copies in serviced apartments, serviced offices and targeted areas such as schools, salons, clinics, embassies, clubs and associations, taxi companies, airline lounges, cafés and restaurants, hotels, and advertisers’ outlets. Distributed to newcomers via international relocation and moving companies. Complimentary copies are provided at various fairs, events and exhibitions throughout the year. The digital edition offers unlimited exposure online and is viewed in 50+ countries.

NOTE: Statistics are based on our 2020 Reader Survey results.

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Digital Demographics

ONLINE AUDIENCE PROFILE 82% of our online audience is based in Singapore and 18% view the website from overseas. The typical online reader is American, British, Australian or Singaporean and female. She is aged between 24 and 44 and has up to two children. She uses the website to find things to do, research recommendations on shopping, restaurants and bars, or for holidays. She shops online. She also engages with us through our newsletter and accesses our website from her mobile phone when she is out and about. The typical overseas reader is researching a move to Singapore and spends most time in the Singapore Guide and Kids sections, but will also browse through recommended articles.

Unique Visitors 325,000

Visits / Sessions 383,000

MONTHLY VISITS Web Traffic 2020 Average

EXPATLIVING.SG: Promote your product or service with banner ads and editorial content on our website. Our high Google rankings offer prominent visibility with relevant searches. We also feature online competitions, directories, giveaways and updates on news and events.

EMAIL MARKETING: Access your target audience through our monthly newsletter and dedicated EDM to 60K+ subscribers.

Pageviews 515,000

30 %

23%

Male

18%

40%

12%

11%

60%

7%

Female

Locals

40%

AGE 18-24 25-34 35-44 45-54 55-64 65+

60%

GENDER

Expats

40k+

Value Shoppers

NATIONALITY

Travel Buffs Movie Lovers Art & Theatre Aficionados Fashionistas Foodies Health & Fitness Buffs Book Lovers Frequently Dines Out

35%

25%

22k+

19%

SOCIAL MEDIA: Extend your reach to our followers on social media; this is available as a top-up for advertisers.

12%

8%

18-24 25-34 35-44 45-54 55+

AGE

INTERESTS

We can help build a marketing package for you to ensure you reach your target market and maximise your ad

NOTE: Demographics are based on Google Analytics Data as of December 2020.

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MonthlyMagazine - RateCard

MONTHLY MAGAZINE

Full page 275 x 210

FOUR COLOUR

SIZE (mm) H x W

PLACEMENT

1 insertion*

6 insertions* 12 insertions*

Half page horizontal 125 x 180

Outside Back Cover

275 x 210

$5,200

Inside Front Cover (DPS)

275 x 420

$6,370

Inside Back Cover

275 x 210

$3,120

Double-page Spread

275 x 420

$4,680

$4,212

$3,978

Full Page

275 x 210

$2,600

$2,340

$2,210

Half Page (Vertical) Half Page (Horizontal)

260 x 85 125 x 180

$1,560

$1,404

$1,326

Quarter Page

125 x 85

$880

$792

$748

Semi-display Page

60 x 85

$480

$432

$408

*FPMasterP.indd 1

7/11/18 4:51 PM

Premium Positioning : Loading charges are an additional 20%.

*Rates exclude GST.

We also have other creative production options. Contact us for more information.

MAGAZINE DEADLINE: Ad Booking & Artwork Deadline: 1st of month, one month prior to publication. Editorial Deadline: 1st of month, two months prior to publication.

Quarter page 125 x 85

Half page vertical 260 x 85

ARTWORK SUBMISSION: E production@expatliving.sg | T 6812 1786 FREELANCE GRAPHIC DESIGNERS: Please contact the Production Team for freelancer contact details. E production@expatliving.sg | T +65 6812 1786

Semi display 60 x 85

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Distribution

Monthly Distribution Profile:

You can buy Expat Living at the following retailers

BOOKSTORES Kinokuniya MPH Times Popular Tango Mango WH Smith

NEWSAGENTS Allscript Thambi @ Holland Village Adpost MGM Foreign Exchange The American Club The British Club OTHERS Selected Cheers stores Selected 7-Eleven stores ExxonMobil petrol chain Shell petrol chain

20%

Posted directly to readers and subscribers

5%

For sale in major bookstores and newsstands island-wide, for $6.90

Free copies are also provided at various newcomer events thoughout the year: Expat Living’s own coffee mornings Found in welcome packs at schools’ newcomer mornings Newcomer welcome events organised by relocation companies, clubs and associations

35%

40%

Free-to-read in serviced apartments, serviced offices and distributed to newcomers via relocation and moving companies

Expat Living also participates in various online events throughout the year, including: School fairs Social club fairs

Reading copies delivered free to clubs, associations, F&B outlets, salons, clinics, airline lounges, hotels, embassies, schools and taxi companies

Full distribution list available upon request.

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Print Editorial Calendar 2021

HOME

ISSUE / THEMES & FEATURES

LIFE & FAMILY

WINE & DINE

TRAVEL

Happy Client

Centrespread

Children’s Enrichment Co-working Spaces & Serviced Offices

Nutrition, Healthy Eating & Detox Japanese Vegetarian

JANUARY

Dining Tables

Dining Rooms

Driving Holidays

Social Clubs Insurance

Cool Bars Greek

Malaysia Family-friendly Holidays

FEBRUARY

Children’s Furniture

Children’s Rooms

New Zealand Wellness & Sporting Holidays Maldives

Takeaway Food & Delivery Mexican & Tex-Mex

MARCH

Beds

Bedrooms

Craft Activities

Kitchens & Bathrooms Bathroom Electronics & Kitchen Appliances

Serviced Apartments Customised Furniture

Thai Champagne Brunches

China Adventure Holidays

APRIL

Preschools

Schools Summer Camps / Classes

Best Breakfasts Spanish & Tapas

Japan Beach Breaks

MAY

Movers & Removalists Sideboards, Benches & Consoles

Outdoor Furniture & Accessories

Children’s Parties Maid Agencies

Private Dining Afternoon Tea

Vietnam Weddings & Romance

JUNE

Outdoor Furniture

Living Room Furniture Soft Furnishings Technology: AV Equipment

Adult Enrichment Financial Advisors

Supermarkets & Grocers Rooftop Restaurants & Bars

India Skiing

JULY

Sofas

Home Offices & IT Solutions

Home Offices & IT Solutions

Italian Ladies’ Lunch Spots

Australia Short Breaks

AUGUST

Auto

Performing Arts Photographers Kids’ Sport

Family Brunches Best Cakes

Indonesia Sailing, Boating & Cruising

SEPTEMBER

Antiques

Antiques

Cambodia Spas & Golf Breaks Staycations

Art Storage

Steakhouses & Butchers Catering

OCTOBER

Art

Preschool Outings

School Trips Pets

Indian Middle Eastern

Thailand Travel Planners

NOVEMBER

Interior Design

Lamps & Lights

Legal Advice: Divorce & Mediation Christmas Gift Guide (Centrespread)

Hong Kong Cultural & Historical

DECEMBER

Carpets

Chairs

Christmas Dining

NOTE: Correct as of March 2021.

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Print Editorial Calendar 2021

ISSUE / THEMES & FEATURES

HAIR, BEAUTY & WELLNESS

HEALTH

FITNESS

STYLE

Active Wear & Sports Shoes Office Wear

JANUARY

Health Checks

Getting Fit for the New Year

Luxury Spas

Lashes & Brows Slimming & Body Treatments

Lingerie Jewellery

FEBRUARY

Veins

Motivation Tips

Salon Facials Blonde Highlights

MARCH

Fertility, Pregnancy & Childbirth Yoga & Pilates

Menswear

Eyes Digestive Health

Clinical Facials Massages

Dress for Your Body Type Ethical Fashion

APRIL

Sport / Activity Getaways

Ear, Nose & Throat (ENT) Sun Damage

Frizzy & Curly Hair Cosmetic Surgery

MAY

Outdoor Fitness

Beach & Resort Wear

Natural & Organic Products Botox, Fillers & Injectibles

JUNE

Complementary Health

Gyms

Brunch & High Tea

Hair Care Dermatology

JULY

Teeth & Oral Care

Working Out While Travelling

Kids’ Fashion

Anti-ageing Hair Loss

Local Designers Special Occasion Jewellery

AUGUST

Surgery & Critical Health

Martial Arts

Spas Mani Pedi

SEPTEMBER

Bones & Joints

Personal Training

Tailors & Dressmakers

Breast Cancer Women’s Health Tests Counselling

Beautiful Eyes Barbers & Men’s Haircare

Bespoke Jewellery Swimwear

OCTOBER

Running

Medical Skin Solutions Hair Removal

Men’s Health Teeth Whitening

Casual Wear Top 10 Places for a Shirt

NOVEMBER

Home Workouts

Child & Family Health Kids’ Oral Care

DECEMBER

Power Workouts

Light & Laser Treatments

Party & Cocktail Wear

NOTE: Correct as of March 2021.

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Online Editorial Calendar 2021

ISSUE / THEMES & FEATURES

LIVING IN SINGAPORE

THINGS TO DO

KIDS

HOMES

Learning Play & Educational Toys Counselling for Kids Kids’ Rugby Clubs

Sofas Home Services Best Furniture Shops in Singapore Cushions, Curtains & Upholstery Online Home Shopping Moving Speciality Goods

Schools – Curriculums Schools – Outdoor Education

Dempsey Guide CNY

JANUARY

Easter Valentine’s Day Fun Things to Do in Singapore

Schools – Serviced Learning New Cars

FEBRUARY

Top 30 Kids’ Stores

East Coast Guide Leaving Gifts

Interior Designers Artworks for the Home

MARCH

Universities & Career Guidance

Easter Activities

Schools – Facilities & Programmes STEAM vs STEM Legal Advice: Wills

Mother’s Day Holland Village Guide

Furniture Rental Coffee Tables

APRIL

Kids’ Shoes

Antiques Mattresses Lamps & Lights

Setting Up a Business Wedding Venues

Father’s Day Fancy Dress & Costume Hire

Family Portraits Kids’ Football Clubs

MAY

Fun for Adults & Teens Things to Do with Visitors Top Shopping in Singapore

Customised Furniture Children’s Furniture 15 Go-to Homeware Stores

Schools – Counselling & Therapies Dog Grooming & Pet-friendly Hotels

Neighbourhood Preschools Kids’ Gear

JUNE

Pets Schools – Languages Schools – Mandarin Immersion

Carpets & Rugs Affordable Furniture Online Florists

Things to Do on National Day Weekend

JULY

Great Play Areas for Kids

New Baby Gear Structured vs Unstructured Preschools

Life & Health Insurance Legal Advice: Civil Law & Litigation

10 Home Décor Stores Tropical Furniture & Décor

AUGUST

F1 Weekend

Sports Clubs Schools – Sports International Money Transfer Schools – ECAs Legal Advice: Criminal Law Immigration & PR

Outdoor Living Ideas Designer Furniture

SEPTEMBER

Adventures with Children

Learning Difficulties Support

Int’l Schools Early Years Kids’ Hairdressers Winter Holiday Camps

Tan Boon Liat Building Renovations & Repairs

OCTOBER

Cinemas

Renting Property Schools – Performing Arts & Music Christmas Activities

Online Shopping Deals Christmas Gifts for Women Christmas Gifts for Men

Beds & Linen Domestic Movers Christmas Gifts for the Home

Finding Santa in Singapore Christmas Gifts for Kids & Teens

NOVEMBER

Beautiful Tableware Teak Furniture

DECEMBER

Property Investment

New Year’s Eve Guide

Kids’ Toys & Gifts

NOTE: Correct as of March 2021. These are online-only roundups. Please see Print Editorial Calendar 2020 for roundups that run in the magazine and online.

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Online Editorial Calendar 2021

ISSUE / THEMES & FEATURES

TRAVEL

WINE & DINE

STYLE & BEAUTY

HEALTH & FITNESS

Short Breaks for the Year Margaret River

East Coast Dining Valentine’s Day

JANUARY

Style & Beauty Solutions

Travel Insurance Cruises

FEBRUARY

Easter Dining

Tattoos

Budget Getaways Safaris

St. Patrick’s Day Online Wine / Drinks Delivery

Heart Attacks Chiropractors

MARCH

Online Beauty Shopping

APRIL

Mother’s Day Dining

Where to Buy a Sari

Osteopaths

Golf Courses (SG & Region) Physiotherapy Prostate Cancer

Babymoons Luggage

MAY

The Quays Dining

Tanning

JUNE

Girls’ Minibreaks

Father’s Day Dining

Online Fashion

Essential Oils

Secondhand & Vintage Fashion

JULY

Cool Weather Getaways

West Coast Dining

Well Woman Checks

AUGUST

Adult-only Resorts

CBD & Marina Bay Dining

Top 10 Bridal Boutiques

Teeth Straightening

SEPTEMBER

Family-friendly Holidays

Oktoberfest

Pregnancy

OCTOBER

Shopping Weekends

Thanksgiving

Piercings

Men’s Health Checks

Fashion Rentals & Subscriptions

Cycling Lasik

NOVEMBER

Christmas Getaways

Camping / Glamping & Alternative Holidays

DECEMBER

New Year’s Eve Guide

Blow-drys & Blowouts

NOTE: Correct as of March 2021. These are online-only roundups. Please see Print Editorial Calendar 2020 for roundups that run in the magazine and online.

11 SINGAPORE | MEDIAKIT |

expatliving.sg

DISPLAY ADS | from $500 LEADERBOARD: Homepage $1,500, Runof Site $900 MPU: Homepage $1,200, Run of Site $500 Leaderboard and MPU advertising rotates at a 15s interval throughout the site, refreshing every time the browser moves to a new page Each banner has a share of voice of up to 25% (up to four advertisers per banner) Our in-house creative team will assist with the design of your banner for an additional $150

ADVERTORIAL | $1,300

ONLINE ROUNDUPS | from $800 Content promoted on the homepage for one week and a section page for one month, then online for 12 months.

Content about the client in the form of an advertorial, that may be written by the client or by Expat Living . All content is subject to copy-editing to suit Expat Living ’s style. Up to 600 words; can include multiple images and URLs Promoted on the homepage for one week and a section page for one month, then online for 12 months

Refer to Online Editorial Calendar 2020 for themes.

TOP PLACEMENT | $1,600 150 words and a picture gallery at the top of the roundup SECOND PLACE | $1,200 150 words and a picture SUBSEQUENT SLOTS | $800 150 words and a picture, on a first-come, first-served basis

TOP-UPS $800 for inclusion on e-Newsletter $500 for Facebook push

ARTICLE SKYSCRAPER | POA To feature alongside an advertorial or a single relevant roundup

Leaderboard (728x90px)

Advertorial Content Promoted on Homepage and Section Pages

Article Skyscraper (300x700px) alongside online advertorial

Advertorial Content

Top Placement on Online Roundup with Picture Gallery

MPU (300x250px)

Second Place on Online Roundup

SOCIAL MEDIA PROMOTION: Stand-alone Facebook posts are available at $1,600. VIDEO PROMOTION: We can also feature you in one of our videos or build one for you from scratch. Ask for more details.

12 | SINGAPORE | MEDIAKIT

OnlineCalendar Listing

EVENT LISTING PACKAGE | $600 Approximately 200-word editorial with image listed on Events page Listed in the e-Newsletter to a database of over 65K members

CALENDAR LISTING ONLY | $300 Promoted in the ‘What’s On’ section online

Material Deadline: Two weeks prior to going live NOTE: Additional costs apply for Facebook posting

200-word Editorial with Picture

Key Events Section on Homepage

ARTWORK SUBMISSION : E production@expatliving.sg | T 6812 1786

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BI-WEEKLY E-NEWSLETTER

Email Marketing

BI-WEEKLY E-NEWSLETTER | Over 65,000 members

ADVERTORIAL FEATURE BOOST | $800 A bolt-on to ensure your advertorial is featured under ‘Essential Reads’ in Expat Living ’s popular e-Newsletter LEADERBOARD AD | $800 Banner ad above ‘In The Know’ section EDITORIAL SLOT | $500 Items under the ‘In The Know’ section should be newsworthy or include discounts to encourage reader action

Advertorial Feature Boost

Material Deadline: Four weeks prior to going live Limited to nine slots per section | e-Newsletter blast: first and third week of the month

DEDICATED EDM | Over 40,000 members TARGETED EDM @ 35¢ per member SEGMENTED EDM @ 65¢ per member

Material Deadline: Two weeks prior to going live Limited EDM slots available per month, first-booked, first-placed

Leaderboard Ad

DEDICATED EDM EXAMPLE

NOTE: All dates are subject to availability. Content must be upcoming, current and deemed to be of interest to Expat Living readers. Expat Living reserves the right to reject content that is not deemed suitable.

Editorial Slot

ARTWORK SUBMISSION: E production@expatliving.sg T +65 6812 1786

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Giveaways &Competitions

GIVEAWAYS & COMPETITIONS Clients can participate in our monthly giveaways and competitions for coverage and exposure opportunities.

Subscription Offer

GIVEAWAY/ COMPETITION

MINIMUM VALUE

MINIMUM QUANTITY

EXPOSURE

Approximately half-page coverage with picture in the magazine. Online coverage in terms of subscription marketing campaign for the month – e.g. MPU advertising online.

SUBSCRIPTION OFFER

$70

50

Max six per month One per section (Max five)

One post on EL’s Facebook Page with a picture and URL. Competition entries will be made on Expat Living’s dedicated competitions page.

FACEBOOK COMPETITION

Varies

Approximately quarter-page coverage with picture in the magazine (in relevant category section). Online coverage on dedicated landing page under Competitions for entries. Approximately full-page coverage with picture in the magazine, either upfront in News section or in category section (to be determined by our production department). Online coverage on dedicated landing page under Competitions for entries.

MONTHLY MAGAZINE COMPETITION MONTHLY COMPETITION – GRAND PRIZE

$250

Facebook Competition

$2,500 One per issue

Approximately 50 words exposure under the Best Letter column in the magazine. We can also include a small image/logo.

BEST LETTER SPONSORSHIP

$150

One

Monthly Competitions & Giveaways

Monthly Competition – Grand Prize

Best Letter Sponsorship

STYLE & BEAUTY

UP FOR GRABS!

WELLNESS & LEISURE WIN ... a beachside holiday inVietnam!

FAIR DAYS

WINNINGSTYLE! Enter this competition and put yourself in the running to win $2,900 worth of home furniture and furnishings from Arete Culture .

LETTERS

THE MO MUST GO I’m proud of my husband for doing his bit for cancer awareness by

We’vegot the followinggorgeousgiveaways for you this month.

We want to hear from you! Send us your thoughts on the

growing a moustache this month, but even he admits that it looks terrible. it makes him look like his Uncle Pete – and not in a good way! So, no thanks, I won’t be sending you a photo of him for Expat Living’s Facebook Movember Gallery. (And the mo is most definitely coming off on the 30th!) – Annelise Cronje Ed: We agree that a moustache doesn’t suit everyone. Maybe he should try a beard next year …

Rose Gold Dual Clutch by Desti Saint Craf ted i n snake- embossed l eather with a carved golden jade love knot and a playful swing tassel, Dest i Saint ’s Rose Gold Dual Clutch, a part of her most recent Poppy collection, was

magazine, or on any subject under the sun. To help her toast the early success of her new business, Genevieve Powell wins a bottle of champagne.

$400 voucher for Ocean Paradise swimwear Specialist swimwear store Ocean Paradise stocks a range of stylish and fashion-forward swimmers that covers everything from slinky resort bikinis and one- pieces to more modest swimwear, water toys and accessories for kids. Brands include Tommy B a h a m a , M i r a c l e s u i t , J e t s , Pl atypus , Snapper Rock, Cabana Li fe, O’Neill and more. Sizes up to 16 are available for women and men, and for children from 0 to 16. #01-07/08 Tanglin Mall and #05-29A Paragon. oceanparadise.com.sg designed as a celebration of the life of her father, John “Pops” Russell. The details on the clutch bags are symbolic – the dragon signifies strength and compassion, while the love knot represents passion. $250. destisaint.com

WINE AND FRIENDS We haven’t really found it easy to meet like-minded people in Singapore, especially being single couple without kids. So we really appreciated your September newcomer event with wine-tasting at Bacco Wines. Not only did it make us fans of Italian wines, but we also met two other newly arrived couples – one from Australia, the other from Ireland, that have already become our good friends. Thank you! – Julie and Andrew Sheridan

9/10/17 3:06 PM Billed as a place “where myth meets luxury”, it’s an easy drive from the resort to the memorbale UNESCO World Heritage sites of Hoi An, Hue and My Son, making it a perfect base for those seeking a cultural experience that connects them to central Vietnam. To celebrate our 50th edition of Expat Living , we’re giving a lucky couple a three-night stay in a Classic Terrace Suite at the luxurious InterContinental Danang Sun Peninsula Resort, including breakfast! About the resort Hidden in the myth-filled hills of Monkey Mountain in the heart of the Son Tra Peninsula nature reserve, the five-star InterContinental Danang Sun Peninsula Resort is a work of art as much as it is a resort. Set in 39 hectares of stepped gardens leading down to a private beach, dramatic views of the sea can be enjoyed from all 201 rooms. Every inch of this luxury resort is the stunning creation of star architect Bill Bensley, encapsulating the essence of Vietnam. Gourmet travellers will appreciate La Maison 1888, which is led by world-renowned Michelin-starred Chef Pierre Gagnaire, while those looking for a genuine wellness retreat will love the HARNN Heritage Spa set in a private lagoon. Travellers can also treat tired feet to the ultimate pedicure by “podiatrist to the stars” Bastien Gonzalez, as global leaders put the world to rights at The Summit, the resort’s impressive conference centre.

DOWN TO BUSINESS The recent EL coffee morning at the beautiful Danish Design showroom was inc redi b l y inspirational for me, and I think I can say the same for the other 40-plus women who attended. I’ve just started my own small

Interior styling specialist Arete Culture is offering a stylish set of furniture and home accessories worth $2,900 to one lucky reader. Prizes include a luxe, marble-inspired console from The Bespoke Boutique Collection worth $1,470, a pair of table lamps from the Luxe Hotel Collection worth $900, and some striking statement décor and accessories worth over $500. The furniture is designed and made in Singapore by Arete Culture. Known for quick and affordable home makeovers, Arete Culture is an authority on living well at home. On top of its signature styling services, Arete offers an extensive range of furniture and home accessories, including The Bespoke Boutique Collection, an in-house collection of customisable furniture. In 2016, Arete Culture opened its second showroom, Arete Culture Outdoor Living, a dedicated space to living in the tropics. Both showrooms can be found at the centrally located Tan Boon Liat Building (#06-01 and #06-04) at 315 Outram Road. So, how do you get your stylish little mitts on this amazing prize? Just head to expatliving.sg/competition and follow the instructions. Good luck!

Ed: You’re very welcome! All the best for your stint in Singapore – and, going by our combined experience, the friends you make in Singapore could turn out to be friends for life.

business – it’s still too early to go into the details, but watch this space! – and I felt like Rhiannon Hills from Danish Design and guest speaker Michelle McFarlane really understood the issues I was facing. Their presentations were honest, and they spoke from the heart. They went through point by point what one must do in order to grow – from data and information gathering to the power of networking and social media. At just $15 for all that, plus coffee and nibbles, I’d say it was great value and time well spent. – Genevieve Powell

A three-day shopping extravaganza is coming our way on 10, 11 and 12 November. That’s right, Boutiques Fairs Singapore, The Gifting Edition, is back in a big way, and open for three days now instead of two. Get set to discover over 200 independent brands spanning fashion, art, home and jewellery, and to meet the designers behind the labels. What’s more, over 80 percent of the participating labels are socially responsible businesses, so you can shop while supporting causes you value. boutiquefairs.com.sg

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NOVEMBER2017

HOW TO ENTER: • Follow us on Instagram (@expatlivinghk) and Facebook • Visit expatliving.hk/competitions and answer the following question in no more than 50 words:

HM-COMPArete J.indd 56

Ed: Good luck with growing your business!

To enter either of these giveaways, visit expatliving.sg/competitions

“Why do you want a holiday in Vietnam?”

Email us at info@expatliving.sg

For more info and to read about our editor’s recent stay at the InterContinental Danang Sun Peninsula Resort, see page 100!

Entries close on 31 January, so hurry and enter now!

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Home & Property Guide 2022 - Rate Card

HOME & PROPERTY GUIDE 2022 ADVERTISING RATES

PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

ONE INSERTION

EDITORIAL ENTITLEMENT

Outside Back Cover

275 x 210

$5,600

Inside Front Cover DPS

275 x 420

$6,248

Inside Back Cover

275 x 210

$3,920

Double-page editorial with centrespread inclusion

Page One (Facing Welcome Mat)

275 x 210

$3,920 (incl. loading)

Page Two (Facing Masthead)

275 x 210

$3,920 (incl. loading)

Double-Page Spread (DPS)

275 x 420

$5,040

NON-PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

Full Page

275 x 210

$2,800

Full-page editorial with centrespread inclusion

Quarter Page

125 x 85

$980

Centrespread inclusion*

*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.

Premium Positioning: Loading charges apply for the placement of ads in specific sections. *Either an online product gallery (where appropriate) or another online feature.

Artwork Submission T +65 6812 1786 E production@expatliving.sg

The Home & Property Guide , published in April , is the definitive resource for anyone looking to furnish or decorate their home and those looking to buy or rent in Singapore. It includes inspiring furnishing ideas, tips on home décor and advice on the property market.

HOME & PROPERTY GUIDE 2022 DEADLINES Early-bird Booking Deadline 1 January 2022 Final Booking Deadline (with Editorial) 1 February 2022 Final Booking Deadline (Ads only) 28 February 2022 Material Deadline 28 February 2022 Publishing Date April 2022

GUIDE2021

HOME & PROPERTY GUIDE 2021 S$9.90 MCI (P) 063/02/2021

Freelance Graphic Designers Please contact the Production Team for freelancer contact details. T +65 6812 1786 E production@expatliving.sg

All advertisers are entitled to editorial

FURNITURE | HOME DÉCOR | PROPERTIES | SERVICES

Our annual guides offer year-longexposure toyour target audience andare kept throughout the year byour readers for reference.

16 | SINGAPORE | MEDIAKIT

Home & Property Guide 2022 - Distribution

Annual distribution

15%

30% Free to newcomers via relocation and removal companies

Who reads Expat Living ’s Home & Property Guide?

Posted directly to readers and subscribers

Affluent expats and locals with spending power; our target audience spends a large proportion of its disposable income on home and property products and services.

For sale in major bookstores and newsstands island-wide

7%

20% Placed in each unit in serviced apartments and free to read at serviced offices

20,000 printed copies Free online e-magazine readership

Circulation

Retailing for $6.90 and sold in major bookstores and newstands islandwide

Retail

10% Distributed at events, home expos and subscription drives

18% Free to read in clubs, hotels, cafés, airline lounges, embassies, taxis, and carefully selected clinics and beauty salons

Subscribers, newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafés/restaurants, clubs, hotels, schools, associations, embassies, interior design businesses, serviced apartments, relocation and real estate companies and our online portal

Distribution

17 SINGAPORE | MEDIAKIT |

City Guide 2021 - Rate Card

CITY GUIDE 2021 ADVERTISING RATES

PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

Outside Back Cover

225 x 170

$6,500

Inside Front Cover

225 x 170

$4,200

Full-page editorial with image

Inside Back Cover

225 x 170

$4,000

Page One

225 x 170

$2,600 + 20% loading

Page Two (Facing Welcome Mat)

225 x 170

$2,600 + 20% loading

Double-Page Spread

225 x 340

$4,680

Two full pages of editorial with image

NON-PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

Full Page

225 x 170

$2,600

Full-page editorial with image

Half Page (Vertical) Half Page (Horizontal)

213 x 70 105 x 150

$1,560

Half-page editorial with image

Quarter Page

105 x 70

$880

Quarter-page editorial with image

Premium Positioning : Loading charges apply for the placement of ads in specific sections. *Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.

Artwork Submission T +65 6812 1786 E production@expatliving.sg

The City Guide , published in September ,

CITY GUIDE 2021 DEADLINES Early-bird Booking Deadline 1 June 2021 Final Booking Deadline (with Editorial) 1 July 2021 Final Booking Deadline (Ads only) 31 July 2021

is a comprehensive welcome guide to all aspects of Singapore,

CITY GUIDE 20202/21

Freelance Graphic Designers Please contact the Production Team for freelancer contact details. T +65 6812 1786 E production@expatliving.sg

providing information to people who are interested in moving here, those on reconnaissance trips and those who have recently moved here.

Material Deadline 31 July 2021 Publishing Date September 2021

MCI (P) 064/06/2019

Annual $6.90

All advertisers are entitled to editorial

SETTING UP • DÉCOR • THINGS TO DO • SCHOOLS • HEALTHCARE • DINING

Our annual guides offer year-longexposure toyour target audience andare kept throughout the year byour readers for reference.

18 | SINGAPORE | MEDIAKIT

City Guide 2021 - Distribution

Annual Distribution:

35% Free to newcomers via relocation companies, associations and schools

Who reads Expat Living ’s City Guide? The City Guide reaches new as well as ‘old’ expats, and locals who enjoy exploring new places and want ideas and personal recommendations on home, family and places to dine and shop. Our target audience spends a large proportion of its disposable income on home, property, education, travelling, dining and other personal services.

13%

For sale in major bookstores and newsstands island-wide

28% Placed in each unit in serviced apartments and free to read at serviced offices

20,000 printed copies Available in digital format

Circulation

Retailing for $6.90 and sold at major bookstores and newsstands islandwide

Retail

14% Free to read in clubs and associations, airline lounges, embassies, F&B outlets, salons, clinics, hospitals, hotels

10% Distributed at newcomer events, and fairs

Newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafés/restaurants, clubs, hotels, associations, schools and embassies, and to new arrivals via relocation, realtor, serviced apartments and moving companies and our online portal

Distribution

19 SINGAPORE | MEDIAKIT |

Kids’ Guide 2022 - Rate Card

KIDS’ GUIDE 2022 ADVERTISING RATES

PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

Outside Back Cover

225 x 170

$6,500

Inside Front Cover

225 x 170

$4,200

Full-page editorial with image

Inside Back Cover

225 x 170

$4,000

Page One

225 x 170

$2,600 + 20% loading

Page Two (Facing Welcome Mat)

225 x 170

$2,600 + 20% loading

Double-Page Spread

225 x 340

$4,680

Two full pages of editorial with image

NON-PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

Full Page

225 x 170

$2,600

Full-page editorial with image

Half Page (Vertical) Half Page (Horizontal)

213 x 70 105 x 150

$1,560

Half-page editorial with image

Quarter Page

105 x 70

$880

Quarter-page editorial with image

Premium Positioning: Loading charges apply for the placement of ads in specific sections. *Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.

Artwork Submission T +65 6812 1786 E production@expatliving.sg

The Kids’ Guide , published in January , is the quintessential resource for everything child-related in Singapore, guiding parents through choices including preschools, medical care, enrichment classes, furniture, fashion, things to do and heaps more.

KIDS’ GUIDE 2022 DEADLINES Early-bird Booking Deadline 1 October 2021

2021

Final Booking Deadline (with Editorial) 1 November 2021 Final Booking Deadline (Ads only) 30 November 2021 Material Deadline 30 November 2021 Publishing Date January 2022

KIDS’ GUIDE 2021 MCI (P) 059/12/2020 Annual $9.90

WEEKEND FUN SCHOOL OPTIONS PARENTS’ PERSPECTIVES GREAT STAYCATIONS HEALTH HELP BABY PRODUCTS CAMPS & CLINICS IDEAS FOR EXPLORING FOODIE FINDS

Freelance Graphic Designers Please contact the Production Team for freelancer contact details. T +65 6812 1786 E production@expatliving.sg

All advertisers are entitled to editorial

KIDSGUIDE-Option1.indd 1

5/1/21 3:03 PM

Our annual guides offer year-longexposure toyour target audience andare kept throughout the year byour readers for reference.

20 | SINGAPORE | MEDIAKIT

Kids’ Guide 2022 - Distribution

Annual Distribution:

33% Free to newcomers via relocation companies, and clubs and associations

Who reads Expat Living ’s Kids’ Guide? The Kids’ Guide reaches expats as well as local parents with young children who want ideas and personal recommendations on education, enrichment and playdays, health tips for mums and children, and various products and services to help them make the right choices for their child.

13%

For sale in major bookstores and newsstands island-wide

30% Placed in each unit in serviced apartments and free to read at serviced offices

20,000 printed copies Available in digital format

Circulation

14% Free to read in kids’ salons, paediatric clinics and hospitals, enrichment centres, schools, F&B outlets, salons, airline lounges, hotels and embassies

Retailing for $6.90 and sold in major bookstores and newstands islandwide

Retail

10% Given out at events such as mothers’ groups and newcomer events and sold at fairs and online

Newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafés/restaurants, clubs, hotels, associations, embassies, serviced apartments, newcomers via relocation and moving companies, schools and kids’ centres and our online portal

Distribution

21 SINGAPORE | MEDIAKIT |

Direct Mailers & Loose Inserts

LOOSE INSERTIONS

DIRECT MAILERS (Envelopes and Postcards)

PACKAGE

SUBSCRIBERS NEWCOMERS

$1.10 + postage

COST PER ENVELOPE*

Quantity

4,500

Call us for more information

Cost per insert

$0.45

$0.45

$0.30

POSTAGE (up to 20gm)

$0.37

POSTAGE (21 – 40gm)

Notes Insertions are sent with the monthly magazine or guides Newcomers package goes to serviced apartments and relocation companies Requirements Inserts must fit dimensions of 265mm x 190mm (monthly magazine) and 215mm x 150mm (guides) Each insert must not weigh more than 20gm and there is a maximum of four insertions per magazine/guide Client to produce actual insert for approval by Expat Living Delivery date is the 18th of the month, one month prior to publication

*Where letter shopping is required, i.e., packing letters/cards into envelopes.

$1 + postage

COST PER POSTCARD**

$0.30

POSTAGE (up to 20gm)

$0.37

POSTAGE (21 – 40gm)

**Postcard should not exceed 114mm x 162mm Paper quality should be at least 230gsm

Mailout Options Total members: 4,500 Other mailing options: Districts and business-to-business (please consult your sales manager) A minimum of 1,500 pieces is required for direct mailers

CARRIER SHEET

PACKAGE

SUBSCRIBERS

Quantity

4,500

Cost (per unit/issue)

Notes Direct mailers are not sent with any magazine or guide Mails must fit standard envelope sizes: C4, C5, C6 and DL or specified standard mail sizes Postage costs are determined by weight, size and material of mailer Requirements Client to produce actual insert for approval by Expat Living Client to provide weight of mailers and date of dissemination Insert to be delivered three weeks prior to dissemination date

$1,900

Paper

4C by 0C, 80gsm wood-free paper, loose sheet

Requirements Artwork dimensions 120mm(h) by 190mm(w), 300 dpi resolution, jpg format

ARTWORK SUBMISSION : E production@expatliving.sg | T 6812 1786

22 | SINGAPORE | MEDIAKIT

Creative Buys

QUALITY (Colour, Paper & Lamination)

FINISHED SIZE (mm) H x W

OPEN SIZE (mm) H x W

COST (Per Unit/Issue)

TIPPED-IN INSERT

4C by 0C

Monthly Magazine

275 x 207

NA

$5,300 | $5,600*

190gsm artcard, tipped-in between signatures

All Guides

225 x 167

NA

$4,600 | $4,800*

4C by 4C

Monthly Magazine

275 x 207

NA

$5,500 | $5,800*

190gsm artcard, tipped-in between signatures

All Guides

225 x 167

NA

$4,600 | $5,000*

DPS FRONT FOLD

157gsm artpaper

Monthly Magazine

275 x 207

275 x 402

$6,700 | $7,100*

4C by 4C, tipped-in between signatures

All Guides

225 x 167

225 x 325

$5,100 | $5,400*

190gsm artcard

Monthly Magazine

275 x 207

275 x 402

$7,900 | $9,100*

4C by 4C, tipped-in between signatures

All Guides

225 x 167

225 x 325

$5,600 | $6,000*

GATEFOLD Front Cover

275 x 210

275 x 630

$16,000

4C by 4C, 260gsm artcard with gloss lamination

Back Cover

275 x 210

275 x 630

$15,900

128gsm artcard with gloss lamination 260gsm artcard with gloss lamination

BELLYBAND

65 X 210

65 X 515

$1,340

BOOKMARK

220 X 55

NA

$3,400

* Cost of product with perforation ** POA for other products, material and finishing Please note, product sampling (retail) options are available too. Please contact our marketing team for more information at circulation@expatliving.sg.

23 SINGAPORE | MEDIAKIT |

Events

EL EVENTS We offer sponsorship opportunities for our events, which are held regularly. Along with the opportunity to be involved as a venue client, goodie bags and door or raffle prizes are available for sponsorship and there is the opportunity to have tables at the event and/or participate as a speaker. Our regular events include newcomer events, coffee mornings, events for mums, and other ad hoc events.

Options for getting involved in our fabulous 2021/22 events programme: (On hold till further notice; currently online via Zoom only) CO-TITLE SPONSOR | $5,000 As a co-title sponsor of the event, you will be mentioned in the event title across all collateral, print and online, plus have presence at the event including being able to include information in the event goodie bag. EVENT SPONSOR | POA As an event sponsor you will be mentioned in the event artwork, both print and online, plus have a presence at the event, and be able to include information in the goodie bag. GOODIE BAG SPONSOR | POA You can pay to be a goodie bag sponsor for as many events as you like. You can include any promotional material and will get direct access to event guests through these bags or FOC depending on value. ONLINE EVENTS | POA We can execute online events within our community and network which will be promoted on our print magazine, website, social media channels, dedicated EL Events EDM and inclusion in our eNewsletter.

REGULAR EL EVENTS

SPONSORSHIP OPPORTUNITIES

NEWCOMER EVENTS Quarterly events, held in the evenings. Estimated audience size will be approximately 80-100 guests per event.

Along with the opportunity to be involved as a venue client and sponsor, things like decorations, games, goodie bags, beauty touch-up stations, photography and raffle prizes can also be sponsored.

MUMS & BABIES/ COFFEE MORNINGS

Along with the opportunity to be involved as a venue client, goodie bags are available for sponsorship and there is the opportunity to have tables at the event and/or participate as a speaker.

Bi-monthly events, held in the mornings. Estimated audience size approximately 30-40 guests.

Examples of topics or themes include workshops on setting up a business in Singapore, talks by inspirational women in Singapore, a panel event on getting the inside scoop on living in Singapore, and craft events (e.g., flower-arranging workshops).

ADHOC EVENTS These events are held as and when requested. Ideally, 50-100 guests would be invited.

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