Corporate, Services, Electronics, Higher Ed

MEDIAKIT

+65 6812 1780 | sales@expatliving.sg

1 | Expat Living Singapore | Media Kit

About Us

By incorporating various themes and types of editorial, we give you, the advertiser, multiple exposure opportunities including allowing your customers to give their personal endorsement of your product or service. Welcome to the world of Expat Living! We target newcomers who spend a large portion of their income setting up home here, especially in the first two years of their stay. We are also a favourite with long-timers, PRs and locals who are constantly on the lookout for recommendations in other areas such as travel destinations, wine and dine outlets, education, entertainment, financial services, home décor, beauty and health care. Set up by expats who understand the needs of people who are away from home and their need for recommendations from peers, Expat Living has become a ‘bible’ to many. It’s the only referral guide that takes the reader into the actual homes of expats in Singapore and Hong Kong, letting others share their experiences. Our readers use our editorial articles – be they reviews, interviews, expert opinions or comments – as reference sources when choosing products and services. The print copies are collected and used for years. Our digital version is an instant source of information via mobile phone, tablet or desktop.

We produce a monthly print magazine in Singapore, and a bi-monthly sister magazine in Hong Kong. We also publish specialised annual guides (City Guide, Kids’ Guide, Travel Guide and Home & Property Guide). Our magazines and guides are available through subscription and retail at major bookstores, supermarkets, petrol stations and newsstands. Browsing copies of our publications can also be found at clubs and associations, hotels and serviced apartments, moving and relocation companies, cafés and restaurants, airline lounges, international schools and waiting lounges at many spas, beauty salons, medical and dental clinics, and hospitals. We’re everywhere! Most importantly, Expat Living in Singapore is one of the few titles in Singapore that are audited (by the Audit Bureau of Circulations). We can also help you reach your target market through our digital platforms such as e-Newsletters, direct mailers, display advertising and editorials on our fabulous websites. Personal interaction through events such as coffee mornings and newcomer get-togethers, and social interaction via Facebook and blogs, is an important element of our role in the expat community. Whichever mode you choose (and we can help you decide), we can build a marketing package to ensure you reach the right target market and maximise your ad spend.

Rebecca Bisset Editor-in-Chief

+65 6812 1780 | sales@expatliving.sg

2 | Expat Living Singapore | Media Kit

Reader Profile

OF EXPATS PLAN TO STAY FOR THE FORESEEABLE FUTURE 58%

70%

OUR READERS WANT TO KNOW MORE ABOUT

ARE MARRIED, OUT OF WHICH

62%

83% HAVE CHILDREN

EARN MORE THAN S$200,000 PER YEAR

68%

ARE PLANNING TO BUY ELECTRONICS AND GADGETS

RETIREMENT PLANNING

INVESTMENT PLANNING

75% ARE PLANNING TO BUY OR USE A FINANCIAL PRODUCT OR SERVICE

TAX-EFFICIENT SAVINGS FOR EXPATS

85% 71%

HAVE PURCHASED A PRODUCT OR SERVICE AFTER SEEING IT IN THE MAGAZINE OR ONLINE

VISIT THE WEBSITE AT LEAST ONCE A MONTH

FINANCIAL ADVICE

+65 6812 1780 | sales@expatliving.sg

3 | Expat Living Singapore | Media Kit

Editorial Themes

MONTH

PRINT THEMES

ONLINE ROUNDUPS

Critical Illness Insurance Home Services Travel Insurance MBAs & Higher Education

JANUARY

-

FEBRUARY

Insurance

Buying and Leasing Cars/ Insurance Looking After Your Home While You’re Away Universities & Career Guidance

MARCH

-

APRIL

Kitchens & Bathrooms

Motorbikes & Scooters

Corporate, Legal & Wills Financial Advice Setting Up a Business Property Investment Cameras

MAY

-

Outdoor Furniture Home Services

JUNE

JULY

Finance

-

Higher Education Auto

AUGUST

Life & Health Insurance

International Money Transfer Watches & Smart Devices (Men)

SEPTEMBER

-

OCTOBER

-

-

Renting & Buying Property Home & Contents Insurance Big Toys for Boys (Men)

NOVEMBER

Lamps & Lights

DECEMBER

Legal & Corporate Advice

-

Note: All print themes will go online in the month of publication.

As at January 2018

+65 6812 1780 | sales@expatliving.sg

4 | Expat Living Singapore | Media Kit

Prices & Packages

PACKAGE OFFERINGS

A LA CARTE

+65 6812 1780 | sales@expatliving.sg

5 | Expat Living Singapore | Media Kit

Make a Plan from the FollowingOfferings

SETTING UP HOME • INTERIOR DÉCOR • THINGS TO DO

Monthly Singapore Magazine

GUIDE

2018

NEWDESIGN IDEAS REALHOMES STYLISHBUYS BEAUTIFUL INTERIORS

CITYGUIDE2017/18

C TY GUIDE

HOME&PROPERTYGUIDE 2018 S$6.90 MCI (P)096/11/2017

Annual Guides Home & Property Guide, City Guide, Kids’Guide

KIDS’GUIDE2018

MUMS’ TIPS BABY ESSENTIALS AWESOMEACTIVITIES

A L L Y O U N E E D T O N A V I G A T E L I F E O N T H E I S L A N D

CHOOSING SCHOOLS FAMILYGETAWAYS SHOPPINGGUIDES HEALTHADVICE &MORE

MCI (P)096/06/2017

Annual$6

MCI (P) 101/11/2017 $ 6.90

CHOOSING SCHOOLS • HEALTHCARE • DINING ... & MORE!

17/11/17 11:08am

AHANDBOOK FORPARENTS

CG17-Cover_FINAL.indd 1

FURNITURE•ACCESSORIES•PROPERTIES•SERVICES

FinalHPGCover.indd 2

23/1/18 9:47AM

11/7/17 9:52AM

RKGCover2017red.indd 1

Online @ expatliving.sg | expatliving.hk

Video Product Placement & Bespoke

Facebook & YouTube

Monthly average net circulation of 16,471 copies* *certified by the Audit Bureau of Circulation 2015

Digital Mail e-Newsletter, Dedicated EDM

Events Up to 20

Let us work out a complete six-month or one-year marketing plan for you, from a range of digital and print products and services. Once it’s set up, you won’t have to worry again – we won’t let you miss a beat (or a customer!).

client events a year, including Newcomers, Mums & Little Ones, and bespoke events

Creative Buys Direct Mail and Insertions. Price on request.

Email me at danielle.rossetti@expatliving.sg

**Packages start from as little as $400 per month**

+65 6812 1780 | sales@expatliving.sg

6 | Expat Living Singapore | Media Kit

MonthlyMagazine

Booking & Artwork Deadline 1st of month, one month prior to publication.

Expat Living Magazine

FOUR COLOUR

SIZE (mm) H x W

PLACEMENT

1 insertion*

6 insertions*

12 insertions*

275 x 210 275 x 210 275 x 210 275 x 420 275 x 210 260 x 85 125 x 180

$5,200 $6,370 $3,120 $3,978

Outside Back Cover

Inside Front Cover (DP)

Inside Back Cover

$4,680

$4,212

Double-page Spread

$2,600

$2,340

$2,210

Full Page

Half Page (Vertical) Half Page (Horizontal)

$1,560

$1,404

$1,326

125 x 85 60 x 85

$880 $480

$792 $432

$748 $408

Quarter Page

Semi-display Page

Premium Positioning: Loading charges are an additional 20% Editorial: Allocation availability is dependent on package

+65 6812 1780 | sales@expatliving.sg

7 | Expat Living Singapore | Media Kit

Circulation

Monthly Distribution Profile

24%

You can buy Expat Living at the following retailers BOOKSTORES: Kinokuniya | MPH | Times | Times Newslink | Prologue SUPERMARKETS: Cold Storage | Market Place | Jason’s | NTUC NEWSAGENTS: Allscript | Thambi @ Holland Village | Adpost| MGM ForeignExchange |TheAmericanClub |TheBritishClub | Buzz newsstands OTHERS: Cheers stores | ExxonMobil petrol chain | Shell petrol chain | Guardian pharmacies (selected) Free copies are also provided at various newcomer events thoughout the year: Expat Living’s own coffee mornings Found in welcome packs at schools’ newcomer mornings Newcomer welcome events organised by relocation companies, clubs and associations Distributed at selected art and sporting events, as well as home expos Expat Living also participates in various fairs throughout the year, including: Boutiques at the Pit Building fairs School fairs Social club fairs Expat Living’s digital edition is available to read on multiple platforms, giving advertisers unlimited exposure! The print edition enjoys repeated reading and is passed on to family and friends, giving the magazine a wide readership.

4,000 COPIES FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND OVER 100 NEWSSTANDS ISLAND-WIDE, FOR $6.90

4,500 FREE TO READ COPIES IN SERVICED APARTMENTS, SERVICED OFFICES AND DISTRIBUTED TO NEWCOMERS VIA RELOCATION AND MOVING COMPANIES. 27%

19% OVER 3,000 READING COPIES ARE DELIVERED TO CLUBS, ASSOCIATIONS, F&B OUTLETS, SALONS, CLINICS, AIRLINE LOUNGES, HOTELS, EMBASSIES, SCHOOLS AND TAXI COMPANIES.

APPROXIMATELY 5,000 COPIES ARE POSTED DIRECTLY TO SUBSCRIBERS EACH MONTH. 30%

+65 6812 1780 | sales@expatliving.sg

8 | Expat Living Singapore | Media Kit

Digital Advertising

LEADERBOARD & MPU | from $500

LEADERBOARD Homepage $1,500, Run of Site $900 MPU Homepage $1,200, Run of Site $500 Frequency packages may apply to certain pages or positions Our in-house creative teamwill assistwith thedesignof your banner for anadditional $150

ONLINE ROUNDUPS

TOP PLACEMENT | $1,600 150words and a picture or gallery included at the top of a roundup SECOND PLACE | $1,200 150 words and a picture SUBSEQUENT SLOTS | $800 150 words and a picture, on a first-come, first-served basis

ADVERTORIAL | $1,300

Content about the client in the form of an advertorial, that may be written by the client or by Expat Living. All content is subject to copy-editing to suit Expat Living’s style. Up to 600 words; can include multiple images and URLs Content promoted on the homepage for one week and a section page for one month, then online for 12 months Includes free calendar or directory listing

CLICK TO SEE ONE OF OUR ROUNDUPS

ARTICLE SKYSCRAPER | POA

CLICK TO SEE ONE OF OUR ADVERTORIALS

To feature alongside anadvertorial, articleor a single relevant roundup

eNEWSLETTER & eDM | Over 33,000 members

FACEBOOK PROMOTION

ADVERTORIAL FEATURE | $800 A bolt-on to ensure the above advertorial is featured in Expat Living’s popular e-Newsletter EDITORIAL SLOT | $500 Items in the “What’s Coming Up” section should be newsworthy or include discounts to encourage reader action SKYSCRAPER | FROM $800 Banner ad alongside ‘Top Events’ EVENTS LISTING | $600 A spot under Top Events in the e-Newsletter and the event will be promoted on our website

Social Media promotions are available as a top-up for advertisers. Ask us for more details.

CLICK TO SEE ONE OF OUR BI-WEEKLY NEWSLETTERS

Material Deadline: Two weeks prior to going live

TARGETED EDM | POA Over 31,000 Third-party subscribers CLICK TO SEE AN EDM

Disclaimer: Expat Living will not accept any material that contains misleading content or any spam trigger words such as ‘Guaranteed’, ‘Risk Free’ or ‘No gimmick’. All content and images, including subject lines are subjected to approval by our editorial team.

+65 6812 1780 | sales@expatliving.sg

9 | Expat Living Singapore | Media Kit

Expat Living Vide o

CLICK TO SEE INTERACTIVE MAP

STREET TALK PRODUCT PLACEMENT $3,000 Approx 30 seconds, Includes logo

BESPOKE VIDEO $6,000 Expat Living Production of 2-min bespoke video $3,000 Client-supplied video upload.

SNAPSHOT From $250 Approx 3-6 seconds, Includes logo

EDM & FB-push options available.

CLICK TO SEE A STREET TALK VIDEO

CLICK TO SEE A BESPOKE VIDEO

INTERACTIVE MAP $6,000 Expat Living Production of 2-min bespoke video, embeded in map $3,000 Client-supplied video embedded in map $250 Image snapshot

Videos can be linked to relevant articles and remain on site for one year. Additional costs apply for Facebook pushes, Google Adwords and inclusions in our eNewsetter.

+65 6812 1780 | sales@expatliving.sg

10 | Expat Living Singapore | Media Kit

What Our Clients Say...

ARETE CULTURE

ORIGINALS

CONSILIUM LAW CORPORATION

Arete Culture has advertised with Expat Living for the past five years and we’ve seen amazing results from the partnership. Expat Living is a publication that consistently deliversqualityresultsandthe teamhasrepeatedlygoneover and above to support us. Both the editorial and client servicingteamsareorganised, resourceful, and always ready to offer their professional insight to help us better position ourselves to their readers.

Advertising with them has given us wide exposure and has helped us transmit information about our services to a relevant and large audience. The magazine is very reader-friendly, well laid out, informative, and it cuts across topics that are of interest and bring together the expat community.

I’ve worked with Expat Living for 15 years now, since their very first edition.Theyhavealwaysdelivered asignificantnumberofnewcomers, aswell as reachingexpatsandlocals whohave lived inSingapore a long timeanddiscoveredus throughthe magazine. The online platform is easy to navigate, as well as always having updated content. The paid online posts generate a good amount of traffic to our website and we are able to utilise their centre-spread features toshowcaseproducts.And on top of this, they have a fantastic team who are responsive and flexible anddeliver great customer service.

- Mrs Franca Ciambella

CUTIS MEDICAL LASER CLINICS

If youwant tomarket totheexpat community inSingapore, Expat Living is the way to go. Fully integrated campaigns using the well established magazine and every growing online properties specifically targeted to expats living in Singapore are only possiblewith Expat Living. Plus, the EL team is just a real pleasure to work with.

- Caroline Chin Geyler

- Geri Murphy

- Gunther Scherz

+65 6812 1780 | sales@expatliving.sg

11 | Expat Living Singapore | Media Kit

Annual Guides

JAN-JUN

JUL-DEC

+65 6812 1780 | sales@expatliving.sg

12 | Expat Living Singapore | Media Kit

Home & Property Guide 2019 - Rate Card

Early Bird Booking Deadline 1 November 2018 Final Booking Deadline 1 December 2018 Material Deadline 31 December 2018

ADVERTISING RATES

Publishing Date February 2019

PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

275 x 210

$5,600

Outside Back Cover

275 x 420

$6,048

Inside Front Cover DPS

NEW DESIGN IDEAS REAL HOMES STYLISH BUYS BEAUTIFUL INTERIORS

Double-page editorial + centrespread PLUS online image gallery*

275 x 210

$3,920

Inside Back Cover

HOME & PROPERTY GUIDE 2018 S$6.90 MCI (P)096/11/2017

275 x 210

$3,920 (incl. loading)

Page One (Facing WM)

275 x 210

$3,920 (incl. loading)

Page Two (Facing MH)

275 x 420

$5,040

Double-Page Spread

NON-PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing) Full-page editorial + centrespread PLUS online image gallery*

ONE INSERTION

225 x 170

$2,800

Full Page

FURNITURE • ACCESSORIES • PROPERTIES • SERVICES

125 X 85

$980

Centrespread inclusion**

Quarter Page

FinalHPGCover.indd 2

23/1/18 9:47AM

*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion. All advertisers are entitled to editorial *Either an online product gallery (where appropriate) or another online feature. **Non-product advertisers will be offered a Premium Online Directory Listing.

Premium Positioning: Loading charges apply for the placement of ads in specific sections.

+65 6812 1780 | sales@expatliving.sg

13 | Expat Living Singapore | Media Kit

Home & Property Guide 2019 - Distribution

Who reads Expat Living ’s Home & Property Guide?

31% FREE TO NEWCOMERS VIA RELOCATION COMPANIES, AND CLUBS AND ASSOCIATIONS

13%

Affluent expats and locals with spending power ; our target a ud i e n ce s p e nd s a l a r g e proportion of its disposable income on home and property products and services.

FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND AT OVER 100 NEWSSTANDS ISLANDWIDE

13%

PLACED IN EACH UNIT IN SERVICED

CIRCULATION 20,000

Printed copies and Available in digital format

APARTMENTS AND FREE TO READ AT SERVICED OFFICES

RETAIL $6.90

8% FREE TO READ IN CLUBS, HOTELS, CAFES, AIRLINE LOUNGES, EMBASSIES, TAXIS, AND CAREFULLY SELECTED CLINICS AND BEAUTY SALONS

Sold in major bookstores and newstands islandwide

10%

DISTRIBUTED AT EXPAT LIVING EVENTS, HOME EXPOS, SUBSCRIPTION DRIVES AND SOLD ONLINE

25%

Subscribers, newsstands/retailers, airline lounges, doctors’/dentists’waiting rooms, cafes/restaurants, clubs, hotels, schools, associations, embassies, interior design businesses, serviced apartments, relocation and real estate companies DISTRIBUTION

POSTED DIRECTLY TO READERS AND SUBSCRIBERS

+65 6812 1780 | sales@expatliving.sg

14 | Expat Living Singapore | Media Kit

City Guide 2018 - Rate Card

Early Bird Booking Deadline 1 March 2018 Final Booking Deadline 1 April 2018 Material Deadline

ADVERTISING RATES

30 April 2018 Publishing Date June 2018

PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

225 x 170

$6,500

Full-page editorial with image

Outside Back Cover

225 x 170

$4,200

Full-page editorial with image

Inside Front Cover

225 x 170

$4,000

Full-page editorial with image

Inside Back Cover

225 x 170

$2,600 + 20% loading

Full-page editorial with image

Page One

225 x 170

$2,600 + 20% loading

Full-page editorial with image

Page Two (Facing WM)

225 x 340

$4,680

Two full pages of editorial with image

Double-Page Spread

NON-PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

225 x 170

$2,600

Full-page editorial with image

Full Page

213 x 70 105 x 150

Half Page (Vertical) Half Page (Horizontal)

$1,560

Half-page editorial with image

105 x 70

$880

Quarter-page editorial with image

Quarter Page

*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion. All advertisers are entitled to editorial

Premium Positioning: Loading charges apply for the placement of ads in specific sections.

+65 6812 1780 | sales@expatliving.sg

15 | Expat Living Singapore | Media Kit

City Guide 2018 - Distribution

Who reads Expat Living ’s City Guide? The City Guide reaches new as well as ‘old’ expats, and locals who enjoy exploring newplaces andwant ideas and personal recommendations on home, family and places to dine and shop. Our target audience spends a large proportion of its disposable income on home, property, education, travelling, dining and other personal services.

35% FREE TO NEWCOMERS VIA RELOCATION COMPANIES, AND CLUBS AND ASSOCIATIONS

FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND AT OVER 100 NEWSSTANDS ISLANDWIDE 13%

28%

PLACED IN EACH UNIT IN SERVICED

CIRCULATION 20,000

Printed copies and Available in digital format

APARTMENTS AND FREE TO READ AT SERVICED OFFICES

14% FREE TO READ IN CLUBS

RETAIL $6.90

Sold in major bookstores and newstands islandwide

10%

DISTRIBUTED AT NEWCOMER EVENTS AND FAIRS

AND ASSOCIATIONS, AIRLINE LOUNGES, EMBASSIES, F&B OUTLETS, SALONS, CLINICS, HOSPITALS, HOTELS

Newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, schools and embassies, and to new arrivals via relocation, realtor, serviced apartments and moving companies DISTRIBUTION

+65 6812 1780 | sales@expatliving.sg

16 | Expat Living Singapore | Media Kit

Kids’ Guide 2018 - Rate Card

Early Bird Booking Deadline 1 August 2018 Final Booking Deadline 1 September 2018 Material Deadline 30 September 2018 Publishing Date November 2018

ADVERTISING RATES

PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

225 x 170

$6,500

Full-page editorial with image

Outside Back Cover

225 x 170

$4,200

Full-page editorial with image

Inside Front Cover

225 x 170

$4,000

Full-page editorial with image

Inside Back Cover

225 x 170

$2,600 + 20% loading

Full-page editorial with image

Page One

225 x 170

$2,600 + 20% loading

Full-page editorial with image

Page Two (Facing WM)

225 x 340

$4,680

Two full pages of editorial with image

Double-Page Spread

NON-PREMIUM POSITIONS (4-colour only)

SIZE (mm) H x W

EDITORIAL ENTITLEMENT (All advertisers receive one listing)

ONE INSERTION

225 x 170

$2,600

Full-page editorial with image

Full Page

213 x 70 105 x 150

Half Page (Vertical) Half Page (Horizontal)

$1,560

Half-page editorial with image

105 x 70

$880

Quarter-page editorial with image

Quarter Page

*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion. All advertisers are entitled to editorial

Premium Positioning: Loading charges apply for the placement of ads in specific sections.

+65 6812 1780 | sales@expatliving.sg

17 | Expat Living Singapore | Media Kit

Kids’ Guide 2018 - Distribution

Who reads Expat Living ’s Kids’ Guide? The Kids’ Guide reaches expats as well as local parents with young children who want ideas and personal recommendations on education, enrichment and playdays, health tips for mums and children, and various products and services to help them make the right choices for their child.

33% FREE TO NEWCOMERS VIA RELOCATION COMPANIES, AND CLUBS AND ASSOCIATIONS

FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND AT OVER 100 NEWSSTANDS ISLANDWIDE 13%

30%

PLACED IN EACH UNIT IN SERVICED

CIRCULATION 20,000

APARTMENTS AND FREE TO READ AT SERVICED OFFICES

Printed copies and Available in digital format

14% FREE TO READ IN KIDS’ SALONS, PAEDIATRIC CLINICS AND HOSPITALS, ENRICHMENT CENTRES, SCHOOLS, F&B OUTLETS, SALONS, AIRLINE LOUNGES, HOTELS AND EMBASSIES

RETAIL $6.90

GIVEN OUT AT EVENTS SUCH AS MOTHERS’ GROUPS AND NEWCOMER EVENTS AND SOLD AT FAIRS AND ONLINE

Sold in major bookstores and newstands islandwide

10%

Newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, embassies, servicedapartments, newcomers via relocation and moving companies, schools and kids’ centres and our online portal DISTRIBUTION

+65 6812 1780 | sales@expatliving.sg

18 | Expat Living Singapore | Media Kit