Corporate, Services, Electronics, Higher Ed
Media Kit 2019 For Corporate & Services
+65 6812 1780 | sales@expatliving.sg
1 | Expat Living Singapore | Media Kit
MEDIAKIT
+65 6812 1780 | sales@expatliving.sg
2 | Expat Living Singapore | Media Kit
About Us
Welcome to the world of Expat Living!
POWERFUL REACH Our audited circulation reaches more than 75,000* print readers and over 300,000 online readers each month.
With so many options available, how do you know which is the best way to reach an affluent, involved and relevant market? We know it’s changed out there; it’s tough – you have to reach out on so many levels, and as a business owner that means more time and often more money. Branding is still critical – your name must be front of mind with potential clients. Recall needs to be high. Visibility on social media needs to be high. And repetition of the message is often the only way to get a person to commit or connect, or take the next step. We all know how many times we have to see an ad or an email to get us to respond. Our print run is audited so you know exactly how many magazines are going out each month. Our database has been organically grown, so only those who want to receive our digital offering do so. This means our open rates are above average. Our website is made up of fabulous content built up over eight years. Our e-mag is quick and easy to read. Our Facebook likes are organically grown. We create focused events ranging from workshops to shows to enable you to be in front of your target market. We’re the one-stop shop for anything relating to people wanting to move here, or who want to make the most of Singapore life. For expats and Singaporeans too. We can put together the perfect combination to make your life easier and your marketing strategy more efficient and effective. We want to save you time and money. After being in the market for 17 years, we have seen the change and have stepped up to help you manage it.
SPENDING POWER
Our readers spend a large portion of their income on areas such as travel, wine and dine, education, entertainment, financial services, home décor, beauty, healthcare and more.
DEMOGRAPHIC PROFILE Our readers are mostly affluent expats and locals, aged between 25 and 44.
We look forward to working with you!
STRONG RETENTION
Rebecca Bisset Editor-in-Chief
Our magazines are retained for months beyond release date, with advertising and editorials used as reference for purchase decisions.
PS You can get in touch with us at sales@expatliving.sg or call 6812 1780 or your sales manager.
NOTE: Statistics are based on our data as of December 2018.*Based on our 2018 Reader Survey results on the number of people who read a single copy.
+65 6812 1780 | sales@expatliving.sg
3 | Expat Living Singapore | Media Kit
Reader Profile
70%
OF EXPATS PLAN TO STAY FOR THE FORESEEABLE FUTURE 58%
OUR READERS WANT TO KNOW
83% HAVE CHILDREN ARE MARRIED,
62%
EARN MORE THAN S$200,000
68%
ARE PLANNING TO BUY ELECTRONICS
INVESTMENT PLANNING
RETIREMENT PLANNING
75% ARE PLANNING TO BUY OR USE A FINANCIAL PRODUCT OR
TAX-EFFICIENT SAVINGS FOR EXPATS
85% 71%
HAVE PURCHASED A PRODUCT OR SERVICE AFTER SEEING IT IN THE MAGAZINE OR ONLINE
VISIT THE WEBSITE AT LEAST ONCE A MONTH
FINANCIAL ADVICE
+65 6812 1780 | sales@expatliving.sg
4 | Expat Living Singapore | Media Kit
Auto Themes
Exposure Opportunities Not to Be Missed!
Print: Reach newcomers throughout the year in the ANNUAL CITY GUIDE CLICK HERE TO SEE THE ANNUAL CITY GUIDE JULY
HOMES • FAMILY • ARTS • FOOD • TRAVEL • FASHION • HEALTH • BEAUTY
JANUARY
JAN2018
SINGAPORE
Print: DRIVING HOLIDAYS editorial, also uploaded online for 12 months. CLICK HERE TO SEE THE DRIVING HOLIDAYS FEATURE
BEST PLACES TOGET
WHOWON OURREADERS’ CHOICE AWARDS?
HAIRFIXES& HANDYMEN Fit What Women Want
GREAT JAPANESE FOOD
LOVELYLISBON SAMUIVIEWS &STAYCATION SPOTS Escapes
SEPTEMBER AUGUST
MARCH
Print: AUTO HAPPY CLIENT editorial, also uploaded online for 12 months. CLICK HERE TO SEE THE HAPPY CLIENT FEATURE
Online-only: BUYING & LEASING CARS ROUNDUP S$800 for an inclusion. S$1600 for the top spot with image gallery. S$1200 for the second spot. CLICK HERE TO SEE THE BUYING & LEASING CARS ROUNDUP
Got theblues? Diningrooms thatwillwoo HAPPINESS Homes Interior designmagic Black &White GUIDE 2019 AHANDBOOK FORPARENTS
SETTING UP HOME • INTERIOR DÉCOR • THINGS TO DO
100 + PRODUCTS DESIGN IDEAS& REALHOMES
RJanuary18g.indd 2 MCI (P)044/06/2018 CITYGUIDE2018/19 Annual$6
KIDS’GUIDE2019
14/12/17 1:16 pm
HOME&PROPERTYGUIDE 2019
A L L Y O U N E E D T O N A V I G A T E L I F E O N T H E I S L A N D
MCI (P) 121/11/2018 $ 6.90
TIPS FROM MUMS&DADS GETTINGBABY-READY TOYS&DÉCOR FAMILYHEALTH INFO
MCI (P)100/01/2019
CHOOSING SCHOOLS • HEALTHCARE • DINING ... & MORE!
SCHOOLS&PLAYGROUPS ART,DRAMA,DANCE &SPORTS
RKGCover2018-3.indd 1
RCG18-Cover3.indd 1
12/6/18 11:36AM
S$6.90
FURNITURE •ACCESSORIES •PROPERTIES •SERVICES
23/11/18 1:08PM
NOVEMBER
APRIL
Print: Reach parents throughout the year in the ANNUAL KIDS’ GUIDE CLICK HERE TO SEE THE ANNUAL KIDS’ GUIDE
OTHER OPTIONS INCLUDE:
Online-only: MOTORBIKES & SCOOTERS ROUNDUP S$800 for an inclusion. S$1600 for the top spot with image gallery. S$1200 for the second spot.
• Print adverts • Online advertorials at $1,300 • Web banners and skyscrapers from $500 • Videos from $250 • eNewsletter and eDM blasts to over 33,000 members • Social Media (available as top-up)
Note: All print and online-only features remain on our website for 12 months.
+65 6812 1780 | sales@expatliving.sg
5 | Expat Living Singapore | Media Kit
Higher Education Themes
Exposure Opportunities Not to Be Missed!
HOMES • FAMILY • ARTS • FOOD • TRAVEL • FASHION • HEALTH • BEAUTY
FEBRUARY
JAN2018
AUGUST
Online-only roundup: MBAs & HIGHER EDUCATION S$800 for an inclusion. S$1600 for the top spot with image gallery. S$1200 for the second spot. CLICK HERE TO SEE THE MBAS & HIGHER EDUCATION FEATURE
SINGAPORE
BEST PLACES TOGET
Print: HIGHER EDUCATION editorial, also uploaded online for 12 months.
WHOWON OURREADERS’ CHOICE AWARDS?
HAIRFIXES& HANDYMEN Fit What Women Want
GREAT JAPANESE FOOD
LOVELYLISBON SAMUIVIEWS &STAYCATION SPOTS Escapes
FEBRUARY
NOVEMBER
Got theblues? Diningrooms thatwillwoo HAPPINESS Homes Interior designmagic Black &White GUIDE 2019 AHANDBOOK FORPARENTS
SETTING UP HOME • INTERIOR DÉCOR • THINGS TO DO
Online-only roundup: UNIVERSITIES & CAREER GUIDANCE S$800 for an inclusion. S$1600 for the top spot with image gallery. S$1200 for the second spot.
Print: ANNUAL KIDS’ GUIDE to reach parents throughout the year
100 + PRODUCTS DESIGN IDEAS& REALHOMES
RJanuary18g.indd 2 MCI (P)044/06/2018 CITYGUIDE2018/19 Annual$6
KIDS’GUIDE2019
14/12/17 1:16 pm
CLICK HERE TO SEE THE ANNUAL KIDS’ GUIDE
HOME&PROPERTYGUIDE 2019
A L L Y O U N E E D T O N A V I G A T E L I F E O N T H E I S L A N D
MCI (P) 121/11/2018 $ 6.90
TIPS FROM MUMS&DADS GETTINGBABY-READY TOYS&DÉCOR FAMILYHEALTH INFO
JULY
MCI (P)100/01/2019
CHOOSING SCHOOLS • HEALTHCARE • DINING ... & MORE!
SCHOOLS&PLAYGROUPS ART,DRAMA,DANCE &SPORTS
RKGCover2018-3.indd 1
RCG18-Cover3.indd 1
12/6/18 11:36AM
S$6.90
FURNITURE •ACCESSORIES •PROPERTIES •SERVICES
23/11/18 1:08PM
Print: ANNUAL CITY GUIDE to reach newcomers throughout the year
OTHER OPTIONS INCLUDE:
CLICK HERE TO SEE THE ANNUAL CITY GUIDE
• Print adverts • Online advertorials at $1,300 • Web banners and skyscrapers from $500 • Videos from $250 • eNewsletter and eDM blasts to over 33,000 members • Social Media (available as top-up)
Note: All print and online-only features remain on our website for 12 months.
+65 6812 1780 | sales@expatliving.sg
6 | Expat Living Singapore | Media Kit
Finance & Legal Themes
Exposure Opportunities Not to Be Missed!
MAY
HOMES • FAMILY • ARTS • FOOD • TRAVEL • FASHION • HEALTH • BEAUTY
Online-only roundup: INTERNATIONAL MONEY TRANSFER S$800 for an inclusion. S$1600 for the top spot with image gallery. S$1200 for the second spot. CLICK HERE TO SEE THE INTERNATIONAL MONEY TRANSFER ROUNDUP SEPTEMBER
Online-only roundups: CORPORATE, LEGAL & WILLS SETTING UP A BUSINESS FINANCIAL ADVICE S$800 for an inclusion. S$1600 for the top spot with image gallery. S$1200 for the second spot.
JAN2018
SINGAPORE
BEST PLACES TOGET
WHOWON OURREADERS’ CHOICE AWARDS?
HAIRFIXES& HANDYMEN Fit What Women Want
GREAT JAPANESE FOOD
JUNE
LOVELYLISBON SAMUIVIEWS &STAYCATION SPOTS Escapes
NOVEMBER
Online-only roundup: PROPERTY INVESTMENT S$800 for an inclusion. S$1600 for the top spot with image gallery. S$1200 for the second spot. CLICK HERE TO SEE THE PROPERTY INVESTMENT ROUNDUP
Got theblues? Diningrooms thatwillwoo HAPPINESS Homes Interior designmagic Black &White GUIDE 2019 AHANDBOOK FORPARENTS
SETTING UP HOME • INTERIOR DÉCOR • THINGS TO DO
Print: ANNUAL KIDS’ GUIDE to reach parents throughout the year. CLICK HERE TO SEE THE ANNUAL KIDS’ GUIDE
100 + PRODUCTS DESIGN IDEAS& REALHOMES
RJanuary18g.indd 2 MCI (P)044/06/2018 CITYGUIDE2018/19 Annual$6
KIDS’GUIDE2019
14/12/17 1:16 pm
HOME&PROPERTYGUIDE 2019
Online-only roundup: RENTING & BUYING PROPERTY S$800 for an inclusion. S$1600 for the top spot with image gallery. S$1200 for the second spot.
A L L Y O U N E E D T O N A V I G A T E L I F E O N T H E I S L A N D
MCI (P) 121/11/2018 $ 6.90
TIPS FROM MUMS&DADS GETTINGBABY-READY TOYS&DÉCOR FAMILYHEALTH INFO
MCI (P)100/01/2019
JULY
SCHOOLS&PLAYGROUPS ART,DRAMA,DANCE &SPORTS
RKGCover2018-3.indd 1 CHOOSING SCHOOLS • HEALTHCARE • DINING ... & MORE!
RCG18-Cover3.indd 1
12/6/18 11:36AM
S$6.90
FURNITURE •ACCESSORIES •PROPERTIES •SERVICES
23/11/18 1:08PM
Print: FINANCE editorial, also uploaded online for 12 months. CLICK HERE TO SEE THE FINANCE EDITORIAL Print: ANNUAL CITY GUIDE to reach newcomers throughout the year. CLICK HERE TO SEE THE ANNUAL CITY GUIDE
Print: LEGAL & CORPORATE ADVICE editorial, also uploaded online for 12 months. CLICK HERE TO SEE THE LEGAL & CORPORATE ADVICE FEATURE DECEMBER
OTHER OPTIONS INCLUDE:
• Print adverts • Online advertorials at $1,300 • Web banners and skyscrapers from $500 • Videos from $250 • eNewsletter and eDM blasts to over 33,000 members • Social Media (available as top-up)
Note: All print and online-only features remain on our website for 12 months.
+65 6812 1780 | sales@expatliving.sg
7 | Expat Living Singapore | Media Kit
Insurance Themes
Exposure Opportunities Not to Be Missed!
JANUARY
JULY
HOMES • FAMILY • ARTS • FOOD • TRAVEL • FASHION • HEALTH • BEAUTY
Online-only roundup: CRITICAL ILLNESS INSURANCE CLICK HERE TO SEE THE ROUNDUP
Print: ANNUAL CITY GUIDE to reach newcomers throughout the year. CLICK HERE TO SEE THE ANNUAL CITY GUIDE
JAN2018
SINGAPORE
BEST PLACES TOGET
Print: ANNUAL HOME & PROPERTY GUIDE to reach homeowners throughout the year.
WHOWON OURREADERS’ CHOICE AWARDS?
HAIRFIXES& HANDYMEN Fit What Women Want
CLICK HERE TO SEE THE ANNUAL HOME & PROPERTY GUIDE
GREAT JAPANESE FOOD
AUGUST
LOVELYLISBON SAMUIVIEWS &STAYCATION SPOTS Escapes
FEBRUARY
Online-only roundup: LIFE & HEALTH INSURANCE
Print: INSURANCE editorial, also uploaded online for 12 months. CLICK HERE TO SEE THE INSURANCE FEATURE
CLICK HERE TO SEE THE ROUNDUP
Got theblues? Diningrooms thatwillwoo HAPPINESS Homes Interior designmagic Black &White GUIDE 2019 AHANDBOOK FORPARENTS
SETTING UP HOME • INTERIOR DÉCOR • THINGS TO DO
100 + PRODUCTS DESIGN IDEAS& REALHOMES
RJanuary18g.indd 2 MCI (P)044/06/2018 CITYGUIDE2018/19 Annual$6
KIDS’GUIDE2019
14/12/17 1:16 pm
Online-only roundup: TRAVEL INSURANCE
HOME&PROPERTYGUIDE 2019
NOVEMBER
A L L Y O U N E E D T O N A V I G A T E L I F E O N T H E I S L A N D
MCI (P) 121/11/2018 $ 6.90
TIPS FROM MUMS&DADS GETTINGBABY-READY TOYS&DÉCOR FAMILYHEALTH INFO
Print: ANNUAL KIDS’ GUIDE to reach parents throughout the year. CLICK HERE TO SEE THE ANNUAL KIDS’ GUIDE
MARCH
MCI (P)100/01/2019
CHOOSING SCHOOLS • HEALTHCARE • DINING ... & MORE!
SCHOOLS&PLAYGROUPS ART,DRAMA,DANCE &SPORTS
RKGCover2018-3.indd 1
RCG18-Cover3.indd 1
12/6/18 11:36AM
S$6.90
FURNITURE •ACCESSORIES •PROPERTIES •SERVICES
23/11/18 1:08PM
Online-only roundup: BUYING & LEASING CARS/ INSURANCE
Online-only roundup: HOME & CONTENTS INSURANCE
OTHER OPTIONS INCLUDE:
CLICK HERE TO SEE THE ROUNDUP
• Print adverts • Online advertorials at $1,300 • Web banners and skyscrapers from $500 • Videos from $250 • eNewsletter and eDM blasts to over 33,000 members • Social Media (available as top-up)
MAY
Online-only roundups: SETTING UP A BUSINESS and CORPORATE, LEGAL & WILLS
Note: All features go on our website for 12 months. Online-only roundups are S$800 for an inclusion, S$1200 for the second spot and S$1600 for the top spot.
+65 6812 1780 | sales@expatliving.sg
8 | Expat Living Singapore | Media Kit
Services Themes
Exposure Opportunities Not to Be Missed!
Print: ANNUAL CITY GUIDE to reach newcomers throughout the year. CLICK HERE TO SEE THE ANNUAL CITY GUIDE JULY
HOMES • FAMILY • ARTS • FOOD • TRAVEL • FASHION • HEALTH • BEAUTY
Online-only roundup: HOME SERVICES CLICK HERE TO SEE THE HOME SERVICES ROUNDUP JANUARY
JAN2018
SINGAPORE
BEST PLACES TOGET
WHOWON OURREADERS’ CHOICE AWARDS?
HAIRFIXES& HANDYMEN Fit What Women Want
OCTOBER
GREAT JAPANESE FOOD
MARCH
Online-only roundups: CARING FOR YOUR CLOTHES and BODY PIERCINGS CLICK HERE TO SEE THE CARING FOR YOUR CLOTHES ROUNDUP
LOVELYLISBON SAMUIVIEWS &STAYCATION SPOTS Escapes
Online-only roundup: LOOKING AFTER YOUR HOME WHILE YOU’RE AWAY
Got theblues? Diningrooms thatwillwoo HAPPINESS Homes Interior designmagic Black &White GUIDE 2019 AHANDBOOK FORPARENTS
SETTING UP HOME • INTERIOR DÉCOR • THINGS TO DO
100 + PRODUCTS DESIGN IDEAS& REALHOMES
RJanuary18g.indd 2 MCI (P)044/06/2018 CITYGUIDE2018/19 Annual$6
KIDS’GUIDE2019
14/12/17 1:16 pm
HOME&PROPERTYGUIDE 2019
JUNE
A L L Y O U N E E D T O N A V I G A T E L I F E O N T H E I S L A N D
MCI (P) 121/11/2018 $ 6.90
NOVEMBER Print: ANNUAL KIDS’ GUIDE to reach parents throughout the year. CLICK HERE TO SEE THE ANNUAL KIDS’ GUIDE
TIPS FROM MUMS&DADS GETTINGBABY-READY TOYS&DÉCOR FAMILYHEALTH INFO
Print: HOME SERVICES editorial, also uploaded online for 12 months. CLICK HERE TO SEE THE HOME SERVICES EDITORIAL
MCI (P)100/01/2019
CHOOSING SCHOOLS • HEALTHCARE • DINING ... & MORE!
SCHOOLS&PLAYGROUPS ART,DRAMA,DANCE &SPORTS
RKGCover2018-3.indd 1
RCG18-Cover3.indd 1
12/6/18 11:36AM
S$6.90
FURNITURE •ACCESSORIES •PROPERTIES •SERVICES
23/11/18 1:08PM
OTHER OPTIONS INCLUDE:
Online-only roundup: TATTOO PARLOURS CLICK HERE TO SEE THE TATTOO PARLOURS ROUNDUP
• Print adverts • Online advertorials at $1,300 • Web banners and skyscrapers from $500 • Videos from $250 • eNewsletter and eDM blasts to over 33,000 members • Social Media (available as top-up)
Note: All features go on our website for 12 months. Online-only roundups are S$800 for an inclusion, S$1200 for the second spot and S$1600 for the top spot.
+65 6812 1780 | sales@expatliving.sg
9 | Expat Living Singapore | Media Kit
Prices & Packages
PACKAGE OFFERINGS
A LA CARTE
+65 6812 1780 | sales@expatliving.sg
10 | Expat Living Singapore | Media Kit
Make a Plan from the FollowingOfferings
Annual Guides Home & Property Guide City Guide and Kids’ Guide
100 + PRODUCTS DESIGN IDEAS& REALHOMES
Online @ expatliving.sg | expatliving.hk + Digital Mail e-Newsletter, dedicated EDM
SETTING UP HOME • INTERIOR DÉCOR • THINGS TO DO
HOME&PROPERTYGUIDE 2019
Video – Interviews & Guides
GUIDE 2019
CITY GUIDE 2018/19
AHANDBOOK FORPARENTS
KIDS’GUIDE2019
Bi-monthly Hong Kong Magazine
MCI (P)100/01/2019
A L L Y O U N E E D T O N A V I G A T E L I F E O N T H E I S L A N D
Events Around four to six client events a month, including Newcomers, Mums & Little Ones, and ad hoc events
S$6.90
FURNITURE •ACCESSORIES •PROPERTIES •SERVICES
MCI (P) 121/11/2018 $ 6.90
MCI (P)044/06/2018
Annual$6
12/6/18 11:36AM TIPS FROM MUMS&DADS GETTINGBABY-READY TOYS&DÉCOR FAMILYHEALTH INFO
CHOOSING SCHOOLS • HEALTHCARE • DINING ... & MORE!
SCHOOLS&PLAYGROUPS ART,DRAMA,DANCE &SPORTS
RKGCover2018-3.indd 1
RCG18-Cover3.indd 1
Dec2018—Jan2019 Issue44
23/11/18 1:08PM
DEC18- JAN19
JAN2019
January2019 Issue 198 S$6.90 DININGROOMS •VEGETARIANRESTAURANTS •EUROPE MCI (P)074/02/2018 KIDS DANCE, ART & TECH ENRICHMENT SPORTS REPORT URBAN POLO & LOTS MORE
Interiors Abedthat’s just rightforyou
Reviving Facials Hair Makeovers Fitness Goals Health Tips New You
READERS’ CHOICEAWARDS Wina trip toFiji orVietnam!
SCHOOLS •DININGTABLES • ITALIANCUISINE
Plusplentyof blingforyou andyourhome
Schools T ebestof thebest
Let us work out a complete six-month or one-year marketing plan for you, from a range of digital and print products and services. Once it’s set up, you won’t have to worry again – we won’t let you miss a beat (or a customer!). HK$48 January2019 Issue 198 JAN2019 January2019 Issue 198 J DININGROOMS •VEGETARIANRESTAURANTS •EUROPE
All Iwantfor Christmas isGREAT TEETH!
Social Media Facebook, Instagram & YouTube
Festive Food
SPORTS REPORT URBANPOLO& LOTSMORE
Italian Eats DiningDécor RevivingFacials HairMakeovers FitnessGoals HealthTips New You
European
Digital Editions
dec/janR3.indd 2
Monthly Singapore Magazine
FOODIES! VEGETARIAN CHOICES CHOCOLATES REVIEWED
Monthly average net circulation of 15,787 copies. Certified by the Audit Bureau of Media Consumption Singapore 2017.
BORDEAUX TO BAVARIA
15/11/18 12:59PM
Email me at danielle.rossetti@expatliving.sg MCI (P)074/02/2018 KIDS DANCE,ART& TECH ENRICHMENT
**Packages start from as little as $400 per month** 17/12/18 11:25AM
-RJANUARYCOVER k.indd 2
S$6.90
Email me at danielle.rossetti@expatliving.sg **Packages start from as little as $400 per month**
European
FOODIES! VEGETARIAN CHOICES CHOCOLATESREVIEWED
-RJANUARYCOVER k.indd 2
+65 6812 1780 | sales@expatliving.sg BORDEAUXTO BAVARIA
11 | Expat Living Singapore | Media Kit
MonthlyMagazine
Booking & Artwork Deadline
Expat Living Magazine
1st of month One month prior to publication.
Editorial Deadline 1st of month Two months prior to publication.
CLICK HERE TO SEE THE MONTHLY MAG
JAN2019
January2019 Issue 198 S$6.90 98 DININGROOMS •VEGETARIANRESTAURANTS •EUROPE MCI (P)074/02/2018 KIDS DANCE, ART & TECH ENRICHMENT SPORTS REPORT URBAN POLO & LOTS MORE
Reviving Facials Hair Makeovers Fitness Goals Health Tips New You
FOUR COLOUR
SIZE (mm) H x W
PLACEMENT
1 insertion*
6 insertions*
12 insertions*
Outside Back Cover
275 x 210
$5,200
Inside Front Cover (DP)
275 x 210
$6,370
Inside Back Cover
275 x 210
$3,120
Double-page Spread
275 x 420
$4,680
$4,212
$3,978
Full Page
275 x 210
$2,600
$2,340
$2,210
Half Page (Vertical) Half Page (Horizontal)
260 x 85 125 x 180
European
$1,560
$1,404
$1,326
Quarter Page
125 x 85
$880
$792
$748
FOODIES! VEGETARIAN CHOICES CHOCOLATES REVIEWED
BORDEAUX TO BAVARIA
Semi-display Page
60 x 85
$480
$432
$408
-RJANUARYCOVER k.indd 2
17/12/18 11:25AM
Premium Positioning: Loading charges are an additional 20% Editorial: Allocation availability is dependent on package
+65 6812 1780 | sales@expatliving.sg
12 | Expat Living Singapore | Media Kit
Circulation
Monthly Distribution Profile
Free copies are also provided at various newcomer events thoughout the year: Expat Living’s own coffee mornings Found in welcome packs at schools’ newcomer mornings Newcomer welcome events organised by relocation companies, clubs and associations Distributed at selected art and sporting events, as well as home expos Expat Living also distributes copies at various fairs throughout the year, including: Boutiques at the Pit Building fairs School fairs Social club fairs Our subscriber base comprises a mix of individuals and businesses. Distribution channels include international relocation companies, targeted waiting areas, schools, salons, clinics, embassies, clubs and associations, events and exhibitions, taxi companies, airline lounges, hotels, cafés and restaurants, and copies are circulated to newcomers via removalists and serviced apartments. Available in major bookstores, supermarkets and newsstands. The print edition enjoys repeated reading and is passed on to family and friends, giving the magazine a wide readership. Expat Living’s digital edition is available to read on multiple platforms, giving advertisers unlimited exposure!
FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND OVER 100 NEWSSTANDS ISLAND-WIDE, FOR $6.90. 2,000
4,700 READING COPIES ARE DELIVERED TO CLUBS, ASSOCIATIONS, F&B OUTLETS, SALONS, CLINICS, AIRLINE LOUNGES, HOTELS, EMBASSIES, SCHOOLS AND TAXI COMPANIES.
FREE-TO-READ COPIES IN SERVICED APARTMENTS, SERVICED OFFICES AND DISTRIBUTED TO NEWCOMERS VIA RELOCATION COMPANIES. 4,500
4,500
POSTED DIRECTLY TO READERS AND SUBSCRIBERS.
+65 6812 1780 | sales@expatliving.sg
13 | Expat Living Singapore | Media Kit
Digital Advertising
Material Deadline: Two weeks prior to going live
LEADERBOARD & MPU | from $500
DEDICATED EDM | Over 30K members
LEADERBOARD Homepage $1,500, Run of Site $900 MPU Homepage $1,200, Run of Site $500 Frequency packages may apply to certain pages or positions Our in-house creative team will assist with the design of your banner for an additional $150
Targeted EDM @ 35¢ per member Segmented EDM @ 65¢ per member CLICK HERE TO SEE A DEDICATED EDM
ONLINE ROUNDUPS
ADVERTORIAL | $1,300
TOP PLACEMENT | $1,600 150 words and a picture or gallery included at the top of a roundup SECOND PLACE | $1,200 150 words and a picture or gallery included at the top of a roundup SUBSEQUENT SLOTS | $800 150 words and a picture or gallery included at the top of a roundup CLICK HERE TO SEE AN ONLINE ROUNDUP
Content about the client in the form of an advertorial, that may be written by the client or by Expat Living . All content is subject to copy-editing to suit Expat Living ’s style. Up to 600 words; can include multiple images and URLs Content promoted on the homepage for one week and a section page for one month, then online for 12 months CLICK HERE TO SEE ONE OF OUR ADVERTORIALS
BI-WEEKLY E-NEWSLETTER | Over 34K members
ARTICLE SKYSCRAPER | POA
ADVERTORIAL FEATURE BOOST | $800 A bolt-on to ensure the above advertorial is featured in Expat Living ’s popular e-Newsletter LEADERBOARD AD | $800 Banner ad above ‘Need to Know’ section EDITORIAL SLOT | $500 Items in the ‘Need to Know’ section should be newsworthy or include discounts to encourage reader action EVENT LISTING | $600 Listed under the ‘Need to Do’ section CLICK HERE TO SEE OUR BI-WEEKLY E-NEWSLETTER
To feature alongside an advertorial, article or a single relevant roundup
FACEBOOK PROMOTION
Over 33,000 followers on our Facebook page
Social Media promotions are available as a top-up for advertisers
CLICK HERE TO SEE OUR FACEBOOK PAGE
Disclaimer: Expat Living will not accept any material that contains misleading content or any spam trigger words such as ‘Guaranteed’, ‘Risk Free’ or ‘No gimmick’. All content and images, including subject lines are subjected to approval by our editorial team.
+65 6812 1780 | sales@expatliving.sg
14 | Expat Living Singapore | Media Kit
Expat Living Vide
CLICK TO SEE INTERACTIVE MAP
STREET TALK PRODUCT PLACEMENT $3,000 Approx 30 seconds, Includes logo
BESPOKE VIDEO $6,000 Expat Living Production of 2-min bespoke video $3,000 Client-supplied video upload.
SNAPSHOT From $250 Approx 3-6 seconds, Includes logo
EDM & FB-push options available.
CLICK TO SEE A STREET TALK VIDEO
CLICK TO SEE A BESPOKE VIDEO
INTERACTIVE MAP $6,000 Expat Living Production of 2-min bespoke video, embeded in map $3,000 Client-supplied video embedded in map $250 Image snapshot
Videos can be linked to relevant articles and remain on site for one year. Additional costs apply for Facebook pushes, Google Adwords and inclusions in our eNewsetter.
+65 6812 1780 | sales@expatliving.sg
15 | Expat Living Singapore | Media Kit
Annual Guides
JAN-JUN
JUL-DEC
+65 6812 1780 | sales@expatliving.sg
16 | Expat Living Singapore | Media Kit
Home & Property Guide - Rate Card
Early Bird Booking Deadline 1 November 2019 Final Booking Deadline 1 December 2019 Material Deadline 31 December 2019
ADVERTISING RATES
Publishing Date February 2019
CLICK HERE TO SEE THE HOME & PROPERTY GUIDE
PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
ONE INSERTION
Outside Back Cover
275 x 210
$5,600
100 + PRODUCTS DESIGN IDEAS& REALHOMES
Inside Front Cover DPS
$6,248
275 x 420
Double-page editorial + centrespread PLUS online image gallery*
Inside Back Cover
275 x 210
$3,920
HOME & PROPERTY GUIDE 2019 S$6.90 MCI (P)100/01/2019
Page One (Facing WM)
275 x 210
$3,920 (incl. loading)
Page Two (Facing MH)
275 x 210
$3,920 (incl. loading)
Double-Page Spread
275 x 420
$5,040
NON-PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
ONE INSERTION
Full-page editorial + centrespread PLUS online image gallery*
Full Page
225 x 170
$2,800
FURNITURE • ACCESSORIES • PROPERTIES • SERVICES
Quarter Page
125 X 85
$980
Centrespread inclusion**
RHPGCover2019-final.indd 1
23/1/19 10:07AM
*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion. All advertisers are entitled to editorial *Either an online product gallery (where appropriate) or another online feature. **Non-product advertisers will be offered a Premium Online Directory Listing.
Premium Positioning: Loading charges apply for the placement of ads in specific sections.
+65 6812 1780 | sales@expatliving.sg
17 | Expat Living Singapore | Media Kit
Home & Property Guide - Distribution
Who reads Expat Living ’s Home & Property Guide?
31% FREE TO NEWCOMERS VIA RELOCATION COMPANIES, AND CLUBS AND ASSOCIATIONS
13%
Affluent expats and locals with spending power ; our target a ud i e n ce s p e nd s a l a r g e proportion of its disposable income on home and property products and services.
FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND AT OVER 100 NEWSSTANDS ISLANDWIDE
CIRCULATION
13%
20,000
PLACED IN EACH UNIT IN SERVICED
Printed copies and available in digital format
APARTMENTS AND FREE TO READ AT SERVICED
$6.90 RETAIL
Sold in major bookstores and newstands islandwide
8% FREE TO READ IN CLUBS, HOTELS, CAFES, AIRLINE LOUNGES, EMBASSIES, TAXIS, AND CAREFULLY SELECTED CLINICS AND BEAUTY SALONS
10%
DISTRIBUTED AT EXPAT LIVING EVENTS, HOME EXPOS, SUBSCRIPTION DRIVES AND SOLD ONLINE
25%
DISTRIBUTION
Subscribers, newsstands/retailers, airline lounges, doctors’/dentists’ waiting rooms, cafes/restaurants, clubs, hotels, schools, associations, embassies, interior design businesses, serviced apartments, relocation and real estate companies.
POSTED DIRECTLY TO READERS AND SUBSCRIBERS
+65 6812 1780 | sales@expatliving.sg
18 | Expat Living Singapore | Media Kit
City Guide - Rate Card
Early Bird Booking Deadline 1 March 2019 Final Booking Deadline 1 April 2019 Material Deadline
ADVERTISING RATES
30 April 2019 Publishing Date June 2019
CLICK HERE TO SEE THE CITY GUIDE
SETTING UP HOME • INTERIOR DÉCOR • THINGS TO DO
PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
ONE INSERTION
Outside Back Cover
225 x 170
$6,500
Inside Front Cover
225 x 170
$4,200
Full-page editorial with image
Inside Back Cover
225 x 170
$4,000
MCI (P)044/06/2018 CITY GUIDE 2018/19 Annual $6
Page One
225 x 170
$2,600 + 20% loading
Page Two (Facing WM)
225 x 170
$2,600 + 20% loading
Double-Page Spread
225 x 340
$4,680
Two full pages of editorial with image
A L L Y O U N E E D T O N A V I G A T E L I F E O N T H E I S L A N D
NON-PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
ONE INSERTION
Full Page
225 x 170
$2,600
Full-page editorial with image
Half Page (Vertical) Half Page (Horizontal)
213 x 70 105 x 150
$1,560
Half-page editorial with image
CHOOSING SCHOOLS • HEALTHCARE • DINING ... & MORE!
RCG18-Cover3.indd 1
12/6/18 11:36AM
Quarter Page
105 x 70
$880
Quarter-page editorial with image
*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion. All advertisers are entitled to editorial
Premium Positioning: Loading charges apply for the placement of ads in specific sections.
+65 6812 1780 | sales@expatliving.sg
19 | Expat Living Singapore | Media Kit
City Guide - Distribution
Who reads Expat Living ’s City Guide? The City Guide reaches new as well as ‘old’ expats, and locals who enjoy exploring newplaces andwant ideas and personal recommendations on home, family and places to dine and shop. Our target audience spends a large proportion of its disposable income on home, property, education, travelling, dining and other personal services.
FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND AT OVER 100 NEWSSTANDS ISLANDWIDE 13%
35% FREE TO NEWCOMERS VIA RELOCATION COMPANIES, AND CLUBS AND ASSOCIATIONS
28%
PLACED IN EACH UNIT IN SERVICED
CIRCULATION
20,000
Printed copies and available in digital format
APARTMENTS AND FREE TO READ AT SERVICED OFFICES
RETAIL
14%
Sold in major bookstores and newstands islandwide $6.90
10%
FREE TO READ IN CLUBS, HOTELS, CAFES, AIRLINE LOUNGES, EMBASSIES, TAXIS, AND CAREFULLY SELECTED CLINICS AND BEAUTY SALONS
DISTRIBUTION
DISTRIBUTED AT EXPAT LIVING EVENTS, HOME EXPOS, SUBSCRIPTION DRIVES AND SOLD ONLINE
Newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, schools and embassies, and to new arrivals via relocation, realtor, serviced apartments and moving companies
+65 6812 1780 | sales@expatliving.sg
20 | Expat Living Singapore | Media Kit
Kids’ Guide - Rate Card
Early Bird Booking Deadline 1 August 2019 Final Booking Deadline 1 September 2019 Material Deadline 30 September 2019 Publishing Date November 2019
ADVERTISING RATES
CLICK HERE TO SEE THE KIDS’ GUIDE
PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
ONE INSERTION
GUIDE 2019
Outside Back Cover
225 x 170
$6,500
Inside Front Cover
225 x 170
$4,200
A HANDBOOK FOR PARENTS
Full-page editorial with image
Inside Back Cover
225 x 170
$4,000
MCI (P) 121/11/2018 $ 6.90 KIDS’ GUIDE 2019
Page One
225 x 170
$2,600 + 20% loading
Page Two (Facing WM)
225 x 170
$2,600 + 20% loading
Double-Page Spread
225 x 340
$4,680
Two full pages of editorial with image
NON-PREMIUM POSITIONS (4-colour only)
SIZE (mm) H x W
EDITORIAL ENTITLEMENT (All advertisers receive one listing)
ONE INSERTION
TIPS FROM MUMS & DADS GETTING BABY-READY TOYS & DÉCOR FAMILY HEALTH INFO SCHOOLS & PLAYGROUPS ART, DRAMA, DANCE & SPORTS
Full Page
225 x 170
$2,600
Full-page editorial with image
Half Page (Vertical) Half Page (Horizontal)
213 x 70 105 x 150
$1,560
Half-page editorial with image
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23/11/18 1:08PM
Quarter Page
105 x 70
$880
Quarter-page editorial with image
*Rates indicated are in Singapore dollars (excluding 7% GST) and are per insertion. All advertisers are entitled to editorial
Premium Positioning: Loading charges apply for the placement of ads in specific sections.
+65 6812 1780 | sales@expatliving.sg
21 | Expat Living Singapore | Media Kit
Kids’ Guide - Distribution
Who reads Expat Living ’s Kids’ Guide? The Kids’ Guide reaches expats as well as local parents with young children who want ideas and personal recommendations on education, enrichment and playdays, health tips for mums and children, and various products and services to help them make the right choices for their child.
33% FREE TO NEWCOMERS VIA RELOCATION COMPANIES, AND CLUBS AND ASSOCIATIONS
FOR SALE IN MAJOR BOOKSTORES, SUPERMARKETS AND AT OVER 100 NEWSSTANDS ISLANDWIDE 13%
30%
CIRCULATION
PLACED IN EACH UNIT IN SERVICED
20,000
Printed copies and available in digital format
GIVEN OUT AT EVENTS SUCH AS MOTHERS’ GROUPS AND NEWCOMER EVENTS AND SOLD AT FAIRS AND ONLINE APARTMENTS AND FREE TO READ AT SERVICED OFFICES 10%
RETAIL
14% FREE TO READ IN KIDS’ SALONS, PAEDIATRIC CLINICS AND HOSPITALS, ENRICHMENT CENTRES, SCHOOLS, F&B OUTLETS, SALONS, AIRLINE LOUNGES, HOTELS AND EMBASSIES
Sold in major bookstores and newstands islandwide $6.90
DISTRIBUTION
Newsstands/retailers, airline lounges, doctors’/ dentists’ waiting rooms, cafes/restaurants, clubs, hotels, associations, embassies, serviced apartments, newcomers via relocation and moving companies, schools and kids’ centres and our online portal
+65 6812 1780 | sales@expatliving.sg
22 | Expat Living Singapore | Media Kit
What Our Clients Say...
Arete Culture has advertised with Expat Living for the past five years and we’ve seen amazing results from the partnership. Expat Living is a publication that consistently delivers quality results and the team has repeatedly gone over and above to support us. Both the editorial and client servicing teams are organised, resourceful, and always ready to offer their professional insight to help us better position ourselves to their readers.
If you want to market to the expat community in Singapore, Expat Living is the way to go. Fully integrated campaigns using the well established magazine and ever-growing online properties specifically targeted to expats living in Singapore are only possible with Expat Living . Plus, the EL team is just a real pleasure to work with.
I’ve worked with Expat Living for more than 16 years, since their very first edition. They have always delivered a significant number of newcomers, as well as reaching expats and locals who have lived in Singapore a long time and discovered us through the magazine. The online platform is easy to navigate, as well as always having updated content. The paid online posts generate a good amount of traffic to our website and we are able to utilise their centre- spread features to showcase products. And on top of this, they have a fantastic team who are responsive and flexible and deliver great customer service.
- Gunther Scherz, Cutis Medical Laser Clinics cutislaserclinics.com
- Caroline Chin Geyler, Arete Culture Asia areteculture.com
Shopping at Tiffany’s has worked with E xpat Living for a number of years. From the professional and helpful team, to the volume and diversity of expats who read the magazine religiously every month, we have always found they deliver results, helping to get your brand known amongst the expat community in Singapore. The ever-expanding website and their social media platforms are becoming a go-to for all things expat on the island – an insider’s guide to the real Singapore!
Advertising with Expat Living has given us wide exposure and has helped us transmit information about our services to a relevant and large audience. The magazine is very reader-friendly, well laid out, informative, and it cuts across topics that are of interest and bring together the expat community.
- Geri Murphy, Originals originals.com.sg
- Mrs Franca Ciambella, Consilium Law Corporation consiliumlaw.com.sg
- Tania Tuney, Shopping at Tiffany’s shoppingattiffanys.com
+65 6812 1780 | sales@expatliving.sg
23 | Expat Living Singapore | Media Kit
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