Expat Living Singapore Media Kit 2021
MEDIAKIT 2021/22
1 SINGAPORE | MEDIAKIT |
All About Us
POWERFUL REACH
Welcome to the world of Expat Living!
Our audited print edition has a redership of over 60,000* and our website receives over 300,000 viewers each month.
With so many options available, how do you know which is the best way to reach an affluent, involved and relevant market? We know it’s changed out there; it’s tough – you have to reach out on so many levels, and as a business owner that means more time and often more money. Branding is still critical – your name must be front of mind with potential clients. Recall needs to be high. Visibility on social media needs to be high. And repetition of the message is often the only way to get a person to commit or connect, or take the next step. We all know how many times we have to see an ad or an email to get us to respond. Our print run is audited so you know exactly how many magazines are going out each month. Our database has been organically grown, so only those who want to receive our digital offering do so. This means our open rates are above average. Our website is made up of fabulous content built up over nine years. Our e-mag is quick and easy to read. Our Facebook likes are organically grown. We create focused events ranging from workshops to shows to enable you to be in front of your target market. We’re the one-stop shop for anything relating to people wanting to move here, or who want to make the most of Singapore life. For expats and Singaporeans too. We can put together the perfect combination to make your life easier and your marketing strategy more efficient and effective. We want to save you time and money. We’ve been around since 2002, we have seen the change and have stepped up to help you manage it.
SPENDING POWER
DEMOGRAPHIC PROFILE Our readers are mostly affluent expats and locals, aged between 25 and 44. Our readers spend a large portion of their income on areas such as travel, wine and dine, education, entertainment, financial services, home décor, beauty, healthcare and more. STRONG RETENTION Our magazines are retained for months beyond release date, with advertising and editorials used as reference for purchase decisions.
We look forward to working with you!
Rebecca Bisset Editor-in-Chief
P.S. You can get in touch with us at sales@expatliving.sg or call 6812 1780 or your sales manager.
*Based on our Reader Survey results on the number of people who read a single copy.
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EverythingYouNeedToReachYour Audience
Annual Guides Home & Property Guide City Guide and Kids’ Guide
GUIDE2021
Online @ expatliving.sg | expatliving.hk + Digital Mail e-Newsletter, dedicated EDM
HOME & PROPERTY GUIDE 2021 S$9.90 MCI (P) 063/02/2021
’
Video – Interviews & Guides
2021
CITY GUIDE 20202/21
KIDS’ GUIDE 2021 MCI (P) 059/12/2020 Annual $9.90
WEEKEND FUN SCHOOL OPTIONS PARENTS’ PERSPECTIVES GREAT STAYCATIONS HEALTH HELP BABY PRODUCTS CAMPS & CLINICS IDEAS FOR EXPLORING FOODIE FINDS
FURNITURE | HOME DÉCOR | PROPERTIES | SERVICES
Hong Kong Editions Print Run: 15,000 copies per issue
Events Around four to six client events a month, including Newcomers, Mums & Little Ones, and ad hoc events
MCI (P) 064/06/2019
Annual $6.90
SETTING UP • DÉCOR • THINGS TO DO • SCHOOLS • HEALTHCARE • DINING
KIDSGUIDE-Option1.indd 1
WINTER 2020/21 Issue 54 GIFTS • DINING ROOMS • NEW YEAR, NEW YOU FULL OF GIFT IDEAS & FESTIVE FEASTS
5/1/21 3:03 PM
FEBRUARY 2021
FITNESS, FACIALS & EYELASHES MOOD MANAGEMENT
TWO COOL HOME RENOVATIONS
February 2021 Issue 223 S$6.90 VALENTINE’S DAY • KIDS’ FURNITURE • GREEK CUISINE MCI (P) 032/02/2020 + GREEK CUISINE WHERE TO DINE IN DEMPSEY KIDS’ ROOMS VALENTINE’S JEWELLERY KEEPING IN Shape
SINGAPORE
READERS’ CHOICE AWARDS
SHORT-TERM ACCOMMODATION THAT FEELS LIKE HOME
February 2021 Issue 223
FEBRUARY 2021
READERS’ CHOICE AWARDS LASTCHANCE TOVOTE READERS’ CHOICE AWARDS
+ GREEK CUISINE WHERE TO DINE IN DEMPSEY
HK$48
SINGAPORE
VALENTINE’S DAY • KIDS’ FURNITURE • GREEK CUISINE
Dining Table!
Say Yes !
Digital Editions
KEEPING IN Shape
Social Media Facebook, Instagram & YouTube
KIDS’ ROOMS VALENTINE’S JEWELLERY
IT’S ALL ABOUT LOVE
MCI (P) 032/02/2020
S$6.90
Say Yes !
IT’S ALL ABOUT LOVE
Rwedding February COVER4 JK.indd 2
Rwedding February COVER4 JK.indd 2
19/1/21 10:07 AM
Monthly Singapore Magazine Print Run: 15,000 copies per issue
19/1/21 10:07 AM
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Print Demographics
THE PERSONA The typical Expat Living reader is an expat married mother, aged between 35 and 44. She balances her life in Singapore with shopping, has a stylish flair, loves to pamper herself and stay in shape, and enjoys taking holidays at least two to four times a year. She either works full-time or manages her own business, lives in a rented condominium, and has two young children who go to an international school. The family plans on being here for the foreseeable future. She prefers the print format of Expat Living and reads every edition, taking between one and two hours to do so. Her husband and sometimes other female friends will read it. She visits expatliving.sg regularly and is interested in finding information on holidays or activities with kids. READER DEMOGRAPHICS 59% are aged between 25 and 44 years 72% female readers and 28% male readers 62% expats and 38% local 63% earn above $100,000 per annum 68% of readers are married, out of which 77% have children 65% of respondents take at least three leisure trips a year 87% eat out or order-in at least once a week 82% are interested in beauty treatments, shopping and keeping fit 61% have purchased a product/service based on recommendation from Expat Living
The print edition enjoys repeated reading and is passed on to family and friends, giving the magazine a wide readership.
Our subscriber base comprises a mix of individuals and businesses. For sale in major bookstores, supermarkets and newsstands island-wide. Free-to-read copies in serviced apartments, serviced offices and targeted areas such as schools, salons, clinics, embassies, clubs and associations, taxi companies, airline lounges, cafés and restaurants, hotels, and advertisers’ outlets. Distributed to newcomers via international relocation and moving companies. Complimentary copies are provided at various fairs, events and exhibitions throughout the year. The digital edition offers unlimited exposure online and is viewed in 50+ countries.
NOTE: Statistics are based on our 2020 Reader Survey results.
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Digital Demographics
ONLINE AUDIENCE PROFILE 82% of our online audience is based in Singapore and 18% view the website from overseas. The typical online reader is American, British, Australian or Singaporean and female. She is aged between 24 and 44 and has up to two children. She uses the website to find things to do, research recommendations on shopping, restaurants and bars, or for holidays. She shops online. She also engages with us through our newsletter and accesses our website from her mobile phone when she is out and about. The typical overseas reader is researching a move to Singapore and spends most time in the Singapore Guide and Kids sections, but will also browse through recommended articles.
Unique Visitors 325,000
Visits / Sessions 383,000
MONTHLY VISITS Web Traffic 2020 Average
EXPATLIVING.SG: Promote your product or service with banner ads and editorial content on our website. Our high Google rankings offer prominent visibility with relevant searches. We also feature online competitions, directories, giveaways and updates on news and events.
EMAIL MARKETING: Access your target audience through our monthly newsletter and dedicated EDM to 60K+ subscribers.
Pageviews 515,000
30 %
23%
Male
18%
40%
12%
11%
60%
7%
Female
Locals
40%
AGE 18-24 25-34 35-44 45-54 55-64 65+
60%
GENDER
Expats
40k+
Value Shoppers
NATIONALITY
Travel Buffs Movie Lovers Art & Theatre Aficionados Fashionistas Foodies Health & Fitness Buffs Book Lovers Frequently Dines Out
35%
25%
22k+
19%
SOCIAL MEDIA: Extend your reach to our followers on social media; this is available as a top-up for advertisers.
12%
8%
18-24 25-34 35-44 45-54 55+
AGE
INTERESTS
We can help build a marketing package for you to ensure you reach your target market and maximise your ad
NOTE: Demographics are based on Google Analytics Data as of December 2020.
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MonthlyMagazine - RateCard
MONTHLY MAGAZINE
Full page 275 x 210
FOUR COLOUR
SIZE (mm) H x W
PLACEMENT
1 insertion*
6 insertions* 12 insertions*
Half page horizontal 125 x 180
Outside Back Cover
275 x 210
$5,200
Inside Front Cover (DPS)
275 x 420
$6,370
Inside Back Cover
275 x 210
$3,120
Double-page Spread
275 x 420
$4,680
$4,212
$3,978
Full Page
275 x 210
$2,600
$2,340
$2,210
Half Page (Vertical) Half Page (Horizontal)
260 x 85 125 x 180
$1,560
$1,404
$1,326
Quarter Page
125 x 85
$880
$792
$748
Semi-display Page
60 x 85
$480
$432
$408
*FPMasterP.indd 1
7/11/18 4:51 PM
Premium Positioning : Loading charges are an additional 20%.
*Rates exclude GST.
We also have other creative production options. Contact us for more information.
MAGAZINE DEADLINE: Ad Booking & Artwork Deadline: 1st of month, one month prior to publication. Editorial Deadline: 1st of month, two months prior to publication.
Quarter page 125 x 85
Half page vertical 260 x 85
ARTWORK SUBMISSION: E production@expatliving.sg | T 6812 1786 FREELANCE GRAPHIC DESIGNERS: Please contact the Production Team for freelancer contact details. E production@expatliving.sg | T +65 6812 1786
Semi display 60 x 85
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Distribution
You can buy Expat Living at the following retailers
Monthly Distribution Profile:
OTHERS Selected Cheers stores Selected 7-Eleven stores Selected petrol stations Selected Cold Storage
NEWSAGENTS Allscript Thambi @ Holland Village Adpost MGM Foreign Exchange The American Club The British Club
BOOKSTORES Kinokuniya MPH Times Tango Mango WH Smith
20%
Posted directly to readers and subscribers
Free copies are also provided at various events thoughout the year: Expat Living’s own coffee mornings Found in welcome packs at schools’ newcomer mornings Newcomer welcome events organised by relocation companies, clubs and associations School and shopping fairs Social club events
4%
For sale in major bookstores and newsstands
15,000 printed copies Free online e-magazine readership with over 145,000 unique pageviews
Circulation
27%
60,000+ based on average of 4 readers per magazine copy Does not include non-subscriber copies
Readership
49%
Free-to-read in serviced apartments and distributed to newcomers via relocation and moving companies
Retailing for $6.90 and sold in major bookstores and newstands islandwide
Retail
Reading copies delivered free to clubs, associations, F&B outlets, salons, clinics, hotels, embassies, schools, serviced offices and taxi companies
Subscribers, newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafés/restaurants, clubs, hotels, schools, associations, embassies, interior design businesses, serviced apartments, relocation and real estate companies and our online portal
Islandwide Distribution Network
Full distribution list available upon request.
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Print Editorial Calendar 2021
HOME
ISSUE / THEMES & FEATURES
LIFE & FAMILY
WINE & DINE
TRAVEL
Happy Client
Centrespread
Children’s Enrichment Co-working Spaces & Serviced Offices
Nutrition, Healthy Eating & Detox Japanese Vegetarian
JANUARY
Dining Tables
Dining Rooms
Driving Holidays
Social Clubs Insurance
Cool Bars Greek
Malaysia Family-friendly Holidays
FEBRUARY
Children’s Furniture
Children’s Rooms
New Zealand Wellness & Sporting Holidays Maldives
Takeaway Food & Delivery Mexican & Tex-Mex
MARCH
Beds
Bedrooms
Craft Activities
Kitchens & Bathrooms Bathroom Electronics & Kitchen Appliances
Serviced Apartments Customised Furniture
Thai Champagne Brunches
China Adventure Holidays
APRIL
Preschools
Best Breakfasts Spanish & Tapas
Japan Beach Breaks
MAY
Movers & Removalists Sideboards, Benches & Consoles
Summer Camps / Classes
Schools Children’s Parties Maid Agencies
Outdoor Furniture & Accessories
Private Dining Afternoon Tea
Vietnam Weddings & Romance
JUNE
Outdoor Furniture
Living Room Furniture Soft Furnishings Technology: AV Equipment
Adult Enrichment Financial Advisors
Supermarkets & Grocers Rooftop Restaurants & Bars
India Skiing
JULY
Sofas
Italian Ladies’ Lunch Spots Ladies’ Nights
Home Offices & IT Solutions
Home Offices & IT Solutions
Australia Short Breaks
AUGUST
Auto Leasing
Performing Arts Photographers Kids’ Sport
Family Brunches Best Cakes
Indonesia Sailing, Boating & Cruising
SEPTEMBER
Antiques
Antiques
Cambodia Spas & Golf Breaks Staycations
Art Storage
Steakhouses & Butchers Catering
OCTOBER
Art
Preschool Outings
School Trips Pets
Indian Middle Eastern
Thailand Travel Planners
NOVEMBER
Interior Design
Lamps & Lights
Legal Advice: Divorce & Mediation Christmas Gift Guide (Centrespread)
Hong Kong Cultural & Historical
DECEMBER
Carpets
Chairs
Christmas Dining
NOTE: Correct as of March 2021.
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Print Editorial Calendar 2021
ISSUE / THEMES & FEATURES
HAIR, BEAUTY & WELLNESS
HEALTH
FITNESS
STYLE
Active Wear & Sports Shoes Office Wear
JANUARY
Health Checks
Getting Fit for the New Year
Luxury Spas
Lashes & Brows Slimming & Body Treatments
Lingerie Jewellery
FEBRUARY
Veins
Motivation Tips
Salon Facials Blonde Highlights
MARCH
Fertility, Pregnancy & Childbirth Yoga & Pilates
Menswear
Eyes Digestive Health
Clinical Facials Massages
Dress for Your Body Type Ethical Fashion
APRIL
Sport / Activity Getaways
Ear, Nose & Throat (ENT) Sun Damage
Frizzy & Curly Hair Cosmetic Surgery
MAY
Outdoor Fitness
Beach & Resort Wear
Natural & Organic Products Botox, Fillers & Injectibles
JUNE
Complementary Health
Gyms
Brunch & High Tea
Hair Care Dermatology
JULY
Teeth & Oral Care
Working Out While Travelling
Kids’ Fashion
Anti-ageing Hair Loss
Local Designers Special Occasion Jewellery
AUGUST
Surgery & Critical Health
Martial Arts
Spas Mani Pedi
SEPTEMBER
Bones & Joints
Personal Training
Tailors & Dressmakers
Breast Cancer Women’s Health Tests Counselling
Beautiful Eyes Barbers & Men’s Haircare
Bespoke Jewellery Swimwear
OCTOBER
Running
Medical Skin Solutions Hair Removal
Men’s Health Teeth Whitening
Casual Wear Top 10 Places for a Shirt
NOVEMBER
Home Workouts
Child & Family Health Kids’ Oral Care
DECEMBER
Power Workouts
Light & Laser Treatments
Party & Cocktail Wear
NOTE: Correct as of March 2021.
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Online Editorial Calendar 2021
ISSUE / THEMES & FEATURES
LIVING IN SINGAPORE
THINGS TO DO
KIDS
HOMES
Learning Play & Educational Toys Counselling for Kids Kids’ Rugby Clubs
Sofas Home Services Best Furniture Shops in Singapore Cushions, Curtains & Upholstery Online Home Shopping Moving Speciality Goods
Schools – Curriculums Schools – Outdoor Education
Dempsey Guide CNY
JANUARY
Easter Valentine’s Day Fun Things to Do in Singapore
Schools – Serviced Learning New Cars
FEBRUARY
Top 30 Kids’ Stores
East Coast Guide Leaving Gifts
Interior Designers Artworks for the Home
MARCH
Universities & Career Guidance
Easter Activities
Schools – Facilities & Programmes STEAM vs STEM Legal Advice: Wills
Mother’s Day Holland Village Guide
Furniture Rental Coffee Tables
APRIL
Kids’ Shoes
Setting Up a Business Wedding Venues Digital Learning
Antiques Mattresses Lamps & Lights
Father’s Day Fancy Dress & Costume Hire
Family Portraits Kids’ Football Clubs
MAY
Schools – Counselling & Therapies Dog Grooming & Pet-friendly Hotels Car Rental & Sharing Services Pets Schools – Languages Schools – Mandarin Immersion
Fun for Adults & Teens Things to Do with Visitors Top Shopping in Singapore
Customised Furniture Children’s Furniture 15 Go-to Homeware Stores
Neighbourhood Preschools Kids’ Gear
JUNE
Carpets & Rugs Affordable Furniture Online Florists
Things to Do on National Day Weekend
JULY
Great Play Areas for Kids
New Baby Gear Structured vs Unstructured Preschools
Life & Health Insurance Legal Advice: Civil Law & Litigation
10 Home Décor Stores Tropical Furniture & Décor
AUGUST
F1 Weekend
Sports Clubs Schools – Sports International Money Transfer Schools – ECAs Legal Advice: Criminal Law Immigration & PR
Outdoor Living Ideas Designer Furniture Safe, Clean Home
SEPTEMBER
Adventures with Children
Learning Difficulties Support
Int’l Schools Early Years Kids’ Hairdressers Winter Holiday Camps
Tan Boon Liat Building Renovations & Repairs
OCTOBER
Cinemas
Renting Property Schools – Performing Arts & Music Christmas Activities
Online Shopping Deals Christmas Gifts for Women Christmas Gifts for Men
Beds & Linen Domestic Movers Christmas Gifts for the Home
Finding Santa in Singapore Christmas Gifts for Kids & Teens
NOVEMBER
Beautiful Tableware Teak Furniture
DECEMBER
Property Investment
New Year’s Eve Guide
Kids’ Toys & Gifts
NOTE: Correct as of March 2021. These are online-only roundups. Please see Print Editorial Calendar 2020 for roundups that run in the magazine and online.
10 | SINGAPORE | MEDIAKIT
Online Editorial Calendar 2021
ISSUE / THEMES & FEATURES
TRAVEL
WINE & DINE
STYLE & BEAUTY
HEALTH & FITNESS
Short Breaks for the Year Margaret River
East Coast Dining Valentine’s Day
JANUARY
Style & Beauty Solutions
Travel Insurance Cruises
FEBRUARY
Easter Dining
Tattoos
Budget Getaways Safaris
St. Patrick’s Day Online Wine / Drinks Delivery
Heart Attacks Chiropractors
MARCH
Online Beauty Shopping
APRIL
Mother’s Day Dining
Where to Buy a Sari
Osteopaths
Golf Courses (SG & Region) Physiotherapy Prostate Cancer
Babymoons Travel Goods
MAY
The Quays Dining
Tanning
JUNE
Girls’ Minibreaks
Father’s Day Dining
Online Fashion
Essential Oils
Secondhand & Vintage Fashion
JULY
Cool Weather Getaways
West Coast Dining
Well Woman Checks
Teeth Straightening Health Supplements
AUGUST
Adult-only Resorts
CBD & Marina Bay Dining
Top 10 Bridal Boutiques
SEPTEMBER
Family-friendly Holidays
Oktoberfest
Masks
Pregnancy
OCTOBER
Shopping Weekends
Thanksgiving
Piercings
Men’s Health Checks
Fashion Rentals & Subscriptions
Cycling Lasik
NOVEMBER
Christmas Getaways
Camping / Glamping & Alternative Holidays
DECEMBER
New Year’s Eve Guide
Blow-drys & Blowouts
NOTE: Correct as of March 2021. These are online-only roundups. Please see Print Editorial Calendar 2020 for roundups that run in the magazine and online.
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expatliving.sg
DISPLAY ADS | from $500 LEADERBOARD: Homepage $1,500, Runof Site $900 MPU: Homepage $1,200, Run of Site $500 Leaderboard and MPU advertising rotates at a 15s interval throughout the site, refreshing every time the browser moves to a new page Each banner has a share of voice of up to 25% (up to four advertisers per banner) Our in-house creative team will assist with the design of your banner for an additional $150
ADVERTORIAL | $1,300
ONLINE ROUNDUPS | from $800 Content promoted on the homepage for one week and a section page for one month, then online for 12 months.
Content about the client in the form of an advertorial, that may be written by the client or by Expat Living . All content is subject to copy-editing to suit Expat Living ’s style. Up to 600 words; can include multiple images and URLs Promoted on the homepage for one week and a section page for one month, then online for 12 months
Refer to Online Editorial Calendar 2020 for themes.
TOP PLACEMENT | $1,600 150 words and a picture gallery at the top of the roundup SECOND PLACE | $1,200 150 words and a picture SUBSEQUENT SLOTS | $800 150 words and a picture, on a first-come, first-served basis
TOP-UPS $800 for inclusion on e-Newsletter $500 for Facebook push
ARTICLE SKYSCRAPER | POA To feature alongside an advertorial or a single relevant roundup
Leaderboard (728x90px)
Advertorial Content Promoted on Homepage and Section Pages
Article Skyscraper (300x700px) alongside online advertorial
Advertorial Content
Top Placement on Online Roundup with Picture Gallery
MPU (300x250px)
Second Place on Online Roundup
SOCIAL MEDIA PROMOTION: Stand-alone Facebook posts are available at $1,600. VIDEO PROMOTION: We can also feature you in one of our videos or build one for you from scratch. Ask for more details.
12 | SINGAPORE | MEDIAKIT
OnlineCalendar Listing
EVENT LISTING PACKAGE | $600 Approximately 200-word editorial with image listed on Events page Listed in the e-Newsletter to a database of over 65K members
CALENDAR LISTING ONLY | $300 Promoted in the ‘What’s On’ section online
Material Deadline: Two weeks prior to going live NOTE: Additional costs apply for Facebook posting
200-word Editorial with Picture
Key Events Section on Homepage
ARTWORK SUBMISSION : E production@expatliving.sg | T 6812 1786
13 SINGAPORE | MEDIAKIT |
BI-WEEKLY E-NEWSLETTER
Email Marketing
BI-WEEKLY E-NEWSLETTER | Over 65,000 members
ADVERTORIAL FEATURE BOOST | $800 A bolt-on to ensure your advertorial is featured under ‘Essential Reads’ in Expat Living ’s popular e-Newsletter LEADERBOARD AD | $800 Banner ad above ‘In The Know’ section EDITORIAL SLOT | $500 Items under the ‘In The Know’ section should be newsworthy or include discounts to encourage reader action
Advertorial Feature Boost
Material Deadline: Four weeks prior to going live Limited to nine slots per section | e-Newsletter blast: first and third week of the month
DEDICATED EDM | Over 40,000 members TARGETED EDM @ 35¢ per member SEGMENTED EDM @ 65¢ per member
Material Deadline: Two weeks prior to going live Limited EDM slots available per month, first-booked, first-placed
Leaderboard Ad
DEDICATED EDM EXAMPLE
NOTE: All dates are subject to availability. Content must be upcoming, current and deemed to be of interest to Expat Living readers. Expat Living reserves the right to reject content that is not deemed suitable.
Editorial Slot
ARTWORK SUBMISSION: E production@expatliving.sg T +65 6812 1786
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Giveaways &Competitions
GIVEAWAYS & COMPETITIONS Clients can participate in our monthly giveaways and competitions for coverage and exposure opportunities.
Subscription Offer
GIVEAWAY/ COMPETITION
MINIMUM VALUE
MINIMUM QUANTITY
EXPOSURE
Approximately half-page coverage with picture in the magazine. Online coverage in terms of subscription marketing campaign for the month – e.g. MPU advertising online.
SUBSCRIPTION OFFER
$70
50
Max six per month One per section (Max five)
One post on EL’s Facebook Page with a picture and URL. Competition entries will be made on Expat Living’s dedicated competitions page.
FACEBOOK COMPETITION
Varies
Approximately quarter-page coverage with picture in the magazine (in relevant category section). Online coverage on dedicated landing page under Competitions for entries. Approximately full-page coverage with picture in the magazine, either upfront in News section or in category section (to be determined by our production department). Online coverage on dedicated landing page under Competitions for entries.
MONTHLY MAGAZINE COMPETITION MONTHLY COMPETITION – GRAND PRIZE
$250
Facebook Competition
$2,500 One per issue
Approximately 50 words exposure under the Best Letter column in the magazine. We can also include a small image/logo.
BEST LETTER SPONSORSHIP
$150
One
Monthly Competitions & Giveaways
Monthly Competition – Grand Prize
Best Letter Sponsorship
STYLE & BEAUTY
UP FOR GRABS!
WELLNESS & LEISURE WIN ... a beachside holiday inVietnam!
FAIR DAYS
WINNINGSTYLE! Enter this competition and put yourself in the running to win $2,900 worth of home furniture and furnishings from Arete Culture .
LETTERS
THE MO MUST GO I’m proud of my husband for doing his bit for cancer awareness by
We’vegot the followinggorgeousgiveaways for you this month.
We want to hear from you! Send us your thoughts on the
growing a moustache this month, but even he admits that it looks terrible. it makes him look like his Uncle Pete – and not in a good way! So, no thanks, I won’t be sending you a photo of him for Expat Living’s Facebook Movember Gallery. (And the mo is most definitely coming off on the 30th!) – Annelise Cronje Ed: We agree that a moustache doesn’t suit everyone. Maybe he should try a beard next year …
Rose Gold Dual Clutch by Desti Saint Craf ted i n snake- embossed l eather with a carved golden jade love knot and a playful swing tassel, Dest i Saint ’s Rose Gold Dual Clutch, a part of her most recent Poppy collection, was
magazine, or on any subject under the sun. To help her toast the early success of her new business, Genevieve Powell wins a bottle of champagne.
$400 voucher for Ocean Paradise swimwear Specialist swimwear store Ocean Paradise stocks a range of stylish and fashion-forward swimmers that covers everything from slinky resort bikinis and one- pieces to more modest swimwear, water toys and accessories for kids. Brands include Tommy B a h a m a , M i r a c l e s u i t , J e t s , Pl atypus , Snapper Rock, Cabana Li fe, O’Neill and more. Sizes up to 16 are available for women and men, and for children from 0 to 16. #01-07/08 Tanglin Mall and #05-29A Paragon. oceanparadise.com.sg designed as a celebration of the life of her father, John “Pops” Russell. The details on the clutch bags are symbolic – the dragon signifies strength and compassion, while the love knot represents passion. $250. destisaint.com
WINE AND FRIENDS We haven’t really found it easy to meet like-minded people in Singapore, especially being single couple without kids. So we really appreciated your September newcomer event with wine-tasting at Bacco Wines. Not only did it make us fans of Italian wines, but we also met two other newly arrived couples – one from Australia, the other from Ireland, that have already become our good friends. Thank you! – Julie and Andrew Sheridan
9/10/17 3:06 PM Billed as a place “where myth meets luxury”, it’s an easy drive from the resort to the memorbale UNESCO World Heritage sites of Hoi An, Hue and My Son, making it a perfect base for those seeking a cultural experience that connects them to central Vietnam. To celebrate our 50th edition of Expat Living , we’re giving a lucky couple a three-night stay in a Classic Terrace Suite at the luxurious InterContinental Danang Sun Peninsula Resort, including breakfast! About the resort Hidden in the myth-filled hills of Monkey Mountain in the heart of the Son Tra Peninsula nature reserve, the five-star InterContinental Danang Sun Peninsula Resort is a work of art as much as it is a resort. Set in 39 hectares of stepped gardens leading down to a private beach, dramatic views of the sea can be enjoyed from all 201 rooms. Every inch of this luxury resort is the stunning creation of star architect Bill Bensley, encapsulating the essence of Vietnam. Gourmet travellers will appreciate La Maison 1888, which is led by world-renowned Michelin-starred Chef Pierre Gagnaire, while those looking for a genuine wellness retreat will love the HARNN Heritage Spa set in a private lagoon. Travellers can also treat tired feet to the ultimate pedicure by “podiatrist to the stars” Bastien Gonzalez, as global leaders put the world to rights at The Summit, the resort’s impressive conference centre.
DOWN TO BUSINESS The recent EL coffee morning at the beautiful Danish Design showroom was inc redi b l y inspirational for me, and I think I can say the same for the other 40-plus women who attended. I’ve just started my own small
Interior styling specialist Arete Culture is offering a stylish set of furniture and home accessories worth $2,900 to one lucky reader. Prizes include a luxe, marble-inspired console from The Bespoke Boutique Collection worth $1,470, a pair of table lamps from the Luxe Hotel Collection worth $900, and some striking statement décor and accessories worth over $500. The furniture is designed and made in Singapore by Arete Culture. Known for quick and affordable home makeovers, Arete Culture is an authority on living well at home. On top of its signature styling services, Arete offers an extensive range of furniture and home accessories, including The Bespoke Boutique Collection, an in-house collection of customisable furniture. In 2016, Arete Culture opened its second showroom, Arete Culture Outdoor Living, a dedicated space to living in the tropics. Both showrooms can be found at the centrally located Tan Boon Liat Building (#06-01 and #06-04) at 315 Outram Road. So, how do you get your stylish little mitts on this amazing prize? Just head to expatliving.sg/competition and follow the instructions. Good luck!
Ed: You’re very welcome! All the best for your stint in Singapore – and, going by our combined experience, the friends you make in Singapore could turn out to be friends for life.
business – it’s still too early to go into the details, but watch this space! – and I felt like Rhiannon Hills from Danish Design and guest speaker Michelle McFarlane really understood the issues I was facing. Their presentations were honest, and they spoke from the heart. They went through point by point what one must do in order to grow – from data and information gathering to the power of networking and social media. At just $15 for all that, plus coffee and nibbles, I’d say it was great value and time well spent. – Genevieve Powell
A three-day shopping extravaganza is coming our way on 10, 11 and 12 November. That’s right, Boutiques Fairs Singapore, The Gifting Edition, is back in a big way, and open for three days now instead of two. Get set to discover over 200 independent brands spanning fashion, art, home and jewellery, and to meet the designers behind the labels. What’s more, over 80 percent of the participating labels are socially responsible businesses, so you can shop while supporting causes you value. boutiquefairs.com.sg
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HOW TO ENTER: • Follow us on Instagram (@expatlivinghk) and Facebook • Visit expatliving.hk/competitions and answer the following question in no more than 50 words:
HM-COMPArete J.indd 56
Ed: Good luck with growing your business!
To enter either of these giveaways, visit expatliving.sg/competitions
“Why do you want a holiday in Vietnam?”
Email us at info@expatliving.sg
For more info and to read about our editor’s recent stay at the InterContinental Danang Sun Peninsula Resort, see page 100!
Entries close on 31 January, so hurry and enter now!
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Home & Property Guide 2022 - Rate Card
HOME & PROPERTY GUIDE 2022 ADVERTISING RATES
PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
ONE INSERTION
EDITORIAL ENTITLEMENT
Outside Back Cover
275 x 210
$5,600
Inside Front Cover DPS
275 x 420
$6,248
Inside Back Cover
275 x 210
$3,920
Double-page editorial with centrespread inclusion
Page One (Facing Welcome Mat)
275 x 210
$3,920 (incl. loading)
Page Two (Facing Masthead)
275 x 210
$3,920 (incl. loading)
Double-Page Spread (DPS)
275 x 420
$5,040
NON-PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
ONE INSERTION
Full Page
275 x 210
$2,800
Full-page editorial with centrespread inclusion
Quarter Page
125 x 85
$980
Centrespread inclusion*
*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.
Premium Positioning: Loading charges apply for the placement of ads in specific sections. *Either an online product gallery (where appropriate) or another online feature.
Artwork Submission T +65 6812 1786 E production@expatliving.sg
The Home & Property Guide , published in April , is the definitive resource for anyone looking to furnish or decorate their home and those looking to buy or rent in Singapore. It includes inspiring furnishing ideas, tips on home décor and advice on the property market.
HOME & PROPERTY GUIDE 2022 DEADLINES Early-bird Booking Deadline 1 January 2022 Final Booking Deadline (with Editorial) 1 February 2022 Final Booking Deadline (Ads only) 28 February 2022 Material Deadline 28 February 2022 Publishing Date April 2022
GUIDE2021
HOME & PROPERTY GUIDE 2021 S$9.90 MCI (P) 063/02/2021
Freelance Graphic Designers Please contact the Production Team for freelancer contact details. T +65 6812 1786 E production@expatliving.sg
All advertisers are entitled to editorial
FURNITURE | HOME DÉCOR | PROPERTIES | SERVICES
Our annual guides offer year-longexposure toyour target audience andare kept throughout the year byour readers for reference.
16 | SINGAPORE | MEDIAKIT
Home & Property Guide 2022 - Distribution
Annual distribution
15%
30% Free to newcomers via relocation and removal companies
Who reads Expat Living ’s Home & Property Guide?
Posted directly to readers and subscribers
Affluent expats and locals with spending power; our target audience spends a large proportion of its disposable income on home and property products and services.
For sale in major bookstores and newsstands island-wide
7%
20% Placed in each unit in serviced apartments and free to read at serviced offices
20,000 printed copies Free online e-magazine readership
Circulation
Retailing for $6.90 and sold in major bookstores and newstands islandwide
Retail
10% Distributed at events, home expos and subscription drives
18% Free to read in clubs, hotels, cafés, airline lounges, embassies, taxis, and carefully selected clinics and beauty salons
Subscribers, newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafés/restaurants, clubs, hotels, schools, associations, embassies, interior design businesses, serviced apartments, relocation and real estate companies and our online portal
Distribution
17 SINGAPORE | MEDIAKIT |
City Guide 2021 - Rate Card
CITY GUIDE 2021 ADVERTISING RATES
PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
Outside Back Cover
225 x 170
$6,500
Inside Front Cover
225 x 170
$4,200
Full-page editorial with image
Inside Back Cover
225 x 170
$4,000
Page One
225 x 170
$2,600 + 20% loading
Page Two (Facing Welcome Mat)
225 x 170
$2,600 + 20% loading
Double-Page Spread
225 x 340
$4,680
Two full pages of editorial with image
NON-PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
Full Page
225 x 170
$2,600
Full-page editorial with image
Half Page (Vertical) Half Page (Horizontal)
213 x 70 105 x 150
$1,560
Half-page editorial with image
Quarter Page
105 x 70
$880
Quarter-page editorial with image
Premium Positioning : Loading charges apply for the placement of ads in specific sections. *Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.
Artwork Submission T +65 6812 1786 E production@expatliving.sg
The City Guide , published in September ,
CITY GUIDE 2021 DEADLINES Early-bird Booking Deadline 1 June 2021 Final Booking Deadline (with Editorial) 1 July 2021 Final Booking Deadline (Ads only) 31 July 2021
is a comprehensive welcome guide to all aspects of Singapore,
CITY GUIDE 20202/21
Freelance Graphic Designers Please contact the Production Team for freelancer contact details. T +65 6812 1786 E production@expatliving.sg
providing information to people who are interested in moving here, those on reconnaissance trips and those who have recently moved here.
Material Deadline 31 July 2021 Publishing Date September 2021
MCI (P) 064/06/2019
Annual $6.90
All advertisers are entitled to editorial
SETTING UP • DÉCOR • THINGS TO DO • SCHOOLS • HEALTHCARE • DINING
Our annual guides offer year-longexposure toyour target audience andare kept throughout the year byour readers for reference.
18 | SINGAPORE | MEDIAKIT
City Guide 2021 - Distribution
Annual Distribution:
35% Free to newcomers via relocation companies, associations and schools
Who reads Expat Living ’s City Guide? The City Guide reaches new as well as ‘old’ expats, and locals who enjoy exploring new places and want ideas and personal recommendations on home, family and places to dine and shop. Our target audience spends a large proportion of its disposable income on home, property, education, travelling, dining and other personal services.
13%
For sale in major bookstores and newsstands island-wide
28% Placed in each unit in serviced apartments and free to read at serviced offices
20,000 printed copies Available in digital format
Circulation
Retailing for $6.90 and sold at major bookstores and newsstands islandwide
Retail
14% Free to read in clubs and associations, airline lounges, embassies, F&B outlets, salons, clinics, hospitals, hotels
10% Distributed at newcomer events, and fairs
Newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafés/restaurants, clubs, hotels, associations, schools and embassies, and to new arrivals via relocation, realtor, serviced apartments and moving companies and our online portal
Distribution
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Kids’ Guide 2022 - Rate Card
KIDS’ GUIDE 2022 ADVERTISING RATES
PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
Outside Back Cover
225 x 170
$6,500
Inside Front Cover
225 x 170
$4,200
Full-page editorial with image
Inside Back Cover
225 x 170
$4,000
Page One
225 x 170
$2,600 + 20% loading
Page Two (Facing Welcome Mat)
225 x 170
$2,600 + 20% loading
Double-Page Spread
225 x 340
$4,680
Two full pages of editorial with image
NON-PREMIUM POSITIONS (4-colour only)
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
SIZE (mm) H x W
ONE INSERTION
Full Page
225 x 170
$2,600
Full-page editorial with image
Half Page (Vertical) Half Page (Horizontal)
213 x 70 105 x 150
$1,560
Half-page editorial with image
Quarter Page
105 x 70
$880
Quarter-page editorial with image
Premium Positioning: Loading charges apply for the placement of ads in specific sections. *Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion.
Artwork Submission T +65 6812 1786 E production@expatliving.sg
The Kids’ Guide , published in January , is the quintessential resource for everything child-related in Singapore, guiding parents through choices including preschools, medical care, enrichment classes, furniture, fashion, things to do and heaps more.
’
KIDS’ GUIDE 2022 DEADLINES Early-bird Booking Deadline 1 October 2021
2021
Final Booking Deadline (with Editorial) 1 November 2021 Final Booking Deadline (Ads only) 30 November 2021 Material Deadline 30 November 2021 Publishing Date January 2022
KIDS’ GUIDE 2021 MCI (P) 059/12/2020 Annual $9.90
WEEKEND FUN SCHOOL OPTIONS PARENTS’ PERSPECTIVES GREAT STAYCATIONS HEALTH HELP BABY PRODUCTS CAMPS & CLINICS IDEAS FOR EXPLORING FOODIE FINDS
Freelance Graphic Designers Please contact the Production Team for freelancer contact details. T +65 6812 1786 E production@expatliving.sg
All advertisers are entitled to editorial
KIDSGUIDE-Option1.indd 1
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Our annual guides offer year-longexposure toyour target audience andare kept throughout the year byour readers for reference.
20 | SINGAPORE | MEDIAKIT
Kids’ Guide 2022 - Distribution
Annual Distribution:
33% Free to newcomers via relocation companies, and clubs and associations
Who reads Expat Living ’s Kids’ Guide? The Kids’ Guide reaches expats as well as local parents with young children who want ideas and personal recommendations on education, enrichment and playdays, health tips for mums and children, and various products and services to help them make the right choices for their child.
13%
For sale in major bookstores and newsstands island-wide
30% Placed in each unit in serviced apartments and free to read at serviced offices
20,000 printed copies Available in digital format
Circulation
14% Free to read in kids’ salons, paediatric clinics and hospitals, enrichment centres, schools, F&B outlets, salons, airline lounges, hotels and embassies
Retailing for $6.90 and sold in major bookstores and newstands islandwide
Retail
10% Given out at events such as mothers’ groups and newcomer events and sold at fairs and online
Newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafés/restaurants, clubs, hotels, associations, embassies, serviced apartments, newcomers via relocation and moving companies, schools and kids’ centres and our online portal
Distribution
21 SINGAPORE | MEDIAKIT |
Direct Mailers & Loose Inserts
LOOSE INSERTIONS
DIRECT MAILERS (Envelopes and Postcards)
PACKAGE
SUBSCRIBERS NEWCOMERS
$1.10 + postage
COST PER ENVELOPE*
Quantity
4,500
Call us for more information
Cost per insert
$0.45
$0.45
$0.30
POSTAGE (up to 20gm)
$0.37
POSTAGE (21 – 40gm)
Notes Insertions are sent with the monthly magazine or guides Newcomers package goes to serviced apartments and relocation companies Requirements Inserts must fit dimensions of 265mm x 190mm (monthly magazine) and 215mm x 150mm (guides) Each insert must not weigh more than 20gm and there is a maximum of four insertions per magazine/guide Client to produce actual insert for approval by Expat Living Delivery date is the 18th of the month, one month prior to publication
*Where letter shopping is required, i.e., packing letters/cards into envelopes.
$1 + postage
COST PER POSTCARD**
$0.30
POSTAGE (up to 20gm)
$0.37
POSTAGE (21 – 40gm)
**Postcard should not exceed 114mm x 162mm Paper quality should be at least 230gsm
Mailout Options Total members: 4,500 Other mailing options: Districts and business-to-business (please consult your sales manager) A minimum of 1,500 pieces is required for direct mailers
CARRIER SHEET
PACKAGE
SUBSCRIBERS
Quantity
4,500
Cost (per unit/issue)
Notes Direct mailers are not sent with any magazine or guide Mails must fit standard envelope sizes: C4, C5, C6 and DL or specified standard mail sizes Postage costs are determined by weight, size and material of mailer Requirements Client to produce actual insert for approval by Expat Living Client to provide weight of mailers and date of dissemination Insert to be delivered three weeks prior to dissemination date
$1,900
Paper
4C by 0C, 80gsm wood-free paper, loose sheet
Requirements Artwork dimensions 120mm(h) by 190mm(w), 300 dpi resolution, jpg format
ARTWORK SUBMISSION : E production@expatliving.sg | T 6812 1786
22 | SINGAPORE | MEDIAKIT
Creative Buys
QUALITY (Colour, Paper & Lamination)
FINISHED SIZE (mm) H x W
OPEN SIZE (mm) H x W
COST (Per Unit/Issue)
TIPPED-IN INSERT
4C by 0C
Monthly Magazine
275 x 207
NA
$5,300 | $5,600*
190gsm artcard, tipped-in between signatures
All Guides
225 x 167
NA
$4,600 | $4,800*
4C by 4C
Monthly Magazine
275 x 207
NA
$5,500 | $5,800*
190gsm artcard, tipped-in between signatures
All Guides
225 x 167
NA
$4,600 | $5,000*
DPS FRONT FOLD
157gsm artpaper
Monthly Magazine
275 x 207
275 x 402
$6,700 | $7,100*
4C by 4C, tipped-in between signatures
All Guides
225 x 167
225 x 325
$5,100 | $5,400*
190gsm artcard
Monthly Magazine
275 x 207
275 x 402
$7,900 | $9,100*
4C by 4C, tipped-in between signatures
All Guides
225 x 167
225 x 325
$5,600 | $6,000*
GATEFOLD Front Cover
275 x 210
275 x 630
$16,000
4C by 4C, 260gsm artcard with gloss lamination
Back Cover
275 x 210
275 x 630
$15,900
128gsm artcard with gloss lamination 260gsm artcard with gloss lamination
BELLYBAND
65 X 210
65 X 515
$1,340
BOOKMARK
220 X 55
NA
$3,400
* Cost of product with perforation ** POA for other products, material and finishing Please note, product sampling (retail) options are available too. Please contact our marketing team for more information at circulation@expatliving.sg.
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