Expat Living Hong Kong Media Kit 2021

HONG KONG

MEDIAKIT 2021

1 HONGKONG | MEDIAKIT |

All About Us

POWERFUL REACH Our print magazine reaches more than 60,000 readers and we have over 45,500 readers on our website each month.

Welcome to the world of Expat Living!

With so many options available, how do you know which is the best way to reach an affluent, involved and relevant market? We know it’s changed out there; it’s tough – you have to reach out on so many levels, and as a business owner that means more time and often more money. Branding is still critical – your name must be front of mind with potential clients. Recall needs to be high. Visibility on social media needs to be high. And repetition of the message is often the only way to get a person to commit or connect, or take the next step. We all know how many times we have to see an ad or an email to get us to respond. Our database has been organically grown, so only those who want to receive our digital offering do so. This means our open rates are above average. Our website is made up of fabulous content built up over nine years. Our e-mag is quick and easy to read. Our Facebook likes and Instagram followers are organically grown. We’re the one-stop shop for anything relating to people wanting to move here, or who want to make the most of life in Hong Kong. For expats and locals too. We can put together the perfect combination to make your life easier and your marketing strategy more efficient and effective. We want to save you time and money. After being in the market for over ten years, we have seen the change and have stepped up to help you manage it.

SPENDING POWER

Our readers spend a large portion of their income on areas such as travel, wine and dine, education, entertainment, financial services, home décor, beauty, healthcare and more.

DEMOGRAPHIC PROFILE Our readers are mostly affluent expats and locals, aged between 25 and 54.

We look forward to working with you!

STRONG RETENTION Our magazines are retained for months beyond release date, with advertising and editorials used as reference for purchase decisions.

Rebecca Bisset Editor-in-Chief

PS You can get in touch with us at advertising@expatliving.hk or call 3480 7614 or your sales manager.

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EverythingYouNeedToReachYour Audience Everythin r A ience

Hong Kong Magazine Print Run: 15,000 Four Quarterly Issues

HK$48 HOME DÉCOR & DESIGN • THAILAND & VIETNAM Dec 2019 — Feb 2020 Issue 50 & Style

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Online @ expatliving.hk | expatliving.sg 45,500 Monthly Users Advertorials | Banner Ads Themed Roundups | Events

issue

Video & Podcast Interviews & Guides

Greatprizes tobewon!

Annual City Guide July

Digital Mail

eNewsletter Twice a month 17,200+ subscribers

HONGKONG CITY GUIDE 2019/20

EXPLORING From Iceland to Thailand & Vietnam

4wallELHK-Dec Cover.indd 2 HK$48 HOME DÉCOR & DESIGN • THAILAND & VIETNAM Dec 2019 — Feb 2020 Issue 50 & Style

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PublicHoliday dates for2020

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Dedicated EDM 17,200+ subscribers

Greatprizes tobewon!

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SETTING UP • DÉCOR •

THINGS TO DO • SCH OOLS • HEALTHCARE

• DINING

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DEC 2019

SINGAPORE

December 2019 Issue 209 S$6.90 CHAIRS • FESTIVE FASHION & FOOD • JAPAN A fab handbag and a holiday in Japan MCI (P) 031/02/2019 WIN

Monthly Singapore Magazine

Delicious Food Great Hair Cool Clothes Gift Ideas Getaways & Peace!

Social Media 18.3K Facebook Fans Instagram & YouTube

Great ideas for decorating!

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Magazine Sections

HOME & LIFE

WELLNESS & LEISURE

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Print Editorial Calendar 2021

Expat Living is the only English-language lifestyle magazine that takes readers into real homes in Hong Kong. As an indispensable referral guide, it incorporates themes and editorials that give you, the advertiser, multiple exposure opportunities, and allows your customers to give their personal endorsements.

HOME & LIFE

WELLNESS & LEISURE

ISSUE

HOMES

PROPERTY SCHOOLS ACTIVITIES

BEAUTY

HEALTH WINE & DINE

TRAVEL

Getting Ready for Summer: Skin Hair Removal Pedicures Slimming Solutions

Wellbeing Tutoring & Exam Prep

MAR – MAY SPRING ISSUE

Family-friendly Holidays Driving Holidays

Learning to Swim

Buying Guide: Spring Colours

Serviced Apartments

Teen Health

Cheap Eats

Surviving Summer: Beach & Junk Beauty Hair Taming Sun Protection Summer Nutrition

JUN – AUG SUMMER ISSUE

Relocation & Movers

Preschools & First Day

Indoor Languages

Pregnancy & Maternity

Buying Guide: Living Rooms

Brunch

Adventure Holidays Beach Breaks

Wellness & Mindfulness: Outdoor Fitness Healthy Mind Emotional Wellbeing Eyebrow Shaping & Tinting Tattoos

Co-working & Shared Office Spaces

SEP – NOV AUTUMN ISSUE

Short Breaks Weddings & Romance

Open Days & Admissions

Buying Guide: Bedrooms

Outdoor

Menopause

Afternoon Teas

Winter SOS: Skin Resurfacing Detox Eyelash Extensions

Coding Cooking Art & Drama

Skiing Spas & Golf Breaks Staycations

DEC – FEB WINTER ISSUE

Boarding Schools

Festive Eats Vegetarian & Vegan

Happy Customer: Real Estate Agents

Buying Guide: Dining Rooms

Men’s Health

NOTE: All print themes will go online in the month of publication. Correct as of January 2021.

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PrintDemographics

THE PERSONA The typical Expat Living reader is an expat married mother, aged between 35 and 54. She has lived in Hong Kong for about four or five years and does not work. Her husband works in Finance or IT in a managerial role. The family has a monthly allowance of HK$135,000 to HK$150,000. She has two young children who go to an international school and they live in a 1,000-to-2,000- square foot apartment. She prefers the print format of Expat Living and reads every edition, taking between one and two hours to do so. Her husband and sometimes other female friends will read it too. She visits expatliving.hk regularly and is interested in finding information on food, travel, family activities and more. READER DEMOGRAPHICS Aged between 25 and 54 years 89% are expats and 11% local 70% have children 77% take more than 3 leisure trips a year 70% eat out more than twice a week 53% go to the cinema, theatre or another live event once a month 56% spend between 1 and 2 hours reading the magazine 75% either subscribe or purchase the magazine from a store 88% female readers and 12% male readers

Print Run – 15,000 Print Readership – 60,000+

The print edition enjoys repeated reading and is passed on to family and friends, giving the magazine a wide readership. Posted directly to subscribers Retail: Sold at major bookstores, supermarkets and selected newsstands across Hong Kong Island, Lantau Island, Kowloon and the New Territories. Complimentary Copies: Serviced apartments, international relocation companies, movers, real estate agencies, interior design companies and schools. Free copies are also provided at various fairs and events throughout the year, e.g., Prestige Fairs, American Women’s Association events and pop-ups across town. Reading Copies: Targeted waiting areas such as schools, salons, clinics, embassies, clubs and associations, taxi companies, airline lounges, hotels, cafés and restaurants, and our advertisers’ outlets. Free e-Magazine Readership

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Rate Card

QUARTERLY MAGAZINE ADVERTISING RATES

Full page 275 x 210

Frequency discounts apply

SIZE (mm) H x W

PLACEMENT

4 insertions

1 insertion

Half page horizontal 125 x 180

Outside Back Cover

275 x 210

$15,400 Plus 50% off City Guide

Inside Front Cover (DPS)

275 x 420

$13,860 Plus 50% off City Guide

LIFE & FAMILY 57

Inside Back Cover

275 x 210

$10,780 Plus 50% off City Guide

Double-page Spread (ROP)

275 x 420

$18,700

$13,100 Plus 50% off City Guide

Full Page

275 x 210

$12,600

$8,900 Plus 50% off City Guide

Half Page (Vertical) Half Page (Horizontal)

260 x 85 125 x 180

$6,950

$5,200 Plus 50% off City Guide

Quarter Page

125 x 85

$3,650

$2,750 Plus 50% off City Guide

Agency Bookings: These rates are excluding any agency fees - normally an additional 15%. Premium Positioning: Loading charges are an additional 20%. Creative Buys: Please ask for options available. Editorial: Allocation availability is dependant on package. Frequency: 4 insertions do not need to be consecutive but must be used within an 18-month period. Rates indicated are in Hong Kong dollars per insertion. Rates are subject to change.

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BODY & MIND 88

Quarter page 125 x 85

MAGAZINE DEADLINE: Editorial Booking Deadline: 1st of the month, 2 months prior to publication. Ad-only Booking Deadline: 1st of the month, 1 month prior to publication.

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ARTWORK SUBMISSION/FREELANCE GRAPHIC DESIGNERS : E roduction@expatliving.hk | T +65 6812 1786

ARTWORK SUBMISSION: E production@expatliving.sg | T 6812 1786 FREELANCE GRAPHIC DESIGNERS: Please contact the Production Team for freelancer contact details. E production@expatliving.sg | T +65 6812 1786

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Distribution

Distribution Profile:

18%

Posted directly to readers and subscribers

15,000 printed copies Also available in digital format

Circulation

15% For sale in major bookstores,supermarkets and selected newsstands

Retailing for $48 and sold at major supermarkets and newsstands

Retail

Newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafés/restaurants, clubs, hotels, associations, schools and embassies, and to new arrivals via relocation, realtor and moving companies, and serviced apartments

Distribution

32%

You can buy Expat Living at the following retailers Bookazine and all good supermarkets

Complimentary copies in serviced apartments, serviced offices and distributed to newcomers via relocation and moving companies, real estate agencies, schools and interior design companies.

35%

Free copies are also provided at various events throughout the year: Shopping fairs such as the Prestige Fairs and those organised by social clubs American Women’s Association events Pop-ups across town

Reading copies delivered to clubs, associations, F&B outlets, salons, clinics, airline lounges, hotels, embassies and taxi companies

Full distribution list is available upon request.

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Digital Demographics

ONLINE AUDIENCE PROFILE Our website, expatliving.hk, attracts residents (66 percent) along with potential expats (34 percent) who may be researching about living in Hong Kong. The typical online reader is a married mother, aged between 25 and 34. She engages with us through our newsletter, Facebook page and website, often through her mobile. She has young children aged from three to five and is interested in children’s enrichment classes, cooking and baking. She shops online, researches for wine and dine options, travel and holiday destinations and makes her purchases online.

Unique Visitors 45,500

Visits / Sessions 66,000

MONTHLY VISITS Web Traffic 2020 Average

EXPATLIVING.HK: Promote your product or service with banner ads and editorial content on our website. Our high Google rankings offer prominent visibility with relevant searches. We also feature online competitions, directories, giveaways and updates on news and events.

EMAIL MARKETING: Access your target audience through our monthly newsletter and dedicated EDM to subscribers.

Pageviews 93,000

40%

26%

Male

10%

40%

12%

60%

7%

5%

Female

AGE 18-24 25-34 35-44 45-54 55-64 65+

GENDER

18k+

Shoppers / Value Shoppers Travel / Travel Buffs Shoppers / Shopaholics Lifestyles & Hobbies / Art & Theater Aficionados Food & Dining / Foodies Lifestyles & Hobbies / Business Professionals

6k+

SOCIAL MEDIA: Extend your reach to our followers on social media; this is available as a top-up for advertisers.

VIDEO & PODCAST: Add a video or podcast to your ad buy to reach even more potential customers.

Media & Entertainment / Music Lovers Sports & Fitness / Health & Fitness Buffs Lifestyle & Hobbies / Green Living Enthusiasts

INTERESTS

We can help build a marketing package for you to ensure you reach your target market and maximise

NOTE: Demographics are based on Google Analytics Data.

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Online Editorial Calendar 2021

THEMES & FEATURES LIVING IN HONG KONG THINGS TO DO

KIDS

HOMES

JANUARY

Pets and Vets

Chinese New Year

Baby Shops

Dining Rooms

FEBRUARY

Insurance

Cookery Classes

Learning a Language

Top Furniture Shops

MARCH

Tax Help

Rugby 7s

Tutoring & Exam Prep

Kids’ Furniture

Learning to Swim Easter Camps

APRIL

Hotel Pool Days

Antiques & Asian Furniture

Setting Up Your Own Business

MAY

Serviced Apartments

Mother’s Day

Kids’ Parties

Furniture Rental

Preschools Summer Camps

JUNE

Relocation & Movers

Where to Watch Euro 2020

Living Rooms

JULY

Hong Kong Gifts

Where to Watch the Olympics

Indoor Activities

Horizon Plaza Ap Lei Chau

AUGUST

Junks & Water Sports

Macau

School Facilities

Carpets & Flooring

SEPTEMBER

Co-working Spaces

Best Boot Camps

Admissions & Open Days

Bedrooms

OCTOBER

Forex Transfers

Halloween

Activities for Teens

Outdoor

NOVEMBER

Real Estate Agents

Thanksgiving

Holiday Camps

Christmas Trees & Decorations

DECEMBER

University & MBA Courses

Christmas & New Year

Boarding Schools

Christmas Gifts

NOTE: These are online-only roundups. Please see Print Editorial Calendar 2021 for roundups that run in the magazine and online. Correct as of January 2021.

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Online Editorial Calendar 2021

THEMES & FEATURES TRAVEL

WINE & DINE

HEALTH & FITNESS

STYLE & BEAUTY

Short Breaks for the Year Margaret River

Vegetarian / Vegan Chinese New Year

JANUARY

Kids’ Sport

Facials

FEBRUARY

Travel Insurance

Romantic Dining

Yoga, Gyms & Pilates

Beauty Products

Budget Getaways Safaris

MARCH

Cheap Eats & Hidden Gems

Nutrition & Detox

Teen Beauty

APRIL

Dining with a View

Teen Health

Mani & Pedis

Staycations

MAY

Junks & Catering

Cycling & Hiking

Best Hair Salons

Babymoons

JUNE

Girls’ Minibreaks

Best Brunches

Well Woman Checks & Clinics

Hair Removal

JULY

Cool Weather Getaways

Online Groceries & Shopping

Boot Camps

Beach & Holiday Wear

AUGUST

Adult-only Resorts

Family Restaurants

Team Sports

Hair Treatments

SEPTEMBER

Best Afternoon Teas

5 Good Hospitals in HK

Tailors

Family-friendly Holidays

OCTOBER

Shopping Weekends

Best Wine Bars & Nightlife

Men’s Health

Weddings

NOVEMBER

Best Restaurants for Out-of-town Guests Counselling

All About Eyes

Christmas Getaways

Camping / Glamping & Alternative Holidays

DECEMBER

Festive Dining & Catering

Dental

Men’s Grooming

NOTE: These are online-only roundups. Please see Print Editorial Calendar 2021 for roundups that run in the magazine and online. Correct as of January 2021.

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Online Display Ads

DISPLAY ADS

Leaderboard

RACK RATE

SIZE (px) W x H

SPACE

Home page

ROS

LEADERBOARD

$5,200

$2,400

728 x 90

Desktop

468 x 60

Tablet

320 x 50

Mobile

300 x 250

$4,000

$1,800

MPU

Responsive Website COMBINED BOOKING

200 x 167

Article Skyscraper (featured alongside online advertorial or a single relevant roundup)

Leaderboard & MPU

$6,800

$3,300

ARTICLE SKYSCRAPER

300 X 700

$2,500

*Rates indicated refer to cost per month.

Leaderboard and MPU advertising rotates at a 15s interval throughout the site, refreshing every time the browser moves to a new page. Each banner has a share of voice of up to 25% (up to four advertisers per banner). Our in-house creative team will assist with the design of your banner for an additional $150.

MPU

Material deadline: Two weeks prior to go live

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Digital Advertorial & Social Media

ADVERTORIAL | $15,000 Content about the client in the form of an advertorial, that may be written by the client or by Expat Living. All content is subjected to relevant copy-editing to suit Expat Living’s style. Up to 1,000 words, can include multiple images and URLs. Content promoted on the homepage for one week and a section page for one month; remains on website for two years. Includes free calendar listing.

Advertorial Content

FACEBOOK PROMOTION | $6,000 Post to promote events and standalone promotions on Facebook. Additional boost budget can be added +20% handling fee.

Advertorial Content Promoted on Homepage and Section Pages

VIDEO PROMOTION: We can also feature you in one of our videos or build one for you from scratch. Ask us for more details.

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Online Roundups

ROUNDUPS | From $2,500 Content promoted on the homepage for one week and a section page for one month, then online for a minimum of 12 months.

Refer to Online Editorial Calendar 2020 on pages 10 and 11 for themes.

TOP PLACEMENT | $5,000 150 words and a picture gallery included at the top of the roundup SECOND PLACE | $4,000 150 words and a picture SUBSEQUENT SLOTS | $2,500 150 words and a picture, on a first-come, first-served basis

Top Placement on Roundup

Material deadline: Two weeks prior to go live

Second Place

Picture Gallery with Top Placement

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Online Calendar Listing

EVENTS LISTING PACKAGE | $1,500 Approximately 200-word editorial with image listed on Events page.

Promoted in the ‘Key Events’ section on the homepage for a maximum of four weeks. Listed under ‘What’s On’ section in the e-Newsletter to a database of over 17.2Kmembers.

CALENDAR LISTING ONLY | $750 Promoted in the ‘Key Events’ section on the homepage for a maximum of two weeks.

Material deadline: Two weeks prior to go live NOTE: Additional costs apply for Facebook posting

200-word Editorial with Picture

Key Events Section on Homepage

ARTWORK SUBMISSION : E production@expatliving.hk | T +65 6812 1786

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BI-WEEKLY E-NEWSLETTER

Email Marketing

E-NEWSLETTER | Twice a month | Over 17,200 members ADVERTORIAL FEATURE BOOST | $2,000 A bolt-on to ensure your advertorial is featured in Expat Living’s popular e-Newsletter.

LEADERBOARD AD | $1,200 Banner ad above ‘In the Know’ section. EDITORIAL SLOT | $1,500 Items under the ‘In the Know’ section should be newsworthy or include discounts to encourage reader action. EVENT LISTING | $600 Listed under the ‘What’s On’ section.

Advertorial Feature Boost

Material deadline: Four weeks prior to go live Limited to nine slots per section | e-Newsletter blast: first and third week of the month

Leaderboard Ad

DEDICATED EDM | $7,000 | Over 17,200 members

Material deadline: Two weeks prior to go live Limited EDM slots available per section, first-booked, first-placed

DEDICATED EDM EXAMPLE

NOTE:

All dates are subject to availability. Content must be upcoming, current and deemed to be of interest to Expat Living readers. Expat Living reserves the right to reject content that is not deemed suitable.

Editorial Slot

Event Listing

ARTWORK SUBMISSION: E production@expatliving.hk T +65 6812 1786

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Giveaways & Competitions

GIVEAWAYS & COMPETITIONS Clients can also participate in our monthly giveaways and competitions for coverage and exposure opportunities. MAGAZINE COMPETITIONS Approximately half-page coverage with picture in the magazine (in relevant category section). Online coverage on dedicated landing page and under Competitions for entries. SUBSCRIPTION OFFER Approximately half-page coverage with picture in the magazine. Online coverage in terms of subscription marketing campaign for the month – e.g., MPU advertising online. FACEBOOK COMPETITION One post on EL’s Facebook Page with a picture and URL. Competition entries will be made on Expat Living’s dedicated competitions page.

Magazine Competitions

WELLNESS & LEISURE WIN ... a beachside holiday inVietnam!

BEAUTY NEWS

On our radar is up-and-coming beauty salon Skin Fitness, known for its affordable yet effective facials. Located in the heart of the CBD, this spiffy spot also offers a range of body treatments for both women and men, including waxing, IPL and spray tanning. Each brand used here is carefully chosen by founder Amy Bourke; one that has passed the test is Aussie skincare brand Aspect, a hit amongst doctors, plastic surgeons and therapists for its high levels of active ingredients. For a limited time, you can get a free Aspect starter kit (worth $129) when you purchase any facial. The handy, travel-friendly kit includes a cleanser, a vitamin C serum, an exfoliating night serum and a moisturiser. One Shenton Way, #01-03. 8809 0848 | skinfitness.com.sg

To celebrate our 50th edition of Expat Living , we’re giving a lucky couple a three-night stay in a Classic Terrace Suite at the luxurious InterContinental Danang Sun Peninsula Resort, including breakfast! About the resort Hidden in the myth-filled hills of Monkey Mountain in the heart of the Son Tra Peninsula nature reserve, the five-star InterContinental Danang Sun Peninsula Resort is a work of art as much as it is a resort. Set in 39 hectares of stepped gardens leading down to a private beach, dramatic views of the sea can be enjoyed from all 201 rooms. Every inch of this luxury resort is the stunning creation of star architect Bill Bensley, encapsulating the essence of Vietnam. Gourmet travellers will appreciate La Maison 1888, which is led by world-renowned Michelin-starred Chef Pierre Gagnaire, while those looking for a genuine wellness retreat will love the HARNN Heritage Spa set in a private lagoon. Travellers can also treat tired feet to the ultimate pedicure by “podiatrist to the stars” Bastien Gonzalez, as global leaders put the world to rights at The Summit, the resort’s impressive conference centre. Billed as a place “where myth meets luxury”, it’s an easy drive from the resort to the memorbale UNESCO World Heritage sites of Hoi An, Hue and My Son, making it a perfect base for those seeking a cultural experience that connects them to central Vietnam.

New Store Alert Scandinavian cosmetics brand Make Up Store has opened at Paragon (#03-53, 290 Orchard Road). Apart from shopping the range of makeup and tools, you can also book beauty services like eyebrow shaping and private makeup lessons. Psst… Enjoy a 20 percent rebate on selected items this month!

WIN! ORGANIC, ANTI-AGEING SPRAY TANWORTH $260

This month, we’ve teamed up with Airbrush Elite to give away a full- body spray tan session to four lucky winners! Airbrush Elite uses Infinity Sun products, a Beverly Hills brand popular with many Hollywood A-listers for its anti-ageing and hydrating formulas. The products do not contain betacarotene, the carrot-derived ingredient that causes the orange undertones of many sunless tanners.

HOW TO ENTER: • Follow us on Instagram (@expatlivinghk) and Facebook • Visit expatliving.hk/competitions and answer the following question in no more than 50 words:

“Why do you want a holiday in Vietnam?”

Entries close on 31 January, so hurry and enter now!

To enter, visit expatliving.sg/competitions.

For more info and to read about our editor’s recent stay at the InterContinental Danang Sun Peninsula Resort, see page 100!

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[lead news – giveaway]

STYLE & BEAUTY

STYLE & BEAUTY

FAIR DAYS

We’vegot the followinggorgeousgiveaways for you this month.

New Vision Famous for its iconic bags, Longchamp has now ventured into eyewear – and we love what we see! The styles come in various feminine shapes and vibrant colours that are chic, versatile and easy to wear. Prices range from $190 to $285. Available at Longchamp boutiques at ION Orchard, Paragon, Marina Bay Sands and Takashimaya.

Rose Gold Dual Clutch by Desti Saint

Monthly Giveaways

Craf ted i n snake- embossed l eather with a carved golden jade love knot and a playful swing tassel, Dest i Saint ’s Rose Gold Dual Clutch, a

part of her most recent Poppy collection, was

$400 voucher for Ocean Paradise swimwear Specialist swimwear store Ocean Paradise stocks a range of stylish and fashion-forward swimmers that covers designed as a celebration of the life of her father, John “Pops” Russell. The details on the clutch bags are symbolic – the dragon signifies strength and compassion, while the love knot represents passion. $250. destisaint.com

We’ve got the following gorgeous giveaways for you this month.

Win a Philips ClearTouch Air Garment Steamer worth $399!

Pearl earrings from Atlas Pearls worth $900!

The Philips ClearTouch Air garment steamer promises better ironing results in less time. Thanks to the innovative AirStretch and SmartFlow technology, the steam plate staysat theoptimal temperature for all fabrics, ensuring safety while preventing wet spots. The steam also kills up to 99.9 percent of bacteria, allowing your garments to be refreshed wi thout wash i ng or dry- cleaning them. Its gold ceramic coating promises better gliding and is resistant to scratching and corrosion – plus, it looks pretty! philips.com.sg

everything from slinky resort bikinis and one- pieces to more modest swimwear, water toys and accessories for kids. Brands include Tommy B a h a m a ,

A pair of classic stud earrings that will never go out of style, these South Sea beauties from Atlas Pearls are a unique gift from nature. Atlas Pearls is an Australian company with five farms in East Indonesia, where the nutrient- filled waters give the oysters the best environment to grow healthily and produce some of the most precious South Sea pearls. atlaspearls.com.au

A three-day shopping extravaganza is coming our way on 10, 11 and 12 November. That’s right, Boutiques Fairs Singapore, The Gifting Edition, is back in a big way, and open for three days now instead of two. Get set to discover over 200 independent brands spanning fashion, art, home and jewellery, and to meet the designers behind the labels. What’s more, over 80 percent of the participating labels

M i r a c l e s u i t , J e t s , Pl atypus , Snapper Rock, Cabana Li fe, O’Neill and more. Sizes up to 16 are available for women and men, and for children from 0 to 16. #01-07/08 Tanglin Mall and #05-29A Paragon. oceanparadise.com.sg

are socially responsible businesses, so you can shop while supporting causes you value. boutiquefairs.com.sg

To enter either of these giveaways, visit expatliving.sg/competitions

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To enter either of these giveaways, visit expatliving.sg/competitions.

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City Guide 2021 - Rate Card

CITY GUIDE 2021 ADVERTISING RATES

PREMIUM POSITIONS (4-colour only)

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

SIZE (mm) H x W

ONE INSERTION

Outside Back Cover

225 x 170

$21,000

Inside Front Cover

225 x 170

$19,200

Inside Back Cover

225 x 170

$16,800

Full-page editorial plus image

Page One

225 x 170

$10,000 + 20% loading

Page Two (Facing WM)

225 x 170

$10,000 + 20% loading

Double-Page Spread

225 x 340

$18,000

NON- PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

ONE INSERTION

EDITORIAL ENTITLEMENT

Full Page

225 x 170

$10,000

Full-page editorial with image

Half Page (Vertical) Half Page (Horizontal)

213 x 70 105 x 150

$6,000

Half-page editorial with image

Quarter Page

105 x 70

$3,000

Premium Positioning : Loading charges apply for the placement of ads in specific sections. *Rates indicated are in Hong Kong dollars and are per insertion.

Artwork Submission T +65 6812 1786 E production@expatliving.hk

CITY GUIDE 2021 DEADLINES Early-bird Booking Deadline 1 July 2021

The City Guide , published in October , is a comprehensive welcome guide to all aspects of Hong Kong, providing information to people who are interested in moving here, those on reconnaissance trips and those who have recently moved here.

Final Booking Deadline (with Editorial) 1 August 2021 Final Booking Deadline (Ads only) 31 August 2021 Material Deadline 31 August 2021 Publishing Date October 2021

HONGKONG CITY GUIDE 2019/20 Annual $28 A L L Y O U

Freelance Graphic Designers Please contact the Production Team for freelancer contact details. T +65 6812 1786 E production@expatliving.hk

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All advertisers are entitled to editorial

SETTING UP • DÉCOR • THINGS TO DO • SCHOOLS • HEALTHCARE • DINING

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7/6/19 9:56 AM

Our annual City Guide offers year-long exposure to your target audience and is kept throughout the year by our readers for reference.

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City Guide 2021 - Distribution

Annual Distribution:

10%

Who reads Expat Living’s City Guide? The City Guide reaches new as well as old-hand expats, and locals who enjoy exploring new places and want ideas and personal recommendations on home, family and places to dine and shop. Our target audience spends a large proportion of its disposable income on home, property, education, travelling, dining and other personal services.

Posted directly to readers & subscribers

35%

For sale in major bookstores, supermarkets and selected newsstands

30%

18,000 printed copies Available in digital format

Circulation

Free to read in serviced apartments, serviced offices and distributed to newcomers via relocation and moving companies

Retail

Retailing for $28 and sold at major bookstores and newsstands

25%

Newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafés/restaurants, clubs, hotels, associations, schools and embassies, and to new arrivals via relocation, realtor and moving companies, and serviced apartments

Reading copies delivered free to clubs, associations, F&B outlets, salons, clinics, airline lounges, hotels, embassies and schools

Distribution

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What Our Readers Say...

What do our readers say ab out Expat Living? Expat Living has established a strong reputation in Hong Kong from 2010, as the market leader for magazines of its kind. Our testimonials reflect this. We are confident that our publication will not only reach your target market, but prove incredibly attractive to that market, increasing your business accordingly. Expat Living offers the perfect opportunity to reach affluent decision makers. Can you really afford not to advertise with us?

“I just finished reading my copy of August/September and it gets better and better. Love the home articles, but your personalisation is what makes them so readable. Also love the where to go, where to eat, what’s on.... Expat Living has become my HK bible.” – Julie Lane “The magazine looks fantastic and has really established itself as a brand in the marketplace. Terrific job with distribution as I see it everywhere”. – Tara Bennett “Having being in Asia for the last three years, I find Expat Living a magazine that has a wide audience, often being read and referred to by locals, in addition to specifically expat groups.” – Penelope Orphanoudaki “I am an interior designer from the US, just recently relocated to HK, and your magazine has a wealth of information.” – Annie Fifer

“What a fantastic magazine! You can tell that a lot of effort has been put into the quality of the content. The fact that my husband commented on the travel articles really amazed me, as he’s not a big reader. I look forward to the next issue!” – Natasha Butterworth “I recently relocated to Hong Kong after eight and a half years in Singapore and have been missing the ease of Singapore life, so I was excited to find Expat Living on display at TREE. It has helped me to settle in and find out where to go to buy the items I need or get them made.” – Catherine Williams

“Love your glossy magazine! I have already shared it with four people who all want to subscribe.” – Alison Davis

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20 | HONGKONG | MEDIAKIT

Contact Us

General Enquiries +852 3480 7614 | +65 6812 1780 info@expatliving.hk

Advertising Sales advertising@expatliving.hk

Subscription +65 6812 1783 | subscription@expatliving.hk Production +65 6812 1786 | production@expatliving.hk

Editorial & Media Releases editorial@expatliving.hk Calendar of Events calendar@expatliving.hk

Expat Living Singapore info@expatliving.sg | sales@expatliving.sg subscription@expatliving.sg

Websites expatliving.hk | expatliving.sg

Published by Expat Living Publications Pte Ltd 36 Carpenter Street, #02-01 The Hive Singapore 059915

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